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VIRBAC: Paul Martingell is appointed chief executive officer of Virbac, effective September 1, 2025
VIRBAC: Paul Martingell is appointed chief executive officer of Virbac, effective September 1, 2025

Yahoo

time2 days ago

  • Business
  • Yahoo

VIRBAC: Paul Martingell is appointed chief executive officer of Virbac, effective September 1, 2025

Virbac announces the appointment of Paul Martingell as the chief executive officer of the Virbac group, effective September 1, 2025. Paul Martingell, 45, is recognized as a leader who has demonstrated his ability to engage and inspire international teams, manage complexity, and create value for all stakeholders. He holds an MBA with distinction in Mergers and Acquisitions and is a Chartered Accountant in the United Kingdom. He has over 25 years of extensive international experience, particularly in consumer health, consumer goods, and pharmaceuticals. His professional journey is marked by roles of increasing responsibility in Europe, Asia, and Latin America, first at Ernst & Young (EY), then at Reckitt Benckiser and Novartis Consumer Healthcare. For the past eleven years, he has been part of the executive committee that oversaw the merger of Boehringer Ingelheim's and Sanofi's Consumer Healthcare businesses. During this time, he led key regions and served as chief growth officer. For the last three years, he has held the position of senior vice president, region head for Europe and Latin America, a region generating close to 3 billion euros in revenue. He was also part of the leadership team that successfully completed the spin-off of Opella. Paul is a recognized leader for his ability to develop diverse and agile teams, lead growth and learning-oriented cultures. He has proven his ability in building collective visions and leading successful transformations in operational roles, to deliver superior performance. 'It is with great enthusiasm that I join the Virbac group and prepare to discover the exciting world of animal health. I look forward to working with Virbac's exceptional teams to continue building the future on the strong existing foundations, innovating, and creating a positive and lasting impact for animals, their owners, and veterinarians worldwide', Paul Martingell announced. Marie-Hélène Dick, chairwoman of the board of directors of Virbac, stated: ''with his impressive background, energy, benevolent leadership, human approach, proven experience in the consumer health sector, international culture, and ability to embrace new challenges, the board of directors believes that Paul Martingell will be able to guide the Virbac teams and contribute to the long-term development of the Group by bringing a new perspective.' On June 18, 2025, the Virbac board of directors, upon recommendation from the appointments and compensation committee, appointed Paul Martingell as chief executive officer, effective September 1, 2025. The board of directors extends its gratitude to Habib Ramdani for diligently and professionally serving as interim chief executive officer. About Virbac - Caring for animals together At Virbac, we are constantly exploring new ways to prevent, diagnose and treat the majority of animal pathologies. We develop care, hygiene and nutrition products to offer complete solutions to veterinarians, farmers and pet owners around the world. Our purpose: advancing the health of animals with those who care for them every day, so we can all live better together. Press contacts - Agence Libremullenlowe Julie Adam - - + 33 7 86 82 60 61 Melina Constantinidis - - +33 7 63 18 97 34 Attachment Virbac PR - new CEO

The Enterprise World Magazine Spotlights Natesan Thanthoni and Campus Activewear as 2025's Top Innovators
The Enterprise World Magazine Spotlights Natesan Thanthoni and Campus Activewear as 2025's Top Innovators

Yahoo

time13-06-2025

  • Business
  • Yahoo

The Enterprise World Magazine Spotlights Natesan Thanthoni and Campus Activewear as 2025's Top Innovators

Magazine Recognizes Natesan Thanthoni for Empowering Leadership and Campus Activewear for Building Unmatched Trust in Footwear. The Most Empowering Business Leaders to Watch in 2025 The Enterprise World Most Trusted Footwear Brands to Watch in 2025 The Enterprise World Mumbai, India, June 13, 2025 (GLOBE NEWSWIRE) -- The Enterprise World has recently published the distinguished features of Natesan Thanthoni, Area Director (IMEA) at Virbac, and Campus Activewear in its highly anticipated 2025 issues. The magazine celebrates Natesan Thanthoni's inclusion in 'The Most Empowering Business Leaders to Watch in 2025' for his exceptional leadership style at Virbac. This issue spotlights individuals who are not just driving company success, but also fostering environments where their teams thrive. These leaders are characterized by their vision, integrity, and commitment to innovation and people development, shaping the future of industries through trust and adaptability. Specifically, Natesan Thanthoni's cover story delves into: Natesan's adaptable and people-centric leadership style The importance of teamwork and innovation Commitment to integrity, ethical leadership, long-term perspective The importance of work-life balance His strategic vision for Virbac in the IMEA region Virbac's people-centric culture Simultaneously, The Enterprise World features Campus Activewear in 'Most Trusted Footwear Brands to Watch in 2025.' This issue covers brands that have built a strong reputation for durability, comfort, and ethical production. These brands consistently deliver high-quality products while often embracing sustainable practices and transparent supply chains, fostering deep consumer loyalty through reliability and responsible innovation. The magazine recognizes Campus Activewear's distinction as a fashion-forward brand where footwear is seen as a powerful expression of personal identity. Campus Activewear cover story mainly focuses on: Fashion-Forward Ethos: Campus Activewear sees footwear as a key expression of personal identity, translating global fashion trends for Indian consumers. Democratizing Premium Footwear Beyond Necessity: Footwear is positioned as an extension of personality, transforming premium styles into everyday essentials. Trend Adaptation: Successfully capitalizes on evolving consumer tastes, including the rise of sneaker culture and the demand for women's athleisure. Pop Culture Integration: Engages youth through collaborations, such as limited-edition superhero collections with Warner Brothers, fostering emotional connections. These features underscore the commitment of the magazine to highlighting leaders and brands that are not only achieving significant business success but are also setting new benchmarks in their respective industries through vision, integrity, and consumer focus. About The Enterprise World: The Enterprise World is a business magazine that aims to enlighten its readers with information on various industries, trends, and leaders. It focuses on showcasing organizations and individuals who are making a significant impact in the business world. Attachments The Most Empowering Business Leaders to Watch in 2025 The Enterprise World Most Trusted Footwear Brands to Watch in 2025 The Enterprise World CONTACT: Peter Johnson Marketing Coordinator peter@ +1 614 385 1709 Ohio, Columbus Company: The Enterprise World Website - in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

How AI is being weaponised to attack Aussie businesses
How AI is being weaponised to attack Aussie businesses

The Advertiser

time08-05-2025

  • Business
  • The Advertiser

How AI is being weaponised to attack Aussie businesses

More online criminals are weaponising artificial intelligence to steal from Australian businesses, including using the technology to create deepfakes of employees' voices and appearance. Small and medium-sized businesses were at highest risk from the emerging trend, but almost all Australian organisations had encountered AI-based online attacks over the past year, a report has found. Security firm SoSafe has released the findings in its Cybercrime Trends report, which also found Australia is one of the nations most often targeted by AI-generated attacks. The warnings come one month after some of the nation's biggest superannuation firms were hit with a co-ordinated online attack that saw $750,000 stolen from personal accounts. Sydney animal vaccine firm Virbac has been regularly targeted by hackers who use AI to create realistic invoices. Chris Mousley, a supply chain analytics specialist at the firm, said Virbac had been forced to educate staff and change its process for paying suppliers to avoid being robbed by cyber criminals. "I get at least five to 10 of these a month and they're extremely convincing commercial documents that look like pro-forma invoices," Mr Mousley said. "These are very specific documents and they're AI-generated to look like companies we would deal with." The fake invoices were often for specific raw materials, he said, which indicated criminals were specifically targeting the firm and its industry. AI software was not only being used to improve the grammar and apparent legitimacy of email scams, but to craft targeted and sophisticated attacks across different platforms, SoSafe human-centric security advocate Jacqueline Jayne said. "We've had deepfakes using people's voices to pretend to be someone on the phone and it is incredibly difficult, unless you have a code word, to be able to tell are we talking to (a colleague) or is this someone pretending to be her," she said. "It's getting harder and harder to pick the difference." The Cybercrime Trends report, released in Friday, was prepared by research firm Censuswide and surveyed 500 IT workers across nine countries. Despite their prevalence, only one-in-four IT workers rated their ability to detect AI-based attacks as "high". Most Australian organisations had experienced attacks delivered to workers' personal devices such as phones and laptops, the report found. Companies were also targeted by "multi-channel attacks" that used their email and social media accounts, messaging apps and voice calls. Educating employees in how to detect deepfake scams would be vital to shutting down the attacks, particularly in small and medium-sized businesses that often did not deploy the same level of cybersecurity, Ms Jayne said. "We're going to see more AI-assisted and driven attacks in Australia and globally," she told AAP. "One way to address it is to think about what humans are doing, how they're responding to (attacks), and how we can help them to think before they do anything." Companies needed to educate staff in how to scrutinise incoming communication carefully, Mr Mousley said. This included looking for hints such as misspellings and different payment methods, and running credit checks on local firms. "You can't be complacent," he said. "We didn't get any of these 12 months ago." More online criminals are weaponising artificial intelligence to steal from Australian businesses, including using the technology to create deepfakes of employees' voices and appearance. Small and medium-sized businesses were at highest risk from the emerging trend, but almost all Australian organisations had encountered AI-based online attacks over the past year, a report has found. Security firm SoSafe has released the findings in its Cybercrime Trends report, which also found Australia is one of the nations most often targeted by AI-generated attacks. The warnings come one month after some of the nation's biggest superannuation firms were hit with a co-ordinated online attack that saw $750,000 stolen from personal accounts. Sydney animal vaccine firm Virbac has been regularly targeted by hackers who use AI to create realistic invoices. Chris Mousley, a supply chain analytics specialist at the firm, said Virbac had been forced to educate staff and change its process for paying suppliers to avoid being robbed by cyber criminals. "I get at least five to 10 of these a month and they're extremely convincing commercial documents that look like pro-forma invoices," Mr Mousley said. "These are very specific documents and they're AI-generated to look like companies we would deal with." The fake invoices were often for specific raw materials, he said, which indicated criminals were specifically targeting the firm and its industry. AI software was not only being used to improve the grammar and apparent legitimacy of email scams, but to craft targeted and sophisticated attacks across different platforms, SoSafe human-centric security advocate Jacqueline Jayne said. "We've had deepfakes using people's voices to pretend to be someone on the phone and it is incredibly difficult, unless you have a code word, to be able to tell are we talking to (a colleague) or is this someone pretending to be her," she said. "It's getting harder and harder to pick the difference." The Cybercrime Trends report, released in Friday, was prepared by research firm Censuswide and surveyed 500 IT workers across nine countries. Despite their prevalence, only one-in-four IT workers rated their ability to detect AI-based attacks as "high". Most Australian organisations had experienced attacks delivered to workers' personal devices such as phones and laptops, the report found. Companies were also targeted by "multi-channel attacks" that used their email and social media accounts, messaging apps and voice calls. Educating employees in how to detect deepfake scams would be vital to shutting down the attacks, particularly in small and medium-sized businesses that often did not deploy the same level of cybersecurity, Ms Jayne said. "We're going to see more AI-assisted and driven attacks in Australia and globally," she told AAP. "One way to address it is to think about what humans are doing, how they're responding to (attacks), and how we can help them to think before they do anything." Companies needed to educate staff in how to scrutinise incoming communication carefully, Mr Mousley said. This included looking for hints such as misspellings and different payment methods, and running credit checks on local firms. "You can't be complacent," he said. "We didn't get any of these 12 months ago." More online criminals are weaponising artificial intelligence to steal from Australian businesses, including using the technology to create deepfakes of employees' voices and appearance. Small and medium-sized businesses were at highest risk from the emerging trend, but almost all Australian organisations had encountered AI-based online attacks over the past year, a report has found. Security firm SoSafe has released the findings in its Cybercrime Trends report, which also found Australia is one of the nations most often targeted by AI-generated attacks. The warnings come one month after some of the nation's biggest superannuation firms were hit with a co-ordinated online attack that saw $750,000 stolen from personal accounts. Sydney animal vaccine firm Virbac has been regularly targeted by hackers who use AI to create realistic invoices. Chris Mousley, a supply chain analytics specialist at the firm, said Virbac had been forced to educate staff and change its process for paying suppliers to avoid being robbed by cyber criminals. "I get at least five to 10 of these a month and they're extremely convincing commercial documents that look like pro-forma invoices," Mr Mousley said. "These are very specific documents and they're AI-generated to look like companies we would deal with." The fake invoices were often for specific raw materials, he said, which indicated criminals were specifically targeting the firm and its industry. AI software was not only being used to improve the grammar and apparent legitimacy of email scams, but to craft targeted and sophisticated attacks across different platforms, SoSafe human-centric security advocate Jacqueline Jayne said. "We've had deepfakes using people's voices to pretend to be someone on the phone and it is incredibly difficult, unless you have a code word, to be able to tell are we talking to (a colleague) or is this someone pretending to be her," she said. "It's getting harder and harder to pick the difference." The Cybercrime Trends report, released in Friday, was prepared by research firm Censuswide and surveyed 500 IT workers across nine countries. Despite their prevalence, only one-in-four IT workers rated their ability to detect AI-based attacks as "high". Most Australian organisations had experienced attacks delivered to workers' personal devices such as phones and laptops, the report found. Companies were also targeted by "multi-channel attacks" that used their email and social media accounts, messaging apps and voice calls. Educating employees in how to detect deepfake scams would be vital to shutting down the attacks, particularly in small and medium-sized businesses that often did not deploy the same level of cybersecurity, Ms Jayne said. "We're going to see more AI-assisted and driven attacks in Australia and globally," she told AAP. "One way to address it is to think about what humans are doing, how they're responding to (attacks), and how we can help them to think before they do anything." Companies needed to educate staff in how to scrutinise incoming communication carefully, Mr Mousley said. This included looking for hints such as misspellings and different payment methods, and running credit checks on local firms. "You can't be complacent," he said. "We didn't get any of these 12 months ago." More online criminals are weaponising artificial intelligence to steal from Australian businesses, including using the technology to create deepfakes of employees' voices and appearance. Small and medium-sized businesses were at highest risk from the emerging trend, but almost all Australian organisations had encountered AI-based online attacks over the past year, a report has found. Security firm SoSafe has released the findings in its Cybercrime Trends report, which also found Australia is one of the nations most often targeted by AI-generated attacks. The warnings come one month after some of the nation's biggest superannuation firms were hit with a co-ordinated online attack that saw $750,000 stolen from personal accounts. Sydney animal vaccine firm Virbac has been regularly targeted by hackers who use AI to create realistic invoices. Chris Mousley, a supply chain analytics specialist at the firm, said Virbac had been forced to educate staff and change its process for paying suppliers to avoid being robbed by cyber criminals. "I get at least five to 10 of these a month and they're extremely convincing commercial documents that look like pro-forma invoices," Mr Mousley said. "These are very specific documents and they're AI-generated to look like companies we would deal with." The fake invoices were often for specific raw materials, he said, which indicated criminals were specifically targeting the firm and its industry. AI software was not only being used to improve the grammar and apparent legitimacy of email scams, but to craft targeted and sophisticated attacks across different platforms, SoSafe human-centric security advocate Jacqueline Jayne said. "We've had deepfakes using people's voices to pretend to be someone on the phone and it is incredibly difficult, unless you have a code word, to be able to tell are we talking to (a colleague) or is this someone pretending to be her," she said. "It's getting harder and harder to pick the difference." The Cybercrime Trends report, released in Friday, was prepared by research firm Censuswide and surveyed 500 IT workers across nine countries. Despite their prevalence, only one-in-four IT workers rated their ability to detect AI-based attacks as "high". Most Australian organisations had experienced attacks delivered to workers' personal devices such as phones and laptops, the report found. Companies were also targeted by "multi-channel attacks" that used their email and social media accounts, messaging apps and voice calls. Educating employees in how to detect deepfake scams would be vital to shutting down the attacks, particularly in small and medium-sized businesses that often did not deploy the same level of cybersecurity, Ms Jayne said. "We're going to see more AI-assisted and driven attacks in Australia and globally," she told AAP. "One way to address it is to think about what humans are doing, how they're responding to (attacks), and how we can help them to think before they do anything." Companies needed to educate staff in how to scrutinise incoming communication carefully, Mr Mousley said. This included looking for hints such as misspellings and different payment methods, and running credit checks on local firms. "You can't be complacent," he said. "We didn't get any of these 12 months ago."

How AI is being weaponised to attack Aussie businesses
How AI is being weaponised to attack Aussie businesses

Perth Now

time08-05-2025

  • Business
  • Perth Now

How AI is being weaponised to attack Aussie businesses

More online criminals are weaponising artificial intelligence to steal from Australian businesses, including using the technology to create deepfakes of employees' voices and appearance. Small and medium-sized businesses were at highest risk from the emerging trend, but almost all Australian organisations had encountered AI-based online attacks over the past year, a report has found. Security firm SoSafe has released the findings in its Cybercrime Trends report, which also found Australia is one of the nations most often targeted by AI-generated attacks. The warnings come one month after some of the nation's biggest superannuation firms were hit with a co-ordinated online attack that saw $750,000 stolen from personal accounts. Sydney animal vaccine firm Virbac has been regularly targeted by hackers who use AI to create realistic invoices. Chris Mousley, a supply chain analytics specialist at the firm, said Virbac had been forced to educate staff and change its process for paying suppliers to avoid being robbed by cyber criminals. "I get at least five to 10 of these a month and they're extremely convincing commercial documents that look like pro-forma invoices," Mr Mousley said. "These are very specific documents and they're AI-generated to look like companies we would deal with." The fake invoices were often for specific raw materials, he said, which indicated criminals were specifically targeting the firm and its industry. AI software was not only being used to improve the grammar and apparent legitimacy of email scams, but to craft targeted and sophisticated attacks across different platforms, SoSafe human-centric security advocate Jacqueline Jayne said. "We've had deepfakes using people's voices to pretend to be someone on the phone and it is incredibly difficult, unless you have a code word, to be able to tell are we talking to (a colleague) or is this someone pretending to be her," she said. "It's getting harder and harder to pick the difference." The Cybercrime Trends report, released in Friday, was prepared by research firm Censuswide and surveyed 500 IT workers across nine countries. Despite their prevalence, only one-in-four IT workers rated their ability to detect AI-based attacks as "high". Most Australian organisations had experienced attacks delivered to workers' personal devices such as phones and laptops, the report found. Companies were also targeted by "multi-channel attacks" that used their email and social media accounts, messaging apps and voice calls. Educating employees in how to detect deepfake scams would be vital to shutting down the attacks, particularly in small and medium-sized businesses that often did not deploy the same level of cybersecurity, Ms Jayne said. "We're going to see more AI-assisted and driven attacks in Australia and globally," she told AAP. "One way to address it is to think about what humans are doing, how they're responding to (attacks), and how we can help them to think before they do anything." Companies needed to educate staff in how to scrutinise incoming communication carefully, Mr Mousley said. This included looking for hints such as misspellings and different payment methods, and running credit checks on local firms. "You can't be complacent," he said. "We didn't get any of these 12 months ago."

Salsify Customers Drive Valuable Business Outcomes Through Organizational Efficiency, Increased Performance, and AI Impact in 2024
Salsify Customers Drive Valuable Business Outcomes Through Organizational Efficiency, Increased Performance, and AI Impact in 2024

Yahoo

time13-02-2025

  • Business
  • Yahoo

Salsify Customers Drive Valuable Business Outcomes Through Organizational Efficiency, Increased Performance, and AI Impact in 2024

Enthusiastic Adoption of Salsify PXM Advance Platform, AI Innovation, and Network Expansion Delivers its 7th consecutive year of Double Digit ARR Growth BOSTON, Feb. 13, 2025 (GLOBE NEWSWIRE) -- Salsify, the Product Experience Management (PXM) platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, today announced another year of double digit ARR growth in 2024, driven by the business value created by its customers using Salsify. In 2024, 70,000 Salsify PXM users in 149 countries used 511 million automated workflow tasks to help publish over 2 billion products across more than 950 destinations worldwide with increased efficiency and performance impact. The number of automated workflow tasks, a critical component of driving efficiency, represents a 40% increase over 2023. The early 2024 announcement of Salsify PXM Advance, the company's new AI-propelled version of its platform, was a significant driver of customer investment in Salsify. The platform's Grocery Accelerator, which uses AI and automation to speed accurate, validated, and high-quality product data to market, became the company's fastest-adopted capability ever. Over 200 new customers began their partnership with Salsify in 2024, including Virbac and Riviana Foods, Inc. By the end of 2024, 47% of Salsify's customers had migrated to the new PXM Advance platform, a record-breaking adoption rate. Customers increasing their commitment to Salsify in 2024 included Coty and Fortune Brand Innovations. Driven by the power of the new platform and the excellence of Salsify's customer success and services teams, the company is extremely proud that its customers continue to make recurring investments in the Salsify platform with a gross retention rate in the mid 90s. Salsify also achieved historic profitability in 2024 with double-digit EBITDA margins, ending the year with over $200 million in cash and cash equivalents on its balance sheet. "In my first six months as Salsify CEO, customers have consistently cited two reasons why they continue to invest in Salsify: our platform and our people," said Piyush Chaudhari, CEO of Salsify. 'In 2025 and beyond, we will continue to direct our own investments to help them achieve both top-line and bottom-line growth through product experiences that truly matter - to their customers, end consumers, and B2B buyers.' In 2024, Salsify invested $32 million in product innovation to advance the business value realized by its customers. This investment helped enable documented valuable outcomes across the Salsify customer base, including: Speed to market: Salsify's investments in automated workflows and AI helped decrease the time it takes to bring products to market. In three months, a global food brand reduced the time to market from seven days to minutes. Using Grocery Accelerator, an ecommerce associate at a global CPG can verify the accuracy of 15 SKUs in 40 minutes, versus eight hours with their prior solution. A national household goods company reduced time to market from six weeks to one week by using Salsify to syndicate content to Dollar General. Performance Improvements: Accurate, complete, optimized product content created and syndicated to retailers using Salsify drives improved SEO and conversions, while increasing retail media Return on Ad Spend (ROAS). A global electronics manufacturer improved their content scores on Walmart, rising from an average score of 86% to 94% across their portfolio. A global wine and spirits brand saw their volume grow 24% at one of the largest grocers in the US after implementing a new Salsify direct connection that offered more robust content capabilities. KIND has experienced significant improvement on the digital shelf since implementing Salsify, including a 10% sales lift on Kroger. They've also seen average compliance for bullet point product data increase from 17% to 96% and average image compliance from 57% to 90%. A European food manufacturer was receiving daily fines due to submitting product data through a manual excel upload which was both time consuming and open to errors. Since implementing Salsify's GDSN solution, they have reached 100% compliance with the packaging requirements and zero penalties. Dorel Juvenile invested in several major initiatives to improve their Enhanced Content quality and effectiveness that they saw paid off by more than doubling their conversions at Target. 'We have always believed in the value that publishing Enhanced Content through Salsify provides to enhance the customer experience and provide more information to help customers feel confident in their decision to buy our products,' said Daniel Desimone, Digital & Ecommerce Product Manager at Dorel Juvenile. 'Their Enhanced Content Analytics has taken that a step further, allowing us to make more data-driven decisions about our content development. We invested in several major initiatives around Enhanced Content that we can see paid off by more than doubling our conversions at Target.' Tech Consolidation: In a time when IT organizations are looking to streamline their tech stack for greatest efficiency and ROI, Salsify's investments in enterprise-scale data governance, global IT administration, and industry-leading workflows has enabled customers to replace legacy PIM solutions and consolidate on Salsify. In 2024, a global CPG brand expanded their use of Salsify PXM Advance to replace their separate legacy PIM solution and launched seven markets in five months. Global PXM Network Growth: The reach and impact of our customers is directly tied to the continually expanding network of retailer, distributor, and commerce endpoints they can reach through Salsify's network. In 2024, Salsify expanded reach and impact at commerce destinations around the globe: Salsify's investment in Amazon success paid off in 2024, expanding to 16 markets and launching the Amazon Feedback Status Report, now used by hundreds weekly to optimize listings. In 2024, Salsify connected directly to Walmart's OmniSpec API Suite, enabling seamless content publishing—over 2.3 million SKUs were uploaded by 1P and 3P sellers. The company also introduced eight new bi-directional retailer connections, breaking down existing walled gardens that prevent the continual collaboration and optimization of product content. Enhanced content expanded with 13 new destinations, enhancing the shopping experience and driving conversions, including Ulta, Staples, and more. Meanwhile, Salsify's free Open Catalog saw 40% more products added and 41% growth in retailer engagement, ensuring continual access to the industry's most up-to-date content. In addition in 2024, Salsify was recognized as a 'Leader' in the IDC's latest PIM market evaluation, 'IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2024-2025 Vendor Assessment', which stated, 'Salsify's PIM provides strong governance, taxonomy, and hierarchy capabilities while remaining flexible enough to support omnichannel data management. It can store a golden product information record while transforming those records to meet endpoint requirements quickly and at scale.' As a reflection of their innovation and success with Salsify, many customers shared the stories of their success with the industry. The latest case studies appear on the Salsify website. The most outstanding examples of customer performance, growth, and innovation during 2024 will be recognized with Digital Shelf Transformer Awards at the Digital Shelf Summit in New Orleans from April 7th-9th. For more information, visit About Salsify Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries collaborate to win on the digital shelf. The company's Product Experience Management (PXM) platform enables organizations to centralize all of their product content, connect to the commerce ecosystem, and automate business processes in order to deliver the best possible product experiences across every selling destination. Learn how the world's largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and ASICS, as well as retailers and distributors such as DoorDash, Carrefour, Metro, and Intermarché use Salsify every day to drive efficiency, power growth, and lead the digital shelf. For more information, please visit: Contact: Carolyn Adamscarolyn@

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