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Malaysia Sun
12 hours ago
- Business
- Malaysia Sun
Roundup: Indonesia ramps up global tourism promotion to attract more int'l tourists
JAKARTA, June 19 (Xinhua) -- Indonesia is strengthening its promotional efforts to tap into the growing global tourist market, as the Southeast Asian archipelago continues to struggle to catch up with neighboring countries in attracting international visitors. Last year, Indonesia received around 14 million foreign tourists, while Singapore welcomed 16.5 million, Malaysia 25 million, Vietnam 17.6 million, and Thailand 35.5 million. According to data from Statistics Indonesia, the majority of foreign tourists in 2024 came from Malaysia, followed by Australia, Singapore, China, and Timor-Leste. This year, the country is targeting 14 to 16 million foreign tourist arrivals to boost foreign exchange and encourage economic growth through the tourism sector. Several popular tourist destinations in Indonesia, including the island resort of Bali, the Borobudur Temple in Central Java, and Raja Ampat in the easternmost region of Papua, all offer stunning views. Meanwhile, some of the leading entry points for foreign tourists to Indonesia are Batam in the Riau Islands Province, located near Singapore and Malaysia, as well as Bali and Jakarta. In a bid to increase the global competitiveness of Indonesian tourism, Tourism Minister Widiyanti Putri Wardhana said recently that the government is committed to further strengthening its promotional efforts in international markets. Moreover, the ministry has undertaken several diplomatic initiatives to boost the country's tourism industry. Late last month, Indonesia's Tourism Ministry and the Ministry of Culture and Tourism of China signed a memorandum of understanding (MoU) on cooperation. "The MoU is expected to increase the exchange of visits between the two countries, specifically through facilitating promotional activities carried out by the government and business actors," Wardhana said last week at the ministry. She added that advancing the Indonesian tourism industry requires a strong spirit of collaboration and collective commitment among ministries, institutions, and friendly countries, with the hope that tourism can become an economic and social force that benefits the entire community. Indonesia also held bilateral meetings with several countries during the 123rd session of the UN Tourism Executive Council, which took place in Spain late last month. The ministry discussed collaboration opportunities with several nations, including Spain, India, Mexico, and Tunisia, during the forum. "We will continue to move forward with the principles of sustainability, inclusiveness, and global competitiveness, while ensuring that the growth of this sector aligns with efforts to preserve culture and the environment," she added.
Trade Arabia
16-04-2025
- Business
- Trade Arabia
UN Tourism launches guidelines for investing in Indonesia
UN Tourism has launched the latest edition in its series of investment guidelines: Tourism Doing Business: Investing in Indonesia. This comprehensive publication offers global investors a clear and data-driven overview of the vast opportunities in one of Southeast Asia's most dynamic tourism markets. Indonesia attracted $60 billion in foreign direct investment (FDI) across all sectors in 2024, surpassing its ten-year average. Tourism alone has brought in $16.1 billion since 2018, with foreign investors contributing $5.6 billion (34.7%) and domestic investors $10.5 billion (66.3%). From the white sands of Lombok to the cultural treasures of Borobudur, Indonesia has become a magnet for tourism investment thanks to a unique combination of government commitment, business-friendly reforms, and iconic destinations. Key highlights for investors include: 10 Super Priority Destinations, such as Lake Toba, Raja Ampat, and Labuan Bajo. 3 Regenerative Tourism Destinations in Bali, Riau Islands, and Jakarta. Ambitious short-term strategies, including Clean Tourism Movement, Tourism 5,0m Up-Scaled Tourism, Indonesians Intellectual Property-based events, and Tourism Village Programme. 11 Special Tourism Economic Zones, designed to streamline investment and development. UN Tourism Secretary-General Zurab Pololikashvili says: "Indonesia's proactive tourism strategy shows how vision and investment can turn destinations into engines for inclusive, sustainable growth. With strong public-private partnerships and a clear development roadmap, Indonesia continues to lead by example in the region." Indonesia's proactive tourism strategy shows how vision and investment can turn destinations into engines for inclusive, sustainable growth The Tourism Doing Business: Investing in Indonesia guidelines were developed in collaboration with Indonesia's Ministry of Tourism and aim to support both domestic and international investors in navigating the evolving tourism landscape of the country. The Minister of Tourism of the Republic of Indonesia Widiyanti Putri Wardhana says: 'These Guideline are a significant milestone in our ongoing work to position Indonesia as a leading destination for tourism investment and business. It is more than just a tool. It's a roadmap to help investors navigate and unlock the immense potential of Indonesia's thriving tourism sector.'
