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Yahoo
2 days ago
- Automotive
- Yahoo
Formula 1 gains US popularity ahead of F1 movie: What to know
International racing car championship Formula 1 is gaining popularity in the US ahead of the F1 film hitting theaters later this month. Yahoo Finance Senior Autos Reporter Pras Subramanian joins Wealth with Allie Canal to discuss the details and share his recent interview with Williams F1 Racing Team principal James Vowles. To watch more expert insights and analysis on the latest market action, check out more Wealth here. Formula One is gaining popularity in the US. The 2024 championship reached about 30 million viewers across ESPN's platforms with an average of 1.1 million viewers per race during the season. Now, the fast-paced sport is taking on Hollywood with a new F1 movie out June 27th. Yahoo Finance senior autos reporter Pras Subramanian joins me now. So, Pras, you got to speak with someone from F1 and obviously, this comes at a time when there's a lot of anticipation for this movie, too. I mean, big time, right? Amongst fans, we're talking about this movie for a long time. I think now it's kind of gotten into the mainstream. People are excited about it. They want to see it. They've seen, you know, that that you just saw a little clip of that high-paced action filmed at actual races. A big deal. So I spoke to Williams F1 team boss, James Vowles. This is one of the most like famous teams in the sport. They were in town to kind of promote the movie. The big premiere was in New York a few days ago. I spoke to him about why this movie is getting so much buzz, what he thought of it, and also sort of the juggernaut that is F1 in the US. I had the pleasure of seeing it in Monaco a few weeks ago. The drivers and team principals were there. Here's how I'd describe it. It's not a documentary, but it is authentic to us as a sport. They that Jerry Joe and the team were really, really impressive at integrating themselves across 23 and 24 such that, as far as I went, we had an 11th team alongside us. It was really seamless in terms of integration. And for most of those that understand how movies are made, typically, you'll get 20 takes. They didn't. You would have one take as we're leaving the grid and that's your take, and you're going to work with it. And they did impressively well when you see the final product. Really well to integrate effectively into our world across that two-year period. You know, we saw footage of the production at different actual races filming alongside you guys. Lewis Hamilton was a part of the production team. But also shooting a lot in America, too. And I want to talk about America here. So F1 effect here has been tremendous. I talk to fans all the time that I never thought would be interested in the sport, following you guys across the globe. How do you explain that sort of the juggernaut of F1 in this country? Good question. I've seen the same thing you have. I would say probably line in the sand around about 2019. It started to grow and expand. And I'd say in the last three years, it's near enough doubling every year if we just look at base numbers in terms of growth. So roughly putting some numbers to it, fan base across the world, over 800 million. Fan base in the US, 50 million. But the really important thing is doubling year on year. So great trajectory. Commercially, if we look at all of the partners and sponsors that we have, a third of them are from the US, which just tells you how important it is. Now, here's the real kicker for me anyway. We have Miami, we have Austin, and we have Las Vegas. And those three are crown jewels in our calendar. They're the ones that when you go to your partners and say, "Where do you like to come to?" They select those three. And that's just how important I think we've become for each other at that point in time as a commercial success. But I think what we've done really well and it's a combination of Liberty, combination of Netflix, and I think the Formula One film as well, is actually portraying how much of a team sport it is, how much we've got a thousand people behind the scenes working every hour they can to develop the car, every single race to be different. And it's made us into this product that you can really get behind. You mentioned Netflix. James, you were probably one of the stars of one of the last Drive to Survive season with the negotiation with the Carlos and things like that, bringing on really two world-class drivers to your team. Talk to me about the brands. You mentioned the big US brands. You know, we talk, you know, Oracle, people like that. Duracell on your chest, right? How did how do you I guess my question is, have you seen that explosion coming on with more US brands in the sport with Williams? Without without question, fundamentally, if I compare back to so as as Williams, there's even names that I mean, you've got Stevens, which is just near the Cycracken as well on their particularly Duracell you've already mentioned, Brillio, which is there as well as a part of it. These are large mixture of tech and otherwise, but large names that are US-based. And they've kind of boarded in the last 12 months, really as part of our journey. Duracell a little bit longer, but fundamentally, for all the other ones, they've really joined us and our journey. Now, there's two things attracting that. One, Williams is you used the word juggernaut. I'd describe Williams as one of the sleeping giants of the sport. We're still today the third top three most successful teams in the sport. We have nine nine constructors' world championships and seven drivers' championships. And for transparency, that's why I joined Williams. It's this incredible brand. But there's no doubt about it for the last 20 years or so, we haven't had success. And that's why I wanted to be a part of it. I wanted to have the opportunity with the right investment, which we have from Dorilton, to bring this sleeping giant back to the front. And I think this year, the journey is one that people can really start to see that we are serious. We are meaning business. This is a serious bid to start winning multiple championships again. It will just take time. And what we've seen as a result of that is there is commercial success that follows. There are individuals that I'd almost describe as challenger brands in their own right that want to be a part of our journey. And that's really that sort of meshing together that's working pretty well. So he mentioned some US brands like Duracell's a big sponsor for Williams, but also Dorilton Ventures, which is a big VC firm based in America. They were the big equity owners in Williams. So you're seeing not just brands, but professional money, all kinds of stuff happening because the sport is just growing so much, and people are just sort of getting on board, especially in the US. Yeah. It's crazy the fan base for this sport. I'm wondering if you think this movie is going to attract maybe new fans after they go and watch it. You know, why not, right? Because we saw I'm still amazed at the Netflix effect, the show Drive to Survive brought so many fans. Now, look, there was a captive audience. We had pandemic, people were stuck at home. They thought, "What is this sport? What is this show on Netflix I can watch?" And they binged it. And then people start watching the actual races. So why wouldn't the movie maybe catapult a bit more fans on board? I mean, maybe we've already hit critical mass. I'm not sure, but I don't see how this is a bad thing. The movie seems from what I hear, movie's very exciting. It's really good. It's not very realistic from like a racing fan point of view, but I It's authentic though, as a sport. I'm willing to check my fandom at the door just to have a fun movie, popcorn movie in summer. And we have Brad Pitt. Who doesn't love Brad Pitt? And he does, I'm excited. I'm excited to see it. I think we're going to go see it, Scott. Love it. Go F1. Pras, thank you so much. Appreciate it. Yahoo outing. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
2 days ago
- Automotive
- Yahoo
Formula 1 gains US popularity ahead of F1 movie: What to know
International racing car championship Formula 1 is gaining popularity in the US ahead of the F1 film hitting theaters later this month. Yahoo Finance Senior Autos Reporter Pras Subramanian joins Wealth with Allie Canal to discuss the details and share his recent interview with Williams F1 Racing Team principal James Vowles. To watch more expert insights and analysis on the latest market action, check out more Wealth here. Sign in to access your portfolio
Yahoo
2 days ago
- Business
- Yahoo
Worried about tariffs & high interest rates? Here are 3 tips.
Many Americans are still feeling the pinch as tariff concerns and high interest rates linger. Bankrate senior economic analyst Mark Hamrick joins Wealth to share practical tips for easing the pressure, including building emergency savings, cutting back on non-essentials, and avoiding costly credit card debt. To watch more expert insights and analysis on the latest market action, check out more Wealth here.
Yahoo
2 days ago
- Business
- Yahoo
Baby Boomers aren't the 'solution' to the housing crisis
More than one-third (33.5%) of Baby Boomer homeowners say they will never sell their home, according to a new Redfin survey. National Association of Realtors deputy chief economist and vice president of research Jessica Lautz joins Wealth to discuss what this trend means for the housing markets, particularly potential first-time homebuyers facing affordability challenges. To watch more expert insights and analysis on the latest market action, check out more Wealth here.
Yahoo
3 days ago
- Business
- Yahoo
How home swapping is helping travelers save on summer trips
90% of travelers are planning to cut travel costs during their trips this summer, according to data from Kindred, as summer vacation costs have risen by $259 per person compared to last year. Justine Palefsky, co-founder of Kindred, joins Wealth to explain how more Americans are turning to home swapping to cut costs without canceling their trips. To watch more expert insights and analysis on the latest market action, check out more Wealth here. Fehler beim Abrufen der Daten Melden Sie sich an, um Ihr Portfolio aufzurufen. Fehler beim Abrufen der Daten Fehler beim Abrufen der Daten Fehler beim Abrufen der Daten Fehler beim Abrufen der Daten
