Latest news with #creativeagency
Entrepreneur
6 hours ago
- Business
- Entrepreneur
Zerodha's Nikhil Kamath Invests in Creative Agency One Hand Clap Media
You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Zerodha co-founder Nikhil Kamath has invested in One Hand Clap Media, a creative agency started by former AIB heads Aakash Shah and Naveed Manakkodan. The financial details of the deal have not been disclosed. One Hand Clap Media focuses on digital-first storytelling, producing ad films, creative campaigns, and managing digital mandates. The agency has worked with leading brands like Swiggy, Netflix India, CRED, BGMI, and Bumble. Speaking about the investment, Aakash Shah, Co-founder of One Hand Clap Media, said, "Nikhil gets our DNA, and our visions align. We both never cared for the status quo; we have always aimed to disrupt it, defy the metrics and algorithms to tell stories, not just campaigns for our clients." With its roots in satire and digital media, the agency aims to challenge traditional models with bold, fast, and efficient creative work for digital platforms.
Entrepreneur
12 hours ago
- Business
- Entrepreneur
No Perfect Time
Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur United Kingdom, an international franchise of Entrepreneur Media. At just 23, Emily Jeffrey-Barrett landed a role as Radley Yeldar's first-ever copywriter, quickly managing campaigns for giants like NIVEA and IKEA. By 25, she was leading a team of 12, pushing through large-scale sustainability projects despite resistance from more senior colleagues. Then came the pandemic - no investors, no backup plan, and zero external funding - and Emily launched Among Equals, a creative agency with a blunt mantra: "No one cares about your brand, and it's on you to change that." Starting a business during Covid-19 wasn't just a practical challenge, Jeffrey-Barrett explains, it was psychological too. "I always assumed I would hit a point where I felt 'ready'. That never came. But there's nothing like a global pandemic to show you there's never a perfect time to start. The world isn't waiting, you just need to go for it." The pandemic also brought unexpected perks. "We didn't need to pay for an office – if working from a spare room was good enough for, say, the CEO of Unilever, it was good enough for me. And people had more free time - they had, quite literally, nowhere to go - so grabbing people for a chat became easier." Jeffrey-Barrett's approach to seizing opportunities was equally fearless. "I was shameless. I asked anybody I possibly could for help, advice, connections - and people really showed up. I was blown away by people's generosity." Persistence, she adds, has been key. "I pitched for something two years ago. Lost. Then kept checking in. Today, they're one of our biggest clients." For her, every interaction counts: "I saw everything - every email, every call, every micro-interaction - as an opportunity. I still have that mindset today. You never know where an introduction will lead." Having spent two years working closely with UK founders before launching her agency, Jeffrey-Barrett understood the ecosystem was small — and ripe with potential. But what surprised her most was "how resilient you need to be. I don't just mean staying positive when you lose a pitch; I mean the sheer amount of energy you need to bring to the table every single day. Yes, you need ideas. And yes, you need a hell of a lot of luck. But really, energy beats everything." Her advice to founders? "Go for it. Seriously. You don't need to wait until you're 'ready' - you'll never be 'ready'. The best time to start your business? Yesterday. So as long as you have the ability to give it a go, do it. Commit. Throw all your energy at it. Try. You'll need some things along the way – people who share your vision and are equally committed to it, the ability to prioritise ruthlessly, the discipline to look after yourself not just your team or business. But there's never a perfect time. So stop waiting, start working." Now a trusted advisor to CMOs across industries, Jeffrey-Barrett's story is a testament to tenacity, boldness, and the power of community - all driving forces behind the fresh, unapologetic voice of Among Equals.
Associated Press
4 days ago
- Business
- Associated Press
Stagwell (STGW) Announces the Launch of Unreasonable Studios (UNR), A Full-Service Creative Production Company
The newly integrated offering delivers on Stagwell's promise to provide industry-leading capabilities for its clients, media networks and agencies across the network and around the world NEW YORK and CANNES, France, June 16, 2025 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the formal launch of its production and creative content company, Unreasonable Studios (UNR). UNR brings Stagwell's creative and production agencies Anomaly Content & Entertainment (ACE), Locaria and Wolfgang Studios under one roof under the leadership of Justin P. Barocas, co-founder of Anomaly and CEO and Executive Producer of UNR. 'At Stagwell, we've been taking steps to invest in efficient, centralized content production services that help us scale client deliverables in record time,' said Stagwell Chairman and CEO Mark Penn. 'Today, I am proud to announce that we are seeing the meaningful impact of our investment as we stand up our own award-winning production unit to strengthen creative content deliverables, while differentiating ourselves in the marketplace.' UNR features both original and branded entertainment, live action commercial work, editorial photography, digital and social media across the funnel, breakthrough creator content and robust post production, motion and design capabilities, and adaptation and localization technologies and services. 'UNR Studios occupies a rare position in the industry,' said Justin P. Barocas, CEO & Executive Producer. In unreasonable fashion, we bridge the gap between the entertainment and brand worlds, going from high-value to high-volume at high speed, delivering everything from original documentaries for distributors like Netflix to generative tech driven scaled content for global brands – all under one roof.' UNR began welcoming brand clients in 2024, including Nike, Louis Vuitton, Marriott, Carhartt, Starbucks, and Topgolf. 'For the past decade, we've been fortunate to collaborate closely with Ace on branded content and consumer engagement activations,' said Susan Hennike, Chief Brand Officer, Carhartt. 'We're excited to build on that partnership and tap into their expanded capabilities in entertainment and talent partnerships, now as Unreasonable Studios.' On the high value side, ACE was a pioneer in connecting brands and original entertainment, working with partners like Universal, Netflix, IMAX, Hulu, NatGeo, Disney+, Patagonia, Hoka, Budweiser, Bose, Uber Eats, Carhartt and Coca-Cola on feature films & episodic series. UNR will scale this effort and is already in production on three feature films; SAIL, which chronicles the 2024 America's Cup competition, directed by Frank Marshall (The Beach Boys, the Jurassic Park franchise, Twisters) for IMAX in partnership with Louis Vuitton & Skydance Sports; LEARNING TO FLY, which explores the world of Ultra running through the eyes of pro-runner Jim Walmsley and pro-photographer Aisha McAdams, directed by Max Lowe (Torn), financed by Hoka; and THE TRUTH & TRAGEDY OF MORIAH WILSON, about pro-cyclist Mo Wilson whose epic rise was cut short when she was murdered in Austin, TX in 2022, directed by Marina Zenovich (Robin Williams: Come Inside My Mind, Lance Armstrong) for Netflix. 'The focus is quality from end-to-end,' says Evan Hayes, Head of Original Entertainment & Production, 'regardless of genre, channel or format, on a global scale.' The Unreasonable team has earned several esteemed awards across the spectrum of entertainment and advertising including an Academy Award, a BAFTA, five Emmy Awards across Primetime, Daytime and Sports categories, Critics' Choice Awards, Clios, a Cannes Lion, and multiple Webby Awards, among others. 'We've been partnering with UNR (formerly ACE) for the better part of a decade on a selection of our premium, luxury and lifestyle brands. They've always demonstrated a deep understanding of our brands, our audiences and the travel/hospitality category at large mastering every brief sent their way. Some of our most exciting work has come from this collaboration including our recent branded series featuring Westin's Heavenly Bed, a co-production with goop called 'Sleep Training for Grownups' starring Gwyneth Paltrow. They always bring strong insights, partnerships and unconventional approaches to content and production,' shared Nicole Taylor, Senior Director, Global Brand Marketing at Marriott International. UNR has 200+ full-time employees and 1,200 + contractors housed in more than 60 countries, with offices in Barcelona, Berlin, Detroit, Dubai, Hong Kong, London, Los Angeles, Mexico City, Milan, New York, Paris, Sao Paolo, Seoul, Shanghai, Singapore, Tokyo, and Toronto. About UNR Studios Unreasonable Studios (UNR) is an award winning, full service creative production company that supports agencies, brands and distributors alike across all media, genres, channels and formats globally at scale. You can find more about their projects at About Stagwell Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at Contact Stagwell [email protected] View original content to download multimedia: SOURCE Stagwell Inc.
Yahoo
4 days ago
- Business
- Yahoo
Stagwell (STGW) Announces the Launch of Unreasonable Studios (UNR), A Full-Service Creative Production Company
The newly integrated offering delivers on Stagwell's promise to provide industry-leading capabilities for its clients, media networks and agencies across the network and around the world NEW YORK and CANNES, France, June 16, 2025 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the formal launch of its production and creative content company, Unreasonable Studios (UNR). UNR brings Stagwell's creative and production agencies Anomaly Content & Entertainment (ACE), Locaria and Wolfgang Studios under one roof under the leadership of Justin P. Barocas, co-founder of Anomaly and CEO and Executive Producer of UNR. "At Stagwell, we've been taking steps to invest in efficient, centralized content production services that help us scale client deliverables in record time," said Stagwell Chairman and CEO Mark Penn. "Today, I am proud to announce that we are seeing the meaningful impact of our investment as we stand up our own award-winning production unit to strengthen creative content deliverables, while differentiating ourselves in the marketplace." UNR features both original and branded entertainment, live action commercial work, editorial photography, digital and social media across the funnel, breakthrough creator content and robust post production, motion and design capabilities, and adaptation and localization technologies and services. "UNR Studios occupies a rare position in the industry," said Justin P. Barocas, CEO & Executive Producer. In unreasonable fashion, we bridge the gap between the entertainment and brand worlds, going from high-value to high-volume at high speed, delivering everything from original documentaries for distributors like Netflix to generative tech driven scaled content for global brands – all under one roof." UNR began welcoming brand clients in 2024, including Nike, Louis Vuitton, Marriott, Carhartt, Starbucks, and Topgolf. "For the past decade, we've been fortunate to collaborate closely with Ace on branded content and consumer engagement activations," said Susan Hennike, Chief Brand Officer, Carhartt. "We're excited to build on that partnership and tap into their expanded capabilities in entertainment and talent partnerships, now as Unreasonable Studios." On the high value side, ACE was a pioneer in connecting brands and original entertainment, working with partners like Universal, Netflix, IMAX, Hulu, NatGeo, Disney+, Patagonia, Hoka, Budweiser, Bose, Uber Eats, Carhartt and Coca-Cola on feature films & episodic series. UNR will scale this effort and is already in production on three feature films; SAIL, which chronicles the 2024 America's Cup competition, directed by Frank Marshall (The Beach Boys, the Jurassic Park franchise, Twisters) for IMAX in partnership with Louis Vuitton & Skydance Sports; LEARNING TO FLY, which explores the world of Ultra running through the eyes of pro-runner Jim Walmsley and pro-photographer Aisha McAdams, directed by Max Lowe (Torn), financed by Hoka; and THE TRUTH & TRAGEDY OF MORIAH WILSON, about pro-cyclist Mo Wilson whose epic rise was cut short when she was murdered in Austin, TX in 2022, directed by Marina Zenovich (Robin Williams: Come Inside My Mind, Lance Armstrong) for Netflix. "The focus is quality from end-to-end," says Evan Hayes, Head of Original Entertainment & Production, "regardless of genre, channel or format, on a global scale." The Unreasonable team has earned several esteemed awards across the spectrum of entertainment and advertising including an Academy Award, a BAFTA, five Emmy Awards across Primetime, Daytime and Sports categories, Critics' Choice Awards, Clios, a Cannes Lion, and multiple Webby Awards, among others. "We've been partnering with UNR (formerly ACE) for the better part of a decade on a selection of our premium, luxury and lifestyle brands. They've always demonstrated a deep understanding of our brands, our audiences and the travel/hospitality category at large mastering every brief sent their way. Some of our most exciting work has come from this collaboration including our recent branded series featuring Westin's Heavenly Bed, a co-production with goop called "Sleep Training for Grownups" starring Gwyneth Paltrow. They always bring strong insights, partnerships and unconventional approaches to content and production," shared Nicole Taylor, Senior Director, Global Brand Marketing at Marriott International. UNR has 200+ full-time employees and 1,200 + contractors housed in more than 60 countries, with offices in Barcelona, Berlin, Detroit, Dubai, Hong Kong, London, Los Angeles, Mexico City, Milan, New York, Paris, Sao Paolo, Seoul, Shanghai, Singapore, Tokyo, and Toronto. About UNR Studios Unreasonable Studios (UNR) is an award winning, full service creative production company that supports agencies, brands and distributors alike across all media, genres, channels and formats globally at scale. You can find more about their projects at About StagwellStagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at ContactStagwellPR@ View original content to download multimedia: SOURCE Stagwell Inc. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Zawya
12-06-2025
- Business
- Zawya
SOCIALEYEZ wins Department of Government Enablement account in Abu Dhabi
Dubai, United Arab Emirates: SOCIALEYEZ, the Middle East's leading team of creative strategists, is proud to announce its newest client win with the Department of Government Enablement (DGE) in Abu Dhabi, further cementing the agency's reputation as a trusted partner for digital transformation within the public sector. Effective 1st April 2025, SOCIALEYEZ was appointed as the official creative agency for DGE, including its sub-accounts TAMM and MAWAHEB. This partnership marks a significant milestone in the agency's expansion, reinforcing its growing presence and operational strength in the capital. As part of this strategic partnership, SOCIALEYEZ is managing the Department's entire digital presence – from social media management and strategic campaign planning to high-end content production, creative direction and website development. 'This win is a major step forward in our expansion journey,' said Tarek Esper, Managing Director of SOCIALEYEZ. 'Being entrusted by DGE and its sub-entities is a testament to our commitment to delivering meaningful, data-driven work that drives real impact. It also reflects our ability to lead large-scale digital transformation efforts across government platforms.' The partnership aligns with SOCIALEYEZ's mission to support visionary government-led initiatives and enhance public sector communication across the UAE. Already trusted by some of the most influential public and private entities in the region, SOCIALEYEZ continues to lead in delivering integrated digital solutions that shape the future of citizen engagement. About SOCIALEYEZ SOCIALEYEZ is the Middle East's leading team of creative strategists, combining creative storytelling with a clear strategic vision to transform challenges into actionable solutions. In an ever-evolving digital landscape, SOCIALEYEZ helps its partners achieve tangible goals. Its philosophy, "Create No Matter What," drives the team to bring bold ideas to life, consistently delivering real results. With a dedicated in-house team offering end-to-end services - from ideation to execution - SOCIALEYEZ ensures every project drives meaningful and transformative outcomes across industries.
