13 hours ago
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- Scottish Sun
Scotland's ‘most popular' footballer revealed – and it's not Scott McTominay
Their Instagram figures could be translated into 'millions of pounds'
WINSTAGRAM Scotland's 'most popular' footballer revealed – and it's not Scott McTominay
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SCOTLAND captain Andy Robertson is top of a Tartan Army popularity table on Instagram.
Liverpool ace Robbo, 31, has 4.4million followers on the photo-sharing site.
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Andy Robertson is top of a Tartan Army popularity table on Instagram with 4.4million followers
Credit: Willie Vass
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Scott McTominay has 3.3million
Credit: Kenny Ramsay
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Kieran Tierney has a million social media fans
Credit: Kenny Ramsay
And that puts him ahead of Scott McTominay, 28, who has 3.3million after a huge surge in popularity in the wake of his Italian title-winning heroics for his club Napoli.
And the pair, plus re-signed Celtic hero Kieran Tierney, 28 — who has a million social media fans — are primed to rake in fortunes from their posts.
Brand expert Nick Ede told how they are cashing in on links to other major teams.
Robbo is tipped to move to Spain's Atletico Madrid, while McTominay started at Manchester United and Tierney was at Arsenal for six years.
Mr Ede said their Instagram figures could be translated into 'millions of pounds'.
He explained: 'They attract loads of followers, and not just football fans.
"As with any kind of public figure, people want to know more about them.
'And that could be brands they're associated with. It builds up your following.
'It also means they have a strong currency to expand their personal brand — and it's great for the team they play for.'
But the trio are not prolific contributors.
Tartan Army fan who walked to Germany embarking on new challenge for the World Cup
Robertson has posted 761 times on Instagram since 2013, while McTominay has shared pics 332 times since 2016 and Tierney just 215.
Mr Ede said: 'Someone like Andy could command £100,000 a post for a top brand. There is a lot of opportunity.'
