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The 5 Chicest Jewellery Brands From The 2025 Las Vegas Couture Show That You Can Shop In The GCC

Each year the world's coolest and most contemporary jewellers descend upon Las Vegas for its renowned couture show. This year? There are five key designers to discover and have delivered to your doorstep… Every year, leading designers, buyers, and media from all corners of the world gather in Las Vegas for Couture, the prestigious jewellery show, where both burgeoning and established brands showcase their latest collections and set the trends for the coming months. This year, designers continued to play with diamonds, bringing a contemporary flair to this classic gemstone through their edgy, yet timeless designs. From Beirut and Athens to New York and Dubai, read on to discover our selection of fine jewellery designers who are making their mark on the global stage. Nikos Koulis In 2006, Athenian fine jewellery designer Nikos Koulis launched his namesake brand. Renowned for his captivating designs, reimagined classics and use of unconventional yet exceptional diamond cuts and materials, Koulis consistently pushes boundaries to create pieces that are both visually striking and easy to wear. His most recent collection, Wish, draws inspiration from his childhood memories of making wishes on dandelions and embodies his innovative approach to high jewellery. Aluminium and black enamel are paired with diamonds and other precious stones to create pieces that are rooted in individuality and characterized by unparalleled craftsmanship. As Koulis explains, 'Exclusivity is key. In a world saturated with homogeneous styles and trends, owning something unique becomes increasingly rare. My jewellery caters to individuals who don't feel the need to conform, but know exactly what they want and share a collector's ethos and aesthetic values.' Shop Nikos Koulis at Khepri The sentiment 'age is just a number' rings especially true for Khepri, a relatively young brand that launched in 2023 yet has already made waves in the jewellery industry. Founded by Reema Chopra, who transitioned from a successful banking career to pursue her love of jewellery, gemstones and design, Khepri has quickly gained momentum. As part of its brand purpose, Khepri is deeply rooted in a philosophy that honours self-expression and transformation, allowing the wearer to feel both classic and cool. In Luna, her latest collection, Chopra features warm-toned, fancy-coloured diamonds that evoke the glow of a romantic candlelit dinner. 'Fancy diamonds in these earthy shades, felt like my skin, but in a diamond,' says Chopra. Yeprem Lebanese fine jewellery house Yeprem, founded in 1964, is renowned for its sculptural creations that transform the wearer into a walking diamond-studded masterpiece-each piece is designed to complement the natural curves of the female form. Yeprem aims to empower women through jewellery that is artistic, striking and above all, wearable. In its latest collection, Arev, which draws its name from the Armenian word for 'sun,' the pieces are sculpted to reflect light in motion, capturing the radiance, strength and life-giving energy of the Yeprem woman. 'Yeprem is not just jewellery-it's transformation. Our designs are for the woman who dares to be seen, who wears power not as a statement, but as her second skin,' says Loutfic Yeprem. Maison H After a decade in the diamond trade, South African entrepreneurs Fatima Tayob and Hisham Mahomed, relocated to Dubai where they launched their fine jewellery brand, Maison H, in 2012. Drawing on deep industry knowledge, a discerning eye and a strong brand ethos, Maison H has quickly become a coveted name among celebrities and global style icons. Known for bold contemporary creations that become like second skin, the brand is a celebration of fluid designs and fearless creativity. As part of its latest collection, Maison H has unveiled sculptural pieces in beautifully textured gold that will surely shine on the global stage. 'True artistry in jewellery lies in bold disruption, the core ethos of Maison H Jewels,' says Tayob. Jade Trau Fifth-generation diamantaire Jade Lustig launched her fine jewellery brand, Jade Trau, in 2012. Blending vintage-inspired design with contemporary yet edgy elegance, Lustig has cultivated a devoted following and is now expanding in the Middle East later this summer. Designed to become an extension of the wearer, Lustig's creations lend themselves to a personalised and effortless layered look. 'I think a gold neck and a diamond ear seemed to dominate the airwaves of the show… clients loved the new chains to pair with our charms and all the new diamond earrings of all shapes and sizes were super exciting to everyone,' says Lustig. Shop Jade Trau at