Latest news with #e.l.f
Yahoo
09-06-2025
- Entertainment
- Yahoo
'Babygirl 'Actor Harris Dickinson Gets Glazed Donut Skin in Hailey Bieber's New rhode Campaign
Hailey Bieber stars in a new Rhode campaign alongside Babygirl star Harris Dickinson The new ad debuts the brand's new Glazing Mist, which officially hits the market on June 24, with Dickinson as its first male model Rhode's new ad is the first to be released after the brand was acquired by e.l.f. Beauty under a $1 billion dollar dealBaby girls will want a spritz of this. On June 9, Hailey Bieber's beauty company, rhode, debuted a new campaign starring none other than Babygirl star Harris Dickinson. As the brand's first male model, the actor — who was also recently cast in the upcoming The Beatles biopic — touts the new hydrating Glazing Mist, which will be available on June 24. In an interview with WWD, Bieber, 28, said she knew Dickinson would be a great fit for her brand after she watched him opposite Nicole Kidman. 'I watched [Babygirl] and I thought it was so great. I knew for this campaign that I really, really wanted to use a male face. I'm just really a fan of his work and I just felt like there could be really good synergy between him and Rhode," said the mom of one. Bieber's vision for a "beautiful, natural and organic" campaign manifested in a series of black and white images with Dickinson, 28, covered in droplets of Glazing Mist (for Bieber's signature glazed donut look, of course). 'I didn't want anything to feel too on the nose with Babygirl. I never want to make anything feel gimmicky and the undertone of it all is there. I wanted it to feel chic and sporty,' she explained, which is why, despite rhode's reputation for milky formulas, there's not a glass of milk in sight (if you've watched that one Babygirl scene, you know what we're talking about). Further in her interview, Bieber clarified that introducing Dickinson as a brand face doesn't mean a men's skincare category is in the works, but rather it points to an expansion of rhode's community. 'Women have gravitated towards [rhode] mostly, but my husband [Justin Bieber] has used Rhode since its inception and I really wanted all of the packaging to feel as unisex as possible," she said. 'I really, really want Rhode to just feel like a world that's open to anybody who gravitates towards it and just wants great skin care with great packaging, storytelling and imagery. That's why I like bringing a male face into it because I want everybody to see themselves in the brand and in the imagery at different points," she added. Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. On May 28, it was announced that rhode was acquired by e.l.f. Beauty under a $1 billion dollar deal, only three years after Bieber debuted the company with four products in June 2022. Per a press release, Bieber will continue her role as founder and additionally serve as rhode's chief creative officer and head of innovation, overseeing creative, product innovation and marketing. She will also act as a strategic advisor to the combined companies. is now available in the Apple App Store! Download it now for the most binge-worthy celeb content, exclusive video clips, astrology updates and more! Following the lucrative business move, a source told PEOPLE that Bieber didn't even have to look for a buyer to take her company to the next step. "This deal came to her," the source shared. "She's incredibly excited about this new step. She's proud of how far rhode has come, and she truly believes that teaming up with e.l.f will help take the brand to the next level. The resources and support they're bringing to the table are everything she's been hoping for." They continued: "To be acquired and recognized by such a powerful global company feels like such an honor to her. She can't wait to take rhode global. She also received a generous cash payout as part of the deal." Read the original article on People
Business Wire
09-06-2025
- Entertainment
- Business Wire
e.l.f. SKIN Roasts the Sun in New Comedy Special
OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. SKIN, a brand from e.l.f. Beauty (NYSE:ELF), is putting SPF denial on notice with the premiere of 'Sunhinged,' a comedy roast of epic proportions—directed at none other than the Sun itself. Debuting Saturday, June 14, this hilariously hot special is hosted by comedy star Marie Faustin and features an e.l.f. Made original lineup including Andrea Jin, Jon Rudnitsky, Meghan Trainor and Heidi N' Closet. e.l.f. SKIN roasts the sun in 'Sunhinged,' a new comedy special debuting on June 14. Hosted by Marie Faustin and featuring Meghan Trainor, Heidi N' Closet, and more —this SPF PSA by e.l.f. Made is bringing heat with humor. Share Roasting the Sun, you ask? This is a hot issue! Gen-Z is doing everything right in their skincare routines—layering serums, binging tutorials and embracing anti-aging—but somehow, they still skip their protection from the ultraviolet light that can cause skin cancer, burn and ... premature aging! Despite overall skincare awareness, 64% of Gen Zers often forget to apply sunscreen, and only 34% believe that skin cancer prevention is the primary reason to use it. In addition, 50% of Gen Z experience severe sunburn in the summer months.* An e.l.f. Made original production, 'Sunhinged' shines a comedic spotlight on this skincare contradiction with the unignorable absurdity it deserves. It's part of an awareness campaign for e.l.f. SKIN's Suntouchable collection, designed to make daily sun protection feel effortless, and yes—laugh-out-loud funny. 'At e.l.f., we believe in meeting our community where they are—and, in this case - that's somewhere between a 10-step skincare routine and forgetting sunscreen altogether. I'm often asked my No. 1 beauty tip, and it's always SPF,' said Kory Marchisotto, Chief Marketing Officer at e.l.f. Beauty. '`Sunhinged' lets us spark an important skincare conversation through the universal power of comedy. 91% of people globally prefer brands to be funny and 90% of people are more likely to remember ads that are funny. e.l.f. is lovingly known to cut through the BS and connect with our community through humor. There's probably nothing more Gen-Z than self-care infused with self-aware humor.' 'Never before has there been a stand up special exclusively about SPF. Hard to believe right?!? Are you excited?! Well, you should be. Are you confused?! That would also make sense,' said comedian and 'Sunhinged' talent, Jon Rudintsky. 'Either way you gotta check out the special!' In addition to the insights around SPF usage, 75% of Gen Zers say they want brands to 'make them laugh.'** With a priority of surprising and delighting the brand's community. e.l.f. often uses humor to connect and make a meaningful impact. Suntouchable, e.l.f. SKIN's line of skin-loving SPFs, delivers serious protection with a playful twist. The collection includes lightweight, multi-benefit formulas packed with cruelty-free, e.l.f. clean ingredients—no white cast, no greasy feel, just protection that feels as good as it looks. As part of a continued partnership of kindred spirits, e.l.f. and Tribeca Festival have together again to debut entertainment content. The 'Sunhinged' trailer made its Tribeca Festival premiere on June 6 as part of 450 total screenings through June 15. The full premiere of e.l.f. SKIN's 'Sunhinged' will be Saturday, June 14 at 6 pm ET/3 pm PT on YouTube. Wear sunscreen, laugh responsibly and never underestimate the shade. Check out the official trailer here. 'Sunhinged' tapped production partner Above Average, Emmy-winning New York based comedy production company founded by Lorne Michaels' Broadway Video. * American Academy of Dermatology Association, Survey, 2025 ** Morning Consult, Gen Z & Brand Behavior, 2023 About e.l.f. SKIN: e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. SKIN champions clean and kind skin care by making innovative, efficacious formulas at accessible prices with universal appeal. e.l.f. SKIN is e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified™ facilities. Learn more at
Refinery29
06-06-2025
- Entertainment
- Refinery29
We Tried $264 Of e.l.f. Cosmetics Products & Here Are Our Honest Thoughts
e.l.f. Cosmetics has come a long way as a brand. As a pioneer in affordable beauty, it has always been a trusted training ground for people who wanted to experiment with makeup without breaking the bank. Many of us still remember the days of blush sticks and eye shadow palettes you could grab for under five dollars. Somewhere along the way, the brand has evolved from our go-to for cheap makeup in a pinch to a well-respected source for products that offer impressive quality for the price tag. Just look up e.l.f. on TikTok and you will be inundated with effusive praise for the brand's 'dupes', which provide staggeringly similar versions of mega-popular makeup products for a fraction of the cost. Some recent viral bangers include the Halo Glow Liquid Filter (the more affordable twin to Charlotte Tilbury's Hollywood Flawless Filter) and the Glow Reviver Lip Oil, which gives Dior's $65 version a run for its money at a mere $18. Ahead, our editors have tested the brand's buzziest recent makeup and skincare drops, along with longtime favourites, to see which of them are deserving of a spot in your beauty bag. At Refinery29, we're here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
Scottish Sun
05-06-2025
- Entertainment
- Scottish Sun
I tried every top celeb's make-up brand – the must-have products including £24 lip paint that'll make your teeth white
With so many celeb-backed brands flooding the shelves, are these products worth the hype or just clever cash grabs? BEAUTY QUEENS I tried every top celeb's make-up brand – the must-have products including £24 lip paint that'll make your teeth white THE world of beauty has always been big business, but in recent years it's become a goldmine for celebrities looking to expand their empires. With devoted fans eager to emulate their flawless looks, A-Listers are swapping the stage and screen for skincare labs and make-up counters, launching products that promise everything from glowing skin to luscious locks. Advertisement 21 Will celeb products make a difference to your makeup bag? Credit: Getty And it's paying off - just ask Hailey Bieber, who's now a billionaire after selling her cult-favourite skincare line, Rhode, to e.l.f. Cosmetics for a staggering £744million. But with so many celeb-backed brands flooding the shelves, are these products worth the hype or just clever cash grabs? Fabulous Beauty Editor Tara Ledden has tried them all, and reveals below the ONE item from each brand worth adding to your makeup bag. LIP PAINT : FENTY BEAUTY BY RIHANNA 21 Rihanna changed the make-up landscape with her brand Fenty Credit: Getty Advertisement 21 Fenty Stunna Lip Paint, £24, Boots POP icon Rihanna changed the make-up landscape when she launched her brand Fenty Beauty with a fully inclusive shade range, forcing big brands to play catch up and making 40+ shade foundation ranges the bare minimum across the board. As of last year it was the most popular celeb makeup line in the world, and RiRi has nailed more than base products. Eight years on from its launch, Fenty Stunna Lip Paint remains the best matte lipstick on the market, and my number one pick from the brand. If you don't think you suit red lipstick, the shade 'uncensored' will prove you wrong - it's a universal red that magically suits all skin tones, and delivers bold colour in one swipe that makes teeth look whiter - best of all, it stays put through just about everything. Advertisement MASCARA : VICTORIA BECKHAM BEAUTY BY VICTORIA BECKHAM 21 Victoria's make-up line has already reached cult status, despite launching less than six years ago Credit: Getty 21 Victoria Beckham Beauty Future Lash Mascara, £32, POP star, fashion designer, and now big-time beauty mogul, there's nothing VB can't do - and this era might just be her best yet. The company has already reached cult status, despite launching less than 6 years ago, with one Satin Kajal eyeliner sold every 30 seconds. Everything about the brand feels true to Posh - even the tortoiseshell packaging was inspired by a bowl in her kitchen - so I believe her when she says she's creating products she can't find but wants in her make-up bag. Advertisement Her Future Lash Mascara is testament to that - it separates and lengthens lashes, with a curved brush that lifts. Plus the formula doesn't smudge, but can be removed with warm water. BRONZER : KYLIE COSMETICS BY KYLIE JENNER 21 Kylie launched her make-up line when she was only 17 Credit: Getty 21 Kylie Pressed Bronzing Powder, £21, Boots Credit: Supplied DESPITE being the youngest Kar-Jenner sister, and one of the youngest celebs to found a beauty brand - given she was only 17 when Kylie Cosmetics hit shelves a decade ago - the products within her eponymous brand feel anything but immature. Kylie's Lip Kits, £29, Boots, had me in a vice-like grip a decade ago, when drops sold out in seconds and had to be shipped from the states. Advertisement Now, the brand is much more accessible - it can be found on the shelves at Boots - and more grown up too. Kylie Pressed Bronzing Powder is a best-seller for a reason; the buttery formula blends out seamlessly, and the 6-strong shade range beats cult products like Benefit's Hoola Bronzer, £33, so you can find a tailored match - and you'll save a tenner! LIP TINT : RHODE BY HAILEY BIEBER 21 Hailey Bieber is now a billionaire after selling her cult-favourite skincare line Rhode to e.l.f. Cosmetics Credit: Getty 21 Rhode Peptide Lip Tint, £18, Credit: Supplied HAILEY Bieber's influence is undeniable - she's the modern day IT girl, and adored by millennials, Gen Z and Gen Alpha alike, with my 13-year-old niece just as obsessed with the brand as I am. Advertisement She has an impressive talent of being relatable - despite the actor dad and pop-star husband - and her 'girl next door' nature means she's nailed marketing her brand as she knows what consumers want. Be it hydrating skincare, or a phone case that holds their lip balm. With mouth-watering names that evoke the senses - think 'donut skin' and 'glazing milk' - and bring life to a brand that can only be bought online. If you're in the market for her signature fancy lip balm, skip Rhode Peptide Lip Treatment, £18, in favour of Rhode Peptide Lip Tint, which delivers sheer colour and glossy shine with the same comforting formula, for the same price - so you're basically getting two products in one. BLUSH : R ARE BEAUTY BY SELENA GOMEZ 21 Selena Gomez's brand has gone from strength to strength since its 2020 launch Credit: Getty 21 Rare Beauty Soft Pinch Liquid Blush, £24, Credit: Supplied Advertisement SINGER Selena Gomez has clearly put lots of time and money into Rare Beauty's considered launches - and since its hit shelves in 2020, the brand has gone from strength to strength to encompass everything from hand cream and hair perfume to highlighter. The latest launch, Rare Beauty Soft Pinch Matte Bouncy Blush, £23, which stays put all day – even on oily skin – is the best yet. I usually prefer cream formulas, but this hybrid powder won me over from first use - combining the colour payoff of the viral Rare Beauty Soft Pinch Liquid Blush, with a more user-friendly format. One dollar of every single sale across the brand is donated to the Rare Impact Fund, a charity set up by Selena devoted to improving mental health, so I completely understand why it was named Time's Most Influential Company of 2024. FOUNDATION : HAUS LABS BY LADY GAGA 21 Lady Gaga's brand Haus Labs has some of the most innovative, hard-working formulas on the market Credit: Getty Advertisement 21 Haus Labs Triclone Skin Tech Foundation, £42, IF you want seriously innovative, hard working make-up, Lady Gaga's Haus Labs is leading the way. Their base products are in a league of their own. Haus Labs Triclone Skin Tech Foundation, and Concealer, are self-setting, so you can wear them without powder and they won't budge or crease - making it as long-lasting as the iconic Estee Lauder Double Wear, £40, The creaseless technology is great for fine lines and wrinkles, as it won't settle into uneven skin, and both formulas are packed with skincare ingredients - including hydrating glycerin and squalane, brightening antioxidants and soothing cica, arnica and chamomile, so your skin will improve with prolonged wear. BROW PENCIL : REFY by JESS HUNT 21 Jess Hunt launched Refy in November 2020 with a collection of innovative brow products to help people recreate her famous arches Credit: Getty Advertisement 21 Brow Sculpt, £18, MODEL and influencer Jess Hunt launched Refy in November 2020 with a collection of innovative brow products to help people recreate her famous arches, and it was an instant social-media hit. Since then, the capsule collection has grown to include a full roster of make-up must-haves. They're most famous for the no-budge wax-gel hybrid - Brow Sculpt, £18, - but the original Brow Pencil, £16, is my personal favourite. The colour deposits easily, but the pencil is thin enough to maintain hair like strokes, and it blends out easily so you can quickly wipe away mistakes. I first used it nearly five years ago, and keep going back! Advertisement PRIMER-HIGHLIGHTER : CHARLOTTE TILBURY 21 Charlotte Tilbury's brand excels in so many categories Credit: Getty 21 Charlotte Tilbury Hollywood Flawless Filter, £39, Credit: Supplied IT'S rare for a single brand to excel in so many categories, but I'd expect nothing less from the detail-oriented, over-achieving founder. It's hard to pick just one product - I'm wedded to their Airbrush Flawless Finish Powder, £39 and Airbrush Flawless Setting Spray, £20 for setting my make-up - but I can't overlook the brand's Hollywood Flawless Filter. For the uninitiated, there was nothing like it on the market when it launched; a primer-highlighter hybrid that makes skin instantly radiant without being greasy or glittery. Advertisement You can use it both under and over make-up, all over the face or on select areas like cheekbones to add dimension - so it's basically two products in one. EYE SHADOW : TRINNY LONDON BY TRINNY WOODALL 21 Trinny London, aimed at older women, has gained her a loyal fan base Credit: Getty 21 Eye2Eye shadows, £20, Credit: Supplied TRINNY Woodall has come a long way since she told us exactly What Not To Wear. Though her background was in fashion, her beauty line, Trinny London, aimed at older women, has gained her a loyal fan base. Advertisement I didn't expect any of Trinny London's products to become a go-to at the age of 29, but I was wrong. Trinny London See The Light SPF 50+ Moisturiser, £46, John Lewis, is like no other SPF I've ever tried - there's no stickiness, greasiness or white cast, and it sits seamlessly under make-up, but it's her Eye2Eye shadows that really stand out. The cream based formula can be applied straight from the pot with fingers, and glides over skin so there's no pulling or tugging, and no powder fall-out to ruin the rest of your make-up. Once on, they don't crease or smudge, avoiding accidental panda-eyes - which is always a worry with my oily skin. EYELINER : VIEVE BY JAMIE GENEVIVE 21 Jamie Genevive started her career on an Estee Lauder make-up counter in Glasgow, before amassing over a million Instagram followers 21 I was an eyeliner-phobe before meeting Vieve Power Ink Liner, £23, Credit: Supplied Advertisement FOUNDER Jamie Genevive started her career on an Estee Lauder make-up counter in Glasgow, before amassing over a million Instagram followers - largely thanks to her easy-to-follow make-up tutorials and down to earth attitude - and creating her name-sake brand. Now founder and CCO, she's still as approachable to her followers, and knows what real women want from their make-up, so I trust her implicitly. I was an eyeliner-phobe before meeting Vieve Power Ink Liner, £23, but the tapered pencil and felt-tip nib make application seamless and precise (despite my unsteady hand), while the formula doesn't seep into fine lines around the eye, and stays put all day - win win!
Yahoo
04-06-2025
- Business
- Yahoo
Can Hailey Bieber Bring e.l.f. Stock Back to Life?
E.l.f's growth is slowing down, and its near-term performance could be highly impacted by tariffs. It's making a number of moves to become less dependent on China and boost growth. Rhode cosmetics is growing quickly and offers several important benefits to e.l.f. 10 stocks we like better than e.l.f. Beauty › E.l.f. Beauty (NYSE: ELF) stock has been through the wringer over the past few years, and it's down a whopping 40% over the past year. That's despite robust growth over that time, and a brand that continues to surge and gain market share. The market has been worried about rising prices and slowing growth, but smart investors can see that e.l.f. has a long, strong future. In tune with that, the company just acquired Rhode, the cosmetics line developed by model and social media star Hailey Bieber. That announcement was made along with e.l.f.'s fourth-quarter earnings report, which beat analyst expectations, and the market gave the company an enthusiastic thumbs-up. Let's see why, and what this acquisition does for e.l.f. A few highlights from e.l.f.'s fiscal 2025 fourth-quarter (ended March 31) report: Revenue increased 4% year over year to $332.6 million, beating analyst expectations of $326.7 million, and adjusted earnings per share (EPS) were $0.78, above estimates of $0.72. Earnings beats are great, but 4% growth is a massive slowdown for e.l.f., which had been posting high double-digit growth for a long time. A company reporting this kind of growth isn't going to be able to carry a high valuation, so it makes sense that the price has come down in tandem with performance. Furthering the market's uncertainty about e.l.f., management declined to provide guidance. The tariff situation is too unclear, and e.l.f. has high exposure to the impact because 75% of its production comes from China. CEO Tarang Amin said that the company is combating the potential tariff situation in three ways. First, it's raising prices on products by $1. He noted that it's only the third price increase in its 21-year history, and in the past, customers have been able to absorb increases. Next, it's diversifying its supply chain. Amin pointed out that it's already on top of that, because just a few years ago, 100% of production was sourced in China. It's continuing to build out a more diverse supply chain. Finally, it's also diversifying its business. It's making a bigger push internationally, which is still a small part of the whole, but growing faster, with sales up 60% in fiscal 2025. Six years ago, international represented 10% of the business, and today that's reached 20%. Another way it's broadening the business is by expanding the brand portfolio. And that's where Bieber and Rhode come in. I'll admit, I didn't know too much about Rhode before hearing about this deal. But a quick perusal of its product line and reviews reveals that its brand very much caters to e.l.f.'s target market of younger, social-media-conscious customers, and its approach to product development is in sync with e.l.f.'s, too. For example, it sells a popular, patented silicone phone case designed to hold the company's lip gloss. This is in line with e.l.f.'s product line that meets the needs of its particular shoppers in innovative ways. "E.l.f. Beauty found a like-minded disruptor in Rhode," Amin said in a press release. What's different about Rhode is its prices. A big part of e.l.f.'s model, and popularity, is its cheap prices. It prides itself on offering products that compete with luxury brands with some of the lowest prices on the market. Rhode is a luxury brand. That does a few things for e.l.f. First, it helps with the gross margin. Luxury brands with premium prices tend to have higher gross margins. Next, it gets e.l.f. into the exclusive Sephora shops, owned by luxury conglomerate LVMH, giving it exposure to Sephora's global customers. Finally, this could be the beginning of a huge cosmetics company that can compete with larger competitors like Estee Lauder and L'Oreal, both of which own several brands. This strategy works for mature companies that bring new brands in to boost revenue and relevance. Because they're so large and have well-established distribution systems, they can add new brands with streamlined systems and wider margins. E.l.f. acquired skincare company Naturium in 2023, so it's clearly moving in this direction. E.l.f. is the most popular cosmetics brand for teens, and it's been gaining market share while the industry itself has declined over the past few years. The acquisitions strategy is a tried-and-true method to generate growth for companies that are slowing down, and this one in particular brings clear benefits to e.l.f. Rhode has doubled its consumer base over the past year and generated $212 million in sales. E.l.f. is paying $800 million for the company, with another $200 million potentially based on growth. With e.l.f.'s robust distribution system, that could speed up, creating value for e.l.f. and its shareholders quickly. E.l.f. has many levers to pull to boost growth, from new brands to international sales to innovation in its product line. I don't think it needs Hailey Bieber to save it, but this acquisition looks like a positive step in its journey and another reason to be confident in its long-term potential. Before you buy stock in e.l.f. Beauty, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and e.l.f. Beauty wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $657,385!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $842,015!* Now, it's worth noting Stock Advisor's total average return is 987% — a market-crushing outperformance compared to 171% for the S&P 500. Don't miss out on the latest top 10 list, available when you join . See the 10 stocks » *Stock Advisor returns as of June 2, 2025 Jennifer Saibil has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends e.l.f. Beauty. The Motley Fool has a disclosure policy. Can Hailey Bieber Bring e.l.f. Stock Back to Life? was originally published by The Motley Fool Sign in to access your portfolio
