Latest news with #WhiteRevolution2.0
Time of India
09-06-2025
- Business
- Time of India
Instamart partners with Bharat Organics to bring certified organic staples to Indian homes
Swiggy's Instamart on Monday announced that it has joined hands with Bharat Organics , a farmer-led cooperative brand, to launch a range of certified organic staples across major Indian cities. The partnership, forged through a memorandum of understanding (MoU) with the National Cooperative Organic Limited (NCOL), will make 21 organic food products available to consumers via Instamart's digital platform. Shares of Swiggy Ltd were trading at Rs 364.35, down Rs 10.10 (2.70 per cent ) as of 1:22 pm IST. The alliance is aimed at connecting India's traditional organic farming cooperatives to the country's growing base of health-conscious, digital-first consumers. Products such as pulses, spices, cereals, sweeteners, teas, and organic oils will now be accessible on Instamart in metros and Tier-1 cities at prices significantly below market rates. 'This initiative also aligns with the Government of India's broader vision under White Revolution 2.0, which emphasizes strengthening the agri-cooperative ecosystem through sustainable practices, market access, and digital enablement. By connecting traditional farmer cooperatives to tech-enabled platforms like Instamart, the partnership underscores the role of cooperatives in shaping a healthier, more resilient India,' it said in a statement. 'This partnership with Bharat Organics helps us take a significant step toward promoting healthier living by making a wide range of organic product options easily available to the customers of Instamart,' said Amitesh Jha, CEO, Instamart. 'It also aligns with our broader goal of supporting the growth of local communities through technology. In addition to this, this collaboration is beneficial for India's organic farmers, by enabling greater market access.' Consumers will be able to choose from staples including tur dal, masoor dal, rajma, kabuli chana, basmati rice, atta, jaggery powder, whole and ground spices, honey, ghee, and herbal teas. Every pack comes with a QR code linking to real-time lab test reports verifying pesticide-free status, certified against over 245 residues, marking a new level of transparency in India's grocery segment. Prices have been deliberately kept competitive to encourage adoption. For example, organic tur dal will retail at Rs 240/kg, notably lower than the market average of Rs 290–Rs 300/kg. Shri Ashish Kumar Bhutani, Secretary, Ministry of Cooperation, welcomed the initiative. 'With Bharat Organics, we're offering a range of clean, lab-tested organic staples that are not only accessible to consumers but also ensure fair returns for farming communities. The launch on Swiggy Instamart is a meaningful step forward, bridging our agricultural roots with today's digital consumer landscape.' Shri Vipul Mittal, Managing Director, NCOL, added, 'Swiggy Instamart's reach, reliability, and consumer trust make it an ideal platform to bring Bharat Organics into the homes of a new generation of mindful buyers. Through Swiggy's platform, we're not only delivering food but also building trust, transparency, and empowerment into the grocery-buying experience.' Bharat Organics follows a farmer-first profit-sharing model, with nearly 50 per cent of profits going directly to member farmers. The brand already has a strong offline presence across Delhi-NCR, with distribution through 10,000+ retail outlets including 300+ Safal stores via its partnership with Mother Dairy, it informed. The Instamart collaboration marks its first major foray into digital grocery retail .
Time of India
09-06-2025
- Business
- Time of India
Instamart partners with Bharat Organics to bring certified organic staples to Indian homes
Swiggy's Instamart on Monday announced that it has joined hands with Bharat Organics , a farmer-led cooperative brand, to launch a range of certified organic staples across major Indian cities. The partnership, forged through a memorandum of understanding (MoU) with the National Cooperative Organic Limited (NCOL), will make 21 organic food products available to consumers via Instamart's digital platform. Shares of Swiggy Ltd were trading at ₹364.35, down ₹10.10 (2.70%) as of 1:22 pm IST. The alliance is aimed at connecting India's traditional organic farming cooperatives to the country's growing base of health-conscious, digital-first consumers. Products such as pulses, spices, cereals, sweeteners, teas, and organic oils will now be accessible on Instamart in metros and Tier-1 cities at prices significantly below market rates. Also Read: Instamart drops parent 'Swiggy' in re-branding move for quick commerce platform 'This initiative also aligns with the Government of India's broader vision under White Revolution 2.0, which emphasizes strengthening the agri-cooperative ecosystem through sustainable practices, market access, and digital enablement. By connecting traditional farmer cooperatives to tech-enabled platforms like Instamart, the partnership underscores the role of cooperatives in shaping a healthier, more resilient India,' it said in a statement. Live Events 'This partnership with Bharat Organics helps us take a significant step toward promoting healthier living by making a wide range of organic product options easily available to the customers of Instamart,' said Amitesh Jha, CEO, Instamart. 'It also aligns with our broader goal of supporting the growth of local communities through technology. In addition to this, this collaboration is beneficial for India's organic farmers, by enabling greater market access.' Consumers will be able to choose from staples including tur dal, masoor dal, rajma, kabuli chana, basmati rice, atta, jaggery powder, whole and ground spices, honey, ghee, and herbal teas. Every pack comes with a QR code linking to real-time lab test reports verifying pesticide-free status, certified against over 245 residues, marking a new level of transparency in India's grocery segment. Prices have been deliberately kept competitive to encourage adoption. For example, organic tur dal will retail at ₹240/kg, notably lower than the market average of ₹290–₹300/kg. Also Read: Rapido cuts food delivery charges by half to counter Zomato, Swiggy Shri Ashish Kumar Bhutani, Secretary, Ministry of Cooperation, welcomed the initiative. 'With Bharat Organics, we're offering a range of clean, lab-tested organic staples that are not only accessible to consumers but also ensure fair returns for farming communities. The launch on Swiggy Instamart is a meaningful step forward, bridging our agricultural roots with today's digital consumer landscape.' Shri Vipul Mittal, Managing Director, NCOL, added, 'Swiggy Instamart's reach, reliability, and consumer trust make it an ideal platform to bring Bharat Organics into the homes of a new generation of mindful buyers. Through Swiggy's platform, we're not only delivering food but also building trust, transparency, and empowerment into the grocery-buying experience.' Bharat Organics follows a farmer-first profit-sharing model, with nearly 50% of profits going directly to member farmers. The brand already has a strong offline presence across Delhi-NCR, with distribution through 10,000+ retail outlets including 300+ Safal stores via its partnership with Mother Dairy, it informed. The Instamart collaboration marks its first major foray into digital grocery retail .
Time of India
21-05-2025
- Business
- Time of India
Home minister Amit Shah backs sustainable, circular dairy economy
Union Home Minister Amit Shah NEW DELHI: Union home and cooperation minister Amit Shah Tuesday pitched for making the dairy sector more sustainable and environment friendly, and stressed on the need to ensure benefits of carbon credits to farmers. He was addressing a meeting on 'Sustainability and Circularity in the Cooperative Dairy Sector' where it was decided to set up three new multi-state cooperative societies for the dairy sector to focus on animal feed production, disease control and artificial insemination; developing cow dung management models; and circular use of dead cattle remains. Shah said as India moves towards White Revolution 2.0 , goal should not only be to expand dairy cooperatives and make them efficient but also to create an ecosystem of dairy that is sustainable and promotes a circular economy. He emphasised on adopting scientific models that can help farmers earn carbon credits by reducing emissions in dairy sector through sustainable practices. If such a model is developed, dairy farmers can earn carbon credits and trade it with other entities under carbon credit market mechanism in India. Shah said if farmers' income is to be increased, country must create network of integrated cooperatives where most work is done via mutual cooperation & collaboration.
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Business Standard
20-05-2025
- Business
- Business Standard
Govt to establish 3 multi-state cooperatives for dairy sector growth
The meeting was attended by Union ministers of state for cooperation Krishan Pal Singh Gurjar and Muralidhar Mohol, senior officials and heads of NDDB and NABARD Press Trust of India New Delhi The government on Tuesday decided to set up three new multi-state cooperative societies for the dairy sector to focus on animal feed, dung management and circular use of dead cattle residues. Cooperation Minister Amit Shah, who chaired a meeting on sustainability and circularity in the cooperative dairy sector, said the goal should be to create a sustainable dairy ecosystem that promotes a circular economy. "As we move towards White Revolution 2.0, our goal should not only be to expand dairy cooperatives and make them efficient and effective but also to create an ecosystem of dairy which is sustainable," Shah said. According to an official statement, the first society will work on animal feed production, disease control and artificial insemination, the second will develop models of dung management, and the third will promote circular use of dead cattle residues. Shah emphasised that carbon credit benefits should directly reach farmers through scientific models. He highlighted the need for integrated cooperatives to increase farmers' income. "We have to together travel a journey from 'Sustainability to Circularity' which will be multidimensional," he added. The meeting was attended by Union ministers of state for cooperation Krishan Pal Singh Gurjar and Muralidhar Mohol, senior officials and heads of NDDB and NABARD. (Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
United News of India
20-05-2025
- Business
- United News of India
Shah chairs meeting on sustainability and circularity in cooperative dairy sector
New Delhi, May 20 (UNI) Union Minister of Cooperation Amit Shah on Tuesday chaired a meeting on sustainability and circularity in the cooperative dairy sector and said that under the 'White Revolution 2.0' sustainable development and circular economy should be ensured in the cooperative dairy sector During the meeting, it was decided to establish three new multi-state cooperative societies for the cooperative dairy sector. The first society will focus on 'animal feed production, disease control and artificial insemination', the second will promote 'developing cow dung management models' and the third will promote 'circular use of dead cattle remains', an official statement said. Addressing the meeting, Shah said, "As we move towards White Revolution 2.0, our goal should not only be to expand dairy cooperatives and make them efficient and effective but also to create an ecosystem of dairy that is sustainable and promotes a circular economy. If farmers' income is to be increased, we must create a network of integrated cooperatives where most of the work is done through mutual cooperation and collaboration among cooperatives". He stressed the importance of ensuring that the direct benefits of carbon credits reach farmers through scientific models. He also highlighted the need to strengthen milk unions and cooperative societies and encourage food processing in dairy plants. Shah said, "We have to travel together from 'Sustainability to Circularity' which will be multi-dimensional and the work that the private sector is doing today will be done by the farmers' own cooperatives. This includes technical services, animal feed, artificial insemination, animal disease control, dung management and activities from collection to processing in dairy and agriculture related sectors". Referring to successful cooperative models like Amul, the Minister of Cooperation said that the vision of 'Sahkar Se Samriddhi' is being realised today and 'Cooperation among Cooperatives' is playing an important role in this. He said that the Ministry of Cooperation and the Ministry of Fisheries, Animal Husbandry and Dairying have brought all stakeholders together, so that now the work of policy making, financing, formation of village level cooperatives and making them multipurpose is taking place at a fast pace. The National Dairy Development Board (NDDB) has done very important work in the field of sustainability and the biogas and cow dung management programme developed by them is being expanded across the country. He said that this needs to be taken further. The meeting was attended by Union Minister of State for Cooperation Krishan Pal Gurjar and Murlidhar Mohol, Secretary of the Ministry of Cooperation, Ashish Kumar Bhutani, Secretary of the Department of Animal Husbandry and Dairying, Alka Upadhyaya, Chairman of the NDDB, Meenesh Shah, and Chairman of NABARD Shaji KV. UNI RBE RN
