Latest news with #functionalbeverage
Associated Press
4 days ago
- Business
- Associated Press
Deadless Made Its Trade Show Debut at BevNET Live
PHILADELPHIA, June 19, 2025 (GLOBE NEWSWIRE) -- Deadless, the bold, woman-owned functional sparkling beverage brand, made its trade show debut last week at BevNET Live NYC—a premier gathering of the beverage industry's most innovative and influential leaders. Founded by Josie Deadless after her personal battle with cancer, the brand was born from a deep desire to reclaim vitality and help others do the same. Her story and mission resonated strongly with the crowd. Deadless was selected as a semifinalist in the New Beverage Showdown, where 12 emerging brands pitched their products to a panel of expert judges on Wednesday, June 11. The brand stood out not only for its compelling origin story—which was met with an enthusiastic cheer from the audience—but also for its unapologetically bold flavors: Bloody Berry, Citrus Sinner, and Evil Island. Each is infused with 600mg of adaptogens and nootropics designed to promote mental clarity, calm energy, and resilience to stress. Attendees and judges praised Deadless for its authenticity and innovation. 'It feels like a badge brand which can gather together a tribe,' said David De La Garza, Senior Director of New Revenue Streams at The Coca-Cola Company North America. Rachel Krupa, Founder of The Goods Mart, echoed enthusiasm, adding, 'I love the packaging!' In just its first year, Deadless has secured distribution in over 50 specialty shops and independent retailers across the country. The brand continues to expand its direct-to-consumer presence through its website and Amazon, while also gaining traction in the on-premise space throughout the Philadelphia area and beyond. Deadless isn't just a drink. It's a rebellion against burnout, a tribute to resilience, and a toast to feeling alive. For more information, contact: Gary Strack Founder & President Night Owl Public Relations [email protected] A photo accompanying this announcement is available at
Daily Mail
09-05-2025
- Health
- Daily Mail
Tired of sugary sodas? Electrolyte-packed, ZERO-sugar and calorie drinks are the refreshment you've been waiting for
Why go for a cola when you can go for a functional beverage filled with electrolytes instead? Wet Hydration makes delicious flavored water packed with electrolytes, vitamins, and other ingredients, depending on which flavor you choose. There are multiple different flavors available, including Blackberry Melon, Watermelon Lime, Peach Pineapple, and Orange Mango. Wet Hydration This electrolyte-packed drink is available in four flavors: Blackberry Melon, Watermelon Lime, Peach Pineapple, and Orange Mango. Shop them in a 12-pack for just $33, or try the variety pack to give all four a go. Each one contains slightly different ingredients, but every can has zero sugars and fat, and comes packed with electrolytes. $32.99 Shop Each can also contains zero grams of fat, calories, or sugar. Plus, it is naturally flavored, so you'll never have to worry about the contents of these electrolyte beverages. On the website, you can choose to buy a 12-pack of each individual flavor for $39.99, or tantalize your tastebuds with the variety pack, which will get you a tasting of all four. And, while it's built for everyday hydration, you can also use it as a pre-workout boost or a post-workout recovery companion — to recover all those electrolytes you just lost. The best part is that Wet Hydration is great for people of all ages — even kids. The only flavor that contains caffeine (and it's natural caffeine, at that) is the Blackberry Melon flavor, so feel free to choose that one if you're looking for an afternoon boost — but keep it away from the kiddos. The brand also just appointed Randy Smith as its new Vice President of Sales, in an effort to grow the brand even more, so hopefully we can expect more flavors in the future! In the meantime, shop each of the four available flavors below and find your favorite can!
