Latest news with #WOO
Campaign ME
10 hours ago
- Business
- Campaign ME
Multiply Media Group expands to the UK, partners with Wildstone
Multiply Media Group (MMG) has announced a strategic long-term partnership with the UK's Wildstone, one of the world's largest owners of outdoor media infrastructure with a portfolio of over 5,400 panels. This partnership gives MMG, a subsidiary of the Abu Dhabi-based investment holding company Multiply Group exclusive rights to manage and operate a portfolio of premium digital out-of-home (DOOH) sites in central London. The move marks a significant step in the Group's strategy to create a borderless, tech-enabled media powerhouse. These assets will be commercialised and operated by BackLite Media, a subsidiary of MMG. 'Expanding into the UK marks a pivotal step in MMG's global growth journey,' said Jawad Hassan, Head of Media and Communications Vertical at Multiply Group.' He noted the Wildstone partnership enables the Group's ambition by providing it with immediate scale. 'Positioned as a strategic launchpad into international media markets, London offers the ideal setting for us to deliver meaningful brand experiences across one of the world's most iconic urban landscapes,' Hassan said. The first operational asset taken over is the Wandsworth Roundabout, which was among 13 high-traffic sites acquired by Wildstone from Transport for London (TfL) earlier this year. The site features four large-format digital screens and is situated on one of London's busiest junctions, with bi-weekly impacts of 6.2 million. 'Partnering with Wildstone deepens our presence in a mature, high-impact market and extends Backlite's premium inventory beyond the UAE,' said James Bicknell, Group CEO of Multiply Media Group. 'Through MMG, we are embracing the evolving media landscape that powers dynamic and impactful campaigns – and this collaboration marks an important step in delivering on that promise at a global scale.' Further adding to the conversation, Damian Cox, Global CEO and Founding Partner of Wildstone, said: 'We are excited to partner with MMG as they bring their forward-thinking approach to London's DOOH market.' 'This collaboration reflects our vision to elevate the standards of urban media infrastructure and help deliver more impactful DOOH campaigns for advertisers across London,' Cox added. Multiply Media Group was officially launched in June 2025, uniting three of the UAE's market-leading out-of-home (OOH) companies – BackLite Media, Viola Media and Media 247 – under a single, tech-enabled media house headquartered in the UAE. The launch took place at the World Out of Home Organization (WOO) Annual Congress in Mexico City and was marked by a bold global DOOH takeover that illuminated cities and screens worldwide with MMG's presence. This international move into London marks MMG's first major expansion beyond the Middle East, reflecting Multiply Group's global growth strategy. With a market cap of over $7.2bn, Multiply Group aims to continue to build scale and impact across its verticals through disciplined, future-facing investments. Finally, MMG claims to be actively exploring further market entries in other global cities. This expansion sets the stage for new acquisitions, partnerships, and investments that align with MMG's mandate to reshape the media sector through scale and forward-looking strategies.
Cision Canada
3 days ago
- Entertainment
- Cision Canada
Wines of Ontario Launches New Campaign Celebrating the People Behind the Bottle
A bold evolution of Pleasure to Meet You, the 2025–26 campaign explores Ontario VQA wine through story, sound and human connection. NIAGARA, ON, June 17, 2025 /CNW/ - Wines of Ontario (WOO) is proud to unveil the next chapter in its Pleasure to Meet You platform with the launch of its 2025–26 campaign. Timed to coincide with Ontario Wine Week (June 16–20), this year's campaign places the spotlight where it truly belongs: on the 194 winemakers who shape the soul of Ontario VQA wine. Building on the momentum of last year's successful rebrand, this evolution shifts focus from product to people, positioning Ontario's winemakers as cultural leaders, stewards of the land and passionate voices of place. Through intimate profiles, behind-the-scenes content and rich storytelling, the campaign reveals the human side of VQA wines – where authenticity, craft and community converge. "This campaign is about reintroducing Ontario VQA wine through the lens of those who live and breathe it," says Dean Foerter, Executive Director. "It's not just about what's in your glass. It's about who made it, why it matters and how it all comes together to tell a uniquely local story." A Sophisticated New Look The campaign debuts a refined visual identity developed with Toronto and Montreal studio Collective Advantage, rooted in simplicity and sophistication. Drawing inspiration from gallery and fashion culture, WOO enlisted world-renowned photographer David Pike to capture the essence of all 194 winemakers across the province. This refreshed look elevates Ontario VQA wine as a premium lifestyle brand, while staying grounded in craft, character and human connection. Running through fall 2025 across digital, social, print, radio and out-of-home, the campaign is built to spark action: visit a winery, meet the makers and taste the difference. At every touchpoint, audiences are invited to explore Ontario VQA wine one story, one sip and one winemaker at a time. A Sonic Portrait of Ontario VQA Wine In a one-of-a-kind collaboration brought to life by artists Sen Sanik and Lolo Urbiztondo, WOO is turning the winemaking process into music, literally. Using real audio from vineyards and wineries – fermentations, bottling lines, even electrical signals from vines – this project transforms raw, sensory moments into original electronic compositions. It's not just inspired by Ontario VQA wine, it's made from it. And it's a world's first. The project will premiere as a live experience this summer in Toronto, with details coming soon. Explore Wine Country Your Way Also launching alongside the campaign is the refreshed 2025/26 Wines of Ontario Travel Guide. Featuring 150 participating wineries, curated experiences and a new look that mirrors the campaign's storytelling style, the guide offers an open invitation to taste, tour and connect. Available both online and in print, it's everything visitors need to plan their next adventure, one glass and one stop at a time.
Yahoo
3 days ago
- Entertainment
- Yahoo
Wines of Ontario Launches New Campaign Celebrating the People Behind the Bottle
A bold evolution of Pleasure to Meet You, the 2025–26 campaign explores Ontario VQA wine through story, sound and human connection. NIAGARA, ON, June 17, 2025 /CNW/ - Wines of Ontario (WOO) is proud to unveil the next chapter in its Pleasure to Meet You platform with the launch of its 2025–26 campaign. Timed to coincide with Ontario Wine Week (June 16–20), this year's campaign places the spotlight where it truly belongs: on the 194 winemakers who shape the soul of Ontario VQA wine. Building on the momentum of last year's successful rebrand, this evolution shifts focus from product to people, positioning Ontario's winemakers as cultural leaders, stewards of the land and passionate voices of place. Through intimate profiles, behind-the-scenes content and rich storytelling, the campaign reveals the human side of VQA wines – where authenticity, craft and community converge. "This campaign is about reintroducing Ontario VQA wine through the lens of those who live and breathe it," says Dean Foerter, Executive Director. "It's not just about what's in your glass. It's about who made it, why it matters and how it all comes together to tell a uniquely local story." A Sophisticated New LookThe campaign debuts a refined visual identity developed with Toronto and Montreal studio Collective Advantage, rooted in simplicity and sophistication. Drawing inspiration from gallery and fashion culture, WOO enlisted world-renowned photographer David Pike to capture the essence of all 194 winemakers across the province. This refreshed look elevates Ontario VQA wine as a premium lifestyle brand, while staying grounded in craft, character and human connection. Running through fall 2025 across digital, social, print, radio and out-of-home, the campaign is built to spark action: visit a winery, meet the makers and taste the difference. At every touchpoint, audiences are invited to explore Ontario VQA wine one story, one sip and one winemaker at a time. A Sonic Portrait of Ontario VQA WineIn a one-of-a-kind collaboration brought to life by artists Sen Sanik and Lolo Urbiztondo, WOO is turning the winemaking process into music, literally. Using real audio from vineyards and wineries – fermentations, bottling lines, even electrical signals from vines – this project transforms raw, sensory moments into original electronic compositions. It's not just inspired by Ontario VQA wine, it's made from it. And it's a world's first. The project will premiere as a live experience this summer in Toronto, with details coming soon. Explore Wine Country Your WayAlso launching alongside the campaign is the refreshed 2025/26 Wines of Ontario Travel Guide. Featuring 150 participating wineries, curated experiences and a new look that mirrors the campaign's storytelling style, the guide offers an open invitation to taste, tour and connect. Available both online and in print, it's everything visitors need to plan their next adventure, one glass and one stop at a time. Experience the campaign and start your journey at SOURCE Wines of Ontario View original content to download multimedia: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Int'l Business Times
09-06-2025
- Business
- Int'l Business Times
Founders of LayerZero, SEI, Selini Capital, and Plume back hyper-personalized AI crypto discovery engine
Chainwire Singapore, Singapore, June 9th, 2025, Chainwire TrueNorth, led by a former chief of hybrid CeFi/DeFi exchange WOO and AI experts, raises a strategic angel round to pioneer the agentic economy. The founders of LayerZero, SEI, Selini Capital, Virtuals, Plume, and Presto Labs have collectively backed an AI platform that uses autonomous agents and real-time data to uncover crypto opportunities. AI-focused firm TrueNorth, co-founded by former WOO COO Willy Chuang and ex-Temasek AI tech investor Alex Lee, has raised $1 million in funding to develop Crypto's first AI-powered engine. An engine symbiotic to the users' discovery journey from intent straight to the outcome. TrueNorth's agentic technology continuously scans across chains, socials, and macro and project data to surface timely, high-signal insights for every user personalized to their portfolio, trading style, and past behavior. 'We see true AI agents becoming the foundation for how people invest in crypto for the future,' said Willy Chuang and Alex Lee, co-founders of TrueNorth. 'The market is only getting more complex, and our goal is to cut through the noise with a hyper-personalized engine powered by a generative user interface (known as Gen UI) that adapts to each user's style and behavior in real-time. We're building a system where the agnetic flow and expert distilled reinforcement learning models work quietly in the background, driving the user's intent infinitely closer to the outcome. Willy Chuang, who previously led operations at the CeFi/DeFi exchange WOO, emphasized the real-world need for tools that reduce cognitive overload in fast-moving markets. "Having led crypto exchanges and worked closely with a broad range of traders and investors, I've seen how fragmented data and constant noise creates friction in decision-making,' said Chuang. 'TrueNorth is built to simplify this, delivering personalized insights that evolve with each user so they can move faster with more confidence.' For his part, Alex Lee, a PhD in AI, highlighted the platform's AI-driven approach and ongoing development phase. 'AI has reached a point where it can do more than just process data; it can understand context, adapt to users, and continuously improve decision-making,' said Lee. 'That's the foundation we're building on: agentic intelligence that works behind the scenes to surface what matters most. We're currently in closed beta, working closely with early users to refine a system that feels intuitive but is powered by serious intelligence.' TrueNorth's backers, Bryan Pellegrino of LayerZero, Jeff Feng of SEI, Jordi Alexander of Selini Capital, and Yongjin of Presto Labs, as well as Will Wang of Generative Ventures, share a strong belief in AI's transformative power in crypto trading. Their interests span key themes such as interoperability, data-driven AI models, algorithmic market strategies, and innovative infrastructure development. Together, these interests reflect not only a shared belief in AI's potential but also the same principles driving TrueNorth's mission to simplify and personalize decision-making in decentralized markets. TrueNorth, a platform under Singapore-registered Advent AI, is working closely with its first 500 early users, the Truthsayers, to refine agentic workflows for AI-native investing in closed beta. In the coming weeks, the team will unveil key details of its advanced architecture and agentic frameworks as it gears up for a public launch aimed at delivering smarter, hyper-personalized crypto discovery tools to a wider audience. To learn more about TrueNorth, users can visit Contact: media@ About TrueNorth TrueNorth is the crypto industry's first autonomous, AI-powered discovery engine, designed to be symbiotic with the user journey, bringing intent straight to an outcome. Combining on-chain, social, and macro data, TrueNorth uses advanced agentic infrastructure to deliver real-time, tailored insights that evolve with each user's investment journey. Founded by DeFi/CeFi and AI experts, TrueNorth aims to democratize decentralized finance by making complex crypto information accessible and actionable for investors at all levels. TrueNorth is part of Delphi Labs' dAGI accelerator, a protocol R&D lab focused on incubating and accelerating new Web3 primitives. Contact PR team media@ © Copyright Chainwire. All rights reserved.
Yahoo
06-06-2025
- Business
- Yahoo
Multiply Group Lights up the World With the Launch of Multiply Media Group, Creating a Media Powerhouse Headquartered in the UAE
Multiply Media Group (MMG) combines BackLite Media, Viola Media and Media 247 to operate one of the UAE's largest and most premium outdoor portfolios with 3,000 units Newly consolidated media group will serve as a launchpad to capture regional and global opportunities in the media sector, including Saudi Arabia, the UK, Europe and the U.S. MMG to redefine the region's media landscape through innovation, scale and strategic partnerships MMG launched at World Out of Home Organization (WOO) Annual Congress in Mexico City ABU DHABI, United Arab Emirates, June 06, 2025--(BUSINESS WIRE)--Multiply Group (ADX: MULTIPLY), the Abu Dhabi-based investment holding company, today launches Multiply Media Group (MMG), uniting the three market-leading out-of-home (OOH) companies under its portfolio to create a new media powerhouse headquartered in the UAE. The combination of BackLite Media, Viola Media and Media 247 under Multiply Media Group represents a significant move that will shape the future of tech-enabled media in the UAE and beyond. Samia Bouazza, GCEO and Managing Director of Multiply Group, said: "The launch of Multiply Media Group represents the most significant media consolidations in the UAE. By bringing together market-leading media assets under a single AI & tech-driven group, we are reinforcing our commitment to long-term value creation and shareholder returns. MMG lays a strong foundation for our global ambitions and forward-looking investment strategy." MMG was launched at the World Out of Home Organization (WOO) Annual Congress in Mexico City, and simultaneously it lit up the world through a global takeover across key DOOH media, illuminating cities and screens worldwide with its bold presence. The move reflects the global expansion of Multiply Group, the $7.2 billion holding company, which is part of IHC, the most valuable holding company in the Middle East with a market cap of over $240 billion. The newly consolidated group will serve as a launchpad to capture regional and international opportunities arising in the media sector through MMG portfolio businesses. MMG will drive performance and innovation across the OOH media sector, reshaping the UAE's media landscape through scale, AI, and strategic partnerships. To achieve its mission, MMG will invest in high-potential media assets, catalyse growth with innovation and create synergies across its portfolio through strategic investments. Jawad Hassan, Head of Media and Communications Vertical at Multiply Group, said: "For several years, Multiply Group's ambitious growth strategy for the media sector has taken us from an integrated portfolio of three industry leaders to a media powerhouse with vast potential to redefine the entire regional media landscape in ways that will bring immediate impact and long-term value for clients. Through MMG, we stand ready to embrace the emerging trends in our industry, particularly the transformative role of AI, and we will continually look to invest in technologies that enable us to create dynamic and innovative campaigns." The scale of MMG includes 3,000 advertising units across the UAE, including 75+ premium assets on Dubai's Sheikh Zayed Road, which are backed by long-term partnership agreements with the Road and Transport Authority (RTA) (Mada Media) in Dubai and The Department of Municipalities & Transport (DMT) in Abu Dhabi. James Bicknell, CEO of Multiply Media Group, said: "Multiply Media Group launches as a transformative force in out of home media — a powerhouse that unites some of the region's most strategic media assets under one bold vision. With MMG, we are not simply scaling up — we are scaling intelligently. Our mandate is clear: deliver context at scale, and reach audiences where it truly matters, when it matters most. MMG is engineered to be agile, data-led, and deeply integrated, enabling our clients to engage audiences with greater relevance, responsiveness, and resonance than ever before. This is more than media — it's momentum." The launch of MMG follows a recent strategic agreement between Multiply Group's media vertical and Al Arabia, Arabian Contracting Services Company (Al Arabia) to create a joint venture (JV) to invest in the global out-of-home (OOH) advertising sector. Multiply Group, also announced a recent Memorandum of Understanding (MoU) with Saudi Media Company (SMC) – with these two strategic moves underscoring the global expansion potential of Multiply's portfolio brands. Multiply Group's other media holdings include Yieldmo, a contextual mobile ads platform, and Firefly, North America's leading digital Taxi-Top company. The group completed the acquisition of Viola Communications, a marketing and communications firm, in 2021. ABOUT MULTIPLY GROUP Multiply Group PJSC is an Abu Dhabi-based investment holding company that globally invests and operates in transformative, cash-generating businesses. Known for its trademark growth mindset, Multiply Group will continue to deploy capital across its two distinct arms, both of which follow a disciplined approach to investing and ensure consistent, sustainable value creation for our shareholders in the short-, medium- and long-term: Multiply, the investments and operations in long-term strategic verticals, currently investing and operating in Mobility, Energy & Utilities, Media & Communications, Wellness & Beauty, and Retail & Apparel. Anchor investments provide long-term recurring income, through which bolt-on acquisitions are made. Multiply+, the Group further engages in opportunistic, sector-agnostic investments, via mainly minority stakes in private and public markets. For more information, visit ABOUT Multiply Media Group Multiply Media Group (MMG) is a media powerhouse committed to driving performance and innovation across the sector. Our ambition is limitless, but our approach is precise. We invest in high-potential media assets, catalyse growth through innovation, and create synergy across our portfolio through strategic investment and smart leadership. MMG includes BackLite Media, Viola Media, Media 247, and Purple Printing. Together, they form an integrated ecosystem built to deliver scale, precision, and sustained value. MMG provides the clarity required to lead meaningful transformation in the industry. Through targeted investment in technology, talent, and innovation, we develop future-ready products and services — anticipating client needs before they emerge. By aligning capabilities across the group, we multiply impact, accelerate innovation, and drive long-term growth. More impact. More innovation. Greater momentum. For more information, visit Source: AETOSWire View source version on Contacts Wassim El Jurdi Multiply Group+971561059595wassim@ Rawad Khattar Weber Shandwick+971563362131rkhattar@
