Latest news with #WorldRefillDay
Fashion Network
6 days ago
- Business
- Fashion Network
Study shows refillable cosmetics are attractive for consumers despite drawbacks
For World Refill Day, on Monday June 16, French beauty industry association FEBEA has published a study on the perception that French female cosmetics consumers have of refillable cosmetics products*. The goal was to better understand the expectations of consumers and the obstacles they are facing with regards to a type of format that is gaining traction, but whose potential is still limited by various drawbacks. The study, which surveyed 2,251 women and was carried out via focus groups, found there is a growing interest for refillable beauty and personal care products: 59% of respondents said they have bought at least one refill in the last 12 months. The average buyer profile that emerged is of a woman aged 19-44, with high income, living in a household of three or more people, and a very frequent buyer of cosmetics. For 70% of respondents, reducing the products' environmental impact is the main motivation for purchasing refills, followed by savings (for 64% of respondents) and convenience (39%). In terms of formats, consumers prefer small-size, capped refills that can be poured into a re-usable container (44% of respondents), ahead of refills that must be inserted into the original container (38%). Despite consumer interest, there are obstacles to a wider adoption of refillable products. The first (for 44% of respondents) is lack of in-store availability of refillable formats, followed by lack of knowledge about them (32%), the perceived complexity of the refilling act (19%), and health and safety concerns (14%). Also, refillable containers are still largely non-existent in product categories like make-up and toothpaste. To further encourage the adoption of refillable products by consumers, cosmetics brands must therefore offer a range of formats: According to the study, the ideal capacity of a refill is from two to four times the initial product's capacity. Travel sizes are also much appreciated. In addition, the financial savings expected by consumers are between 10% and 20%, irrespective of the refilling solution. The study underlined that consumers are also looking for clear information on environmental benefits. Finally, brands must make refills visible in-store, and place them at the heart of their product offering. They also need to raise awareness about this type of solution via ad hoc advertising. Global beauty giant L'Oréal has done exactly that by launching the #JoinTheRefillMovement campaign, a global multi-brand effort across multiple product categories and distribution channels aimed at encouraging consumers to embrace refillable products. The campaign features Lancôme, Armani Beauty, Yves Saint Laurent Beauty, Kiehl's, Mugler, Maison Margiela Fragrances, Prada Beauty, Valentino Beauty and L'Oréal Paris. The group's retail partners will support the campaign in order to boost the visibility of L'Oréal beauty products and lines available in refillable versions. The campaign also focuses on the benefits of refills both for the planet and for consumers' wallets. 'For example, opting to purchase a 100ml refillable bottle of La Vie est Belle L'Elixir [perfume] instead of two 50ml bottles saves 73% glass, 66% plastic and 61% cardboard,' said L'Oréal. *An initiative supported by Citeo as part of the EncoRE plus de réemploi (reuse even more) project, run by the Senseva agency.
Fashion Network
6 days ago
- Business
- Fashion Network
Study shows refillable cosmetics are attractive for consumers despite drawbacks
For World Refill Day, on Monday June 16, French beauty industry association FEBEA has published a study on the perception that French female cosmetics consumers have of refillable cosmetics products*. The goal was to better understand the expectations of consumers and the obstacles they are facing with regards to a type of format that is gaining traction, but whose potential is still limited by various drawbacks. The study, which surveyed 2,251 women and was carried out via focus groups, found there is a growing interest for refillable beauty and personal care products: 59% of respondents said they have bought at least one refill in the last 12 months. The average buyer profile that emerged is of a woman aged 19-44, with high income, living in a household of three or more people, and a very frequent buyer of cosmetics. For 70% of respondents, reducing the products' environmental impact is the main motivation for purchasing refills, followed by savings (for 64% of respondents) and convenience (39%). In terms of formats, consumers prefer small-size, capped refills that can be poured into a re-usable container (44% of respondents), ahead of refills that must be inserted into the original container (38%). Despite consumer interest, there are obstacles to a wider adoption of refillable products. The first (for 44% of respondents) is lack of in-store availability of refillable formats, followed by lack of knowledge about them (32%), the perceived complexity of the refilling act (19%), and health and safety concerns (14%). Also, refillable containers are still largely non-existent in product categories like make-up and toothpaste. To further encourage the adoption of refillable products by consumers, cosmetics brands must therefore offer a range of formats: According to the study, the ideal capacity of a refill is from two to four times the initial product's capacity. Travel sizes are also much appreciated. In addition, the financial savings expected by consumers are between 10% and 20%, irrespective of the refilling solution. The study underlined that consumers are also looking for clear information on environmental benefits. Finally, brands must make refills visible in-store, and place them at the heart of their product offering. They also need to raise awareness about this type of solution via ad hoc advertising. Global beauty giant L'Oréal has done exactly that by launching the #JoinTheRefillMovement campaign, a global multi-brand effort across multiple product categories and distribution channels aimed at encouraging consumers to embrace refillable products. The campaign features Lancôme, Armani Beauty, Yves Saint Laurent Beauty, Kiehl's, Mugler, Maison Margiela Fragrances, Prada Beauty, Valentino Beauty and L'Oréal Paris. The group's retail partners will support the campaign in order to boost the visibility of L'Oréal beauty products and lines available in refillable versions. The campaign also focuses on the benefits of refills both for the planet and for consumers' wallets. 'For example, opting to purchase a 100ml refillable bottle of La Vie est Belle L'Elixir [perfume] instead of two 50ml bottles saves 73% glass, 66% plastic and 61% cardboard,' said L'Oréal. *An initiative supported by Citeo as part of the EncoRE plus de réemploi (reuse even more) project, run by the Senseva agency.
Yahoo
6 days ago
- Business
- Yahoo
Coty Looks to Be for Sale, According to Industry Sources
Could it be the end of an era for one of beauty's most storied names? Buzz is swirling that Coty Inc. is looking for buyers, but it would not be a one-and-done deal, according to multiple industry sources. More from WWD EXCLUSIVE: Bradley Cooper, Maluma and Vinicius Junior Front Boss Bottled Beyond L'Oréal Is Launching a Global Campaign for World Refill Day L'Oréal and Nvidia Collaborate to Bring Next-gen AI to Beauty While the sources said talks are in the very early stages, a number have told WWD that Coty, jointly listed in New York and Paris, is exploring a potential sell-off in two parts. That would involve its Luxury division, counting brands such as Gucci, Burberry, Jil Sander and Hugo Boss, and its Consumer division, with mass brands including Covergirl, Max Factor and Rimmel London. A Coty spokeswoman reached Monday said the company does not comment on rumor and speculation. For Coty's luxury business, sources have said that the company is in talks with Interparfums, although they speculated that Interparfums would want only some of the fragrance brands — namely Burberry and Hugo Boss. Burberry Goddess, released in 2023, remains Coty's biggest launch ever, while Hugo Boss became the number-two men's fragrance franchise in Europe in the second half of last year. For this reason, a potential deal for Coty's fragrance business could come in the form of a strategic partnership or merger, versus an outright acquisition, one source suggested. 'Overall, we are always inclined to look when opportunities present themselves,' said a spokesman for Interparfums SA on Monday. Interparfums is said to have had already made an offer to Coty for the blockbuster Burberry license, which Interparfums previously held through end-2013. Meanwhile, the Gucci fragrance and beauty license would likely be short-lived anywhere but at parent company Kering. Time is ticking on that jewel in the crown of Coty's Luxury division. It has long been believed that Kering plans to take Gucci fragrance and beauty activity in-house once the license expires, as the luxury group is building out its beauty division. WWD articles from past decades repeatedly cited that the original license for Gucci fragrances had a 50-year duration, which makes the expiration sometime in 2028. Coty chief executive officer Sue Nabi also hinted at that date when she told journalists in July 2023 that there would be no discussion of the renewal of any of Coty's licenses for at least another five years. According to some industry sources, the sticking point regarding a potential sale of Coty is whether the group could find a buyer for its mass division. For the third quarter of fiscal 2025, ended March 31, Coty's Consumer beauty net revenue declined 9 percent, reflecting that softness that many in the category are feeling. Another source claimed Coty's hope had been to find a buyer for the mass division in Asia, but the slowdown in the region combined with the ongoing trade war with the United States has meant that this is increasingly unlikely. Compounding the difficulties could be that the Consumer division has some key challenges. Mass market brands are also increasingly up against competition from direct-to-consumer contenders. And investors often don't see mass brands as appealing as their luxury counterparts from a valuation standpoint. Nevertheless, one source suggested the mass division might be of interest to private equity. All sources believed that Coty would be unable to sell its entire business to one entity, not least due to antitrust issues. 'If they get someone to buy the mass division, the fragrance business will be bought tomorrow,' said another source. Coty has also been trying to sell its remaining 3.6 percent stake in hair care giant Wella. The group came close at one point with a proposed sale to investment firm IGF Wealth Management, but that fell through in October 2023. Coty had planned to be fully divested of its Wella holding by 2025. Meanwhile, industry speculation continues to mount over the longevity of Nabi as Coty's CEO. Some sources conjecture that she could exit the company as early as this summer. Nabi, who founded Orveda, joined Coty as CEO in 2020, succeeding Peter Harf, who moved up into the role of executive chairman. But in April, JAB, Coty's largest investor, announced Harf would retire after 40 years at the company. He continues to serve as chairman of Coty's board, while managing partners Joachim Creus and Frank Engelen keep leading JAB as co-CEOs. Nabi, beauty's highest-paid executive, spent 20 years at L'Oréal prior to launching Orveda. Multiple phenomena have led to this point when Coty could be for sale. For one, the company's stock has taken a beating. Year-to-date, Coty shares are down 30.7 percent, versus its peers L'Oréal, up 9.9 percent, and the Estée Lauder Cos., down 2.4 percent, for instance. Coty's market cap currently stands at $4.13 billion. There is, as well, the issue of the Gucci license, the possible impending loss of which would be a big financial blow to Coty. And in May, the group reported a $71.1 million loss on the divestiture of Skkn, Kim Kardashian's beauty business, amid a third-quarter revenue decline. Coty had taken a 20 percent stake in Kardashian's beauty interest in 2022 for $200 million, and together they launched Skkn by Kim, a skin care and color cosmetics line. Neither initiative seemed to have had the success of earlier offerings. Then in March, Kardashian regained full control of Skkn by Kim, with her shapewear and apparel company Skims acquiring Coty's share. Another factor is that the Kylie Cosmetics brand is said not to have taken off as expected, either, although its entry into fragrances has performed well in the last year. Coty in November 2019 acquired a majority stake in the reality star's beauty empire in a deal that valued that company at about $1.2 billion. In its third quarter, Coty's total net revenues fell 6 percent to $1.29 billion. Analysts had forecast $1.3 billion. Coty ranked ninth in WWD Beauty Inc's Top 100 Beauty Companies list reflecting 2024 results, with sales of $6.1 billion, up 1.7 percent year-on-year. Best of WWD Which Celebrity Brands Are Next for a Major Deal? Lady Gaga, Beyonce and More Possible Contenders for the Next Corporate Prize The Best Makeup Looks in Golden Globes History A Look Back at Golden Globes Best Makeup on the Red Carpet, From Megan Fox to Sophia Loren [PHOTOS] Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Fashion Network
6 days ago
- Business
- Fashion Network
Study shows refillable cosmetics are attractive for consumers despite drawbacks
For World Refill Day, on Monday June 16, French beauty industry association FEBEA has published a study on the perception that French female cosmetics consumers have of refillable cosmetics products*. The goal was to better understand the expectations of consumers and the obstacles they are facing with regards to a type of format that is gaining traction, but whose potential is still limited by various drawbacks. The study, which surveyed 2,251 women and was carried out via focus groups, found there is a growing interest for refillable beauty and personal care products: 59% of respondents said they have bought at least one refill in the last 12 months. The average buyer profile that emerged is of a woman aged 19-44, with high income, living in a household of three or more people, and a very frequent buyer of cosmetics. For 70% of respondents, reducing the products' environmental impact is the main motivation for purchasing refills, followed by savings (for 64% of respondents) and convenience (39%). In terms of formats, consumers prefer small-size, capped refills that can be poured into a re-usable container (44% of respondents), ahead of refills that must be inserted into the original container (38%). Despite consumer interest, there are obstacles to a wider adoption of refillable products. The first (for 44% of respondents) is lack of in-store availability of refillable formats, followed by lack of knowledge about them (32%), the perceived complexity of the refilling act (19%), and health and safety concerns (14%). Also, refillable containers are still largely non-existent in product categories like make-up and toothpaste. To further encourage the adoption of refillable products by consumers, cosmetics brands must therefore offer a range of formats: According to the study, the ideal capacity of a refill is from two to four times the initial product's capacity. Travel sizes are also much appreciated. In addition, the financial savings expected by consumers are between 10% and 20%, irrespective of the refilling solution. The study underlined that consumers are also looking for clear information on environmental benefits. Finally, brands must make refills visible in-store, and place them at the heart of their product offering. They also need to raise awareness about this type of solution via ad hoc advertising. Global beauty giant L'Oréal has done exactly that by launching the #JoinTheRefillMovement campaign, a global multi-brand effort across multiple product categories and distribution channels aimed at encouraging consumers to embrace refillable products. The campaign features Lancôme, Armani Beauty, Yves Saint Laurent Beauty, Kiehl's, Mugler, Maison Margiela Fragrances, Prada Beauty, Valentino Beauty and L'Oréal Paris. The group's retail partners will support the campaign in order to boost the visibility of L'Oréal beauty products and lines available in refillable versions. The campaign also focuses on the benefits of refills both for the planet and for consumers' wallets. 'For example, opting to purchase a 100ml refillable bottle of La Vie est Belle L'Elixir [perfume] instead of two 50ml bottles saves 73% glass, 66% plastic and 61% cardboard,' said L'Oréal. *An initiative supported by Citeo as part of the EncoRE plus de réemploi (reuse even more) project, run by the Senseva agency.
Yahoo
13-06-2025
- Business
- Yahoo
L'Oréal Is Launching a Global Campaign for World Refill Day
PARIS – L'Oréal is poised to launch a corporate campaign for refills, in tandem with World Refill Day on Monday. The campaign will be the group's first cross-divisional, multi-brand, multi-channel activation, called #JoinTheRefillMovement. It federates a dozen key brands from L'Oréal, including Lancôme, Yves Saint Laurent Beauté, Kiehl's, Mugler, Maison Margiela Fragrances, Prada, Valentino Beauty, l'Oréal Paris, Kérastase, L'Oréal Professionnel and La Roche-Posay. More from WWD Report: Explosion of Counterfeits and Dupes Makes Earning Trust Harder Than Ever for Retailers L'Oréal and Nvidia Collaborate to Bring Next-gen AI to Beauty Prada Group Creates Trust Fund With UNESCO for Sea Beyond Project There are to be related advertisements and social media content, alongside the hashtag the group conceived as a call to action. The campaign is meant to raise the awareness about refills' benefits. According to L'Oréal, 78 percent of consumers express interest in purchasing more sustainable products, but many are still not aware of how refill options can help the environment. The campaign highlights benefits – to both the planet and pocket. For instance, there's the fact that every time someone purchases a 100-ml. refill, rather than two 50-ml. bottles of La Vie Est Belle Elixir, there's a savings of 73 percent on glass, 66 percent on plastic and 61 percent on cardboard. 'It makes the consumer the hero,' said Blanca Juti, chief corporate affairs and engagement officer at L'Oréal. 'They can really take a stance. What's very exciting is that we're calling the consumer to join the movement with 12 brands. We have all categories – hair products, makeup, skin care and fragrance. 'We're doing it all over the world, in all regions, offline, online for the World Refill Day,' she continued. L'Oréal's refill campaign is part of an overarching, long-term sustainability commitment that includes reducing its environmental footprint and offering more eco-friendly options to consumers. 'We're always at the forefront of the latest technologies, latest innovations, really keeping our eye on the horizon about how we can continue to improve not only our operations, but also our ecosystem around us,' said Ezgi Barcenas, chief sustainability officer at L'Oréal. 'In everything we do, we try to lower our emissions, environmental footprint and impact,' she explained. 'Sustainability is woven in the product design all the way to how we bring products to market.' Last year 49 percent of the company's plastic packaging was refillable, reusable, recyclable or compostable. L'Oréal also said its manufacturing facilities globally have been adapted to accommodate a 17-time increase in the number of refillable options over the past five years. 'Refills is a true new mindset in developing products for us in our four divisions,' said Jacques Playe, global head of packaging and product development at L'Oréal. 'We have a very strong product design activity to provide refill solutions for all the categories of product on offer.' Designing refills, he said, 'pushes us to innovate and to reinvent ourselves.' Take, for instance, a fragrance bottle. In the past, its pump was not removeable, so L'Oréal worked with glass makers and pump suppliers to create a new standard, with a pump that can be taken out. 'We propose this as a new standard for the full cosmetics and perfume industry,' said Playe. For the group, the refill campaign is an opportunity and responsibility to help drive behaviors in more circular models, according to Barcenas. 'In tackling that, what we're trying to solve for is sustainability, desirability and performance,' she said. 'We're really excited about this refill campaign that we're going big on this year.' This will involve ongoing activations and educational content, including brand spokespeople explaining how to refill products and people who create the refills. 'Hopefully with campaigns like this we can really make a change,' said Juti. Meanwhile, refill solutions will continue to be expanded across all of L'Oréal's product categories. Playe explained the challenge with refills is to reconcile three main issues: to keep product performance, desirability and sustainability. 'We do think that the refill is a very smart way to keep the premiumness of our luxury brands, while using fewer resources,' he said. Among the group's products with refills already is Lancôme Génifique serum with a refillable bottle that saves about 70 percent of the weight of the parent packaging. '[Refills] is a journey that started long ago,' said Juti, referring to when Mugler launched Angel, the fragrance, in 1992 as a product refillable via a fountain. 'Now we've got about 11,000 fountains in the world.' And they're used: an Angel bottle is refilled every 10 seconds somewhere around the globe. Hundreds of engineers have historically been focused on L'Oréal packaging, but Playe created two new teams, so as now to cover three big competency skills: engineering, science and industrial design. 'This is a true evolution,' he said, adding refills and lightweighting are the two main ways to reduce the amount of resources used in product packaging. Best of WWD Which Celebrity Brands Are Next for a Major Deal? Lady Gaga, Beyonce and More Possible Contenders for the Next Corporate Prize The Best Makeup Looks in Golden Globes History A Look Back at Golden Globes Best Makeup on the Red Carpet, From Megan Fox to Sophia Loren [PHOTOS]
