logo
#

Latest news with #blimp

100 Years Of The Goodyear Blimp – How A Unique Branding Tool Has Stood The Test Of Time
100 Years Of The Goodyear Blimp – How A Unique Branding Tool Has Stood The Test Of Time

Forbes

timea day ago

  • Automotive
  • Forbes

100 Years Of The Goodyear Blimp – How A Unique Branding Tool Has Stood The Test Of Time

At the Le Mans 24 hour race, the Goodyear blimp was a familiar feature in the sky This year marks 100 years since the first Goodyear blimp took to the skies. The brand is, of course, most well known for its tire ranges but its branded blimp has become a staple at motorsport events over the past century. Underlining its importance for the brand, it was a near permanent fixture above the 24 Hours of Le Mans last weekend. After featuring at Le Mans for the first time in 1973, Goodyear brought its only Europe-based blimp to the iconic endurance event. Luca Andreoni, Senior Manager Marketing Communications Strategy at Goodyear said: 'The Goodyear blimp is a historical icon and it's a great branding tool both internally and for motorsports enthusiasts because it goes beyond what we normally do.' The blimp is as long as two and a half blue whales While Andreoni admits you could ask what the connection between the tire brand and the blimp is, he explains it's part of the company's historical DNA and global presence. He added: 'The blimp is an icon of innovation as well, even if it's obsolete in a way, it projects what we have been and what we want to be.' This historical reflection on the significance of the technology at the time is not to be underestimated. Although the interior and area where the pilot and copilot sit looks super high tech, it's easy to imagine how mind blowing this form of flying would have been 100 years ago. Huge technological breakthroughs are often overlooked as soon as they are surpassed by the next generation of innovations but it's great to see the blimp being preserved in this way. What Is It Like Inside The Goodyear Blimp? Up front with the pilot and copilot In comparison to the blimp's huge 75m long upper structure, the passenger compartment is much smaller with room for just 14 passengers and two pilots. One of the strangest parts is that the blimp has opening windows. There's no chance you could fall out of them but it still feels surreal to stand right next to an open window when you're 1000ft in the air. Despite its size, the blimp is impressively agile. It climbs to cruising height quickly and makes tighter turns than you'd expect. Although there's nothing else in the sky like it, bizarrely, the blimp feels most closely related to a helicopter. How Does The Goodyear Blimp Fly? Although the blimp is huge, it doesn't need many crew to operate The blimp's upper section is filled with helium to help it float. In the past airships like Zeppelins and blimps used hydrogen but for obvious fiery reasons, helium is now the preferred option. Helium alone is not enough to move the airship though, Goodyear's blimps are equipped with three four-cylinder 200 hp engines, one on either side and one at the rear. These power propellers which are used to direct the blimp and help it to gain altitude. Typically, a blimp will fly at around 1000ft, no higher than the top of the Eiffel Tower but it can reach up to 10,000ft. Since the cabin is not pressurised, this is the maximum altitude it would be able to reach. When it comes to max speed, it's not particularly quick at 78mph but it makes for a nice cruising pace with plenty of time to look down on iconic tracks like Le Mans. Looking down at the track from the blimp Thanks to its design, the blimp can fly for a maximum of 22 hours, so no wonder it's ideally suited to endurance race appearances. Although the airship is as long as two and a half blue whales, just three ground crew can help the pilot to land and secure the blimp. How Many Goodyear Blimps Exist? Goodyear commissioned four blimp replicas as part of its global branding campaigns. Three are permanently based in America while the other is operated by Zeppelin in Europe. The blimp has become an iconic symbol for Goodyear Years on from the blimp's first Le Mans appearance, both motorsports and strong branding remain important messages for Goodyear. Andreoni said: 'Motorsports has been part of our DNA since the very beginning but it's more than that, it's about how we make the connection between the business and motorsports. There's a lot of effort put into that. Just for Le Mans, we have 8,000 tires and 41 out of 60 cars competing with our tires. 'Endurance racing is the perfect platform to demonstrate the fact that you can be consistent throughout the entire life cycle of the product. In real life, as a driver, you need a tire that is safe and performs from the very first mile until the end. We are trying to shape the products of the future by always pushing the boundaries. Racing serves that purpose and helps us to be at the forefront of innovation.'

6 facts to know about the iconic Goodyear Blimp which turns 100 this week
6 facts to know about the iconic Goodyear Blimp which turns 100 this week

Fast Company

time03-06-2025

  • Business
  • Fast Company

6 facts to know about the iconic Goodyear Blimp which turns 100 this week

The iconic Goodyear airships are taking a victory lap over the skies of an Ohio city this week. The Akron-based tire company is celebrating the 100th anniversary of 'Pilgrim,' its first blimp to take flight just outside of the city on June 3, 1925. Goodyear began experimenting with vessels that would be lighter than aircraft in the early 1900s, and the dirigibles have since become a lasting and iconic symbol of the corporate brand. For some, it evokes nostalgia, while for others it offers a glimpse into a larger-than-life part of advertisement history. Here is a by-the-numbers look at Goodyear airships over time: 1910 Goodyear establishes an Aeronautics Department to build lighter-than-air aircrafts, and by 1912 the company had built its first balloon. In 1930, the 'Defender' blimp became the first airship in the world to carry a lit neon sign so the company's name could be seen after dark. Goodyear began making airships for the U.S. Navy in 1917, and its first blimp — the first commercial non-rigid airship flown using helium — launched years later, becoming a marketing tool. From 1942 to 1944, the company built more than 150 airships for the Navy to serve in World War II, flying patrol over warships on the seas with zero reported loss of ships when a blimp was on watch. New Year's Day 1955 The Goodyear Blimp has been a regular at major sporting events since flying above the 1955 Rose Bowl. A few years later, it became a service vehicle for television coverage while simultaneously functioning as a highly visible advertising platform. Since that time, blimps have undergone wholesale changes and improved dramatically: steering technology; safety innovations; high-definition cameras; aerial views captured with specialized systems that compensate for movement during filming, resulting in stable and smooth footage footage; and much quieter rides thanks to relocated engines and propellers. 4 blimps There currently are four Goodyear Blimps — the three in the U.S. and one in Friedrichshafen, Germany. Today's Goodyear Blimps are semi-rigid dirigibles, meaning they have an internal frame as compared to previous eras of blimps that could be fully deflated. In 2014, Goodyear transitioned to the New Technology semi-rigid airship platform designed to allow for improved maneuverability and speed. 246 feet The Goodyear Blimp is 246 feet long (75 meters), which would cover about 80% of a football field. It is 58 feet (18 meters) high and holds three Olympic-sized swimming pools' worth of helium. Goodyear gets helium for its blimps from multiple sources. Because helium is a finite resource, the company purifies its helium every six to eight weeks to extend its life. The blimp travels more than 100 days per year, with trips ranging anywhere from three days to three weeks. A crew of nearly 20 people travel with the airship whenever it is touring. Today's Goodyear Blimps fly between 1,000 and 1,500 feet (305 meters and 457 meters) in the air and travel at speeds up to 73 miles per hour (117 kilometers per hour). 10 blimp pilots There currently are fewer blimp pilots in the world than astronauts, according to Goodyear, which has 10 full-time pilots. To serve in that job, you must have a commercial pilot license followed by approximately 250 hours of training to earn an additional lighter-than-air airship rating from the Federal Aviation Administration. 2,500 and 500,000 The blimp has covered more than 2,500 events and taken more than 500,000 passengers for rides, according to Goodyear. Former President Ronald Reagan might be the most famous passenger, but it was rapper Ice Cube who raised the blimp's street cred when he included a line about it in his 1992 song titled 'It Was A Good Day.'

The iconic Goodyear Blimp is 100. To celebrate, a flight over Ohio
The iconic Goodyear Blimp is 100. To celebrate, a flight over Ohio

Washington Post

time03-06-2025

  • Business
  • Washington Post

The iconic Goodyear Blimp is 100. To celebrate, a flight over Ohio

The iconic Goodyear airships are taking a victory lap over the skies of an Ohio city this week. The Akron-based tire company is celebrating the 100th anniversary of 'Pilgrim,' its first blimp to take flight just outside of the city on June 3, 1925. Goodyear began experimenting with vessels that would be lighter than aircraft in the early 1900s, and the dirigibles have since become a lasting and iconic symbol of the corporate brand. For some, it evokes nostalgia, while for others it offers a glimpse into a larger-than-life part of advertisement history. Here is a by-the-numbers look at Goodyear airships over time: Goodyear establishes an Aeronautics Department to build lighter-than-air aircrafts, and by 1912 the company had built its first balloon. In 1930, the 'Defender' blimp became the first airship in the world to carry a lit neon sign so the company's name could be seen after dark. Goodyear began making airships for the U.S. Navy in 1917, and its first blimp — the first commercial non-rigid airship flown using helium — launched years later, becoming a marketing tool. From 1942 to 1944, the company built more than 150 airships for the Navy to serve in World War II, flying patrol over warships on the seas with zero reported loss of ships when a blimp was on watch. The Goodyear Blimp has been a regular at major sporting events since flying above the 1955 Rose Bowl. A few years later, it became a service vehicle for television coverage while simultaneously functioning as a highly visible advertising platform. Since that time, blimps have undergone wholesale changes and improved dramatically: steering technology; safety innovations; high-definition cameras; aerial views captured with specialized systems that compensate for movement during filming, resulting in stable and smooth footage footage; and much quieter rides thanks to relocated engines and propellers. There currently are four Goodyear Blimps — the three in the U.S. and one in Friedrichshafen, Germany. Today's Goodyear Blimps are semi-rigid dirigibles, meaning they have an internal frame as compared to previous eras of blimps that could be fully deflated. In 2014, Goodyear transitioned to the New Technology semi-rigid airship platform designed to allow for improved maneuverability and speed. The Goodyear Blimp is 246 feet long (75 meters), which would cover about 80% of a football field. It is 58 feet (18 meters) high and holds three Olympic-sized swimming pools' worth of helium. Goodyear gets helium for its blimps from multiple sources. Because helium is a finite resource, the company purifies its helium every six to eight weeks to extend its life. The blimp travels more than 100 days per year, with trips ranging anywhere from three days to three weeks. A crew of nearly 20 people travel with the airship whenever it is touring. Today's Goodyear Blimps fly between 1,000 and 1,500 feet (305 meters and 457 meters) in the air and travel at speeds up to 73 miles per hour (117 kilometers per hour). There currently are fewer blimp pilots in the world than astronauts, according to Goodyear, which has 10 full-time pilots. To serve in that job, you must have a commercial pilot license followed by approximately 250 hours of training to earn an additional lighter-than-air airship rating from the Federal Aviation Administration. The blimp has covered more than 2,500 events and taken more than 500,000 passengers for rides, according to Goodyear. Former President Ronald Reagan might be the most famous passenger, but it was rapper Ice Cube who raised the blimp's street cred when he included a line about it in his 1992 song titled 'It Was A Good Day.'

The iconic Goodyear Blimp is 100. To celebrate, a flight over Ohio
The iconic Goodyear Blimp is 100. To celebrate, a flight over Ohio

Yahoo

time03-06-2025

  • Business
  • Yahoo

The iconic Goodyear Blimp is 100. To celebrate, a flight over Ohio

The iconic Goodyear airships are taking a victory lap over the skies of an Ohio city this week. The Akron-based tire company is celebrating the 100th anniversary of 'Pilgrim,' its first blimp to take flight just outside of the city on June 3, 1925. Goodyear began experimenting with vessels that would be lighter than aircraft in the early 1900s, and the dirigibles have since become a lasting and iconic symbol of the corporate brand. For some, it evokes nostalgia, while for others it offers a glimpse into a larger-than-life part of advertisement history. Here is a by-the-numbers look at Goodyear airships over time: 1910 Goodyear establishes an Aeronautics Department to build lighter-than-air aircrafts, and by 1912 the company had built its first balloon. In 1930, the 'Defender' blimp became the first airship in the world to carry a lit neon sign so the company's name could be seen after dark. Goodyear began making airships for the U.S. Navy in 1917, and its first blimp — the first commercial non-rigid airship flown using helium — launched years later, becoming a marketing tool. From 1942 to 1944, the company built more than 150 airships for the Navy to serve in World War II, flying patrol over warships on the seas with zero reported loss of ships when a blimp was on watch. New Year's Day 1955 The Goodyear Blimp has been a regular at major sporting events since flying above the 1955 Rose Bowl. A few years later, it became a service vehicle for television coverage while simultaneously functioning as a highly visible advertising platform. Since that time, blimps have undergone wholesale changes and improved dramatically: steering technology; safety innovations; high-definition cameras; aerial views captured with specialized systems that compensate for movement during filming, resulting in stable and smooth footage footage; and much quieter rides thanks to relocated engines and propellers. 4 blimps There currently are four Goodyear Blimps — the three in the U.S. and one in Friedrichshafen, Germany. Today's Goodyear Blimps are semi-rigid dirigibles, meaning they have an internal frame as compared to previous eras of blimps that could be fully deflated. In 2014, Goodyear transitioned to the New Technology semi-rigid airship platform designed to allow for improved maneuverability and speed. 246 feet The Goodyear Blimp is 246 feet long (75 meters), which would cover about 80% of a football field. It is 58 feet (18 meters) high and holds three Olympic-sized swimming pools' worth of helium. Goodyear gets helium for its blimps from multiple sources. Because helium is a finite resource, the company purifies its helium every six to eight weeks to extend its life. The blimp travels more than 100 days per year, with trips ranging anywhere from three days to three weeks. A crew of nearly 20 people travel with the airship whenever it is touring. Today's Goodyear Blimps fly between 1,000 and 1,500 feet (305 meters and 457 meters) in the air and travel at speeds up to 73 miles per hour (117 kilometers per hour). 10 blimp pilots There currently are fewer blimp pilots in the world than astronauts, according to Goodyear, which has 10 full-time pilots. To serve in that job, you must have a commercial pilot license followed by approximately 250 hours of training to earn an additional lighter-than-air airship rating from the Federal Aviation Administration. 2,500 and 500,000 The blimp has covered more than 2,500 events and taken more than 500,000 passengers for rides, according to Goodyear. Former President Ronald Reagan might be the most famous passenger, but it was rapper Ice Cube who raised the blimp's street cred when he included a line about it in his 1992 song titled 'It Was A Good Day.' Bruce Shipkowski, The Associated Press

The iconic Goodyear Blimp is 100. To celebrate, a flight over Ohio
The iconic Goodyear Blimp is 100. To celebrate, a flight over Ohio

The Independent

time03-06-2025

  • Business
  • The Independent

The iconic Goodyear Blimp is 100. To celebrate, a flight over Ohio

The iconic Goodyear airships are taking a victory lap over the skies of an Ohio city this week. The Akron-based tire company is celebrating the 100th anniversary of 'Pilgrim,' its first blimp to take flight just outside of the city on June 3, 1925. Goodyear began experimenting with vessels that would be lighter than aircraft in the early 1900s, and the dirigibles have since become a lasting and iconic symbol of the corporate brand. For some, it evokes nostalgia, while for others it offers a glimpse into a larger-than-life part of advertisement history. Here is a by-the-numbers look at Goodyear airships over time: 1910 Goodyear establishes an Aeronautics Department to build lighter-than-air aircrafts, and by 1912 the company had built its first balloon. In 1930, the 'Defender' blimp became the first airship in the world to carry a lit neon sign so the company's name could be seen after dark. Goodyear began making airships for the U.S. Navy in 1917, and its first blimp — the first commercial non-rigid airship flown using helium — launched years later, becoming a marketing tool. From 1942 to 1944, the company built more than 150 airships for the Navy to serve in World War II, flying patrol over warships on the seas with zero reported loss of ships when a blimp was on watch. New Year's Day 1955 The Goodyear Blimp has been a regular at major sporting events since flying above the 1955 Rose Bowl. A few years later, it became a service vehicle for television coverage while simultaneously functioning as a highly visible advertising platform. Since that time, blimps have undergone wholesale changes and improved dramatically: steering technology; safety innovations; high-definition cameras; aerial views captured with specialized systems that compensate for movement during filming, resulting in stable and smooth footage footage; and much quieter rides thanks to relocated engines and propellers. 4 blimps There currently are four Goodyear Blimps — the three in the U.S. and one in Friedrichshafen, Germany. Today's Goodyear Blimps are semi-rigid dirigibles, meaning they have an internal frame as compared to previous eras of blimps that could be fully deflated. In 2014, Goodyear transitioned to the New Technology semi-rigid airship platform designed to allow for improved maneuverability and speed. 246 feet The Goodyear Blimp is 246 feet long (75 meters), which would cover about 80% of a football field. It is 58 feet (18 meters) high and holds three Olympic-sized swimming pools' worth of helium. Goodyear gets helium for its blimps from multiple sources. Because helium is a finite resource, the company purifies its helium every six to eight weeks to extend its life. The blimp travels more than 100 days per year, with trips ranging anywhere from three days to three weeks. A crew of nearly 20 people travel with the airship whenever it is touring. Today's Goodyear Blimps fly between 1,000 and 1,500 feet (305 meters and 457 meters) in the air and travel at speeds up to 73 miles per hour (117 kilometers per hour). 10 blimp pilots There currently are fewer blimp pilots in the world than astronauts, according to Goodyear, which has 10 full-time pilots. To serve in that job, you must have a commercial pilot license followed by approximately 250 hours of training to earn an additional lighter-than-air airship rating from the Federal Aviation Administration. 2,500 and 500,000 The blimp has covered more than 2,500 events and taken more than 500,000 passengers for rides, according to Goodyear. Former President Ronald Reagan might be the most famous passenger, but it was rapper Ice Cube who raised the blimp's street cred when he included a line about it in his 1992 song titled 'It Was A Good Day.'

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store