Latest news with #WayofWade
Fashion Network
7 days ago
- Business
- Fashion Network
Kicks Crew taps Dwyane Wade, D'Angelo Russell as investors and brand ambassadors
Digital platform Kicks Crew announced on Monday that NBA Hall of Famer Dwyane Wade and NBA All-Star guard D'Angelo Russell have joined the company as investors and brand ambassadors. In this role, Wade will bring his deep-rooted legacy in footwear and global influence through his Way of Wade brand. "Kicks Crew is redefining what it means to empower athletes. This isn't just about selling sneakers—it's about ownership, control, and building something that lasts,' said Wade. 'With Kicks Crew, the Way of Wade brand can grow on a global scale while staying true to our vision. They give us the resources, platform, and freedom to create and distribute our products our way. That's the future, and I'm proud to be part of it.' Likewise, Russell will help shape what's next in sneaker culture and digital commerce. "We're not just joining a marketplace—we're rewriting the rules," added Russell. "What Kicks Crew is building is bigger than products. It's about creativity, community, and giving athletes a platform to move culture in real time. I had to be a part of that.' Kicks Crew currently serves customers in more than 100 countries and has played a key role in introducing international brands like Way of Wade to a broader global audience. It is also supported by sports icons Damian Lillard and Kyrie Irving. The new partnership will make its public debut at Fanatics Fest NYC, taking place from June 20 to the 22, where Wade, Russell, and Kicks Crew will host an immersive booth celebrating the legacy of Way of Wade. "Dwyane Wade has always been ahead of the curve—from his legendary career to how he's championed athlete ownership and international sneaker culture through Way of Wade," said Ross Adrian Yip, co-founder of Kicks Crew. "With Dwyane and D'Angelo, we're not just launching signature products—we're building a future where athletes lead with direct ownership in their own platform. Their belief in what we're creating is a huge step forward as we integrate content, storytelling, and product into a unified global platform."
Yahoo
23-05-2025
- Sport
- Yahoo
NBA Star D'Angelo Russell Makes Big Announcement
Originally a Nike-sponsored athlete, Brooklyn Nets star D'Angelo Russell did not renew his contract and instead chose to sign to Dwyane Wade's company, Way of Wade, on Feb. 1, 2019. This was same day Russell was awarded his first and only All-Star selection, according to Since 2019, Russell has been sporting the Li Ning Way of Wade shoes with his own designed colorways. However, after the 10th season for the former No. 2 pick out of Ohio State, Russell announced his new shoe and did a launch event in China. The veteran guard is visiting Kunming, Beijing, Changsha, and Hong Kong to hold basketball clinics, a live podcast, as well as meet-and-greets (via NetsDaily). Advertisement The launch announcement of his first signature shoe with Way of Wade made rounds on social media on Tuesday. Russell made quite the appearance during his time in China by playing in a pick-up game with locals while also attending the championship for the CBA Finals. The Brooklyn star attracted incredible masses of people for his live Q&A and meet-and-greets, where he was able to accentuate his reciprocated love for the Chinese fanbase. The get-in price for the local mall to see Russell and ask questions or for autographs and pictures was 2,299 Chinese Yuan or $320. Russell is extremely popular in China, large in part due to his stints with the Los Angeles Lakers twice, Brooklyn Nets twice, and Golden State Warriors; these franchises have the largest NBA fan bases in China (via SportsPro). Brooklyn Nets guard D'Angelo Russell (1)Jerome Miron-Imagn Images While thousands of people wanted to hear that the star free agent would return to Brooklyn next season, he declined to answer and instead chose to praise the franchise for his continued growth during both stints. After being traded from the Lakers to the Nets again on Dec. 29 of last year for Dorian Finney-Smith, Russell is set to be an unrestricted free agent this summer after accepting his player option last season with the Lakers, according to Advertisement Related: Nets GM Sends Message on Potential Major Trade Related: Rich Paul Sends Message on Lakers' Decision After Luka Doncic Move NBA Star D'Angelo Russell Makes Big Announcement first appeared on Athlon Sports on May 22, 2025
