Latest news with #effectiveness
Fast Company
3 days ago
- Business
- Fast Company
Are you not entertained? The next frontier of brand entertainment
In partnership with Omnicom, Jeff Beer sits down with Patty Morris, the head of brand at State Farm; Erwin Dito, the VP of global brand leadership at McDonald's; and Jae Goodman, the founder and CEO of Superconnector Studios, to discuss why effectiveness and efficiency are not the same thing in the advertising world.
WebMD
10-06-2025
- Health
- WebMD
Sunscreen Fears Are Spreading — Here's the Truth
June 10, 2025 — Just as summer begins and people are stocking up on sunscreen, a new report is raising questions about the safety and effectiveness of many brands. But the truth behind those attention - grabbing headlines is more complicated. The research, conducted by a nonprofit advocacy group that verifies sunscreens with its own seal, looked at more than 2,200 sunscreens and found that just 498 met its high bar for safety and effectiveness. While the group, called the Environmental Working Group (EWG), raises valid concerns about certain chemical ingredients, which some studies link to health risks in mice, experts caution that the report leaves out key research findings. 'They used a fraction of the literature out there to determine safety,' said Adam Friedman, MD a dermatologist at The George Washington University School of Medicine & Health Sciences in Washington, D.C. Two JAMA studies cited by the report, for instance, found that various UV filters — the chemicals in sunscreens that absorb or block sunlight — could be detected in people's blood after repeated application, but neither study showed effects on the body, Friedman said. 'The reality is, whether it be human safety or even environmental safety, there are tons of studies showing the safety of the very few organic and mineral filters that we have,' said Friedman. 'Also there's tons of longitudinal data showing that the sunscreens we have, the ingredients we have, can protect against accelerated skin aging and skin cancer.' In the U.S., 1 in 5 people will develop skin cancer by age 70, and 20 people per day die of melanoma, the deadliest form of skin cancer. David Andrews, PhD, the EWG's acting chief science officer, said the sunscreen ratings were based on a 'comprehensive review of the most current, peer-reviewed' science plus data from federal agencies like the FDA and health and safety organizations from around the world. 'We assess ingredients for both health hazards — such as hormone disruption, developmental toxicity, and allergic reactions — and for their efficacy in protecting against UVA and UVB radiation,' said Andrews, noting that the group's standards 'go beyond what is required by [the] FDA.' 'Not all sunscreens are created equal, and it's about making informed choices,' Andrews said. 'We share a common goal with dermatologists: reducing skin cancer risk.' The real takeaway: It's a good opportunity to understand how sunscreens work and how to choose the right one for you. First, What Is SPF? SPF, or sun protection factor, is the level of protection from UVB rays that a product provides. The sun releases a full spectrum of ultraviolet (UV) radiation, a form of energy that's part of the electromagnetic spectrum. UVB is a type of UV radiation, and so is UVA. UVB rays are shorter and have a greater effect on sunburn. They can also damage the skin's DNA, leading to skin cancer. SPF 15 provides over 94% protection, allowing about 6% of UVB rays to reach your skin. SPF 30 provides 97% protection, SPF 50 provides 98% protection, and SPF 100 provides 99% protection. The SPF number indicates protection compared to no sunscreen. For instance, it will take 30 times longer for your skin to burn if you wear the recommended amount of SPF 30, versus wearing no sunscreen. What About UVA? UVA rays are longer and penetrate deeper into the skin, causing skin aging. They also contribute to sunburn, skin cancers, and rashes, said Zakia Rahman, MD, clinical professor of dermatology at Stanford. Broad-spectrum sunscreens protect you against both UVB and — to an extent — UVA rays. However, 'they're not great at UVA,' Friedman said. 'They're sufficient from an FDA perspective, but they're not great. We have very few UVA filters.' What's the Difference Between Mineral and Chemical Sunscreens? 'They work in different ways, but they still achieve the same effect,' said Syril Keena Que, MD, MPH, professor of dermatology at the Indiana University School of Medicine in Indianapolis. Chemical sunscreens contain organic (carbon-containing) UV filters called oxybenzone or avobenzone, which absorb UV radiation, converting it into heat, said Que. Mineral (also known as physical) sunscreens contain UV filters like titanium dioxide or zinc oxide — metal particles that block, reflect, and scatter UV rays. Mineral sunscreens tend to cause fewer allergic reactions and may be better for people with sensitive skin, Que said, such as babies and young children and those with skin conditions like eczema or psoriasis. Hybrid sunscreens use both kinds of filters. When chemical filters absorb UV radiation, their electrons become excited. As they return to normal, they release that energy as heat. But over time, 'they get stuck in that higher level of excitement,' Friedman said, and stop protecting your skin. Combining them with mineral filters takes some of the load off them, Friedman said. 'Minerals can do it all day. They're not going to burn out." Are Sunscreen Ingredients Safe? Several sunscreen ingredients — including oxybenzone and avobenzone — lack enough safety data to be generally recognized as safe and effective (GRASE) by the FDA. Some studies in mice have linked those ingredients to cancer and hormone disruption. That has influenced the EWG's methodology and the results of their latest sunscreen report. 'Our top recommended sunscreens are primarily mineral sunscreens using zinc oxide or titanium dioxide,' said Andrews, of the EWG. In 2019, the FDA determined that these two mineral blockers are the only sunscreen active ingredients that are GRASE. But the GRASE category 'is almost to the detriment' of consumers, Rahman said, 'because a lot of chemical sunscreens work really well.' While endocrine disruption, specifically caused by microplastics, is a "legitimate" concern, "we have to balance that with skin cancer risks." While it's true chemical filters lack enough research to confirm they're safe, there's not enough data to say they're dangerous, either. Friedman pointed to a 2025 study that found six common chemical UV filters, including avobenzone, do not cause cancer. So Why Not Just Use Mineral Sunscreens? While chemical sunscreens are made so your skin absorbs them, mineral sunscreens sit on top of your skin. Both zinc oxide and titanium dioxide are 'very white, so that limits who can use the products,' Rahman said. They can leave a visible white or gray layer, making them less appealing for people of color. Some brands add tinting agents like iron oxide or pigment particles, providing protection against visible light (known to stimulate melanin production), Rahman said. That makes them potentially a good option for those who are prone to pigmentation and dark spots. But even tinted mineral sunscreens can still leave a cast on the skin. "Being a person of color myself and having a lot of patients with pigmentary disorders, it's important for me to talk about the different wavelengths of light and how people can protect themselves," Rahman said. Europe and Asia offer a wider variety of sunscreens for different skin tones, Rahman said, but because European and Asian sunscreens are regulated under a different system (one that classifies them as cosmetics, not drugs), they aren't subject to the same rigorous testing required in the U.S., where sunscreens are regulated by the FDA as over-the-counter drugs. In 2006, the FDA granted approval to products containing Mexoryl SX, an organic compound that protects against UVA and was already being used abroad. But many dermatologists say that consumers need more options. 'We're really advocating for the FDA to approve more products so we have new things available that cover UVA and provide a more broad-spectrum sunscreen in the U.S.," Rahman said. How Is SPF measured? SPF is measured in a lab with human participants, who are doused with the recommended sunscreen amount: 2 milligrams per square centimeter of skin, or about a teaspoon for the face and an ounce (about equal to a shot glass) for the body. They're exposed to UVB light, with and without sunscreen. SPF is determined by how long it takes for the skin to turn red. 'They look at what's called the minimal erythema dose, which tells you how your skin responds and if it's sunburned,' Rahman said. Broad spectrum sunscreens also undergo lab testing using a skin-like substance instead of real skin to determine protection from UVA rays. A spectrophotometer machine helps identify different wavelengths of light and which ones are blocked, Rahman said. Does Lab Testing Reflect How People Really Use SPF? Not really. Most people use between 20% and 50% of the recommended amount. 'When you're using an SPF 50, for example, it may be only equivalent to an SPF 15 or 25, based on how much you're applying,' Que said. Is SPF 100 worth using? 'It does have a benefit only because people are under-applying,' Que said. 'My daily sunscreen probably has SPF 30 or 40, but if I'm going to the beach or getting a lot of sun exposure, then I do like trying to find a higher SPF sunscreen because it does offer a little bit more protection.' To get that protection, you'd also need to reapply at least every two hours if you're sweating or exposed to water, Que said. Wiping away sweat also removes sunscreen from the skin. Water-resistant sunscreens create a hydrophobic film on the skin that repels water, but they still provide only 40 to 80 minutes of water resistance. 'It doesn't mean that the whole time you're swimming, the sunscreen is going to stay on,' Que said. 'Eventually it does wash off too.' The FDA outlawed use of the terms 'sunblock,' 'waterproof,' and 'sweatproof' in 2011 because they may give people a false sense of protection from harmful rays. What's the Bottom Line? Choose products that are SPF 30 or higher, broad spectrum, and water resistant for 80 minutes, Friedman said. Patch-testing samples of different sunscreens can be helpful for finding one that you like. 'The best sunscreen is the one that you're going to use repeatedly,' Friedman said. Que emphasized the importance of daily sunscreen use — at least SPF 30 — on the face, neck, and any exposed areas, such as arms and hands. 'Oftentimes, it's that cumulative sun damage over many years that results in skin cancer,' she said. Use sunscreen sprays in well-ventilated areas to avoid breathing in harmful chemicals, Que said. Spray products may contain benzenes, which are carcinogens. Because benzene isn't added to sunscreen intentionally but can result from the manufacturing process, it's not listed on the label. "There's no way for consumers to identify which sprays might contain trace benzene," Que said. "That's why using sprays in well-ventilated areas and avoiding inhalation is wise." Choosing lotion-based sunscreens can reduce that risk, she said. And don't forget other sun-protective behaviors like seeking shade and wearing broad-brimmed hats, UV protection factor (UPF) clothing, and sunglasses. And try to avoid sun exposure during the middle of the day, when the UV index tends to be highest. Heading outside later in the day offers additional health benefits. 'I am a big proponent of sunset walks,' Rahman said. 'The red light and near-infrared light of the setting sun is great for our mitochondria,' helping our cells to stay healthy.
Malay Mail
29-05-2025
- General
- Malay Mail
Not all leaders shout — Nahrizul Adib Kadri
MAY 29 — I was never the loud one. Not in school. Not at family gatherings. Not in lecture halls, faculty meetings, or boardrooms. I've never felt the need to raise my voice just to be seen. I don't dominate a room. I don't seek the centre. But I've always been there. And over time, I've come to realise: being loud isn't the same as being effective. And presence doesn't require volume. We live in a world that often rewards noise. The loudest voices get the clicks. The most confident ones, the spotlight. The extroverted, the assertive, the performative — they're labelled natural leaders. But here's the truth: visibility isn't leadership. And performance isn't presence. Back in school, I wasn't the most brilliant, nor the most charismatic. I was somewhere in the middle — quiet, observant, a little nerdy. I didn't attract crowds, but I built friendships that spanned groups: the overachievers, the rebels, the in-betweens. I was the guy who would listen while others talked, who helped organise without demanding credit. Somehow, that made me trustworthy. And maybe that's why I ended up as president of the Arts Club — not because I asked for it, but because people knew I'd show up, get things done, and treat everyone fairly. That moment taught me something that stayed with me: leadership isn't about drawing attention. It's about holding responsibility — even when no one's watching. Years later, that same quiet rhythm carried into my professional life. As an academic, I've led departments, managed student communities, sat on panels, and even directed a corporate communications centre for a major university. I've helped the Universiti Malaya (UM) community (lecturers, staff, students) to appear in the media nearly 2,000 times. But you won't find me making grand speeches or chasing virality. My approach is different. Quieter. More deliberate. I lead by doing. By writing. By connecting people. By creating room for others to grow. Silence isn't awkward; it's respectful. Pauses carry meaning. What is not said can be just as powerful as what is. Speaking less doesn't mean knowing less; it often means knowing when to speak. — Unsplash pic And still, I've never needed to shout. Malcolm Gladwell, in his 2013 book David and Goliath, talks about the 'advantage of disadvantage.' He reframes how we see strength. David didn't win because he defied the odds — he won because he understood the odds better. Goliath was heavy and slow. David was agile and precise. What looked like weakness — being small, being quiet, being underestimated — was actually an edge. The same can be said for leadership. What we dismiss as passivity might actually be perspective. What we see as indecision might be reflection. Being quiet doesn't mean you're unsure. It often means you're thinking. Planning. Choosing your words carefully. That kind of leadership — the kind that listens more than it talks — is desperately needed today. Some cultures understand this better than others. In Japan, there's a deep cultural appreciation for ma — the space between things. It's found in music, in design, in conversation. Silence isn't awkward; it's respectful. Pauses carry meaning. What is not said can be just as powerful as what is. Speaking less doesn't mean knowing less — it often means knowing when to speak. Imagine how different our institutions, classrooms, and boardrooms would be if we respected that principle more. If we didn't equate noise with knowledge. If we made space for quiet leadership to rise. I see this often in my students and colleagues. The ones who speak softly but think deeply. The ones who hesitate before answering, not because they're unsure, but because they're weighing their words. I make a point to notice them. To encourage them. Because I know what it feels like to be overlooked simply because you're not loud. And I know what it feels like to carry weight silently. So, if you've ever felt like you don't fit the mould of a 'typical' leader — if you're the one who stays in the background, who observes more than you interrupt, who writes rather than performs — I want to tell you this: you don't need to raise your voice to raise the bar. You don't have to be loud to lead. You don't have to be the centre of attention to make a difference. Let your work speak. Let your presence speak. And when it's your time to speak, make sure it matters. Because not all leaders shout. Some listen first. Some build from the edges. Some lead with calm, with care, with quiet consistency. And in the end, when the noise fades, it's often their impact that lasts the longest. * Ir Nahrizul Adib Kadri is a professor of biomedical engineering at the Faculty of Engineering, and the Principal of Ibnu Sina Residential College, Universiti Adib Kadri is a professor of biomedical engineering at the Faculty of Engineering, and the Principal of Ibnu Sina Residential College, Universiti Adib Kadri is a professor of biomedical engineering at the Faculty of Engineering, and the principal of Ibnu Sina Residential College, Universiti Malaya. He may be reached at [email protected] ** This is the personal opinion of the writer or publication and does not necessarily represent the views of Malay Mail.
