Latest news with #TribecaStudios
Time Out
2 days ago
- Entertainment
- Time Out
NYC legend Robert De Niro is getting his own immersive exhibition at Mercer Labs
New York is about to enter its De Niro era—again. But this time, it's not just on screen. It's around you. Opening today, June 19 at Mercer Labs, Museum of Art and Technology in Lower Manhattan, De Niro, New York is a first-of-its-kind immersive film installation that reimagines the legendary actor's career through 360-degree projection, spatial audio and mind-bending scale. The 20-minute experience is part of Summer Nights at Mercer Labs with Tribeca, running Thursday through Sunday evenings through July 13. Originally premiering in the Hexadome at the 2024 Tribeca Festival in honor of De Niro's 80th birthday, this new iteration of the film pulls audiences into the heart of De Niro's cinematic world. Directed by Sam Gill and Luke Neher and produced by Tribeca Studios and Little Cinema, the piece condenses scenes from more than 40 of De Niro's films into one continuous visual and emotional journey. For Roy Nachum, co-founder and creative director of Mercer Labs, the project was personal. 'Working with such an incredible talent—an icon—was a dream come true,' Nachum told Time Out exclusively. 'I've been admiring De Niro for a long, long time, and it was a great moment to work with Tribeca on that because that can open people's eyes to see how we can create a film in 360.' Mercer Labs, already known for pushing boundaries in experiential art and tech, had never hosted a fully immersive film until now. 'I think what's surprising is the mistakes,' Nachum said. 'We have 26 projectors and directional sound—that's equal to 26 cinema rooms. When you see things in different scales and the conversation between one wall and how it would react with the floor, the magic happens in the space. It's like something you've never seen in your life.' Tribeca CEO Pete Torres echoed that sentiment. 'You could experience it from different sides at all times. I've seen the piece probably 700 times, and every time it's impressive,' he said. Beyond the tech and artistry, the experience is a love letter to New York—and to De Niro's role in its post-9/11 cultural revival. 'There's this moment in the film when De Niro moves downtown and people are asking, 'Where is Tribeca?'' said Torres. 'Now look at it. This project carries that same spirit—bringing people back downtown, inviting them to explore something new.' (De Niro co-founded the Tribeca Festival with producer Jane Rosenthal in 2002, helping to restore the cultural vibrancy of Lower Manhattan in the wake of the September 11 attacks.) The biggest challenge? Editing down decades of cinematic brilliance into a tight 20 minutes. 'You could do four, five, even 10 hours of this,' said Torres. 'But we had to get it down to 20 minutes. The team from Little Cinema and the Tribeca Studios side did so much work to bring it down to a reasonable time. It just shows how impactful his career has been.' Tickets are $70 and include a drink and a souvenir. (Guests under 21 will receive a non-alcoholic beverage.) Mercer Labs and Tribeca Fest also hinted that this may be just the beginning, with plans already in motion to expand immersive collaborations. But for now, catch De Niro, New York only in New York—and only for a few short weeks.
Yahoo
3 days ago
- Entertainment
- Yahoo
Tribeca Studios and OpenAI to Establish AI-Integrated Short Film Program (EXCLUSIVE)
Tribeca Studios has partnered with OpenAI to create an AI-integrated short film program for next year's Tribeca Festival. The year-long program will accept two filmmakers to make live-action shorts with OpenAI's tools and features. Those shorts are set to premiere at the 2026 festival, alongside a discussion about AI and film. In addition to access to OpenAI, the selected filmmakers will receive funding, training and mentorship through the program. More from Variety 'Wizkid: Long Live Lagos' Review: Nigeria's Global Pop Superstar Gets an Entertaining and Propulsive Documentary 'Pinch' Review: An Amusing Takedown of India's Patriarchal Structures 'Nobu' Review: Japanese Celebrity Chef Gets a Food Doc That Plays Like a Branded Advertisement 'At Tribeca, storytelling is at the heart of everything we do — and innovation is key to its future. Partnering with OpenAI allows us to be at the forefront of a new creative frontier, where AI is not a replacement, but another powerful tool in a filmmaker's toolkit,' Jane Rosenthal, Tribeca Enterprises co-founder and CEO, said in a statement. 'This collaboration reflects Tribeca's commitment to championing fearless artists who are willing to explore, experiment, and push the boundaries of their craft.' Tribeca Festival previously introduced another AI film initiative last year called Sora Shorts, which showcased five shorts created through the OpenAI model Sora. That program required participants to follow Screen Actors Guild, Writers' Guild and Directors' Guild parameters for AI usage. 'Filmmakers have always pushed the boundaries of storytelling, and this program is about supporting that spirit with tools to enhance traditional filmmaking pipelines,' Brad Lightcap, COO of OpenAI, said in a statement. 'We're proud to continue our partnership with Tribeca to help bring new ideas to life using OpenAI tools, and I am excited to see how filmmakers embrace the technology to support their creative expression.' Tribeca has not yet sent out invitations for submissions. Best of Variety New Movies Out Now in Theaters: What to See This Week 'Harry Potter' TV Show Cast Guide: Who's Who in Hogwarts? 25 Hollywood Legends Who Deserve an Honorary Oscar
Time Magazine
20-05-2025
- Entertainment
- Time Magazine
Lin-Manuel Miranda
While Latinos make up 19% of the U.S. population and 24% of movie ticket buyers, they comprise less than 5% of film industry roles. Hamilton creator Lin-Manuel Miranda and his family are out to change that imbalance, with Colectivo, the latest initiative from their nonprofit, the Miranda Family Fund. In partnership with Tribeca Studios and the Hispanic Federation, the new program will support three emerging Latino filmmakers with funding, mentorship, and an opportunity to premiere an original short film at the 2025 Tribeca Festival in June. Each film team will also include participants from the Miranda Family Fellows program, now in its sixth year, which offers scholarships, training, and mentoring to emerging artists and arts administrators from underrepresented communities working in theater, television, and film. 'The only way you get better at making art is by making art,' says Miranda. 'It's not until you're there on the day, solving the challenges of that day, that creativity really kicks into that next gear.' The Mirandas also co-founded RISE—a directory of backstage theater workers from underrepresented groups that employers can tap for projects—and provide ongoing support for the arts in Puerto Rico through the Flamboyan Arts Fund, often in partnership with the Hispanic Federation, which Miranda's father,community activist Luis A. Miranda, Jr., founded in 1990. 'At the end of the day,' Miranda says, 'all of our philanthropy is rooted in giving underrepresented groups a chance to make art and get in the door without the barriers that so often leave us out.' Philanthropy is a family affair for the Mirandas, with his dad and mom, psychologist Luz Towns-Miranda involved, as well as their children and the siblings' spouses. 'This is my parents' lifeblood,' Miranda says. The biggest challenge to their family-first approach? 'The only hard part is turning it off when it's, say, Easter, and we're like, 'can we just play with the kids? Maybe we don't have to talk about how fundraising is going this quarter.'' Miranda says.
Fast Company
08-05-2025
- Sport
- Fast Company
The nonprofit behind New York City's marathon is running toward a new goal: content creation
Once a year, a crowd of thousands of runners fill Central Park as they look up at the sky with joy, relief, exhaustion, and tears, knowing they just completed the iconic TCS New York City Marathon. Recognizing the endless storytelling opportunities that come from the event, New York Road Runners (NYRR), the nonprofit behind the marathon, is launching its own production studio, East 89th St Productions. 'It was clear to me that this was a huge opportunity for the organization from the first day that I went to the finish line of the marathon,' NYRR CEO Rob Simmelkjaer says. 'It's rare that you can look and see total strangers by the hundreds, having a moment that you know they're never going to forget.' Named after NYRR's early headquarters on Manhattan's Upper East Side, East 89th St Productions partnered with Tribeca Studios to produce Final Finishers, a short documentary film showcasing the last tens of thousands of runners crossing the finish line in the final hours of the NYC Marathon. The film is set to premiere at the 2025 Tribeca Film Festival on June 12. 'A very significant next step' The launch of NYRR's production studio is a continuation of a larger effort to reach and connect with wider audiences through content creation. Prior to assuming his leadership position in December 2022, Simmelkjaer spent almost 10 years at ESPN and eight years at NBC Sports. At the start of his tenure at NYRR, he set out long-term plans, including broadening awareness of NYRR's initiatives beyond organizing over 60 local races. Due to his background in media, Simmelkjaer saw content creation and storytelling as the logical next step towards building awareness and community. 'I had to sell both internally and externally the idea that this was an essential part of what we do, because we needed to be talking to our existing audience of runners and members and stakeholders in a new way,' he says. In addition to expanding its existing content creation team, which focused on broadcasting the races and managing the organization's social media, Simmelkjaer branched into podcasting. With over 100 episodes, ' Set the Pace ' features stories from runners, as well as running tips, every Thursday, in partnership with Peloton. 'The podcast was like a beachhead for us. It kind of planted our flag on the beach in terms of content,' Simmelkjaer says. 'The studio is a very significant next step in the evolution of this vision.' Take the money and run In addition to building community engagement, content creation is also driving the nonprofit toward another goal: diversifying revenue streams. While NYRR relies primarily on race entry fees and philanthropic donations, content creation opens the door for monetization, new partnerships, and the creation of a deeper connection between donors and the nonprofit's mission. 'At the heart of every nonprofit is a mission and that mission can always be told as a story or a set of stories,' Simmelkjaer says. The expansion to content creation as a broader strategy can also be adopted by other mission-based nonprofits, visually showcasing the impact of an organization. 'When donors support a cause, there is something that is moving them to support that cause,' Simmelkjaer says. 'There's something the nonprofit is bringing about a world that the donor wants to see. When you can see in really human and understandable terms what impact that an organization is having, I think that's going to be more powerful than any PowerPoint presentation can ever be.'
