5 days ago
RFK Jr.'s Criticism of Fluoride Is Good News for Natural Toothpaste Brands
Fluoride-free toothpaste sales are jumping as Health and Human Services Secretary Robert F. Kennedy Jr. and other government officials openly question the safety of the mineral long hailed as a public-health miracle.
Since the beginning of last year, sales of tubes that eschew fluoride have grown around 16% on average each month through April, compared to an increase of just 2.4% for fluorinated options over that time, according NielsenIQ data.
