Latest news with #TylerTheCreator
Fast Company
5 hours ago
- Entertainment
- Fast Company
Tyler, the Creator modernizes 2 shoes from the Converse archives
Today, Tyler, the Creator drops two new styles in his ongoing collaboration with Converse: a yacht shoe and a jogger, both of which are 1970s silhouettes pulled from the brand's archives. Tyler knows you're probably going to wear these sneakers with jeans and a T-shirt. But that's the wrong move, he insists. When I speak with him, he's wearing the jogger with a button up, a cropped rain jacket, and trousers. He'd prefer if you wore these kicks with a more polished look. 'Nah, bruh,' he says. 'Wear them with the ill slacks and the ill sweater.' As his stage name implies, Tyler is involved in too many different creative ventures to count. He's a rapper and producer, who also writes for an adult cartoon show called The Jellies, and creator of a music festival called Camp Flog Gnaw Carnival. But like his friend and mentor, Pharrell Williams, he's become increasingly well-known for his personal aesthetic and his contributions to the world of fashion. In 2011, he launched his streetwear label, Golf Wang, and in 2017, he began collaborating with Converse, a subsidiary of Nike, which generated $2.1 billion in 2024. (This was a 14% decline from 2023.) Over the years, his partnership with Converse has evolved into a separate, stand-alone brand called Le Fleur, a nod to his 2017 Grammy-nominated album, Flower Boy. The line is known for its pastel color palette; bold daisy icon, which encapsulates the Converse star; and the way in which it plays with traditional gender norms. Tyler isn't interested in a total redesign of the Converse silhouettes. For this collection, he worked with Lindsay Almeida, Converse's director of entertainment and sports marketing, to explore the archives. He was drawn to the Naut-1, a yacht shoe first released in 1971, and the Coach Jogger, an Olympic running shoe from 1976. He liked these models because they seemed fresh and relevant. 'I honestly hate the idea of nostalgia,' he says. 'I didn't want to reinvent the wheel because I think these shoes were perfect. I just wanted to do them in new colors.' And indeed, Tyler designs the shoes in interesting colors. The joggers, which cost $100, come in a teal and yellow, a dark and light green, and a brown and mustard. The yacht shoes, which cost $90, come in a cream with delicate embroidered flowers, a dark brown, and a teal. While some critics on social media argue that he hasn't done much to bring his own point of view to these designs, Tyler believes that small changes can be impactful. It echoes fashion designer Virgil Abloh, who argued that you only need to change an idea by 3% to create something new. And ultimately, Tyler believes that his strength lies in curating pieces and bringing them together in interesting ways. 'It's in the styling, the way they're worn, the color palettes,' he says. 'I really love wearing a sporty shoe with an outfit that makes folks glitch and say, I didn't know you could wear them like that.' Tyler still designs for Golf Wang, which is grounded in streetwear, with hoodies and jeans. But he says that Le Fleur's aesthetic is more reflective of his personal style these days. 'I didn't want to have to change Golf Wang because it would alienate folks,' he says. 'But Le Fleur is a mirror to where I'm at in life, with unique styles and colorways.' Converse has been struggling over the past decade; last year, its revenues declined 14% from the year before and in May, it laid off 2% of its workforce. A decade ago, it relaunched it's most famous shoe, the Chuck Taylor, with new technology, but consumers did not take to the new version and sales dropped. Part of the company's strategy to grow sales was to bring on new collaborators; Tyler was among them. Since the first release, in 2017, products from the collaboration have been popular and allow Converse to stay in the cultural conversation (not to mention connect with Tyler's nearly 17 million Instagram followers). Still, it's a hard moment for Converse and its parent company, Nike. In an earnings call last December, Nike CFO Matt Friend said that consumers were pulling back on spending. He argued that newness is what would cause consumers to shop. Converse is counting on this new collab to get sneakerheads to pay attention.
Yahoo
6 days ago
- Entertainment
- Yahoo
Tyler, the Creator on Backlash to ‘Cherry Bomb': One of ‘the Greatest Things' That Happened to Him
Tyler, the Creator reflected on his career and offered creative advice to a room full of artists for Instagram's Ask It Anyway, a new series of conversations with prominent artists. Designer and The Cutting Room Floor podcaster Recho Omondi moderated the inaugural edition with Tyler, who was characteristically irreverent during the career-spanning talk; he began the conversation joking, '[Omondi] was like 'Do you have the jitters right now, are you nervous?' And I was like, 'Why the fuck would I be? Nobody here has a gun.'' More from Rolling Stone Rapper Silentó Sentenced to 30 Years in Prison for Cousin's Shooting Death De La Soul Dig Into Their Long Island Roots in 'The Sixth Borough' Doc Clip Lil Wayne's First 'Tha Carter VI' Track Featured in an NBA Finals Campaign Beyond the laughs, Tyler got serious about several pivotal moments in his career, including what he perceived as backlash to his 2015 Cherry Bomb album. He said the project was a consequence of trying a bit too hard. 'My goal was to prove to myself that I am the most diverse producer at the time,' he said. 'People were just shitting on it… it made me say, oh shit – these songs aren't good. Because of [the backlash], I was like, I need to reteach myself how to write songs. What is a chorus, hook, structure? That happening to me was one of the greatest things that could happen, because it made me dive into my skill and craft more.' Two years after Cherry Bomb, Tyler released Flower Boy, a soulful project heavily regarded as a demarcation point of his career. He told Omondi and the room of artists that Flower Boy 'was the first album I put on the cover to let people know: all songs written, produced and arranged by me.' He added, 'You have to tell people who you are. And I remember, the conversation started changing a bit… Now people are subconsciously listening to the production in a different way now, because I let them know that.' Elsewhere, Tyler talked about the importance of artists shifting their sound over time, pushing his career despite having minimal resources, and his music-making ethos: 'Create like a child and edit like a scientist.' Best of Rolling Stone Sly and the Family Stone: 20 Essential Songs The 50 Greatest Eminem Songs All 274 of Taylor Swift's Songs, Ranked
Yahoo
6 days ago
- Climate
- Yahoo
Remainder of Bonnaroo 2025 canceled in Tennessee due to severe weather
The eagerly awaited Bonnaroo Music and Arts Festival has been canceled for the weekend, with severe weather impacting the area as the cause. According to the festival website, the National Weather Service's forecast for the region where the festival was to continue, in Manchester, Tennessee, pointed to 'significant and steady precipitation that will produce deteriorating camping and egress conditions in the coming days.' The organizers said they 'are beyond gutted' in their statement on the website, but continued, 'we must make the safest decision and cancel the remainder of Bonnaroo.' The Bonnaroo music festival started on Thursday and was supposed to run through Sunday. Taking place on a 700-acre farm, Luke Combs headlined Thursday's performances, with Dom Dolla, Insane Clown Posse and others supporting. Friday's festivities were put on hold when the organizers issued an evacuation notice as severe weather approached. Tyler, the Creator was the intended headliner for Friday's lineup, which also was to include Glass Animals, Megadeth and Rainbow Kitten Surprise. Saturday and Sunday were slated to feature Olivia Rodrigo, Vampire Weekend, Hozier, Glorilla, Queens of the Stone Age and Avril Lavigne, among many others. Bonnaroo began in 2002 and continued until 2019, before getting interrupted by the Covid-19 pandemic. It picked back up in 2022. Both the main website and Bonnaroo's social media direct attendees to proper egress and evacuation protocols, as well as refund information. 'We have put our hearts and souls into making this weekend the most special one of the year, and cannot express how crushed we are to have to make this decision,' the festival statement concluded. 'Thank you in advance for your patience, your positivity and your unfailing Bonnaroovian spirit.'
CNN
6 days ago
- Climate
- CNN
Remainder of Bonnaroo 2025 canceled in Tennessee due to severe weather
The eagerly awaited Bonnaroo Music and Arts Festival has been canceled for the weekend, with severe weather impacting the area as the cause. According to the festival website, the National Weather Service's forecast for the region where the festival was to continue, in Manchester, Tennessee, pointed to 'significant and steady precipitation that will produce deteriorating camping and egress conditions in the coming days.' The organizers said they 'are beyond gutted' in their statement on the website, but continued, 'we must make the safest decision and cancel the remainder of Bonnaroo.' The Bonnaroo music festival started on Thursday and was supposed to run through Sunday. Taking place on a 700-acre farm, Luke Combs headlined Thursday's performances, with Dom Dolla, Insane Clown Posse and others supporting. Friday's festivities were put on hold when the organizers issued an evacuation notice as severe weather approached. Tyler, the Creator was the intended headliner for Friday's lineup, which also was to include Glass Animals, Megadeth and Rainbow Kitten Surprise. Saturday and Sunday were slated to feature Olivia Rodrigo, Vampire Weekend, Hozier, Glorilla, Queens of the Stone Age and Avril Lavigne, among many others. Bonnaroo began in 2002 and continued until 2019, before getting interrupted by the Covid-19 pandemic. It picked back up in 2022. Both the main website and Bonnaroo's social media direct attendees to proper egress and evacuation protocols, as well as refund information. 'We have put our hearts and souls into making this weekend the most special one of the year, and cannot express how crushed we are to have to make this decision,' the festival statement concluded. 'Thank you in advance for your patience, your positivity and your unfailing Bonnaroovian spirit.'
CNN
6 days ago
- Climate
- CNN
Remainder of Bonnaroo 2025 canceled in Tennessee due to severe weather
The eagerly awaited Bonnaroo Music and Arts Festival has been canceled for the weekend, with severe weather impacting the area as the cause. According to the festival website, the National Weather Service's forecast for the region where the festival was to continue, in Manchester, Tennessee, pointed to 'significant and steady precipitation that will produce deteriorating camping and egress conditions in the coming days.' The organizers said they 'are beyond gutted' in their statement on the website, but continued, 'we must make the safest decision and cancel the remainder of Bonnaroo.' The Bonnaroo music festival started on Thursday and was supposed to run through Sunday. Taking place on a 700-acre farm, Luke Combs headlined Thursday's performances, with Dom Dolla, Insane Clown Posse and others supporting. Friday's festivities were put on hold when the organizers issued an evacuation notice as severe weather approached. Tyler, the Creator was the intended headliner for Friday's lineup, which also was to include Glass Animals, Megadeth and Rainbow Kitten Surprise. Saturday and Sunday were slated to feature Olivia Rodrigo, Vampire Weekend, Hozier, Glorilla, Queens of the Stone Age and Avril Lavigne, among many others. Bonnaroo began in 2002 and continued until 2019, before getting interrupted by the Covid-19 pandemic. It picked back up in 2022. Both the main website and Bonnaroo's social media direct attendees to proper egress and evacuation protocols, as well as refund information. 'We have put our hearts and souls into making this weekend the most special one of the year, and cannot express how crushed we are to have to make this decision,' the festival statement concluded. 'Thank you in advance for your patience, your positivity and your unfailing Bonnaroovian spirit.'
