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Fashion Value Chain
14 hours ago
- Business
- Fashion Value Chain
Tap, Try, Buy: What Fashion Retailers Must Do to Stay Relevant
Tanvi Munjal Let's say you spot a pair of shoes on Instagram. You tap on the post, and it opens the brand's website. The shoes are available in your size, but you'd rather try them on first. You check the app and find a nearby store that has them in stock. Later that day, you walk in, try them, love them, and buy them. That entire experience, from phone to store, was smooth and connected. This is what fashion brands are aiming for today. And it all falls under one idea: omnichannel strategy. What Does 'Omnichannel' Actually Mean? The word 'omnichannel' comes from 'omni,' meaning all, and 'channel,' referring to the different ways a business connects with its customers. In simple terms, an omnichannel strategy is when a brand connects all its shopping platforms and communication points so the customer has one continuous experience, no matter how or where they shop. This could include: Physical stores Company websites Mobile apps Social media pages Email and text messages Customer support (live chat, phone, or even WhatsApp) Third-party platforms like Amazon or Zalando As Olivia Lee, Founder of LIVVIUM, puts it: 'I started LIVVIUM by looking at everything from a customer's point of view—why brands choose certain platforms, what they want customers to experience, and how we can make that journey better.' The goal is for these channels to work together rather than act like separate departments. For example, a return bought online should be just as easy to handle in a store. Or if you add an item to your cart on the app, it should still be in your cart when you open your laptop later. Why Omnichannel Matters in the Fashion Industry Fashion is fast, competitive, and heavily influenced by trends and consumer behaviour. People no longer shop the way they used to. A customer might: See a product in an Instagram reel Browse a brand's website on their lunch break Visit a store after work Buy the item from their phone while watching Netflix This kind of behaviour is very normal today. This means that brands must be ready to meet customers at every point in this journey. Here are a few reasons why omnichannel strategies are becoming a necessity for fashion retailers: Customer Expectations Have Changed: Shoppers today expect flexibility. They want to check if something is in stock before visiting a store. They want to try it on in person and still have the option to order it online if their size isn't available. Convenience Drives Loyalty: When a brand makes shopping easier, customers are more likely to return. A study by the Aberdeen Group showed that companies with strong omnichannel engagement retain 89% of their customers, compared to 33% for those with weak strategies[1]. Increased Sales Opportunities: Omnichannel shoppers are more valuable. According to a Harvard Business Review study, customers who used four or more channels spent 9% more in stores, on average, compared to those who used just one[2]. Core Elements of a Good Omnichannel Strategy in Fashion Let's look at what it really takes to build an effective omnichannel system in the fashion world. A Connected Inventory System A major part of an omnichannel strategy is inventory visibility. This means showing customers what products are available, where they're located, and in what sizes. If a shopper checks online and your site says a specific jacket is in stock at the store down the street, that information needs to be accurate. A Unified Customer Profile Whether a shopper buys online or in person, every interaction should contribute to a single, detailed customer profile. This helps brands offer more useful suggestions, personalised discounts, and smoother service. Consistent Look and Feel Whether someone is scrolling through your Instagram, browsing your app, or walking into your store, they should get the same sense of your brand. That includes your visuals, tone of voice, product presentation, and even customer support. Multiple Shopping Options Customers want to shop in a way that works best for them. That could mean: Buying online and picking up in store (BOPIS) Buying in store and shipping to home Ordering through an app and returning in store Providing these choices builds flexibility into the shopping experience. As Olivia Lee explains: 'Through AI sizing tools, I hope we can give customers more ownership of their size and measurements, while helping brands offer a better, more personalized experience.' Where Does Omnichannel Happen? A complete omnichannel setup often includes: Physical stores : Still vital for many fashion brands. People like trying things on and getting advice. : Still vital for many fashion brands. People like trying things on and getting advice. E-commerce websites : A primary source of information and shopping. : A primary source of information and shopping. Mobile apps : Useful for faster browsing, exclusive deals, loyalty points, and in-app features. : Useful for faster browsing, exclusive deals, loyalty points, and in-app features. Social media platforms : Instagram, TikTok, Pinterest — these are often the first point of contact for discovering a new item. : Instagram, TikTok, Pinterest — these are often the first point of contact for discovering a new item. Emails and text messages : These keep customers informed about sales, deliveries, returns, and new arrivals. : These keep customers informed about sales, deliveries, returns, and new arrivals. Customer service platforms: Live chat, Facebook Messenger, WhatsApp — these help with product questions or post-purchase support. Each of these platforms can play a different role in a shopper's journey. The job of an omnichannel system is to make sure the handoff between them is as smooth as possible. Real-Life Examples of Omnichannel in Fashion Let's look at how some big fashion names are doing this in practice. Nike: Nike's app isn't just for buying shoes. It lets users scan items in-store for more info, check product availability, get workout content, and even book appointments. Their website and app are tightly linked to store systems, making the shopping experience more fluid. Zara: Zara has a feature called 'store mode' in their app. You can use it to check if a specific item is available in nearby locations. If it's not in stock, you can order it online and pick it up or have it shipped. They also let you return online orders in-store without needing to print anything. Nordstrom: This US-based retailer connects its inventory, customer service, and app to allow for personalised suggestions, curbside pickup, stylist services, and more. If you're part of their loyalty program, the entire experience becomes even more tailored. How to Start Building Your Own Omnichannel Strategy If you're part of a fashion brand and thinking of exploring omnichannel, here's a practical approach: Understand How Your Customers Shop: Start by asking questions. Do they discover your brand online and then shop in person? Do they expect live chat? Are they mobile-first? Choose Tools That Work Together: Pick systems for inventory, point of sale, and customer relationship management that can communicate with each other. This will help you connect the dots between in-store and online behaviour. Train Your Team: All employees — from store staff to customer support — should understand how different channels interact. This helps them serve customers more efficiently. Start with One Feature: You don't need to do everything at once. Try starting with in-store pickup or simple returns, then expand as you learn what your customers use most. As Olivia Lee puts it, 'We create, test, and pilot our own projects before sharing the learnings and tools with clients. It's all about experimenting and making sure what we offer really works.' Challenges Along the Way Getting omnichannel right takes time and investment. Some of the common difficulties include: Keeping product information updated across platforms Training employees on new systems Aligning different departments to work together Managing logistics between online and store inventory But brands that make the effort often see better customer retention, improved sales, and more positive reviews. As Olivia Lee notes, 'Returns are a huge problem—not just for brands, but for the planet. When customers buy things that don't fit, it leads to more waste and carbon emissions. Our goal is to give people confidence that what they buy will fit them perfectly.' What's Next for Omnichannel in Fashion? Fashion and technology are growing more connected every year. Here are a few ideas that are becoming more popular: Virtual fitting rooms using augmented reality using augmented reality Personalised recommendations based on browsing and shopping history based on browsing and shopping history Live shopping events on platforms like TikTok or Instagram on platforms like TikTok or Instagram Sustainability tracking, where customers can see the carbon footprint of an item All of these are possible when the data from every channel is linked. Looking at the future, Olivia Lee adds, 'Shopping is a community experience. In the future, I imagine immersive commerce where you can shop online with friends, see other avatars in the store, and make the experience as fun and social as it is in real life.' Conclusion Omnichannel fashion is not about being everywhere just for the sake of it. It's about being where your customers need you, when they need you, and making that experience feel simple and familiar. A customer might not even realise that multiple platforms are involved. That's actually the point — when omnichannel works well, it just feels whether you're a brand just starting out or a larger business looking to grow smarter, taking steps toward an omnichannel approach could make a lasting difference in how your customers see you. References: A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works
Yahoo
6 days ago
- Business
- Yahoo
Is There Now An Opportunity In Zalando SE (ETR:ZAL)?
Zalando SE (ETR:ZAL), might not be a large cap stock, but it received a lot of attention from a substantial price movement on the XTRA over the last few months, increasing to €35.77 at one point, and dropping to the lows of €28.50. Some share price movements can give investors a better opportunity to enter into the stock, and potentially buy at a lower price. A question to answer is whether Zalando's current trading price of €28.50 reflective of the actual value of the mid-cap? Or is it currently undervalued, providing us with the opportunity to buy? Let's take a look at Zalando's outlook and value based on the most recent financial data to see if there are any catalysts for a price change. AI is about to change healthcare. These 20 stocks are working on everything from early diagnostics to drug discovery. The best part - they are all under $10bn in marketcap - there is still time to get in early. According to our price multiple model, where we compare the company's price-to-earnings ratio to the industry average, the stock currently looks expensive. We've used the price-to-earnings ratio in this instance because there's not enough visibility to forecast its cash flows. The stock's ratio of 27.39x is currently well-above the industry average of 14x, meaning that it is trading at a more expensive price relative to its peers. But, is there another opportunity to buy low in the future? Given that Zalando's share is fairly volatile (i.e. its price movements are magnified relative to the rest of the market) this could mean the price can sink lower, giving us another chance to buy in the future. This is based on its high beta, which is a good indicator for share price volatility. Check out our latest analysis for Zalando Future outlook is an important aspect when you're looking at buying a stock, especially if you are an investor looking for growth in your portfolio. Buying a great company with a robust outlook at a cheap price is always a good investment, so let's also take a look at the company's future expectations. Zalando's earnings over the next few years are expected to increase by 80%, indicating a highly optimistic future ahead. This should lead to more robust cash flows, feeding into a higher share value. Are you a shareholder? ZAL's optimistic future growth appears to have been factored into the current share price, with shares trading above industry price multiples. At this current price, shareholders may be asking a different question – should I sell? If you believe ZAL should trade below its current price, selling high and buying it back up again when its price falls towards the industry PE ratio can be profitable. But before you make this decision, take a look at whether its fundamentals have changed. Are you a potential investor? If you've been keeping an eye on ZAL for a while, now may not be the best time to enter into the stock. The price has surpassed its industry peers, which means it is likely that there is no more upside from mispricing. However, the optimistic prospect is encouraging for ZAL, which means it's worth diving deeper into other factors in order to take advantage of the next price drop. Since timing is quite important when it comes to individual stock picking, it's worth taking a look at what those latest analysts forecasts are. Luckily, you can check out what analysts are forecasting by clicking here. If you are no longer interested in Zalando, you can use our free platform to see our list of over 50 other stocks with a high growth potential. Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Fashion Network
10-06-2025
- Business
- Fashion Network
Refiberd wins Trailblazer prize at the Global Fashion Summit
The Global Fashion Summit, hosted by the Global Fashion Agenda association, brings together global industry leaders, CSR stakeholders, and technology innovators to shape a more responsible future for fashion. The event serves as a catalyst for industry-wide change, encouraging decision-makers to turn sustainability ambitions into action. For its 2025 edition, held from June 3 to 5 in Copenhagen, Denmark, the event attracted more than 1,000 decision-makers to explore "the barriers and bridges" to progress in sustainable fashion. Industry leaders shared insights on key challenges and innovations: Kering addressed human resources, Target discussed the relocation of value chains, Zalando tackled the harmonization of clothing size labeling, Re&Up and Lycra presented new material developments, and H&M, Lenzing, and Tommy Hilfiger focused on strengthening a circular value chain. The Trailblazer Programme 2025 award placed a strong emphasis on circularity. The prize, which supports sustainable innovation in the fashion industry and attracted over 200 entries in its second edition, went to Refiberd. The company, which previously won an eBay Innovation Award in 2024, stood out for its "high impact potential." The California-based company, founded in 2020, has developed a textile composition identification technology that combines spectral imaging and artificial intelligence. This tool enhances the textile recycling chain, improves garment authentication for resale, and ensures better material traceability. The prize includes an investment of up to $200,000, along with support from PDS Ventures, the award's partner. The Global Fashion Summit has become a key platform for retailers and manufacturers to showcase their sustainability initiatives. This year, Zalando presented a report on the importance of sustainability for consumers, Lycra introduced its Qira corn-based fiber, eBay highlighted its initiatives for unsold goods, and Fashion for Good and Arvind unveiled plans for a sustainable textile innovation center in India. In the same spirit, the Ellen MacArthur Foundation launched its "Scaling circular business models" guide to encourage fashion executives to integrate circular models into their business strategies.
Hypebeast
04-06-2025
- Business
- Hypebeast
adidas' Latest Campaign With Zalando Explores Life in the Fast Lane
Having become one of the most sought-after sneakers for this year's marathons, theAdizero EVO SLnow lands in a newadidascampaign onZalandothat explores the silhouette's performance and style in places other than racetracks. Set against Paris' bustling cityscape with locals on the go, the visuals use the tapestry of modern-day life to showcase the running shoe's all-around adaptability. Moving from cafés to flower shops and navigating busy streets in between, they are captured in parallel as they use the Adizero's cutting-edge technology – in particular the Lighstrike Pro Foam – to keep up the momentum of their daily commutes in the city. Helping to illustrate the story, an accompanying lookbook layers static images of the respective campaign stars with dynamic shots of runners in motion. The distinct contrast of these two communities is further highlighted by editorial styling, which places the hero duo in a wardrobe of athleisurewear pieces while runners are dressed in lightweight T-shirts and shorts. Though their style and speed remain different, each image shows how the running shoe can shift seamlessly between their worlds. To celebrate the launch of the new campaign, adidas and Zalando will be hosting an event at VollgutlagerBerlinon June 26, which is set to explore the relationship between speed, light, and motion. The immersive showcase will deliver DJ sets and futuristic exhibits as well as interactive installations. Stay tuned to the brand's channels to find out more about the upcoming event. You can also shop the adidas Adizero EVO SL on Zalando'swebsitenow.
Finextra
04-06-2025
- Business
- Finextra
Pair Finance brings digital first debt collection to Poland and opens office in Warsaw
Most people have a negative association with debt collection. PAIR Finance is out to change that. 0 The technology company is using artificial intelligence to do so and is already successfully leading the industry in nine European countries, with customers such as online fashion retailer Zalando. Today, PAIR Finance is announcing its market entry in Central and Eastern Europe with the launch in Poland, marking its tenth market. As part of this step, it is strengthening its management team with Michał Gębała. As Managing Director, he will drive the growth of PAIR Finance in Poland from the Warsaw office together with his team. The fintech uses reinforcement learning, supervised learning and GenAI to improve the quality of service in debt collection for consumers and to maximise the recovery rate for business customers. PAIR Finance integrates the latest findings from behavioural economics and psychology. The key to success: individually optimised solutions. For example, the AI model can suggest sending a consumer a message in a cooperative tone on Tuesday noon and offering the payment options BLIK and Apple Pay. Michał Gębała has been appointed as managing director of PAIR Finance Poland. He has almost two decades of management experience in the financial services industry. Among other roles, Michał Gębała has been Country Head Poland at OMNIO, MyBucks and MiniCredit. His most recent role was Head of Digital Collections at Austrian debt collection company AxFina Holding SA. 'We are delighted to have won an experienced finance expert like Michał Gębała for PAIR Finance', says Stephan Stricker, CEO and founder of the PAIR Finance Group. 'He will be contributing his extensive expertise in Poland to our organisation and has an excellent network. His track record matches our vision of redefining debt collection through bold innovation. With Michał, PAIR Finance is perfectly placed for expansion on the Polish market.' 'I am excited to be building the Polish market for the most dynamic debt collection tech company in Europe', says Michał Gębała, Managing Director PAIR Finance Poland. 'Having seen what the PAIR Finance team has developed and achieved, I am sure that we are ideally positioned to provide Polish companies with a service that is totally new to the market and will lead our industry with our innovative and consumer-centric approach.' PAIR Finance is attracting strong interest in the European market and, thanks to its outstanding service, has more than 500 business customers, including well-known digital players from sectors such as e-commerce, PSP, banking, digital goods, insurance, TelCo, mobility or energy. A holistic approach helps consumers to make outstanding payments in a self-determined way and avoid legal proceedings. In Poland, the fintech offers consumers popular local payment methods. Poland is one of the fastest growing economies in Europe. The GDP is expected to rise by 3.5% in 2025. The country currently has a lower debt ratio than the EU average. Household debt in Poland was 23.4% of GDP in the second quarter of 2024, well below the highs of 2015.
