Latest news with #contentCreation
Forbes
3 days ago
- Business
- Forbes
Reddit Stock Could Jump If Google AI Search Kills Online Media Traffic
Google AI Overview and AI Mode could further slash online media revenue. Will Reddit capitalize on its user-generated content to defy this trend? AI chatbots are replacing Google search search traffic, which is devastating some online publishers' traffic. Online publishers are cutting staff and as they struggle to find new sources of revenue. Reddit's licensing of its content to train Google's language models and selling ads aimed at user-generated content may offset lower click-through rates. The news business — which has suffered disruption for decades — is poised for more trouble ahead. That's because more people are using AI chatbots to find information — which is cutting into the traffic Google searches feed to online content providers, according to the Wall Street Journal. To compete with AI chatbots, Google provides AI summaries, which give users the answers they seek without clicking on the link to the information's source. In so doing, the content creators are getting much less traffic. Organic search traffic to Business Insider and related websites fell by 55% between April 2022 and April 2025, according to data from Similarweb featured in a Journal report. As a result, news outlets' revenue is declining and some are cutting people to keep from burning through too much cash. For instance, Business Insider cut 21% of its staff in May, noted the Journal. "Traffic sensitivity" and the need to adapt to a changing media landscape are key reasons for the cuts,Business Insider CEO Barbara Peng wrote in a company memo obtained by AdWeek. On the surface, Reddit appears to be a beneficiary of the rise in Google's AI summaries. However, analysts appear divided on whether the fees Reddit receives from Google and advertisers will be sufficient to boost its stock, reported Investor's Business Daily. Reddit is optimistic about the future. 'Ever-shifting macro environments like these create both challenges and opportunities,' Reddit CEO Steve Huffman said in a May letter to shareholders featured by CNBC. 'We're well-positioned to meet this moment.' The news industry's business model has been under attack for decades. The rise of AI chatbots threaten to deliver a fatal blow. Until the internet came along in the 1990s and made news available online in exchange for watching display advertising, local newspapers were a highly profitable duopoly, according to Warren Buffett and his Newspaper Investments, a business school case I co-authored. Since then, in March 2020, Buffett shed most of those formerly prized local newspapers, according to the Nebraska Examiner. A few months later, I published Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers From Ecommerce Startups. In addition to examining the disruption of five other industries and how established companies responded, the book highlights how various internet companies — most notably Google — profited from winning the ad revenues formerly enjoyed by local newspapers. Here's a quick summary: Since the digital disruption began decades ago, online content providers and local newspapers have changed their strategies — many have sold themselves to private equity firms and publishers. These online content providers have struggled to keep up with changes in how their product shows up in its search results. In the last year, generative AI has taken a fresh bite out of online content revenue streams. In the last year, Google's AI Overviews — which search the most relevant documents related to a user search and returns a summary of the content — have appeared more frequently when I conduct searches. While AI overviews include links to the sources, more users may be choosing not to click on them. The result is plunging online content traffic. Since 2022, traffic from organic search to 'HuffPost's desktop and mobile websites fell by just over half,' noted the Journal and by 'nearly that much at the Washington Post,' according to Similarweb data featured by the Journal. A more serious threat to online content is on the horizon — Google's AI Mode which responds to user queries 'in a chatbot-style conversation, with far fewer links,' the Journal reported. While currently optional, Google says AI Mode is here to stay. "This is the future of Google Search," Google's head of Search, Liz Reid, said according to the BBC. Online content business leaders are not taking this threat lying down. 'Google is shifting from being a search engine to an answer engine,' Atlantic CEO Nicholas Thompson said in a Journal interview. In response to the likelihood Google search traffic will evaporate, 'We have to develop new strategies,' Thompson added. AI Overviews cut the traffic volume Google sends to websites by between 30% and 70%, BBC reported. What's more, analyses have also found that Thompson's 'zero click' scenario is not far-fetched because 'some 60% of Google searches are now ending without the user visiting a single link,' wrote the BBC. To be fair, AI Overviews have boosted impressions 49% across the web, according to the data analysis firm BrightEdge featured in the BBC's report. However, since people get their answers from the AI, clicks on the links have fallen 30%, BBC noted. The new strategies Thompson advocated aim to connect news sites directly with readers. Atlantic is doing that by running live conferences, offering an improved app, printing more magazines, and investing more in events. The result is a rise in subscriptions and advertising revenue, Thompson told the Journal. One possible remedy for content providers — which The Atlantic highlights — is to maintain direct access to their content consumers. One such online content provider is Reddit — which went public in March 2024 and has since defied my then-gloomy view of its prospects about which I wrote in a February 2024 Forbes post. Reddit shares have risen 191% since going public. Why? It helps that in May 2025, Reddit posted strong sales — Q1 revenue rose 61% to $392 million ($22 million more than London Stock Exchange Group projection, according to CNBC) — and upbeat guidance — $34 million more than the LSEG consensus estimate of $396 million. Reddit benefited from recent changes to Google search and internal site improvements — such as convincing logged-out users to open accounts since 'logged-in accounts are more beneficial to advertisers,' reported CNBC. To boost ad revenue, Reddit debuted two AI-powered marketing tools to help advertisers reach users on Reddit discussion boards, noted CNBC. These include: The new tools may help advertisers to 'connect meaningfully with high-intent communities around the world,' according to a company release. Reddit faces challenges ahead — most notably macroeconomic uncertainty. 'We've grown through challenging times before — people need connection and information just as much in uncertain times,' Reddit operating chief Jen Wong said during the company's earnings call. While 'there's a lot of uncertainty in the market,' it has been 'mostly business as usual,' Wong added. In addition, Reddit and Google have a complex relationship — featuring good and bad news for investors. Google entered into a $60 million partnership in which the search giant pays Reddit content to train its AI models, reported Business Insider. What's more, Reddit is the second most-cited website in Google AI Overviews, following Quora, according to analytics firm Semrush data featured by BusinessInsider. Since much of that traffic comes from logged-out users, the value to Reddit is less significant than it would be if the users logged in, according to Redburn analysts quoted by BusinessInsider, and readers are less likely to click on the Reddit links in the AI Overview. One analyst lowered his price target for Reddit from $168 to $115. How so? With more than half of Reddit users logged out, Wells Fargo analyst Ken Gawrelski fears the company will not be able to beat and raise in future quarters despite its new tool aimed at boosting logged-in users, according to IBD. Gawrelski is more pessimistic than his peers. The 23 Wall Street analysts with price targets see 25% upside of the company meets their average target of $147.71, noted TipRanks.
Khaleej Times
4 days ago
- Entertainment
- Khaleej Times
Where AI and top professionals help you learn and earn
CEEK is running full steam with brand new features geared at empowering everyone who wants to turn their unique perspective into content. Known for unforgettable experiences with Bon Jovi, Lady Gaga, Universal Music and Magic Gaming, the platform enables users (ceekers) to engage deeper on any and every screen. CEEK's mission is turning content into currency by enabling creators to sell, stream or license their creations on any device: mobile, TV, VR/AR, web, wearables, and protecting it from AI companies training on it for free. 'Today, most creators don't make enough to even pay for the content they create. We saw this need years ago and successfully created a platform that them earn with AI, virtual commerce, in the Metaverse, live coaching and many other ways that weren't available twenty years ago when most social media platforms were built,' says CEEK Founder Mary Spio. CEEK has incorporated AI tools that help you create and even interact with fans in your own authentic voice, so you can amplify who you are 24/7. No experience or coding needed to get started. Mary Spio is seeking to redefine the creator economy, turning anyone into bonafide professionals with polished work worthy of worldwide recognition. On CEEK, fans, labels, collectors and studios can directly buy ownership rights in content they love and benefit from its potential value—turning fans into owners and creating a powerful viral loop where ownership drives promotion and attracts more fans. No more chasing algorithms or dealing with trolls. It comes as no surprise that top professionals, sports teams, educators, life coaches and practically anyone looking to inspire, educate, and share what they love, know or do, are choosing to call CEEK home for their content.
Geek Girl Authority
4 days ago
- Entertainment
- Geek Girl Authority
5 Types of Video Production Compared
So, what is video production, really? If you think it's just pressing record and hoping for the best — let's talk. Video content is the digital equivalent of your business card, billboard, elevator pitch, and (if done well) your cult classic promo. Basically, video is your new best friend. But here's the catch: not all videos are built the same. To help you dodge unnecessary costs and creative migraines, we've laid out five major types of video production — side by side, with all the gritty details. But first… What Is Video Production? In the simplest terms, video production is the process of planning, capturing, and editing visual content for a specific goal — marketing, education, documentation, or pure entertainment. But in reality, it's more like organized chaos with a camera crew. It starts with an idea, moves into scripting and storyboarding, and then snowballs into location scouting, lighting setups, filming days that never run on time, and adjusting in a video editor that may or may not require ten 'final' versions. The end result? Video content that informs, sells, educates, or inspires — hopefully all at once. The magic is in turning raw footage into a piece of visual communication that actually lands with the right audience. Add some music, color grading, subtitles, a clever cut — and suddenly you've got a story worth watching. In short, video production is the art of making pixels matter. And now, let talk about particular types of it. Commercial Video Production Commercials are your go-to when you need to impress fast. Think big, bold, and branded. These videos sell stuff, launch products, or polish your image in 30 seconds flat (well, ideally). Why It Works : Custom scripts, cinematic visuals, motion graphics — this is where videography really flexes its muscles. Timeline : 1 to 6 weeks. Good art takes time, and also rewrites. Lots of rewrites. Cost : $5,000 for something modest. North of $500,000 if you're thinking big. Best For : High-impact product launches, app reveals, and brand refreshes on YouTube, Facebook, or your next digital ad campaign. Tech Factor : You'll want the works — high-end cameras, lighting kits, and post-production suites that probably have too many plugins. Although even simple tools like iMovie on Windows alternatives can get the job done for smaller campaigns Corporate/Internal Video Production These aren't here to go viral. They're here to get your team up to speed, explain processes, and keep HR happy. Why It Works : Clear, on-brand messaging made for people who need to understand something fast — without falling asleep. Timeline : 1 to 3 weeks, or slightly longer if you're coordinating a busy CEO's calendar. Cost : $1,000 to $15,000 depending on how custom you want it. Voiceovers and animations add to the tab. Best For : Onboarding, training, compliance, and the occasional motivational pep talk from the founder. Pro Insight : These videos may not win Oscars, but they will save your company hundreds of hours explaining things manually. Social Media Video Production Tailored for life in the fast lane — on Instagram Reels, TikTok, YouTube Shorts, and whatever else is trending by the time you read this. Why It Works : Short attention spans? No problem. Social videos know how to hook fast, deliver value, and leave a lasting impression — before someone scrolls away. Timeline : Sometimes hours. Usually a few days. Always faster than your email response time. Cost : From $500 DIY-style to $10,000+ if you're working with an agency and an influencer who owns six ring lights. Best For : Startups, creators, small businesses, and brands that want regular content without going broke. Pro Tip : Each platform has its quirks. What kills on TikTok might flop on Facebook. Know your stage before performing. Documentary-Style Video Production A slower, deeper approach to video content. Think real stories, authentic interviews, and minimal polish — just enough to feel cinematic without losing the rawness. Why It Works : People trust stories more than slogans. Documentaries build connection, especially for nonprofits or mission-driven businesses. Timeline : 4 weeks to a few months, depending on how much reality you want to capture. Cost : $10,000 to $100,000+. Depends on travel, gear, crew, and your need for moody B-roll. Best For : Brand origin stories , case studies, testimonials with heart, or anything you'd submit to a film fest and your CMO. Real-World Use : This is also where you may need help organizing audio. If you're dealing with raw sound bites, you'll probably need to learn how to use a video converter. Event Video Production From product launches to business summits, event videos preserve the magic (and chaos) of live gatherings. Why It Works : Captures moments you can repurpose for months — highlight reels, client pitches, social teasers, or just for showing off. Timeline : Usually a 1–2 week turnaround after the event, faster if you're livestreaming. Cost : $2,000 for a basic setup, climbing to $50,000+ for large-scale multi-camera shoots. Best For : Conferences, award shows, workshops, or anything you want future clients to believe was 'sold out' and 'buzzing.' Technology Note : This one's all about logistics — multi-cam setups, audio mixing, real-time editing, and, ideally, a caffeine-fueled crew. DOCTOR WHO: Our Favorite Season 2 Episodes RELATED: Doctor Who : 5 Jaw-Dropping Moments From the Season 2 Finale
Geeky Gadgets
12-06-2025
- Entertainment
- Geeky Gadgets
How to Use Google Veo 3 for Effortless Automated Video Creation
What if creating stunning, professional-grade videos didn't require hours of editing or advanced technical skills? Enter Google Veo 3, a innovative AI-powered video generator that's transforming how we approach video production. Whether you're a marketer aiming to captivate your audience, an educator crafting engaging lessons, or a content creator looking to stand out on social media, this tool promises to make video creation faster, easier, and more accessible than ever. Imagine uploading a few images, typing out your ideas, and watching as the platform generates a polished video draft in minutes—no prior expertise required. With Creator Magic's step-by-step guidance, you'll unlock the full potential of this innovative platform and discover just how seamless video production can be. In this walkthrough video by Creator Magic, you'll learn how to navigate Google Veo 3's intuitive interface, harness its powerful text-to-video conversion feature, and customize your projects with precision. From selecting the perfect template to adding personalized touches like voiceovers and branded visuals, this guide will empower you to create content that resonates with your audience. But that's not all—Google Veo 3 also offers tools to optimize your videos for different platforms, making sure they perform effectively across Instagram, YouTube, and beyond. By the end, you'll not only understand how to use this tool but also how to use it to elevate your creative projects. Ready to reimagine what's possible in video production? Let's explore. Getting Started with Google Veo 3 Google Veo 3 simplifies the video production process by automating many of the time-consuming tasks. To begin, you'll need access to the platform, which operates through a user-friendly web-based interface. Once logged in, follow these steps to initiate your project: Select a Project Type or Template: Choose from a wide range of templates designed for specific purposes, such as marketing campaigns, educational content, or social media posts. Choose from a wide range of templates designed for specific purposes, such as marketing campaigns, educational content, or social media posts. Input Your Content: Upload the text, images, or video clips you want to include in your project. The platform supports a variety of file formats for seamless integration. Upload the text, images, or video clips you want to include in your project. The platform supports a variety of file formats for seamless integration. Generate a Draft: The AI processes your input and creates an initial video draft, which serves as a foundation for further customization. The platform's intuitive design ensures a smooth experience, even for users with minimal video production expertise. Each step is clearly outlined, allowing you to focus on creativity rather than technical challenges. Key Features and Customization Options Google Veo 3 stands out due to its robust customization tools, allowing you to craft videos that align perfectly with your creative vision. After generating the initial draft, you can refine and enhance your video using the following features: Text-to-Video Conversion: Transform written content into dynamic, visually engaging videos using AI-generated animations, graphics, and transitions. Transform written content into dynamic, visually engaging videos using AI-generated animations, graphics, and transitions. Template Library: Access an extensive collection of pre-designed templates tailored to various industries, including education, marketing, and corporate communication. Access an extensive collection of pre-designed templates tailored to various industries, including education, marketing, and corporate communication. Scene Editing: Modify individual scenes by adjusting colors, fonts, transitions, layouts, and other visual elements to match your branding or stylistic preferences. Modify individual scenes by adjusting colors, fonts, transitions, layouts, and other visual elements to match your branding or stylistic preferences. Voiceover Integration: Add AI-generated or custom voiceovers in multiple languages and accents to enhance the narrative and accessibility of your video. Add AI-generated or custom voiceovers in multiple languages and accents to enhance the narrative and accessibility of your video. Media Uploads: Personalize your project by incorporating your own images, video clips, and audio files, making sure the final product reflects your unique style. These tools provide the flexibility to create polished, professional-grade videos tailored to your specific needs, whether for branding, education, or communication purposes. Google Veo 3 Perfect for Marketers & Creators Watch this video on YouTube. Dive deeper into Google Veo AI video generator with other articles and guides we have written below. Optimizing Video Outputs To maximize the impact of your videos, Google Veo 3 includes a suite of optimization tools designed to adapt your content for different platforms and audiences. These features ensure your videos perform effectively across various channels: Platform-Specific Adjustments: Automatically resize and format videos to meet the technical requirements of platforms like Instagram, YouTube, LinkedIn, and more. Automatically resize and format videos to meet the technical requirements of platforms like Instagram, YouTube, LinkedIn, and more. Performance Analytics: Gain valuable insights into your video's potential effectiveness by analyzing factors such as audience engagement, visual appeal, and targeting accuracy. By using these optimization tools, you can fine-tune your videos to ensure they resonate with your target audience and achieve their intended purpose. Applications and Use Cases The versatility of Google Veo 3 makes it an invaluable tool for professionals across a wide range of industries. Its ability to streamline video production while maintaining high-quality output opens up numerous possibilities, including: Marketing Campaigns: Create attention-grabbing promotional videos that drive customer engagement and boost brand awareness. Create attention-grabbing promotional videos that drive customer engagement and boost brand awareness. Educational Content: Develop tutorials, explainer videos, or online course materials that captivate and inform learners effectively. Develop tutorials, explainer videos, or online course materials that captivate and inform learners effectively. Corporate Communications: Produce professional training videos, executive presentations, or internal updates with ease and efficiency. Produce professional training videos, executive presentations, or internal updates with ease and efficiency. Social Media Content: Generate visually appealing posts and stories optimized for platforms like Instagram, TikTok, and Facebook. Generate visually appealing posts and stories optimized for platforms like Instagram, TikTok, and Facebook. Event Coverage: Summarize key moments from conferences, webinars, or live events in a polished and professional format. These diverse applications demonstrate the platform's ability to cater to a broad spectrum of creative and professional needs, making it a valuable asset for individuals and organizations alike. Streamlining Video Production with Google Veo 3 Google Veo 3 combines the power of artificial intelligence with user-friendly tools to simplify and enhance the video creation process. Whether you're producing marketing materials, educational content, or social media videos, this platform offers the flexibility and efficiency to deliver high-quality results. By following the outlined steps and exploring its robust features, you can streamline your workflow, save time, and create impactful content tailored to your audience's needs. Media Credit: Creator Magic Filed Under: AI, Guides Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
TechCrunch
10-06-2025
- Business
- TechCrunch
YouTube says its ecosystem created 490k jobs and added $55B to the US GDP in 2024
YouTube released a report on Tuesday that shows just how influential the creator economy has become. YouTube says that its creative ecosystem contributed over $55 billion to the US GDP and supported more than 490,000 full time jobs, according to research by Oxford Economics. When YouTube talks about its creative ecosystem, it's not just talking about creators. This includes anyone who works with YouTube creators (video editors, assistants, publicists), as well as people who work for creator-oriented companies (Patreon, Spotter, Linktree, etc). But these figures continue to grow, even in a time when venture capitalists are no longer pouring money into the industry like they were about four years ago. In 2022, YouTube and Oxford Economics reported that its creative ecosystem about 390,000 jobs and contributed over $35 billion to the US GDP, meaning that these 2024 figures jumped by 100,000 jobs and $20 billion. These numbers are so large because YouTube provides the most consistent and lucrative opportunities for creators. Those who qualify for YouTube's Partner Program can earn 55% of revenue earned from ads; even for mid-range creators (not the MrBeasts of the world), that can amount to several thousand dollars a month. While TikTok and YouTube Shorts have tried to monetize their platforms, the industry hasn't figured out a way to reliably distribute ad revenue among short form creators. As both a fast-growing and often misunderstood sector, creators have been advocating for American institutions from banks to the government to better serve their industry. Some creators struggle to qualify for business credit cards or get certain business loans, regardless of their demonstrable financial solvency. Techcrunch event Save $200+ on your TechCrunch All Stage pass Build smarter. Scale faster. Connect deeper. Join visionaries from Precursor Ventures, NEA, Index Ventures, Underscore VC, and beyond for a day packed with strategies, workshops, and meaningful connections. Save $200+ on your TechCrunch All Stage pass Build smarter. Scale faster. Connect deeper. Join visionaries from Precursor Ventures, NEA, Index Ventures, Underscore VC, and beyond for a day packed with strategies, workshops, and meaningful connections. Boston, MA | REGISTER NOW These issues have become common enough to draw attention. Just last week, U.S. Representatives Yvette Clark (D-NY) and Beth Van Dune (R-TX) announced their bipartisan Congressional Creators Caucus to support and recognize the potential of the creator economy.
