Latest news with #Walker'sShortbread
The Herald Scotland
4 days ago
- Business
- The Herald Scotland
Andy Murray named first-ever brand ambassador for Walker's Shortbread
Walker's Shortbread said the multi-year partnership is "a celebration of Scotland at its finest". Both the tennis star and the shortbread brand started small, in little Scottish towns and through years of dedication and hard work honing their craft, have gone on to achieve international recognition. READ MORE: It is that shared journey that inspired the campaign's message: 'A Wee Bit of Scotland that's Come a Long Way'. Sir Andy said: 'I am proudly Scottish, and partnering with Walker's, a brand that has been representing Scotland around the world for well over a century, felt like a great fit for me. 'I come from a small tight-knit community and when I look back at where I have come from, I am proud of what I've achieved, which is something I share with Walker's. 'It's a real honour to be part of this next chapter for such a well-loved Scottish brand.' Walker's x Andy Murray (Image: Nick Andrews) Sir Andy, a self-proclaimed shortbread superfan, added: 'I've been eating shortbread since I was a kid – my gran would make it all the time for us. We even celebrated my Wimbledon win with shortbread. 'Shortbread is one of my simple pleasures. No matter where I am in the world, a piece of Walker's Shortbread always transports me back home.' Nicky Walker, Managing Director, Walker's Shortbread: "We are incredibly excited to welcome Andy Murray as our very first brand ambassador. We've always admired Andy's achievements, his dedication and his cautious charisma as well as his very obvious close relationship with his own family. These are qualities that resonate deeply with our own values at Walker's Shortbread. "We are genuinely honoured that Andy and his team have acknowledged Walker's as a suitable partner, and we are looking forward to this exciting new venture as we continue to promote 'Scotland at its Finest'.' The partnership will debut with a black and white advertising campaign, launching on 30 June to coincide with the start of Wimbledon. An advertising campaign will see the image appear in major train stations across the UK, while the video campaign will roll out across social media and digital platforms.
Scottish Sun
4 days ago
- Business
- Scottish Sun
Andy Murray lands new job with two-time Wimbledon winner, 38, to perform very different role to coaching Novak Djokovic
Murray's connection to the brand runs deep, stretching back to his childhood ACE MOVE Andy Murray lands new job with two-time Wimbledon winner, 38, to perform very different role to coaching Novak Djokovic Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) ANDY MURRAY has landed his first gig since splitting from Novak Djokovic weeks before Wimbledon. Murray, who called time on his 19-year tennis career in 2024, spent five months working on his old Serbian rival's coaching team. Sign up for Scottish Sun newsletter Sign up 4 Andy Murray has landed his first gig since splitting from Novak Djokovic Credit: Getty 4 Murray joined Djokovic's coaching team in September 2024 The legendary Scot revealed he wasn't in a rush to get back into coaching earlier this month. But the 38-year-old has now secured his first commercial partnership as the inaugural brand ambassador for Walker's Shortbread. The renowned Scottish biscuit manufacturer sell their products in over 100 markets worldwide. Commenting on his new job, three-time Grand Slam winner Murray said: 'I am proudly Scottish, and partnering with Walker's, a brand that has been representing Scotland around the world for well over a century, felt like a great fit for me. 'I come from a small tight-knit community and when I look back at where I have come from, I am proud of what I've achieved. 'Which is something I share with Walker's. It's a real honour to be part of this next chapter for such a well-loved Scottish brand.' Murray also revealed that he's been a fan of shortbread since he was a kid, with his grandmother making it "all the time". He added: "We even celebrated my Wimbledon win with shortbread. No matter where I am in the world, it always transports me back home.' 4 Murray has agreed to become the first brand ambassador for Walker's Shortbread CASINO SPECIAL - BEST CASINO BONUSES FROM £10 DEPOSITS As part of the campaign, Murray will become the face of the brand, with adverts appearing in major train stations across the country. Speaking about the addition to their team, managing director of Walker's, Nicky Walker, said: "We are incredibly excited to welcome Andy as our very first ambassador. Andy Murray starts new career as agony aunt as he reveals details of 'terrible' first date with wife Kim "We've always admired Andy's achievements, his dedication and his cautious charisma as well as his very obvious close relationship with his own family." The former world No.1 retired after the Paris Olympics and has spent a lot of time improving his golf swing since the tennis rackets were locked away. Meanwhile, SunSport previously reported that Murray signed up to become a motivational speaker. He joined London-based Chartwell Speakers, whose clients include ex-PM Gordon Brown, Olympic star Sir Mo Farah and TV host Graham Norton. Queen's Club in West London renamed their Centre Court the 'Andy Murray Arena' last week.
The Irish Sun
4 days ago
- Business
- The Irish Sun
Andy Murray lands new job with two-time Wimbledon winner, 38, to perform very different role to coaching Novak Djokovic
ANDY MURRAY has landed his first gig since splitting from Novak Djokovic weeks before Wimbledon. Murray, who called time on his 19-year tennis career in 2024, spent five months working on his 4 Andy Murray has landed his first gig since splitting from Novak Djokovic Credit: Getty 4 Murray joined Djokovic's coaching team in September 2024 The legendary Scot revealed he wasn't in a rush to get back into coaching earlier this month . But the 38-year-old has now secured his first commercial partnership as the inaugural brand ambassador for Walker's Shortbread. The renowned Scottish biscuit manufacturer sell their products in over 100 markets worldwide. Commenting on his new job, three-time Grand Slam winner Murray said: 'I am proudly Scottish, and partnering with Walker's, a brand that has been representing Scotland around the world for well over a century, felt like a great fit for me. READ MORE TENNIS 'I come from a small tight-knit community and when I look back at where I have come from, I am proud of what I've achieved. 'Which is something I share with Walker's. It's a real honour to be part of this next chapter for such a well-loved Scottish brand.' Murray also revealed that he's been a fan of shortbread since he was a kid, with his grandmother making it "all the time". He added: " We even celebrated my Wimbledon win with shortbread. No matter where I am in the world, it always transports me back home.' Most read in Sport 4 Murray has agreed to become the first brand ambassador for Walker's Shortbread CASINO SPECIAL - BEST CASINO BONUSES FROM £10 DEPOSITS As part of the campaign, Murray will become the face of the brand, with adverts appearing in major train stations across the country. Speaking about the addition to their team, managing director of Walker's, Nicky Walker, said: "We are incredibly excited to welcome Andy as our very first ambassador. Andy Murray starts new career as agony aunt as he reveals details of 'terrible' first date with wife Kim "We've always admired Andy's achievements, his dedication and his cautious charisma as well as his very obvious close relationship with his own family." The former world No.1 retired after the Paris Olympics and has spent a lot of time improving his golf swing since the tennis racket s were locked away. Meanwhile, SunSport previously reported that Murray signed up to become a He joined London -based Chartwell Speakers, whose clients include , Olympic star Sir Mo Farah and TV host Graham Norton . Queen's Club in West London renamed their Centre Court the 'Andy Murray Arena' last week. 4
Daily Record
4 days ago
- Entertainment
- Daily Record
Andy Murray ditches granny's shortbread to become brand ambassador for rival
The Scots tennis icon has been announced as the first-ever brand ambassador for Walker's Shortbread - despite his gran being famous for her own sweet treats Sir Andy Murray could be in a spot of bother with his own granny – after he was named as brand ambassador for a shortbread firm, despite her own famous version of the biscuits. The Dunblane tennis icon has been announced as the first-ever brand ambassador for Walker's Shortbread. But the Wimbledon champ's own gran, Shirley Erskine, has often hit the headlines herself with her legendary shortbread. Her recipe has even featured in a special's Mother's Day recipe book created in support of Scottish charity Mary's Meals. The sweet treat was also a big hit with fellow contestants, pro dancers and judges when Shirley's daughter – Andy's mum Judy Murray – took part in 'Strictly Come Dancing'. Shirley even took along a tin when invited on to Mrs Brown's Saturday night chat show and made a tin which went all the way to Wimbledon in exchange for a £100 donation to the local Dunblane Centre. Shirley has even been known to serve up a baking masterclass to local schoolchildren to teach them how to make the traditional Scottish biscuit. Announcing the new partnership, Walker's Shortbread said the former Olympic champ had penned a multi-year partnership with the Moray-based firm. On the deal, Andy said: 'I'm proudly Scottish, and partnering with Walker's, a brand that has been representing Scotland around the world for well over a century, felt like a great fit for me. 'I come from a small tight-knit community and when I look back at where I have come from, I am proud of what I've achieved, which is something I share with Walker's. 'It's a real honour to be part of this next chapter for such a well-loved Scottish brand.' With 46 tour titles under his belt and three Grand Slam victories – the two-time Olympic Gold Medal winner, and self-proclaimed shortbread superfan, added: 'I've been eating shortbread since I was a kid – my gran would make it all the time for us. We even celebrated my Wimbledon win with shortbread. 'Shortbread is one of my simple pleasures. No matter where I am in the world, a piece of Walker's Shortbread always transports me back home.' The partnership also pays homage to Walker's own history with tennis. Winne Walker, mother of the late Joe, Marjorie and Sir Jim Walker, was a passionate tennis enthusiast who played a pivotal role in the local tennis community. Inspired by her love for the sport, which began during her university years, Winnie was instrumental in establishing the first tennis courts at Aberlour Tennis Club. Nicky Walker, Managing Director, Walker's Shortbread: 'We are incredibly excited to welcome Andy Murray as our very first brand ambassador. We've always admired Andy's achievements, his dedication and his cautious charisma as well as his very obvious close relationship with his own family. These are qualities that resonate deeply with our own values at Walker's Shortbread. We are genuinely honoured that Andy and his team have acknowledged Walker's as a suitable partner, and we are looking forward to this exciting new venture as we continue to promote 'Scotland at its Finest'.' The deal will see Andy featured in the firm's latest advertising campaign – where his image will appear at train stations across the UK.
The National
4 days ago
- Business
- The National
Andy Murray to become new face of Walker's Shortbread
The three-time Grand Slam champion has been announced as the first brand ambassador for Walker's Shortbread. The company has posted pictures on Instagram of him holding a tartan tennis ball with the brand logo on it while out on a clay court. Murray said: "I am proudly Scottish, and partnering with Walker's, a brand that has been representing Scotland around the world for well over a century, felt like a great fit for me. READ MORE: The rarest and most stunning wild animals to see in Scotland 'I come from a small tight-knit community and when I look back at where I have come from, I am proud of what I've achieved, which is something I share with Walker's. "It's a real honour to be part of this next chapter for such a well-loved Scottish brand. 'I've been eating shortbread since I was a kid – my gran would make it all the time for us. We even celebrated my Wimbledon win with shortbread. "No matter where I am in the world, a piece of Walker's Shortbread always transports me back home.' The company said it is "incredibly excited to welcome Andy Murray to the Walkers' shortbread family", with bosses saying his journey from a small town in Scotland "mirrors our own". Murray grew up in Dunblane in Stirlingshire before becoming one of Scotland's most cherished sports stars. Walker's shortbread is baked in the Moray village of Aberlour, following a recipe developed by Joseph Walker in 1898. It is now one of Scotland's biggest exporters of food and employs more than 1200 people. A post on Instagram from Walker's said: "He's the perfect match to be our first-ever brand ambassador for Walker's, with our shared sense of national heritage, pride, and understated charm of two of Scotland's most famous exports. "Together, we're celebrating 'A wee bit of Scotland that's come a long way'." Nicky Walker, managing director at Walker's Shortbread, said: "We are incredibly excited to welcome Andy Murray as our very first brand ambassador. "We've always admired Andy's achievements, his dedication and his cautious charisma as well as his very obvious close relationship with his own family. "These are qualities that resonate deeply with our own values at Walker's Shortbread. We are genuinely honoured that Andy and his team have acknowledged Walker's as a suitable partner, and we are looking forward to this exciting new venture as we continue to promote 'Scotland at its Finest'.' The multi-year partnership will debut with a "bold, striking" black and white campaign, launching on June 30 to coincide with the start of Wimbledon. Shot with a "sleek, cinematic feel" the ad will showcase the shared qualities of both the brand and the tennis champion with a "humorous twist".
