Latest news with #chipdesign
South China Morning Post
5 hours ago
- Business
- South China Morning Post
China's top player Empyrean eyes opportunities from US chip curbs on design software
Chinese chip-design software company Empyrean Technology has pledged to become one of the world's top electronic design automation (EDA) providers, as new US export restrictions bring both opportunities and challenges to the domestic industry. Founded in 2009 and based in Beijing, Empyrean aims to ascend to the top tier of EDA providers, capitalising on the struggles faced by its US competitors in selling to China because of new export controls on chip-design software, said Yu Han, a senior market director at Empyrean, at the World Semiconductor Conference in Nanjing, capital of eastern Jiangsu province, on Friday. The remarks came after Cadence Design Systems, Synopsys and Siemens EDA – the three leading EDA suppliers that collectively hold about 80 per cent of the global market share – confirmed they had received notices from the US Commerce Department's Bureau of Industry and Security regarding new export restrictions on software that could be used for developing advanced artificial intelligence chips. Those export controls have raised hopes among Chinese investors and analysts that local companies could seize new market opportunities. Besides Empyrean, other domestic EDA tool vendors, such as Primarius Technologies and Semitronix , have also garnered attention. Play Yu said China currently had over 100 domestic EDA companies, with Empyrean capturing half of that market share. He said Empyrean was the only Chinese company positioned among the second-tier global EDA providers, along with US firms Ansys and Keysight Technologies.
Yahoo
19 hours ago
- Business
- Yahoo
Apple Taps AI to Design Next-Gen Chips: Exec Hints at Major Shift
June 19 - Apple (NASDAQ:AAPL) is exploring the use of generative artificial intelligence to help design its in-house chips, according to recent remarks by a senior executive. Johny Srouji, senior vice president of hardware technologies at Apple, discussed the company's approach during a speech in Belgium last month. He said Apple is always seeking to integrate the latest available technologies to improve chip development. Apple has relied on its custom silicon since 2010, beginning with the A4 chip, and shifted its Mac lineup from Intel (NASDAQ:INTC) processors to in-house designs in 2020. That move contributed to a surge in Mac sales at the time. Srouji noted that Apple uses advanced design software from firms like Cadence Design (NASDAQ:CDNS) and Synopsys (NASDAQ:SNPS), both of which have been working to integrate generative AI into their tools. Despite the focus on internal innovation, Apple has been slower than competitors like Samsung and Alphabet's (NASDAQ:GOOGL) Google to bring generative AI features to consumer devices. The company offered limited updates on its AI strategy during its June Worldwide Developers Conference. Srouji, a key figure in Apple's custom chip transition, was once considered for a leadership role at Intel, highlighting his influence on the company's silicon efforts. This article first appeared on GuruFocus.
Yahoo
20 hours ago
- Business
- Yahoo
Apple Taps AI to Design Next-Gen Chips: Exec Hints at Major Shift
June 19 - Apple (NASDAQ:AAPL) is exploring the use of generative artificial intelligence to help design its in-house chips, according to recent remarks by a senior executive. Johny Srouji, senior vice president of hardware technologies at Apple, discussed the company's approach during a speech in Belgium last month. He said Apple is always seeking to integrate the latest available technologies to improve chip development. Apple has relied on its custom silicon since 2010, beginning with the A4 chip, and shifted its Mac lineup from Intel (NASDAQ:INTC) processors to in-house designs in 2020. That move contributed to a surge in Mac sales at the time. Srouji noted that Apple uses advanced design software from firms like Cadence Design (NASDAQ:CDNS) and Synopsys (NASDAQ:SNPS), both of which have been working to integrate generative AI into their tools. Despite the focus on internal innovation, Apple has been slower than competitors like Samsung and Alphabet's (NASDAQ:GOOGL) Google to bring generative AI features to consumer devices. The company offered limited updates on its AI strategy during its June Worldwide Developers Conference. Srouji, a key figure in Apple's custom chip transition, was once considered for a leadership role at Intel, highlighting his influence on the company's silicon efforts. This article first appeared on GuruFocus.
Yahoo
a day ago
- Business
- Yahoo
Apple Explores AI to Speed Custom Chips
Apple (NASDAQ:AAPL) is exploring generative AI to accelerate its in-house chip design, potentially slashing development timelines and boosting productivity. In remarks last month in Belgium, Johny Srouji, Apple's senior vice president of hardware technologies, told attendees at an Imec awards ceremony that generative AI has a high potential in getting more design work in less time. Since debuting its first A4 chip in 2010, Apple has relied on cutting-edge EDA tools from Cadence Design Systems (NASDAQ:CDNS) and Synopsys (NASDAQ:SNPS). Srouji noted those partners are already integrating AI into their software suites to handle growing design complexity. Apple's chip roadmap has included monumental betsmost notably the 2020 shift from Intel (NASDAQ:INTC) to Apple Silicon across Mac desktops and laptops. Srouji said that all-in strategy, with no backup plan, underpinned the company's ability to optimize performance and power efficiency across devices like the M1 and M2 processors and the Vision Pro headset. He argued that AI-enhanced tools could represent a similarly transformative leap by automating repetitive tasks and enabling more iterative experimentation. Investors should watch how quickly EDA providers roll out AI modules and whether Apple pilots internal machine-learning models for layout, verification or synthesis. Faster cycle times could give Apple an edge over rivals, driving cost savings and potentially smoothing supply-chain bottlenecks. Why It Matters: AI-powered design could shorten chip development from years to months, helping Apple stay ahead in silicon innovation and maintain tight hardware-software integration. This article first appeared on GuruFocus. Sign in to access your portfolio
CTV News
a day ago
- Business
- CTV News
Apple eyes using AI to design its chips, technology executive says
SAN FRANCISCO — Apple is interested in tapping generative artificial intelligence to help speed up the design of the custom chips at the heart of its devices, its top hardware technology executive said in private remarks last month. Johny Srouji, Apple's senior vice president of hardware technologies, made the remarks in a speech in Belgium, where he was receiving an award from Imec, an independent semiconductor research and development group that works closely with most of the world's biggest chipmakers. In the speech, a recording of which was reviewed by Reuters, Srouji outlined Apple's development of custom chips from the first A4 chip in an iPhone in 2010 to the most recent chips that power Mac desktop computers and the Vision Pro headset. He said one of the key lessons Apple learned was that it needed to use the most cutting-edge tools available to design its chips, including the latest chip design software from electronic design automation (EDA) firms. The two biggest players in that industry, Cadence Design Systems and Synopsys, have been racing to add artificial intelligence to their offerings. 'EDA companies are super critical in supporting our chip design complexities,' Srouji said in his remarks. 'Generative AI techniques have a high potential in getting more design work in less time, and it can be a huge productivity boost.' Srouji said another key lesson Apple learned in designing its own chips was to make big bets and not look back. When Apple transitioned its Mac computers, its oldest active product line, from Intel's chips to its own chips in 2020, it made no contingency plans in case the switch did not work. 'Moving the Mac to Apple Silicon was a huge bet for us. There was no backup plan, no split-the lineup plan, so we went all in, including a monumental software effort,' Srouji said. (Reporting by Stephen Nellis in San Francisco; Editing by Jamie Freed)
