Latest news with #beerindustry
Bloomberg
16 hours ago
- General
- Bloomberg
Why It's Time to Turn Down the Volume on Craft Beer
Hello! It's Tony Rehagen, your measured moderator of all things brew-related, here for your monthly serving of Top Shelf beer culture. In this edition, we'll be talking about resisting the bladder-busting trend going on in high-alcohol beer. But first your regular ration of industry news: I was in the gas station recently, picking up a six-pack of Dos Equis for a day on the deck, when I paused in front of the cooler and marveled at the selection of 'road sodas.'
Fast Company
06-06-2025
- Business
- Fast Company
Modelo's new NA beer might have the best logo of the year
The world is awash in nonalcoholic beer right now. Athletic led the category with some $95.8 million in sales in 2024, followed by the legacy barons Heineken ($89.45 million), Budweiser ($62.37 million), Busch ($37.08 million), and Corona ($28.6 million). As Beverage Industry reports, 0% beer is predicted to continue growing by double digits this year, so it comes as no surprise that Modelo—which overtook Bud Light as the U.S.'s leading beer in 2023—is getting into the game. What does come as a surprise is the logo of its new alcohol-free beer. Some brands, like Heineken, simply made a few tweaks and added a '0.0.' Others, like Budweiser, stripped the can of color (conceptually fun!) and added a 'Zero.' But none of them were as perfectly primed to go NA as Modelo. The brand's new logo is as serendipitous as it is straightforward, but no less sublime. It almost feels like an intervention by the design gods, perhaps not unlike the FedEx arrow. And that's likely why there was no debate when Gut Design presented the work to Modelo. It was an instant 'go.' 'You cannot unsee that, right?' says Murilo Melo, Gut's global head of design. 'They said . . . we don't have to see anything else. It was kind of a magic moment.' Model0% Around six months ago, Modelo brought the Gut agency on to oversee the strategy and branding of what would become Model0% Dorada and Model0% Negra, which just launched in Mexico. The company was focused on creating a nonalcoholic beer that tasted like beer—or, rather, a nonalcoholic Modelo that tasted like Modelo, which the brand says it achieved via a proprietary yeast formula. When it came to the branding, Melo says Modelo needed a system that would work across multiple flavors and styles of its beer to prime it for the future. Given the company's success and its 100-plus-year history, 'there was an intention to honor the legacy of the brand,' Melo says. 'So what we tried the most was to preserve the equity and everything the brand already had.' They experimented with various concepts and hooks. But then, in an informal Gut team chat in WhatsApp, someone posted 'Model0%.' 'When we did that, we said, 'Whoa. There's something here.' ' Melo adds that his team has a mantra to keep things simple and powerful ('we always try, but it's quite hard')—and, well, they had stumbled upon a mark that visually signifies a nonalcoholic Modelo that tastes like the regular Modelo fans love. Gut built out a system for the brand that can scale across new NA products, featuring secondary typeface Rauschen B (a funky, unexpected choice), a '0%' label at the top of the bottle sporting the 'o' of the legacy logo, and more. The bottle does away with the lions, banner, and other elements from the original. But look closely at that 'o,' and you'll indeed find some of the parallel line motifs from the full-strength formula. Ultimately, it all yielded that immediate green light from Modelo. 'Everybody was so on board to respect the visual legacy of the beer, and open to something new,' Melo says. 'It was a perfect match.' How often does that happen? 'Less than I would like it to,' he says with a laugh.
CNA
08-05-2025
- Business
- CNA
Brewer AB InBev's Q1 profit surges ahead of forecasts
LONDON :Anheuser-Busch InBev reported a 7.9 per cent rise in first-quarter operating profit on Thursday, beating analysts' estimate by more than double, as the beer brewer grew its margin despite a fall in sales volumes. Analysts had expected the world's top brewer to report a 3.1 per cent rise in organic operating profit in the three months ended March 31. The brewer behind Corona and Stella Artois has cheered investors with its performance in recent quarters. But U.S. President Donald Trump's tariffs now pose a threat to consumer sentiment in one of its most important markets, the United States. AB InBev saw a 5.1 per cent year-on-year drop in U.S. revenues in the reported period and attributed the decline to fewer selling days, a late Easter and bad weather. The company sold 2.2 per cent less beer globally in the quarter, a decline that was less severe than feared. Industry peers, such as Heineken, also reported lower sales volumes. Reduced sales costs and effective overhead management boosted margin expansion, AB InBev said. "The consistent execution of our strategy by our teams and partners drove a solid start to the year and reinforces our confidence in delivering on our outlook for 2025," CEO Michel Doukeris said.
Reuters
08-05-2025
- Business
- Reuters
Brewer AB InBev reports Q1 profits more than double forecasts
Cans of Budweiser beer are displayed on a supermarket shelf in Shanghai, China February 24, 2022. REUTERS/Aly Song/File Photo Purchase Licensing Rights , opens new tab LONDON, May 8 (Reuters) - Anheuser-Busch InBev ( , opens new tab on Thursday reported a 7.9% rise in first-quarter operating profit, well ahead of analyst estimates for 3.1% growth. The Reuters Tariff Watch newsletter is your daily guide to the latest global trade and tariff news. Sign up here. Reporting by Emma Rumney; Editing by Christian Schmollinger Our Standards: The Thomson Reuters Trust Principles. , opens new tab Share X Facebook Linkedin Email Link Purchase Licensing Rights
Bloomberg
08-05-2025
- Business
- Bloomberg
Budweiser APAC Sees Continued Pinch From Weak China Demand
Budweiser Brewing Co APAC Ltd. 's first-quarter profit saw a continued slump, as the beer sector continued to be battered by weak consumer demand in China. Net income for the quarter fell 18% to $234 million, roughly in line with the $234.6 million analyst estimate. China revenue declined by 12.7% with a high base and weaker geographic and channel mix, while double-digit Ebitda growth and margin expansion in South Korea helped offset ongoing challenges in the mainland.
