Latest news with #TourismDevelopmentAuthority
Yahoo
10-06-2025
- Business
- Yahoo
Tourism board hopeful despite early, slightly downward trends
Jun. 9—As spring marches toward summer, there are troubling signs for the county's tourism recovery following Helene. The downward trends are reflected across Western North Carolina as a whole, but Haywood County's Tourism Development Authority remains cautiously optimistic that the industry will bounce back to pre-flood, post-pandemic levels, both as news that WNC is open for business continues to spread, and as Haywood's unique features as a tourist destination continue to shine. That hope, tempered with the reality of economic signs, was reflected in the TDA estimates for how much room occupancy tax it would collect this fiscal year — $3 million. Last fiscal year's estimate was $3.1 million. This year marks the first time since COVID that Haywood's tourism experts predicted a drop in that revenue stream. According to a document produced by the TDA, this "reflects a return to pre-Hurricane Helene collection levels. It is a conservative forecast based on stable recovery trends, with no assumptions for increased collections." Uncertain vacations The estimation came as part of the TDA's vote for a proposed budget for this fiscal year. Prior to the vote, the board discussed the nature of Haywood's — and WNC's — Helene recovery trends. One worrying factor is a downward turn in advanced bookings for short-term vacation rentals through the busy summer season. In a comparison with last year's advanced bookings (as collected on May 19, 2025, and May 19th, 2024) July is down 20%, August down 19%, and September down 21% in Haywood County. This trend is mirrored in most WNC counties, said TDA Executive Director Corrina Ruffieux. " This aligns with Visit North Carolina's perception data that about 20% of visitors to North Carolina still think all of Western North Carolina is not open and ready for visitors," she said. However, an uncertain economy is also playing a part. The time between booking dates and actual stays has decreased from a historical average of just under two months to around one month, Ruffieux said. This reflects tourists' uncertain outlook on the economy — people are less willing to book vacations as far in advance as they used to. The TDA generally believes that this leaves them the opportunity to continue messaging throughout the summer, hopefully with the result of attracting visitors in the short-term. And, Board Chair Jim Owens pointed out, things may not be changing anytime soon. " That's the whole point of us wanting to be aggressive with our messaging. Keep the message going out. Let them make a decision, whether it's a week from now, two weeks from now, whatever," he said. "I think we're gonna have to live with this for a while." A matter of perspective On the other hand, while room occupancy tax collection has suffered in the wake of the storm, the fallout has been far from catastrophic, especially when viewed from a wide perspective. While the 2024-25 fiscal year still has a few months left, it looks as if it will end up below the last few years but still well above pre-pandemic levels. Between the 2019-20 and 2020-21 fiscal years, room occupancy tax collection in Haywood County increased by over $1 million and has remained high since. The TDA speculates that the same things that attracted folks to Haywood County during and after the pandemic — peaceful settings, free outdoor activities, and space to spread out and unplug from the chaos of everyday life — will still factor in during an uncertain economic climate. "We feel really optimistic in Haywood County because of our experience through Covid," said Finance Committee Chair Mike Huber. "So your finance committee was trying to be very fiscally responsible but also, we know that Haywood County is really a sanctuary for people who need to get away. So we do believe that we're gonna see a little bit different experience than some of the other areas that are getting hit hard throughout the broader region. So we think we've brought before you the best fiscally responsible budget, but also with some optimism." A bullish outlook "I'm not saying this is going to be our best year ever, but I've been pretty bullish on our recovery, and I think that feeling was pretty common amongst both the finance committee and the executive committee that we have an opportunity here," Owens said, before sharing a story from his days as Vice President of SeaWorld Orlando. As layoffs hit the auto industry in Detroit, Owens recalled, more Michigan license plates popped up in the SeaWorld parking lot than ever before. His point was that even when suffering from job loss and economic pressures, people "didn't buy a new car. They didn't get a new washing machine, but they sure as heck were not gonna give up getting their mind back where it belongs," he said. "So I think we're in a similar place." The proposed TDA budget for the year running July 2025 through June 2026 is set at $3.95 million, with $3 million of that coming from Haywood County's 4% room occupancy tax. N.C. House Rep. Mark Pless has proposed a bill increasing the amount of room tax collection to 6 percent — after first writing the bill to eliminate it altogether — but the future of that bill remains unknown. A public hearing to receive comments on the proposed budget will be held on June 25, 2025, at 9 a.m. in the Gaines Auditorium at Bethea Welcome Center, 91 N Lakeshore Dr., Lake Junaluska. Individuals who wish to speak at the public hearing should contact Hayley Printz at Hayley@ in advance to be added to the agenda.
Yahoo
10-06-2025
- Business
- Yahoo
Tourism board hopeful despite early, slightly downward trends
Jun. 9—As spring marches toward summer, there are troubling signs for the county's tourism recovery following Helene. The downward trends are reflected across Western North Carolina as a whole, but Haywood County's Tourism Development Authority remains cautiously optimistic that the industry will bounce back to pre-flood, post-pandemic levels, both as news that WNC is open for business continues to spread, and as Haywood's unique features as a tourist destination continue to shine. That hope, tempered with the reality of economic signs, was reflected in the TDA estimates for how much room occupancy tax it would collect this fiscal year — $3 million. Last fiscal year's estimate was $3.1 million. This year marks the first time since COVID that Haywood's tourism experts predicted a drop in that revenue stream. According to a document produced by the TDA, this "reflects a return to pre-Hurricane Helene collection levels. It is a conservative forecast based on stable recovery trends, with no assumptions for increased collections." Uncertain vacations The estimation came as part of the TDA's vote for a proposed budget for this fiscal year. Prior to the vote, the board discussed the nature of Haywood's — and WNC's — Helene recovery trends. One worrying factor is a downward turn in advanced bookings for short-term vacation rentals through the busy summer season. In a comparison with last year's advanced bookings (as collected on May 19, 2025, and May 19th, 2024) July is down 20%, August down 19%, and September down 21% in Haywood County. This trend is mirrored in most WNC counties, said TDA Executive Director Corrina Ruffieux. " This aligns with Visit North Carolina's perception data that about 20% of visitors to North Carolina still think all of Western North Carolina is not open and ready for visitors," she said. However, an uncertain economy is also playing a part. The time between booking dates and actual stays has decreased from a historical average of just under two months to around one month, Ruffieux said. This reflects tourists' uncertain outlook on the economy — people are less willing to book vacations as far in advance as they used to. The TDA generally believes that this leaves them the opportunity to continue messaging throughout the summer, hopefully with the result of attracting visitors in the short-term. And, Board Chair Jim Owens pointed out, things may not be changing anytime soon. " That's the whole point of us wanting to be aggressive with our messaging. Keep the message going out. Let them make a decision, whether it's a week from now, two weeks from now, whatever," he said. "I think we're gonna have to live with this for a while." A matter of perspective On the other hand, while room occupancy tax collection has suffered in the wake of the storm, the fallout has been far from catastrophic, especially when viewed from a wide perspective. While the 2024-25 fiscal year still has a few months left, it looks as if it will end up below the last few years but still well above pre-pandemic levels. Between the 2019-20 and 2020-21 fiscal years, room occupancy tax collection in Haywood County increased by over $1 million and has remained high since. The TDA speculates that the same things that attracted folks to Haywood County during and after the pandemic — peaceful settings, free outdoor activities, and space to spread out and unplug from the chaos of everyday life — will still factor in during an uncertain economic climate. "We feel really optimistic in Haywood County because of our experience through Covid," said Finance Committee Chair Mike Huber. "So your finance committee was trying to be very fiscally responsible but also, we know that Haywood County is really a sanctuary for people who need to get away. So we do believe that we're gonna see a little bit different experience than some of the other areas that are getting hit hard throughout the broader region. So we think we've brought before you the best fiscally responsible budget, but also with some optimism." A bullish outlook "I'm not saying this is going to be our best year ever, but I've been pretty bullish on our recovery, and I think that feeling was pretty common amongst both the finance committee and the executive committee that we have an opportunity here," Owens said, before sharing a story from his days as Vice President of SeaWorld Orlando. As layoffs hit the auto industry in Detroit, Owens recalled, more Michigan license plates popped up in the SeaWorld parking lot than ever before. His point was that even when suffering from job loss and economic pressures, people "didn't buy a new car. They didn't get a new washing machine, but they sure as heck were not gonna give up getting their mind back where it belongs," he said. "So I think we're in a similar place." The proposed TDA budget for the year running July 2025 through June 2026 is set at $3.95 million, with $3 million of that coming from Haywood County's 4% room occupancy tax. N.C. House Rep. Mark Pless has proposed a bill increasing the amount of room tax collection to 6 percent — after first writing the bill to eliminate it altogether — but the future of that bill remains unknown. A public hearing to receive comments on the proposed budget will be held on June 25, 2025, at 9 a.m. in the Gaines Auditorium at Bethea Welcome Center, 91 N Lakeshore Dr., Lake Junaluska. Individuals who wish to speak at the public hearing should contact Hayley Printz at Hayley@ in advance to be added to the agenda.
Yahoo
28-05-2025
- Business
- Yahoo
FEMA has muddied the water on Haywood tourism recovery
May 28—How is Haywood's vital tourism economy faring in the wake of Helene? It's a tricky question to answer, with only one full season — and winter at that — behind us. It's made all the more difficult by the fact that a key metric to measure tourism was skewed in a significant way by outside forces. Overnight stays in Haywood County were down more than 40% in October on the heels of Helene, compared to October the previous year. Come November, overnight stays had nearly fully rebounded to last year's levels. And by December and January? Overnight stays were up compared to the previous year. But does that mean tourism was up? While overnight stays are typically the barometer for tourism performance, an unusual dynamic was at play. Thousands of hotel room nights were being filled by flood victims. Displaced Helene victims finding refuge in Haywood hotels offset what would have otherwise been a significant drop in overnight stays over last year — and in turn spared the county from a more sizable drop in tourism revenue from room tax collections. Following Helene, overnight stays in vacation rentals — like Airbnb's and rental cabins — saw a sharp decline. But overnight stays in hotels and motels saw a big increase. Only hotels and motels were eligible for the FEMA program to house displaced flood victims. So the increase in that sector, while other lodging sectors declined, coincides with the FEMA hotel housing program. However, it didn't last. By March, the FEMA hotel housing program benefits began wind down — and the true picture of a tourism decline became apparent. Diving into the numbers The 4% room tax collected on overnight stays is down $200,000 — or 10% — between July 2024 and March 2025 compared to the same period a year prior. Room tax collections are how the county's Tourism Development Authority, the TDA, keeps tabs on how many travelers are visiting Haywood and when. "We were predicting that we would be down at least through February or March, so the fact that December flipped to being modestly up is fantastic," said Corrina Ruffieux, executive director of the Haywood County TDA, said earlier in the year. However, it didn't quire come to pass that way, and at first Ruffieux was puzzled why tourism had not only rebounded but increased in the wake of Helene. —October room tax collections were down by 43% from the previous year following the Sept. 27 flooding and landslides that accompanied Helene. —November room tax collections were only down by about 4% from the previous year, a remarkable figure, given the circumstances. —December numbers actually rose, up nearly 3% over the previous year. —January's room tax collections were even more impressive, up around 8% from last year. However, it appears that Ruffieux's prediction inevitably came true. Room tax collection for February dropped by 6% over last year. March continued that slide, dropping 12% from last year. FEMA confuses matters After Hurricane Helene, participants in FEMA's Transitional Shelter Assistance program utilized hotel and motel rooms in Haywood for short-term housing. Displaced flood victims found available rooms and FEMA paid the hotels and motels directly for the cost of the stay. And by extension, it paid into Haywood's room tax, undoubtedly skewing the numbers. As of the end of April, Haywood had no TSA participants booking rooms. While it was obvious Haywood room tax collections had a bump that paralleled the FEMA hotel program, just how much it artificially inflated tourism numbers is difficult to parse out. The data doesn't have as much fidelity as anyone would like. Neither FEMA nor the TDA has access to information about exactly what percentage of room stays booked in Haywood County over the last six months were from TSA participants and which were from regular visitors. However, the TDA does keep room tax stats for four lodging sectors: bed and breakfasts and specialty inns, golf resorts, hotels and motels, and vacation rentals. Normally, vacation rentals make up the largest share of room tax collections, followed by hotels and motels. Hotel and motel stays jumped by 81% in November and 73% in December. And in January — the height of FEMA hotel stays and the month posting the biggest room tax increase — hotel and motel stays were up 113%. Meanwhile, vacation rentals over the same period were down: by 32% in November, 18% in December and January, 25% in February, and 24% in February. Since vacation rentals are usually the lion's share of room tax collections, the loss in that sector were enough to account for the overall room tax dip in February of 6% and in March of 12% — albeit not as bad as it would have been without the FEMA hotel stays. But Ruffieux isn't sounding the alarm bells just yet. She pointed to successful winter events like Ice Fest — which sold 1,000 more tickets than it did last year — and a banner year at Cataloochee Ski Area, which had its second best season of all time, according to Sarah Worrell, director of marketing and public relations for the ski mountain. And, Ruffieux pointed out, while the income-generating short term vacation rentals were indeed down, occupancies in golf resorts and bed-and-breakfasts were up over last year in November, December January, February, and March — sometimes significantly. And one of Haywood's biggest warm-weather activities — Cataloochee Valley — is back open just in time for summer. Whether or not that will affect the ongoing trend remains to be seen.
Khaleej Times
22-05-2025
- Business
- Khaleej Times
Ras Al Khaimah aims to attract 3.5 million tourists by 2030
Ras Al Khaimah is gearing up for a tourism boom, with ambitious plans to attract more than 3.5 million tourists over the next five years, alongside a growing push to welcome more residents to become part of the emirate's evolving community. Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority, said this as he highlighted the emirate's rapidly expanding tourism ecosystem, driven by bold investments, forward-looking development plans, and a clear focus on sustainability, authenticity, and future-readiness. 'Our goal isn't just about visitor numbers, it's about building a destination people want to return to and even call home,' Phillips said while speaking at a tourism excellence awards ceremony at the Mövenpick Resort held on Wednesday at the Mövenpick Resort Al Marjan Island. 'We're making sure the visitor experience remains front and center. It's the everyday interactions and memorable stays that turn tourists into lifelong ambassadors.' The award served as a platform to celebrate excellence across key pillars of tourism, including hospitality, leadership, innovation, community engagement, and sustainability. Meanwhile, the awards, which is in its first edition, featured six diverse categories designed to reflect the multifaceted nature of Ras Al Khaimah's tourism ecosystem, recognising both individual and corporate achievements. The categories included Corporate Hospitality Excellence, Individual Innovation, Culinary Artistry, Hospitality Leadership, Community Involvement, and Environmental Responsibility. Notably, the awards emphasised the importance of long-term impact over short-term wins, with categories judged on measurable outcomes and meaningful contributions to the emirate's tourism vision. Ras Al Khaimah's commitment to green tourism was spotlighted through initiatives like the 'Responsible RAK' framework and the Green Hotel Award, which recognises not just compliance, but leadership in environmental responsibility. 'With the world watching, we are achieving firsts that haven't been done anywhere else,' Phillips added. 'The best is yet to come for Ras Al Khaimah.'
