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Strengthening Ties To China During Prime Minister's Trade Delegation
Strengthening Ties To China During Prime Minister's Trade Delegation

Scoop

time3 days ago

  • Business
  • Scoop

Strengthening Ties To China During Prime Minister's Trade Delegation

Launching new study abroad and research collaboration partnerships with top Chinese universities and research institutes is the focus of Te Herenga Waka—Victoria University of Wellington's involvement in the Prime Minister's trade delegation to China. Vice-Chancellor Professor Nic Smith is delighted to be participating in this visit to China to formalise these arrangements which offer exciting opportunities to future students interested in coming to study in Aotearoa New Zealand, as well as forge new research collaborations. These partnerships include a major research partnership with Shanghai's prestigious Fudan University, focused on public health, biotechnology, and climate science, as well as articulation and study abroad agreements with one of China's largest universities, Zhengzhou University. This visit provides an important opportunity for Victoria University of Wellington to position itself as a top choice for students to consider when looking at studying overseas, says Professor Smith. 'We are committed to deepening our partnerships with China's leading institutions—united by a shared ambition to blend academic excellence with global citizenship. 'Together, we are preparing the next generation to lead with knowledge, empathy, and purpose.' 'Being part of this delegation reflects New Zealand's recognition of universities as engines of innovation, diplomacy, and enduring global relationships. It is a privilege to represent our sector and reinforce education's vital role in connecting nations.' Prime Minister Rt Hon Christopher Luxon says New Zealand's education sector is globally respected for its quality, innovation, and commitment to partnership. 'Our universities, including Victoria University of Wellington, play a key role in fostering long-term academic and research collaborations with countries like China. These connections not only support student mobility and world-class research but also strengthen the broader relationship between our two countries.' Victoria University of Wellington already maintains deep connections and a broad reach across China through longstanding research partnerships, student mobility programmes, and alumni networks. The University first signed an agreement with Xiamen University in the 1980s, and its Confucius Institute was opened by Chinese President Xi Jinping during his visit to New Zealand in 2010. It is a founding partner of the New Zealand Centre at Peking University and hosts the pre-eminent New Zealand Contemporary Chinese Research Centre. In 2023, Victoria University of Wellington welcomed its first cohort of students enrolled at a Joint Institute through a partnership with China's largest university—Zhengzhou University, a globally ranked university with around 73,000 students. Professor Smith says universities play a crucial role in international dialogue as the world faces increasingly complex challenges. 'In a world facing complex, interconnected challenges—from climate change to public health—our researchers are advancing global solutions. This delegation is a powerful opportunity to showcase how collaboration across borders strengthens those efforts.' 'At Victoria University of Wellington, we see education not simply as a journey, but as a launchpad—for discovery, for leadership, and for impact. We are proud to support the aspirations of students who will shape the future of our world.' The University will also be launching the Kitea Impact Programme—a leadership development initiative for future global changemakers—and a work integrated learning programme which provides students with hands-on experience in real-world projects while offering New Zealand businesses deeper insights into the Chinese market and access to top talent. Professor Smith will participate in official events and meetings in Beijing and Shanghai and will reinforce Victoria University of Wellington's commitment to China by signing partnership agreements with a number of prestigious Chinese universities. About the partnerships Research collaboration with Fudan University, Shanghai—one of China's most prestigious and research-intensive universities—in the areas of public health, biotechnology, and climate science. Student mobility agreements with Communication University of Zhejiang, Hangzhou—one of the two leading universities in China specialising in cultivating professionals for China's media and broadcast industries. Students will be provided a pathway into Victoria University of Wellington's Master's degrees in Computer Science, and Intercultural Communication and Applied Translation. Research collaboration with the Chinese Academy of Social Sciences—a leading research centre in Beijing in the fields of philosophy and social sciences. The research collaboration with Victoria University of Wellington's New Zealand Contemporary China Research Centre focuses on climate change, diaspora studies, and modern Chinese history. Student mobility agreements with Yantai University, a comprehensive university in Shandong with more than 29,000 students, which will see students transfer to complete a Victoria University of Wellington Bachelor degree in Language Sciences. Study abroad agreement with Zhengzhou University in Henan. With around 73,000 students, it is the largest university in China. The agreement will allow students from ZZU to study at VUW for one or two trimesters.

Go Media Launches New Side Hustle With TrackSide
Go Media Launches New Side Hustle With TrackSide

Scoop

time4 days ago

  • Business
  • Scoop

Go Media Launches New Side Hustle With TrackSide

Press Release – Go Media Launched across Wellingtons train network, TrackSide is already turning heads, with Te Herenga WakaVictoria University of Wellington, the first brand to jump onboard. TrackSide is all about presence uninterrupted space that sits right … Go Media has unveiled its newest transit media format, TrackSide – a 5.5 metre uninterrupted advertising space located below the windows and between the doors on the outside of train carriages on both sides. Launched across Wellington's train network, TrackSide is already turning heads, with Te Herenga Waka—Victoria University of Wellington, the first brand to jump onboard. 'This bold new format delivers high-impact creative in an environment with massive reach, cost-effective production, and long dwell times,' says Go Media Group Sales Manager Craig Strachan. 'TrackSide is all about presence – uninterrupted space that sits right in the commuter's line of sight. 'When you combine TrackSide with bulkhead placements inside the carriages, advertisers are reaching both entering passengers and those seated for the journey. It's an ideal format for building brand awareness, delivering messages that stick and the ability to engage with commuters during long commute times' The creative from Victoria University appears across both outside and inside the trains, ensuring full coverage and messaging that hits at both entry and dwell stages of the commuter journey. 'In a competitive and fast-moving environment, it's crucial we meet future students where they are – and often, that's on the move. The TrackSide format gives us an unmissable presence across the capital's transport network, helping reinforce our connection to Wellington and keep Victoria University of Wellington front of mind,' says Te Herenga Waka—Victoria University of Wellington Associate Director of Marketing Kate Baker. 'The need to stand out when engaging with potential students has become more imperative within the current landscape. The sea of messages aimed at this audience is constantly growing, meaning we are always looking at new and innovative ways to connect, we recognised that our Wellington future students are a significant portion of enrolments, so being part of the TrackSide launch felt like the perfect fit – the format is bold, visible, and puts us right in front of thousands of potential students' says MBM Business Director Kaitlin Mitchell who arranged the activation. The TrackSide format provides a cost-effective platform for on-train advertisements that were previously restricted to full and partial wraps printed directly onto carriages. While full wraps are still available, TrackSide will be a more accessible option for a wider range of organisations. 'The reach for this media is huge,' says Strachan. 'Wellingtonians are among the country's most dedicated train commuters, taking over 900,000 train trips every month – the highest per capita usage in Aotearoa. More than three-quarters of passengers use the network to commute daily, making it a key channel for reaching people on the move. 'With long average journey times and high repeat travel, the train environment offers advertisers extended dwell time and consistent exposure to a captive and engaged audience – including students, professionals, and everyday commuters across the region.' TrackSide joins other recent transit-oriented media innovations from Go Media including A0 Hero, a mobile reimagining of the iconic A0-sized street poster format on the roadside panels of Wellington's double-decker buses, and the trial of a new digital advertising format inside the region's buses in partnership with Greater Wellington Regional Council.

Go Media Launches New Side Hustle With TrackSide
Go Media Launches New Side Hustle With TrackSide

Scoop

time4 days ago

  • Business
  • Scoop

Go Media Launches New Side Hustle With TrackSide

Go Media has unveiled its newest transit media format, TrackSide – a 5.5 metre uninterrupted advertising space located below the windows and between the doors on the outside of train carriages on both sides. Launched across Wellington's train network, TrackSide is already turning heads, with Te Herenga Waka—Victoria University of Wellington, the first brand to jump onboard. 'This bold new format delivers high-impact creative in an environment with massive reach, cost-effective production, and long dwell times,' says Go Media Group Sales Manager Craig Strachan. "TrackSide is all about presence – uninterrupted space that sits right in the commuter's line of sight. "When you combine TrackSide with bulkhead placements inside the carriages, advertisers are reaching both entering passengers and those seated for the journey. It's an ideal format for building brand awareness, delivering messages that stick and the ability to engage with commuters during long commute times" The creative from Victoria University appears across both outside and inside the trains, ensuring full coverage and messaging that hits at both entry and dwell stages of the commuter journey. 'In a competitive and fast-moving environment, it's crucial we meet future students where they are – and often, that's on the move. The TrackSide format gives us an unmissable presence across the capital's transport network, helping reinforce our connection to Wellington and keep Victoria University of Wellington front of mind,' says Te Herenga Waka—Victoria University of Wellington Associate Director of Marketing Kate Baker. 'The need to stand out when engaging with potential students has become more imperative within the current landscape. The sea of messages aimed at this audience is constantly growing, meaning we are always looking at new and innovative ways to connect, we recognised that our Wellington future students are a significant portion of enrolments, so being part of the TrackSide launch felt like the perfect fit – the format is bold, visible, and puts us right in front of thousands of potential students" says MBM Business Director Kaitlin Mitchell who arranged the activation. The TrackSide format provides a cost-effective platform for on-train advertisements that were previously restricted to full and partial wraps printed directly onto carriages. While full wraps are still available, TrackSide will be a more accessible option for a wider range of organisations. 'The reach for this media is huge,' says Strachan. 'Wellingtonians are among the country's most dedicated train commuters, taking over 900,000 train trips every month - the highest per capita usage in Aotearoa. More than three-quarters of passengers use the network to commute daily, making it a key channel for reaching people on the move. 'With long average journey times and high repeat travel, the train environment offers advertisers extended dwell time and consistent exposure to a captive and engaged audience - including students, professionals, and everyday commuters across the region.' TrackSide joins other recent transit-oriented media innovations from Go Media including A0 Hero, a mobile reimagining of the iconic A0-sized street poster format on the roadside panels of Wellington's double-decker buses, and the trial of a new digital advertising format inside the region's buses in partnership with Greater Wellington Regional Council.

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