Latest news with #Valentina&Lime
New York Post
12 hours ago
- Entertainment
- New York Post
Lay's introduces ‘savory' new chip flavor created by winner of $1 million contest with 70K submissions
She cashed in her chips. Lay's introduced a new chip flavor chosen from tens of thousands of suggestions in its annual $1 million contest Tuesday. 4 The 'Do Us A Flavor' contest winner was the Bacon Grilled Cheese. The Bacon Grilled Cheese, created by Paula George from Okla., beat out more than 70,000 other submissions in the 'Do Us A Flavor' contest and will be sold at grocery stores nationwide. 'Submitted by Paula George from Sapulpa, Okla., this winning flavor is a savory, nostalgic ode combining two of everyone's favorites – bacon & grilled cheese!' the snack brand stated on its website. 4 Paula George's winning chip idea was inspired by her late father. Lays 'George drew inspiration from her late father's bacon grilled cheese recipe and hopes the flavor will bring fans a similar memory of a delicious favorite meal, enjoyed on the cheesy crunch of a Lay's potato chip.' Fans voted on the contest's three finalists from April to June. The two runner-ups pitched a Valentina & Lime and Wavy Korean-Style Fried Chicken flavors. 4 The other two finalists were Valentina & Lime and the Wavy Korean-Style Fried Chicken. Lays/Instagram While they lost out on the grand prize, the runner-ups will still be given $500,000 each. Their flavors will also be featured in grocery stores, but only for a limited time. 'I am so honored to be named the Lay's Do Us A Flavor winner. Seeing Lay's Bacon Grilled Cheese flavored potato chips brought to life was a dream come true in itself, George said, as reported by News 9. 'And knowing that thousands of Lay's fans across the country tried and loved it, just as much as I did, fills me with immense joy and gratitude for this opportunity,' she added. 4 The 'Do Us A Flavor' contest started in 2012. Bloomberg News The snack company's annual contest started in 2012 and boasts a class of oddball winners from diverse flavor palates including the since-discontinued Cheesy Garlic Bread and Southern Biscuits and Gravy. Some previous winners have returned as limited-time offers, often around the time of the contest. In October, Balenciaga made a $1,800 handbag that looked like a replica of a giant Lay's potato chip bag. Some people, though, just like having an opportunity to be creative and don't care about monetary prizes. Last year, the city of Madison, Wisco. hosted a contest to name its new snowplow. The 3,000-odd residents who turned up to vote eventually settled on 'Rosie the Rubbisher,' a play on World War II-era Norman Rockwell icon Rosie the Riveter.
USA Today
07-05-2025
- Entertainment
- USA Today
Lay's adds Thai-Style Red Curry chips to lineup: How to get the spicy new flavor
Lay's adds Thai-Style Red Curry chips to lineup: How to get the spicy new flavor According to Kroger, the Thai-Style Red Curry Lay's will be 'in stores nationally and not exclusively beginning June 1.' Show Caption Hide Caption USA Today tries to guess Lay's 'Do Us A Flavor' finalists Lay's "Do Us A Flavor" contest is down to three favorites. Lay's challenged USA TODAY to guess the finalist flavors. Lay's is adding a new potato chip flavor, inspired by a popular dish in Thai cuisine, to its lineup. The snack brand announced the release of its new Thai-Style Red Curry Lay's days after announcing the finalists for this year's "Do Us A Flavor" contest on April 9. Lay's received more than 700,000 submissions for the contest, allowing fans to submit ideas for original potato chip flavors for a chance to win $1 million and see their creation in stores. Thai-Style Red Curry Lay's, like the three "Do Us A Flavor" contest finalists, have a savory and spicy kick to them. PepsiCo, which owns Frito-Lay, said the new chips are "seasoned with a blend of aromatic spices and a subtle kick of heat for a delicious snacking experience inspired by the vibrant flavors of Thailand." Here's how and where to get them. How to get Thai-Style Red Curry Lay's Thai-Style Red Curry Lay's, a Kroger exclusive, will be available at Kroger stores through June. Kroger spokesperson Erin Rolfes said the chips are "available in all divisions except Ruler and Harris Teeter." According to Rolfe, the Thai-Style Red Curry Lay's will be "in stores nationally and not exclusively beginning June 1." What are the 'Do Us A Flavor' finalists? The finalists for Lay's "Do Us A Flavor" contest include Valentina & Lime, Bacon Grilled Cheese and Korean-Style Fried Chicken. The three new and original flavored Lay's are "currently rolling" onto shelves nationwide, according to PepsiCo. Customers can try the three flavors and vote for their favorite at until June 13. Valentina & Lime Lay's: Araceli Huerta of San Jose, California, who came up with the original flavor profile, was inspired by the flavors of a childhood snack made by her mom, classic Lay's chips tossed with Valentina hot sauce and fresh lime. Araceli Huerta of San Jose, California, who came up with the original flavor profile, was inspired by the flavors of a childhood snack made by her mom, classic Lay's chips tossed with Valentina hot sauce and fresh lime. Bacon Grilled Cheese Lay's: Paula George of Sapulpa, Oklahoma, who developed the original flavor profile, drew inspiration from her late father's bacon grilled cheese recipe. Paula George of Sapulpa, Oklahoma, who developed the original flavor profile, drew inspiration from her late father's bacon grilled cheese recipe. Wavy Korean-Style Fried Chicken Lay's: Neelia Lynn of Chesterfield, Virginia, who thought of the original flavor profile, was inspired by her family's time in South Korea. Lay's All Dressed flavor debuted in January While Thai-Style Red Curry Lay's and the "Do Us A Flavor" finalists might be the snack brand's newest innovations, they aren't the only ones the snack brand has recently released. Lay's All Dressed, released in January, "brings together the tastes of Barbecue, Salt & Vinegar and Sour Cream & Onion flavors – all in one delicious bite." This is the "most requested Lay's flavor and among the four most requested PepsiCo Foods flavor innovations in the US," PepsiCo said in a statement. The company said the All Dressed flavor "previously graced the snack aisle" for a limited time in 2021, 2023 and 2024. Contributing: Gabe Hauari, USA TODAY
Axios
16-04-2025
- Entertainment
- Axios
Richmonder could win $1 million from Lay's for chip flavor idea
A Richmonder could soon win $1 million for her potato chips. The big picture: Last year, Lay's — yes, the potato chip giant — asked its fan base to think of the next best chip flavor as a part of a contest. They received over 700,000 suggestions, per a Lay's representative. And Chesterfield resident Neelia Lynn is one of their three finalists. Zoom in: Her idea is a sweet and tangy Wavy Korean-Style Fried Chicken flavor, inspired by her family's time in South Korea, according to Lay's. Lynn is up against a Valentina & Lime proposal from a Californian and Bacon Grilled Cheese from someone in Oklahoma.
