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Sinar Daily
14 hours ago
- Business
- Sinar Daily
Heatwave sends watermelon sales soaring, vendors double up on profits
The Malaysian Meteorological Department (MetMalaysia) recently reported that six districts across three states were at Level 1 (alert) following daily temperatures between 35 and 37 degrees Celsius. 21 Jun 2025 02:00pm A fruit vendor in Kampung Padang Pak Omar, Selising said watermelon juice is now the top choice of customers who want to quench their thirst or soothe their throats, despite the price reaching RM3.50 per kilogramme (kg). PASIR PUTEH - The hot weather that has hit the country in recent weeks has not only made people thirsty, but has also doubled the demand for juicy watermelon in Kelantan. A fruit vendor in Kampung Padang Pak Omar, Selising, Yushairan Hashim, 33, said watermelon juice is now the top choice of customers who want to quench their thirst or soothe their throats, despite the price reaching RM3.50 per kilogramme (kg). To ensure uninterrupted supply, a vendor procures watermelon from Johor, Perak and several other states since the harvest in Kelantan has been depleted. "For the past three weeks, the response for watermelon has been extraordinary at our second stall here, surpassing the demand for other fruits. Because of that, I increased the stock to 15 metric tonnes for several days of sales to meet high customer demand," he told Bernama recently. To ensure uninterrupted supply, he procures watermelon from Johor, Perak and several other states since the harvest in Kelantan has been depleted. Yushairan forecasts the high demand for watermelons will continue throughout the Malaysian summer, which is expected to end around September. "For watermelon vendors, this is a much-anticipated period. Better profits this season can cover losses during the previous period of oversupply which led to dumping and price drops," said the vendor who started his fruit business in Kok Lanas three years ago. Meanwhile, a worker at the same stall, Maziaton Abdullah, 52, said she had no problem satisfying customers who started coming in as early as 8am. "The school holiday season, which is filled with weddings, also contributed to the surge in sales. Some customers buy hundreds of kilos of watermelons for their events," she said. She added that watermelons are the top choice because their sweet and slurpy flesh is perfect for cooling down in the searing, steamy heatwave. The Malaysian Meteorological Department (MetMalaysia) recently reported that six districts across three states were at Level 1 (alert) following daily temperatures between 35 and 37 degrees Celsius. The areas affected are Larut, Matang, Kuala Kangsar and Perak Tengah in Perak; Machang and Kuala Krai in Kelantan; and Bandar Baharu in Kedah. - BERNAMA


Free Malaysia Today
06-06-2025
- Business
- Free Malaysia Today
Vendors profit as heatwave sends watermelon sales soaring
Vendors in states such as Kelantan are seeing a surge in demand for watermelon as temperatures soar past 35°C. (Bernama pic) KOTA BHARU : The hot weather that has hit the country in recent weeks has not only made people thirsty – it has also doubled the demand for juicy watermelon in states such as Kelantan. Vendor Yushairan Hashim said watermelon juice is now the top choice among customers who want to quench their thirst or soothe their throats, despite the price of the fruit reaching RM3.50/kg. 'For the past three weeks, the demand for watermelon has been extraordinary at our second stall here, surpassing that for other fruits. 'For several days, I had to increase my stock to 15 metric tonnes to meet high customer demand,' the vendor in Kampung Padang Pak Omar, Selising told Bernama recently. To ensure uninterrupted supply given that the harvest in Kelantan has been depleted, he procures watermelon from Johor, Perak, and several other states. Yushairan predicts that the high demand will continue throughout this hot season, which is expected to end sometime in September. 'For watermelon vendors, this is a much-anticipated period. Better profits this season can cover losses during the previous period of oversupply, which led to dumping and price drops,' said the 33-year-old, who started his fruit business three years ago. A worker at his stall, Maziaton Abdullah, added that she has no problem catering to customers, some of whom start arriving as early as 8am. 'The school-holiday and wedding season has also contributed to a surge in sales. Some customers buy hundreds of kg of watermelons for their events,' the 52-year-old said. On Tuesday, the meteorological department reported that six districts across Perak, Kelantan and Kedah were at Level 1 (alert) following daily temperatures of between 35°C and 37°C.