Latest news with #beautytrends
Yahoo
12 hours ago
- Business
- Yahoo
"Recession Nails" Are Trending As People Realize They Can No Longer Spend Hundreds Of Dollars On Getting Their Nails Done
Ro Wilson used to spend up to $150 on fresh gel extensions with intricate nail art every month. 'Christmas nails, Halloween nails, spring nails,' she said. 'For the last couple of years, I was very loyal ... the nail that I got always matched the theme of the month.' But this January, the New York-based marketing professional decided to stop and give her weakened nail beds a break ― and she noticed the reprieve her wallet got as well. She now considers her Gel X habit an 'unnecessary spend.' 'Right now, it's more important for me to have a one-bedroom apartment and have less money to spend on beauty than it would be for me to have two, three roommates,' Wilson said about her current priorities. She's dubbed her current bare short nails a 'recession indicator,' a play on the 'recession nail' trend, or 'princess nails' as some more positively call it, that has taken off on TikTok in recent days. According to these TikTokers, short, understated nails are in, and more expensive long coffin nails and gel extensions are out this year. As one TikToker with plain, manicured nails put it, these are 'low-maintenance nails for the recession.' Related: Hairstylists Share The One Thing They'd Never Do To Their Hair But can the state of how you do your nails actually be a sign of where the economy is going? Washington State University economist Christopher Clarke said short, simple nails could possibly be a recession indicator, but beauty trends are a 'noisy' signal of an economic downturn because 'things go in and out of style, and that has nothing to do with the economy, it just has to do with the seasonality of human preferences,' he said. For Clarke, the key recession indicators are a rise in unemployment claims, the overall unemployment rate, and declining investments. But he understands why we want to make TikTok videos with our own interpretation of recession indicators, because humans crave a narrative to explain their anxieties about the future. 'When we feel anxiety about all these changes in the economy ... we need a story to help us frame it, to help us understand what we're going through,' he said. What Nail Artists Think 'Recession Nails' Look Like Related: "Recession Nails" Are Trending As People Realize They Can No Longer Spend Hundreds Of Dollars On Getting Their Nails Done Nail artists themselves are more skeptical, however, about whether short, simple nails are a recession indicator. Long nails 'won't be going anywhere anytime soon,' said Christa Cole, a Pasadena, California-based nail technician. 'My clients love the way they can be creative and express their style with their nails.' Nail artists said the length of the nail doesn't indicate tightening budgets, but how often you come to the salon does. Los Angeles-based nail artist Christina Tran has noticed a trend over the past year, where clients are opting for simpler nail art and stretching out the time between appointments to save money. When clients ask for 'basic and boring,' understated short nails, 'I'm not going to chew her out about it. I'll be like, 'Oh, maybe it's a financial thing, or they have to get out of here in a hurry or something.' But it's like, girl, don't you see what I could do?' Tran said about the simple, short nail look. In Tran's view, the ultimate recession nails are when you no longer have the budget to get your nails done at all. Similarly, Los Angeles-based nail artist Sigourney Nuñez said recession nails are not dependent on length ― they are the nails you do yourself to save money. She believes we'll soon see parallels between what was popular during the 2008 recession and what's trending now. 'Back then, DIY nail art really took off and drugstore polish was super affordable, so people got creative at home,' she said. As one TikToker recently put it, 'Recession core is just gluing the same $5 press-on nails back every time they pop off for two months.' When times are tough, Clarke said people will cut out unnecessary luxury items, citing how budget retailer Walmart's stock price rose during the 2008 recession while Target's fell. However, what makes nail trends difficult to track as recession indicators is that what some consider a luxury, others view as a necessity. Even though gel manicures with nail art can cost more than $100, some customers will never give them up, no matter the cost. 'There will always be those loyal clients who would rather skip eating out than miss their nail appointment,' Nuñez said. Tran said she has clients who will tell her 'how they're struggling, but they'll still come and get their nails done, because it's been so ingrained in their personality.' As for Wilson, she has given up her monthly gel extension habit. But she still plans to reserve elaborate nail art for special occasions in the future. 'I like the idea of growing my own nail out,' Wilson said, 'and just doing designs and getting gel on that, versus paying $120-plus for fake nails that were going to break off anyway.' This article originally appeared on HuffPost.
The Sun
a day ago
- Health
- The Sun
I've had so much filler now my huge lips are LEAKING – trolls say I should ‘buy a puncture repair kit in Halfords'
A WOMAN has shared the shocking reality of what can happen if you have too much filler injected into your lips. Sarah-Jane Sinclair, a 28-year-old mother from Harlow, Essex, used to look like your typical girl next door until she got a drastic makeover six years ago with tattoos, fake tan, long nails and lip filler. 2 2 Now, the brunette has been labelled the 'Poundland Katie Price ' after showing off her fake look online. Not only does she get Botox every few months, but she also gets her plump pout maintained every two to three months - with 2ml of filler injected each time. While Sarah-Jane, a self-confessed tattoo addict, loves her enhanced appearance, she has now been left lost for words after noticing filler leaking from her huge lips. Posting on social media, the inked woman who has previously been slammed as 'demonic' for her unique look, squeezed her top lip, only for a clear liquid to leak out. Stunned by her leaky lips, Sarah-Jane, who posts online under the username 'Essex Ink', wrote: 'My lips are leaking filler. 'I noticed some bumps so [I] squeezed them. This was the result.' Showing off the migrated filler, she gasped: 'Can you see that? That is f*****g filler coming out of my f*****g lips.' Opening her mouth is disbelief at her lip filler which she claimed had 'gone wrong', she continued: 'What the f**k?! I'm shook.' According to Karidis Clinic Londo n, the rise in popularity of over-exaggerated pouts and trends such as the ' Russian lip ' has led to an increase in issues with lip filler migration. These techniques typically involve multiple punctures of the lip border, making it likely that filler can leak out. Nurse, 36, shocked after 'routine' lip filler ended up in a cancer diagnosis To avoid filler leaking from lips, you must ensure to avoid overfilling. You should only use trusted dermal filler brands, follow aftercare advice and choose a reputable practitioner. Social media users react The TikTok clip, which was posted under the username @ essexxink, has clearly left many open-mouthed, as it has quickly racked up 695,400 views in just 11 hours. Not only this, but it's also amassed 11,400 likes and 845 comments, with many trolls sharing their thoughts on the lip filler fail. One person joked: 'Buy a puncture repair kit in Halfords.' Another added: 'Your body [is] trying to tell you something.' A third laughed: 'Buy a plastic pool repair kit.' At the same time, one beauty enthusiast gasped: 'Whoever did this to you needs their license taken away.' What are the risks of lip fillers? THE RISKS of dermal fillers depend on whether the procedure was done correctly and the type of filler used. The NHS recommends you speak to your practitioner about the risks beforehand. Serious problems are rare but can include: Infection A lumpy appearance under the skin, which might need to be treated with surgery or medicine The filler moving away from the intended treatment area, which may need to be removed using surgery Scarring Blocked blood vessels in the face, which can cause tissue death and permanent blindness You should see your GP if you have any complications that need medical attention and speak to your practitioner if you're not happy with the results or experience lumpiness. Source: NHS Whilst someone else questioned: 'I mean, are you honestly surprised?" Not only this, but another agreed and asked: 'I come with no hate but are you surprised? There's lip filler and then there's over the top lip filler.' Meanwhile, others shared their advice for Sarah-Jane, as one recommended: 'Go to the doctor.' A second chimed in: 'Just keep the area clean, ice if necessary, take anti inflammatories and try not to squeeze them. Monitor it and see your GP if symptoms worsen, you develop a fever or you think the wound has become infected.' A third then suggested: 'Don't squeeze it lovely, speak to your esthetician, she may have some advice to help you.'
Grazia USA
12-06-2025
- Health
- Grazia USA
Summer 2025 Must-Haves: A Fashion & Beauty Editor's Picks to Shop Now
GRAZIA USA's Summer 2025 Fashion and Beauty Must-Haves If there's one thing we've mastered at GRAZIA USA , it's curating a shopping list that *actually* delivers — whether it's from backstage at Fashion Week, behind the scenes at a red carpet event, or straight from our editors' inboxes. Summer 2025 is finally here, and we're rounding up the standout must-have items in fashion and beauty that align with the biggest trends of the season — think quiet luxury, eclectic elegance, elevated resortwear, and beauty backed by science. These are the pieces we've tested, worn, and loved — and now, we're giving them to you. SKIN-FIRST SUMMER BEAUTY EDITOR-APPROVED SUMMER STYLE THE ACCESSORIES WE CAN'T STOP WEARING Scroll ahead for the ultimate GRAZIA -approved product picks — and your new summer obsessions. SKIN-FIRST SUMMER BEAUTY: La Prairie Skin Caviar Hydro-Emulsion, $415: SHOP NOW La Prairie's Skin Caviar Hydro Emulsion is a feather-light yet powerful moisturizer that delivers deep hydration, visibly firms skin, and reduces the appearance of fine lines using nutrient-rich Caviar Hydroessence and the brand's exclusive Cellular Complex. Ideal for summer, it absorbs instantly for a breathable, radiant finish — luxury skincare at its most effective. Dermalogica BioLumin-C Heat Aging Protector SPF 50, $79: SHOP NOW Dermalogica's BioLumin‑C Heat Aging Protector SPF 50 fuses ultra‑stable Vitamin C with a powerful ThermaRadiance Complex (featuring Physalis juice and Vitamin E) to brighten, hydrate, and shield skin from UV rays and 'heat aging' caused by high temperatures and environmental stressors. This lightweight daily moisturizer delivers broad‑spectrum SPF 50 protection while soothing with bisabolol, allantoin, and safflower oleosomes — leaving skin instantly radiant, even in summer's toughest conditions Skin Laundry Tranexamic Acid Serum, $59: SHOP NOW Powered by tranexamic acid, niacinamide, and hyaluronic acid, this feather-light serum targets melasma, hyperpigmentation, and redness by inhibiting melanin production while deeply hydrating and soothing skin. Ideal for daily AM/PM use, it restores tone, strengthens the barrier, and supports skin clarity — all in a gentle, non-irritating formula safe for all skin types Loops Hyper Eyes, $25: SHOP NOW LOOPS Hyper Eyes deliver a spa-grade treatment in just one 10-minute session — cooling, non-slip hydrogel patches infused with niacinamide, caffeine, tranexamic acid, and alpha-arbutin brighten, de-puff, and smooth fine lines for visibly refreshed under-eyes. Clinically tested and skin-loving, these masks restore luminosity and firmness, making tired eyes look well-rested and radiant with minimal effort. Laura Mercier Tinted Moisturizer Natural Skin Perfector SPF 30, $50: SHOP NOW Laura Mercier Tinted Moisturizer Natural Dewy SPF 30 combines lightweight, buildable sheer coverage with 16 hours of hydration and 24+ hours of skin-softening benefits, delivering a radiant, natural finish ideal for summer's heat and humidity. Infused with skin-nourishing ingredients like probiotic complex, macadamia and kukui seed oils, and broad-spectrum SPF 30, it enhances tone over time while staying resilient through long, sunny days. Too Faced Better Than Sex Foreplay Mascara Primer, $30: SHOP NOW This pitch‑black waterproof primer leverages nylon fibers and omega‑rich argan and grapeseed oils to lift, lengthen (+80%), volumize (+109%), curl (+132%), and thicken lashes (+100%), delivering dramatic results that last over 24 hours and can be worn alone or as a base for your favorite mascara. Trust me when I say, this little tube is a miracle worker! EDITOR-APPROVED SUMMER STYLE: Miu Miu Poplin Shirt, $1,590: SHOP NOW This fresh take on a wardrobe classic merges crisp poplin tailoring with a youthful, cropped silhouette. It features cuffed short sleeves, a button-down collar, front button placket, and an elasticated hem that gently gathers for soft volume — all in lightweight, breathable cotton poplin. The subtle embroidered logo adds Miu Miu's signature edge, making it equally chic with high-waist jeans or layered over tailored shorts for summer. Loewe Anagram Shorts in Denim, $1,100: SHOP NOW Loewe Anagram Shorts in Jeans Blue are crafted from medium-weight, washed cotton denim and feature signature Anagram cut-outs at the knees, a frayed hem with exposed lining, and a chic mid‑waist, knee‑length silhouette. With a regular fit, practical side pockets, concealed zip-fly, low rear patch pockets, and an embossed leather logo patch — and may we add, the ultimate cool-girl street style cred — this Italian-made pair combines Loewe's elevated craftsmanship with a laid-back, resort-ready edge. Hemant & Nandita Nain Vest, $298: SHOP NOW This breezy yellow linen–cotton vest delivers elevated ease with its tie-front closure and breezy sleeveless structure, while staying on style in this season's trending butter yellow colorway — crafted in India and finished with crisp tailoring. Designed to pair seamlessly with co-ord shorts or skirts, it brings sunny versatility to daytime pairings or polished dinner looks. This piece checks all the boxes! Lotta Short, $228: SHOP NOW A fashion editor-approved bottom this season, these ruched hot shorts are made for Summer 2025's 'quiet resort' and elevated loungewear trend — crafted from breezy 100% polyester and tailored with a low-rise, drawstring waistband and playful ruffled hem for a chic, effortless silhouette. Pair with coordinating Maven Top or soft linen shirt for daytime ease, then switch to strappy sandals and bold hoops for a polished evening look — comfort never looked so curated. Sahar Mini Dress, $328: SHOP NOW A standout for Summer 2025's top trends, this sheer mini pairs a ruched bandeau bodice and square neckline with a removable neck scarf and delicate spaghetti straps — crafting a breezy, effortlessly chic silhouette that transitions seamlessly from brunch to sunset cocktails. Galli Rib Knit Mini Dress, $248: SHOP NOW A chic summer essential, this off‑the‑shoulder ribbed knit mini blends playful volume and structure with flattering long flared sleeves and a fold-over neckline, cut in a breathable viscose‑blend that feels as good as it looks. Embracing Spring/Summer 2025's trend for pastels, elevated comfort, and polished knits, the Galli dress is one you'll reach for from day to night — minimal effort, maximum impact. Retrofête Algea Dress, $998: SHOP NOW This ankle‑length dress turns heads (or breaks necks) in eye‑catching sheer, with crystaled spaghetti straps and a tasteful iridescent and pearl embellished bodice — perfect for sunset events or destination soirées. This on-trend sheer style combines high-glamour with confidence. Retrofête Evita Dress, $698: SHOP NOW A true summer favorite, the Evita Dress by Retrofête channels minimalist glamour with its fluid drape and sultry cutouts — making it a must-have for luxe rooftop events, destination weddings, or nights out in the city. Cut from a luxurious acetate blend with a square neckline and dramatic open back, it flatters the silhouette while keeping things effortlessly cool, in tune with this season's ongoing love affair with '90s-inspired eveningwear. ELLIATT Lunaria Maxi Dress, $417: SHOP NOW Crafted from sleek satin and fully lined for a luxurious feel, this gown features a romantic cowl neckline, tonal 3D floral accents, and a front slit that brings effortless movement and allure. Designed for summer with both elegance and comfort in mind, its ankle-length silhouette and soft ivory hue make it a go-to for vacations, sunset dinners, and wedding events for all you brides-to-be. Lululemon 2-in-1 Maxi Dress, $148: SHOP NOW This strapless maxi from Lululemon features a soft, sweat-wicking Nulu™ bodice and a four-way stretch silk‑blend modal skirt — designed to be worn as a full-length dress or folded into a chic skirt for versatile summer styling. Shoppers rave about its fit and adaptability — one customer noted, 'I absolutely love this dress! It's so flattering, incredibly comfortable and I get compliments everywhere I go. I liked it so much I bought a second one in black. It's a true classic piece that I know I'll wear for years!' Heavy Manners 'Augusts Full Moon' Ruffled Up Underwire Top, $135: SHOP NOW Heavy Manners 'Augusts Full Moon' High Cut Thong Bottoms, $107: SHOP NOW Crafted in Portugal, this underwire bikini top features delicate ruffle-trimmed cups, adjustable straps, a dual-loop hook closure for tailored support, and a double-lined design for next-level comfort. With feminine detailing and structured shape, it's both flirty and functional — perfect for lounging by the pool or seaside chic. The matching fully double-lined, ultra-high-cut thong bottoms are designed to sit on the high hip, offering a sleek, elongating silhouette with modern edge. Durable yet refined, they pair seamlessly with the Ruffled Up top for a polished, resort-ready look in a trending butter yellow pattern. Amanda Batula Swim Lotti Top, $84: SHOP NOW Amanda Batula Swim Nico Bottom, $76: SHOP NOW A sizzling swim style, this cherry-print set blends playful print with custom fit: the triangular Lotti Top features knot-slider ties for adjustable coverage, while the coordinating Nico Bottom delivers sleek, seamless design in flattering cheeky coverage. Crafted from a stretchy polyester-elastane blend from Colombia, and designed for true-to-size comfort, this duo reads polished yet playful. THE ACCESSORIES WE CAN'T STOP WEARING: Daniela Villegas 18k Love Beetle Careyes Earrings, $8,000: SHOP NOW Nature-inspired and deeply artisanal, Villegas' creations are wearable works of art. An undeniable standout, these one-of-a-kind earrings showcase 18k yellow gold beetle motifs adorned with sparkling sapphires and ocean jasper, combining whimsical nature themes with high-jewelry artistry. Handcrafted in Los Angeles using Daniela's signature blend of organic inspiration and bold color, they add a unique and playful yet luxurious pop that elevates any summer look. Bea Bongiasca Tarallo Ring Octopus, $920: SHOP NOW From the playful Animali Tarallo capsule, this ring showcases Italian artistry with its sculptural 925‑silver band enveloped in glossy red‑orange enamel, sculpted to evoke an octopus's fluid tentacles. Lightweight yet statement-making, it channels Spring/Summer 2025's whimsical-maximalism trend — perfect alone or stacked for a pop‑culture‑savvy summer aesthetic. Dana Rebecca Designs Lulu Jack Single Bezel Bracelet, $770: SHOP NOW A GRAZIA editor favorite, this delicate 14k gold station bracelet features nine bezel-set round white diamonds each nestled within sleek, protective settings that ensure everyday wearable luxury. Available in white, yellow, or rose gold and in 6.5″ or 7″, it flatters on its own or as a stacking staple — providing a refined sparkle that's effortlessly summer-ready. BuDhaGirl Gold All Weather Bangles, $135: SHOP NOW Lightweight, waterproof, and stackable, All Weather Bangles are ideal for jetsetters and poolside fashionistas alike — fully TSA-proof and designed for everyday wear. Infused with the brand's signature Serenity Prayer and available in polished gold, champagne, or earth-tone hues, they offer mindful glamour and effortless elegance for hands-free comfort and layered wrist styling. Antonia Saint NY The Vida Half D'Orsay, $255: SHOP NOW Say hello to comfort-meets-couture. These ultra-padded heels are redefining summer footwear — where function doesn't sacrifice style. This is our go-to heel for weddings, events, or simply being the best-dressed guest — and yes, we've tried them on in real life. Set on a sleek 90 mm angled heel and crafted from soft Jute Nappa leather, the Vida Half D'Orsay fuses timeless elegance with Antonia's patented Slim SoftSurround System™, delivering a cushioned hug that truly transforms a high heel into a wear-all-day shoe. It scores top marks for its pointed toe, graceful topline arch cut-out, and stable fit — striking the perfect balance of style and comfort essential for summer events. Miu Miu Dice Charm with Logo, $150: SHOP NOW This playful dice-shaped charm, crafted from polished brass and engraved with Miu Miu's logo, adds a whimsical yet luxe touch to sneakers or bags — measuring a compact 1.2 × 1.2 cm for a subtly statement-making accent. Whether dangling from a sneaker lace or swinging off this season's hottest mini bag, it's a summer-ready accessory that channels current fashion trends with a cheeky twist. Dior Dioriviera Small Signature Bucket Bag, $3,350: SHOP NOW An editor-approved accessory for summer getaways, this sleek bucket bag is crafted from Italian-made premium leather, showcasing Dior's signature craftsmanship and offering effortless sophistication — perfect for keeping essentials organized on the go. Its streamlined design and luxe finish elevate any travel experience, making it a polished companion from resort poolside to city exploring. Donna Karan BALDWIN Laser-Cut Shoulder Bag, $448: SHOP NOW An editor-adored staple in our Summer 2025 must-haves lineup, the BALDWIN Shoulder Bag combines dramatic laser‑cut, cow-split leather and hand-painted gold‑tone hardware with a sleek, unlined interior and hidden snap closure — striking the perfect balance between functional elegance and sculptural flair. Complete with dual top handles and a removable interior pouch, it's spacious enough for your daily essentials yet refined enough to elevate everything from workwear to resortwear — that's designer polish without fuss. Why We Stand Behind These Picks At GRAZIA USA , we don't just recommend products — we wear them, test them, and obsess over them. Our editors have access to the industry's most exciting drops, and these are the pieces we're packing, wearing, and relying on this season. From fashion-forward favorites to dermatologist-backed skincare, each selection reflects the pulse of what's trending now — while keeping quality, wearability, and style top of mind. Ready to refresh your summer wardrobe and beauty shelf? These GRAZIA -approved picks are worth the investment — and guaranteed to elevate your summer. Happy Shopping!
Globe and Mail
10-06-2025
- Entertainment
- Globe and Mail
Top Beauty Influencer Trends to Watch This Year
The beauty industry has always been vibrant and dynamic, but recently, digital creators have changed how trends are adopted and adapted. Nowadays, beauty influencers do not limit themselves to creating content; they also participate in brand consulting and development, and are even seen as trendsetters through TikTok's makeup tutorials and Instagram's product reviews. Over time, the impact of top beauty influencers continues to be felt worldwide as powerful trends emerge globally. Whether you are a keen beauty follower, or planning on venturing out as a content creator, keeping track of these trends will surely make you appreciate the direction the industry is headed. Canadian beauty influencers are gaining international attention due to their originality and appeal. In this article, we outline essential trends that we believe will transform the beauty influencer landscape this year. 1. Skin Minimalism Is In The era of boasting about a 10-step skincare routine is long gone. Shifting towards better practices, skin minimalism is being embraced this year by top influencers. As the name suggests, skin minimalism involves cutting the number of skincare products to a bare minimum, with the underlying principle of more thoughtful and intentional self-care. While skin minimalism is celebrated for its simplicity, consistency in following the routine is equally important to achieve lasting results. Instead of aggressive treatments, influencers are leaning more towards gentle, long-lasting products that support hydration and skin barrier functions. These products allow for a more natural, healthy glow. A loyal follower of the skin minimalism approach, Canadian influencer Waepril Chua, known by her followers as April, showcases how one can achieve radiant skin with only a handful of products. Why it matters: The skin 'health over perfection' trend is shifting toward minimalism, which is influenced by prominent social media figureheads. 2. Authenticity Over Aesthetic This marks the beginning of the return towards authenticity while curated feeds definitely have a place. To put it simply, audiences are now drawn toward authenticity. There have been responses of beauty influencers removing heavy filters and putting out real, unedited images alongside real product reviews and behind-the-scenes videos. This trend is quite strong for Canadian influencers who are recognized for their more relatable and down-to-earth look. Their content is relatable and personal, like a friend providing counsel, not a sales pitch. For instance, content platforms such as ' Glam by April ' have grown by appearing helpful and genuine instead of overly polished. That is the main reason this unfettered candor continues to cultivate trust with followers. 3. Sustainable and Ethical Beauty Putting sustainability in the 'must-have' category, the top influencers in the beauty industry are trying to underline brands that focus on cruelty-free formulations, ethical sourcing, eco-friendly packaging and bid them goodbye without value centroid trimming. This year, expect to see more content regarding refillable items, biodegradable products, and skincare routines that are eco-friendly. Influencers are collaborating to create, or promote, cleaner lines proving that their commitment lies deeper than promotion; it is part of their personal values. Specifically, Canadian creators are educating audiences about sustainability in beauty, making eco-consciousness a staple of the influencer economy. 4. Cultural Diversity and Representation Influencer attention is supporting a much wider definition of beauty as they embrace their heritage, which is also bringing inclusivity to the beauty industry. From highlighting Indigenous beauty to BIPOC-owned businesses, these changes are both timely and transformative. Canadian influencers have emerged at the forefront of change, championing multiculturalism through their content. With Canada's diverse population, influencers have the chance—and responsibility—to embrace the full spectrum of beauty and amplify every voice. This makeover is changing the rules of the beauty game while also working to serve the industry that has long sought to shun representation and global identities. 5. Hybrid Content: Beauty Meets Wellness Another emerging trend is the combination of beauty and wellness. Influencers have expanded their repertoire to include not only makeup and skincare tutorials, but also content on sleep, diet, mental health, and exercise. This audience perceives beauty as an extension of holistic health. Content creators and influencers promote mental health app check-ins, journaling, yoga sessions, and even adaptogens as part of their work. It's easy to add value to your content as a top beauty influencer. Beauty products are no longer the only means of engagement. Expanding her influence, as April is now doing in Canada, has proven successful with this hybrid approach. She offers multidisciplinary wellness advice, presenting it as nourishing skincare that feeds both the body and spirit. 6. Short-Form Video Domination The beauty industry is rapidly expanding. Short-form videos on TikTok and Instagram Reels have dominated—and continue to dominate—this industry. Leading beauty influencers have mastered the art of grabbing viewers' attention with captivating tutorials, product demos, and quick reviews—all in a matter of seconds. What's new this year is the emphasis on quick, informative. '3-step makeup tricks,' '60-second skincare regimens,' or 'what's in my bag' reels all offer value and entertainment. Especially, Canadian influencers have mastered the fun-function balance and make their content highly shareable across platforms. 7. Community-First Branding Instead of only promoting products, influencers have now shifted to building communities. New Facebook groups and even private Instagram channels are popping up for fans to connect, share, and engage directly with content creators. This year, the leading beauty influencers are concentrating on fostering community as a strategy for long-term brand loyalty. Interactive content in the form of live Q&As, follower makeovers, and crowd-sourced reviews are likely to surface. Canadian influencers are spearheading this trend, harnessing their influence to create shared beauty experiences that are both intimate and collective. Conclusion 'Beauty' as a term is shedding its monotonous definition and transforming, thanks to beauty influencers like April. This shift radiates inclusivity, authenticity, and a commitment to health, the planet, and overall well-being. With trends like community-driven routines, bare-skin attitudes, and philanthropy-driven branding, the industry is now rooted in values rather than simply chasing virality. Looking ahead, these are the key avenues to watch. While they reflect popularity, they also signal the industry's deeper progression. Media Contact Company Name: Glam by April (Waepril Chua - social media influencer) Contact Person: Waepril Chua Email: Send Email Country: Canada Website:
Yahoo
09-06-2025
- Entertainment
- Yahoo
The Best Beauty Moments at Gotham TV Awards 2025: Carrie Coon, Gabriela Hearst, Julio Torres and More
Bobs and lipstick kisses were blissfully extolled by actors, producers, influencers and comedians on the red carpet on Monday at the 2025 Gotham Television Awards in New York City. The best looks toed the line of mod trends that have gained significant traction on social media recently, while also adding playful touches to complement the diverse set of personalities outside Cipriani Wall Street. Many stars pared down their makeup with a clean base and kept their trademark hairdo to achieve a natural aesthetic. Ahead, WWD breaks down the best hair and makeup moments from 'Gilmore Girls' creator Amy Sherman-Palladino, 'The White Lotus' actresses Parker Posey and Carrie Coon and more. More from WWD Dakota Johnson Embraces Bouclé Pieces in Ferragamo for 'Jimmy Fallon' Appearance, Talks 'Materialists' All the Beauty Retail Expansions of 2025 Amanda Seyfried Celebrates 'I Don't Understand You' Premiere in Fringe-forward Black Dress by Rabanne Parker Posey, the Legend Tribute honoree, debuted a fiery orange hair color on the Gotham Television Awards red carpet. She styled the warm shade with flipped layers, tucking her front bangs behind a pair of pink see-through lenses. Carrie Coon flattened her signature blond bob after it was kept curly for her the majority of her role in Mike White's 'The White Lotus' Season Three. The straightened 'do was reminiscent of the mod bob movement on TikTok, which has already spawned a metaphorical protest against long hair. Not only did 'Gilmore Girls' showrunner Amy Sherman-Palladino pose with shoulder-length, inky black hair, but she layered the trendy hairstyle with a dark top hat. Writer Mara Brock Akil boasted her coiled curls in a half-up, half-down hairdo outside Cipriani Wall Street for the 2025 Gotham Television Awards. Model Esther McGregor arrived to the 2025 Gotham Television Awards in New York City with a mullet-inspired hairdo. Her long blond locks were curled around her ears and styled in a side part with her front fringe framing her face. Australian Actress Yvonne Strahovski stepped out on the 2025 Gotham Television Awards red carpet in a slicked-back ponytail. The tight hairdo put her visage on a full display, contributing to her overall effortless aesthetic. Comedian and 'Saturday Night Live' writer Julio Torres tapped into his whimsical side, boasting a full face of scattered lipstick kisses to match the ruby red dye in his hair. The childlike playfulness was not any different from the kaleidoscopic fashion he typically dons on the red carpet. Benito Skinner added a light layer of pink blush to his cheeks and a slip of shimmery gloss over his lips to achieve a clean, natural visage in front of the cameras. Skye P. Marshall presented a glowy makeup look, comprised of bright white eye shadow on the base of her lids, thick layers of black liner on top of her eye and smudged in her waterline and a touch of silver shimmer in the inner eye corners. Model Martine went for a clean, consistent base juxtaposed with a pop of color on the mouth. The internet personality pursed her red-colored lips in front of the camera outside Cipriani Wall Street. Madeline Brewer dusted her eyelids amber-colored shadow, smudging the color in below her waterline to create a smoky effect. Her lips were painted in a shimmery pink shade, while her cheeks were subtly decorated in a matching blush. Gabriela Hearst posed with a makeup-free visage outside Cipriani Wall Street for the 2025 Gotham Television Awards. Apart from her brushed eyebrows and concealed undereyes, her face was kept completely natural. View Gallery Launch Gallery: Gotham TV Awards 2025: Renée Zellweger, Carrie Coon and More Celebrity Style, Photos Best of WWD Which Celebrity Brands Are Next for a Major Deal? Lady Gaga, Beyonce and More Possible Contenders for the Next Corporate Prize The Best Makeup Looks in Golden Globes History A Look Back at Golden Globes Best Makeup on the Red Carpet, From Megan Fox to Sophia Loren [PHOTOS]
