Latest news with #UberAdvertising
Business Insider
2 days ago
- Business
- Business Insider
Uber is getting advertisers to pay for your next ride
Uber has a new ad type, paid for by brands, that gives users money off their next rides. Uber execs spoke with BI at the Cannes Lions ad festival as it pitched marketers on its ad business. This article is part of " CMO Insider," a series on marketing leadership and innovation. Need a cab? This ad's got you covered. Uber this week said it's launching a new ad format that lets brands offer its users cash off their next rides. Beverage company Molson Coors is the launch advertiser for Ride Offers. Brands like Coors Light will show up with ads in the Uber app as users check their phones to see where their driver is, offering users an Uber discount. Uber also pitched its newly launched Creative Studio to advertisers attending meetings at its villa set-up in Cannes. This team works on more bespoke offerings for advertisers, like offering rides to Miami F1 Grand Prix attendees in a luxury vehicle sponsored by La Mer, packed with freebie skincare products. In another example, Uber Eats users could order Christmas carolers to their doors, sponsored by the alcohol company Diageo. "Our audience is always looking for an opportunity to drive savings and get affordable things, but also get messages that are personalized and relevant for them," Kristi Argyilan, the global head of Uber Advertising, told Business Insider at the Cannes Lions advertising festival in France on Wednesday. Uber said in May of this year that its ad business, which launched in 2022, had reached a $1.5 billion revenue run rate — the number it expects to achieve by the end of 2025 — which was up 60% versus last year. The company does not break out a more specific ad revenue figure in its financial filings. It serves ads on the Uber app, on in-car screens, in emails to its users, and on car tops. Argylian said Uber is looking at ways to ramp up its ad business outside its cars and apps. It's working on letting advertisers use its data and context about how users have been recently using Uber and Uber Eats to target ads on other websites and apps. An Uber user might be viewing the app to check the arrival of their car, then flip to scrolling on TikTok once they get inside, where Uber can serve an ad specific to that user. It's a similar context to the Meta Audience Network. "Purchase-based data and the location-based data is what's really fueling the experience," said Megan Ramm, global head of sales at Uber Advertising. Paul Frampton-Calero, chief executive of the digital marketing company Goodway Group, said Uber's challenge in capturing ad budgets is that it's operating in a crowded market. It's not just fighting for attention with the likes of Google, Meta, and Amazon. It's also competing with the retail media networks from supermarkets and other companies that already have long-standing brand relationships. "Uber isn't naturally somebody most brands are going to build those strong top-to-top relationships with," Frampton-Calero said. "It's hard enough building a relationship with Google, Meta, Spotify, TikTok, and then having to work out where to put Google in that mix." Still, he added, Uber's advantage is its mix of data. "Uber knows a lot about the type of people that like Mexican food who spend time at a particular part of town and visit the airport four times a quarter," Frampton-Calero said. "Then you can make some assumptions about what a high net income audience looks like and how to market to them."
Yahoo
09-06-2025
- Entertainment
- Yahoo
Variety Partners With Canva, Google TV, Uber Advertising, Deloitte and Others for Expanded Slate of Cannes Lions Events
Attendees of the 71st Cannes Lions International Festival of Creativity — dedicated to honoring creative innovation and excellence in marketing, advertising, design, communications and related disciplines — may notice that Variety has expanded its presence this year through its partnerships with Canva, Google TV, Uber Advertising, Deloitte and Samsung Ads, resulting in a full slate of events running throughout the week. 'At Canva, we believe creativity thrives in community,' says Kristine Segrist, Canva global head of consumer marketing. '[We're] all about fueling connection, creativity and bold ideas, and partnering with Variety helps us create these moments in all the right ways.' More from Variety Candace Parker to Headline Variety's Innovation in TV Brunch Anthropic Chief Says AI Tools Can Be a 'Force Multiplier' for Business How Streaming Services Can Stay Ahead of the AI and Social Media Disruption Wave (Guest Column) Last year's inaugural partnership with Variety proved so successful, Segrist wanted to do something even more special in 2025 by going bigger — and beachside — with its first Canva Creative Cabana, right on the iconic Croisette. The two-day (June 17-18) Canva Creative Cabana will serve as the venue for Variety in the C-Suite Presented by Canva, a series of intimate conversations with marketing leaders from brands and industry leaders, including Mark Weinstein, chief marketing officer, Hilton; Karen Kovacs, president, advertising and partnerships, NBCUniversal; Lisa McKnight, EVP and chief brand officer, Mattel; Raja Rajamannar, CMO, Mastercard; Domenic DiMeglio, chief marketing officer and head of data, Paramount+; Patricia Corsi, chief growth officer, Kimberly-Clark; Zach Kitschke, chief marketing officer, Canva; Rita Ferro, President Global Advertising, Disney; Marisa Thalberg, CMO, Catalyst Brands; and founder and CEO, Several of those luminaries will attend the Variety Canva Supper on the Croisette, an exclusive networking dinner on June 16, hosted by Variety co-editors-in-chief Cynthia Littleton and Ramin Setoodeh and Kitschke. 'We've designed this beautiful and inclusive space where brand builders, creative thinkers and leaders can come together to connect over big ideas from the future of AI to building brand love at scale,' says Segrist. On June 17, attendees can unwind and absorb insights at the Variety Sports Culture Happy Hour, presented by Uber Advertising. The event will be headlined by a panel discussion exploring how the sports community is creating valuable connections to today's audiences. Panelists will include Olympic champion gymnast Jordan Chiles, NBA chief marketing officer Tammy Henault, American Express exec VP of global brand advertising Jess Ling and Georgie Jeffreys, head of marketing for Uber, U.S. and Canada. The same day, Setoodeh will moderate a panel with Amanda Batula, star of Bravo's 'Summer House,' and Kerry Nelson, head of brand marketing, Samsung Ads, at the Business of Reality private event on the Samsung Ads Floating Penthouse. The conversation will explore how on-screen authenticity translates to real-world value, and how brands can harness reality programming's loyal fandom. The Variety TV Innovation Brunch, presented by GoogleTV, is set for June 18. It will kick off with a keynote conversation with WNBA champion and TV host Candace Parker, which will be followed by an executive roundtable exploring how marketers are advancing the TV experience for audiences and their partners, featuring Shalina Govil-Pai, VP and GM, Google TV; Ryan Gould, co-president, advertising, Warner Bros Discovery; and Nicole Parlapiano, CMO, Tubi. Also on June 18, Littleton will record a live 'Strictly Business' podcast with Michelle McGuire, principal and chief commercial officer of Converge by Deloitte, alongside Ruba Borno, vice president of global specialists and partners of AWS. The invitation-only taping, hosted on the Room's yacht, will focus on how crucial mastering the latest marketing data trends and technologies is to elevating audience fandom for sports, media and entertainment experiences. Segrist says she's looking forward to spotlighting what's possible for marketers with the latest tools, as well as sprinkling in a few 'surprise-and-delight moments' along the way. 'The people. The energy. The ideas. There's something incredibly electric about being surrounded by creative minds and leaders from around the world who have a shared passion for discovering and shaping what's next,' says Segrist. Best of Variety 25 Hollywood Legends Who Deserve an Honorary Oscar New Movies Out Now in Theaters: What to See This Week Emmy Predictions: Animated Program — Can Netflix Score Big With 'Arcane,' 'Devil May Cry' and the Final Season of 'Big Mouth?'
Zawya
15-04-2025
- Business
- Zawya
Uber Advertising expands in Saudi Arabia, unlocking new opportunities for brands with Aleph partnership
Riyadh, Saudi Arabia – Uber is revolutionizing advertising in Saudi Arabia by launching Journey Ads. To support this expansion, Uber is partnering with Aleph, the global network of digital experts, to sell its advertising solutions to local brands and agencies. Advertisers in Saudi Arabia can now engage with consumers through the Uber app. Journey Ads engage riders throughout their trip, from the moment they request a ride to the time they reach their destination. Uber's ad formats offer both static display ads and engaging video ads, enabling advertisers to drive awareness and engagement at key moments of consumer attention. Uber Advertising offers brands a variety of targeting capabilities, including contextual relevance based on trip details, time of day, and user preferences. Ads are delivered to the right audience at the right moment, maximizing their impact. Brands will also have the opportunity to personalise relevant content according to a user's past trips and orders. Uber riders can still set their ad preferences and opt out of certain personalised ads. Aleph, known for helping global digital platforms scale in new markets, will act as Uber's official sales partner for advertising in Saudi Arabia. This collaboration will enable advertising agencies and local businesses to take advantage of Uber's ad placements, reaching highly engaged users in a seamless and non-disruptive way. 'We're excited to introduce Uber Advertising in Saudi Arabia, offering brands a new way to connect with consumers during their journeys,' said Paul Wright, Head of Uber Advertising International. 'With Journey Ads, we offer local advertisers in KSA a premium and brand-safe space to reach audiences at a time when they are most attentive. The partnership with Aleph aligns with Uber Advertising's broader mission to enable real-time, high-impact brand connections with consumers.' "We are proud to expand our partnership with Uber and bring its unique advertising solutions to the MENAT region, namely in the Kingdom of Saudi Arabia. This is a milestone moment for on-the-move digital advertising, connecting brands with consumers in this dynamic and growing market. At Aleph, we're passionate about facilitating these connections, and this collaboration with Uber allows us to make our mark together from the very beginning of the consumer journey," said Mohamed Megahed, Managing Director for MENAT at Aleph. Uber's Journey Ads have already been launched in markets globally, where advertisers have leveraged the platform's unique audience engagement capabilities to drive results. About Uber Uber's mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 58 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities. About Aleph Aleph is a global network of digital experts and technology driven solutions that enables the growth of the digital ecosystem in 150+ countries, connecting over 26,000 advertisers with over 3 billion consumers. Through sales partnerships with 60+ leading digital media platforms (including Amazon, Criteo, Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, X and others) Aleph empowers businesses and communities in fast-growing markets by building and supplying proprietary technologies with localized solutions, offering local teams of industry and platform experts. Digital Ad Expert, Aleph's premier education platform, is dedicated to delivering top-tier learning programs. Offering certifications for individuals and custom-tailored solutions for businesses, governments and inter-governmental organisations such as UNESCO and DCO, Digital Ad Expert ensures comprehensive and effective education initiatives for all. Aleph's newest offering, Localpayment by Aleph, is a fast growing Payment Service Provider (PSP) in Latin America, transforming the digital landscape by enabling collections, pay-in and payout solutions for a wide range of verticals combining first class digital advertising solutions with seamless local payment capabilities.
Zawya
15-04-2025
- Business
- Zawya
Uber Advertising expands in Saudi Arabia
Riyadh, Saudi Arabia – Uber is revolutionizing advertising in Saudi Arabia by launching Journey Ads. To support this expansion, Uber is partnering with Aleph, the global network of digital experts, to sell its advertising solutions to local brands and agencies. Advertisers in Saudi Arabia can now engage with consumers through the Uber app. Journey Ads engage riders throughout their trip, from the moment they request a ride to the time they reach their destination. Uber's ad formats offer both static display ads and engaging video ads, enabling advertisers to drive awareness and engagement at key moments of consumer attention. Uber Advertising offers brands a variety of targeting capabilities, including contextual relevance based on trip details, time of day, and user preferences. Ads are delivered to the right audience at the right moment, maximizing their impact. Brands will also have the opportunity to personalise relevant content according to a user's past trips and orders. Uber riders can still set their ad preferences and opt out of certain personalised ads. Aleph, known for helping global digital platforms scale in new markets, will act as Uber's official sales partner for advertising in Saudi Arabia. This collaboration will enable advertising agencies and local businesses to take advantage of Uber's ad placements, reaching highly engaged users in a seamless and non-disruptive way. 'We're excited to introduce Uber Advertising in Saudi Arabia, offering brands a new way to connect with consumers during their journeys,' said Paul Wright, Head of Uber Advertising International. 'With Journey Ads, we offer local advertisers in KSA a premium and brand-safe space to reach audiences at a time when they are most attentive. The partnership with Aleph aligns with Uber Advertising's broader mission to enable real-time, high-impact brand connections with consumers.' "We are proud to expand our partnership with Uber and bring its unique advertising solutions to the MENAT region, namely in the Kingdom of Saudi Arabia. This is a milestone moment for on-the-move digital advertising, connecting brands with consumers in this dynamic and growing market. At Aleph, we're passionate about facilitating these connections, and this collaboration with Uber allows us to make our mark together from the very beginning of the consumer journey," said Mohamed Megahed, Managing Director for MENAT at Aleph. Uber's Journey Ads have already been launched in markets globally, where advertisers have leveraged the platform's unique audience engagement capabilities to drive results. About Uber Uber's mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 58 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities. About Aleph Aleph is a global network of digital experts and technology driven solutions that enables the growth of the digital ecosystem in 150+ countries, connecting over 26,000 advertisers with over 3 billion consumers. Through sales partnerships with 60+ leading digital media platforms (including Amazon, Criteo, Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, X and others) Aleph empowers businesses and communities in fast-growing markets by building and supplying proprietary technologies with localized solutions, offering local teams of industry and platform experts. Digital Ad Expert, Aleph's premier education platform, is dedicated to delivering top-tier learning programs. Offering certifications for individuals and custom-tailored solutions for businesses, governments and inter-governmental organisations such as UNESCO and DCO, Digital Ad Expert ensures comprehensive and effective education initiatives for all. Aleph's newest offering, Localpayment by Aleph, is a fast growing Payment Service Provider (PSP) in Latin America, transforming the digital landscape by enabling collections, pay-in and payout solutions for a wide range of verticals combining first class digital advertising solutions with seamless local payment capabilities. Contacts Uber: press@ / uber@
Campaign ME
15-04-2025
- Business
- Campaign ME
Uber partners with Aleph to launch Journey Ads in KSA
Uber has launched its Journey Ads offering in Saudi Arabia. The expansion is supported by digital advertising solutions company Aleph, who will navigate the sales of the new advertising solutions to local brands and agencies. Journey Ads aims to engage riders throughout their trip, from the moment they request a ride to the time they reach their destination. With the availability of this inventory, advertisers in Saudi Arabia can now engage with consumers through the Uber app. Uber's ad formats offer both static display ads and engaging video ads, enabling advertisers to drive awareness and engagement at key moments of consumer attention. Advertisers also have the freedom to pick from a variety of targeting capabilities, including contextual relevance based on trip details, time of day, and user preferences. The ads aim to be delivered to the right audience at the right moment. 'We're excited to introduce Uber Advertising in Saudi Arabia, offering brands a new way to connect with consumers during their journeys,' said Paul Wright, Head of Uber Advertising International. 'With Journey Ads, we offer local advertisers in KSA a premium and brand-safe space to reach audiences at a time when they are most attentive. The partnership with Aleph aligns with Uber Advertising's broader mission to enable real-time, high-impact brand connections with consumers.' Brands will also have the opportunity to personalise relevant content according to a user's past trips and orders. Uber riders can still set their ad preferences and opt out of certain personalised ads. Aleph will act as Uber's official sales partner for advertising in Saudi Arabia. This collaboration will enable advertising agencies and local businesses to take advantage of Uber's ad placements, reaching highly engaged users in a seamless and non-disruptive way. 'We are proud to expand our partnership with Uber and bring its unique advertising solutions to the MENAT region, namely in the Kingdom of Saudi Arabia. This is a milestone moment for on-the-move digital advertising, connecting brands with consumers in this dynamic and growing market. At Aleph, we're passionate about facilitating these connections, and this collaboration with Uber allows us to make our mark together from the very beginning of the consumer journey,' said Mohamed Megahed, Managing Director for MENAT at Aleph. Uber's Journey Ads have already been launched in markets globally, where advertisers have leveraged the platform's audience engagement capabilities to drive results.
