Latest news with #TourdeFranceFemmesavecZwift
Yahoo
05-06-2025
- Business
- Yahoo
Capgemini becomes an Official Partner of the Tour de France and Tour de France Femmes avec Zwift until 2029 to power cycling through tech and innovation
Capgemini press contact: Victoire Grux Tel.:+33 6 04 52 16 55E-mail: Tour de France press contacts: Fabrice Tiano – ftiano@ - +33 6 33 86 28 64Mélanie Vallage – mvallage@ - +33 7 89 31 57 38 Julien Rozenblum – jrozenblum@ - +33 6 40 16 67 67 Capgemini becomes an Official Partner of the Tour de France and Tour de France Femmes avec Zwift until 2029 to power cycling through tech and innovationParis, June 5, 2025 – Capgemini announced today that it has become the Official Technology Partner, for the next 5 years, of 14 cycling races, including the world renowned Tour de France, to help drive innovation in professional cycling. Together, they will leverage technology, innovation and artificial intelligence (AI) to grow the cycling community, engage fans all over the world and bring cycling into people's lives. This agreement, that goes beyond the Tour de France and the Tour de France Femmes avec Zwift, will see Capgemini support a series of international cycling events, that include both men's races - such as La Vuelta, Paris-Nice, Critérium du Dauphiné, Paris-Roubaix, Paris-Tours, La Flèche Wallonne, Liège-Bastogne-Liège, the Tro Bro Leon, and the women's races of La Vuelta Femenina by Paris-Roubaix Femmes avec Zwift, La Flèche Wallonne Femmes, Liège-Bastogne-Liège Femmes. As part of this new global long-term partnership, Capgemini is the Official Technology Partner of each of these events, bringing its deep expertise in digital innovation, technology and AI into the professional cycling field. Over the next five years, Capgemini will support these top cycling events in realizing their technology roadmap, delivering cutting-edge technological solutions aimed at enhancing performance insights, supporting international audiences and engaging fans, from casual enthusiasts to amateur cyclists. In 2024, the Tour de France reached more than 1 billion TV viewed hours in 190 countries and broke digital records with nearly 100 million website visits and 1.6 billion impressions on social media. With this partnership, Capgemini extends its sports sponsorship portfolio that focuses on bringing the breadth of the Group's capabilities to enhance leading global events with technological innovation, high performance and team spirit at the heart. As a global company based in 50 countries, with well-established operations across regions that have a strong cycling fanbase such as Germany, France, Italy, Spain, the Netherlands, UK, and USA, Capgemini will promote the fourteen cycling races internationally. 'At Capgemini, we are proud to partner with 14 iconic global sports competitions including the world-famous Tour de France and Tour de France Femmes avec Zwift. Each embody the driving principles of precision, endurance, high performance and teamwork – attributes that we, at Capgemini, live by every day,' said Aiman Ezzat, Chief Executive Officer of Capgemini. 'This partnership reflects our commitment to bringing the Group's breadth of expertise and capabilities to enhance the future of sport through cutting-edge innovation, data-led insights and an augmented fan experience.' 'We are very proud to launch this long-term partnership with Capgemini, leader in technology and innovation. This strategic partnership will help to promote and accelerate our digital ambitions for the Tour de France and all A.S.O. Cycling events around the world. New digital solutions will help to further enhance the Fan experience and engage new communities with innovative and upgraded features and services,' says Yann Le Moënner, A.S.O. Managing Director. Transforming sport through technology and innovationThe partnership builds on Capgemini's already strong track record in adding value to the fan experience and sporting performance through its portfolio of sports sponsorships. In 2024, for the 37th America's Cup, Capgemini and America's Cup Media revealed the breakthrough WindSight IQTM technology in Barcelona. Through a combination of technology, engineering, data, and design, Capgemini developed a LiDAR-based sensor system that made the yacht racing more understandable and engaging for viewers. The solution enabled the viewers to visualize the wind and model potential race results, enhancing the fan experience. This year, Capgemini is a Principal Partner of Women's Rugby World Cup 2025, set to kick off in the UK in August. Since 2022, the Group has played a pivotal role in advancing inclusivity in the sport as a Global Partner of the Women in Rugby initiative and enabling the Capgemini Women in Rugby Leadership Programme, to support a new generation of female leaders in rugby. For the 2025 Ryder Cup in September, Capgemini will bring a generative AI powered version of its Outcome IQ, a tool that puts the intelligence of real-time data in the palm of every fan's hand, helping to enhance the fan experience by tracking outcome probabilities shot by shot. Capgemini is Worldwide Partner to the Ryder Cup up until and including the 2027 Ryder Cup in County Limerick, Ireland. About CapgeminiCapgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2024 global revenues of €22.1 The Future You Want | Attachment 06_05_Capgemini_becomes_official_partner_of_the_Tour_de_FranceError in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Sky News
19-03-2025
- Sport
- Sky News
Tour de France returning to the UK in 2027
The Tour de France is returning to the UK in 2027. As well as the men's race, the Tour de France Femmes avec Zwift will also take place across England, Scotland and Wales. This is the first time both Grand Departs will take place in the same country outside of France, with organisers expecting millions of fans to line the streets to watch. The men's competition will begin in Edinburgh, with further route details expected this autumn. This is the first time part of the women's race will take place in the UK, however the men's competition has graced British shores twice - first in 2007 and again in 2014 when crowds of supporters cheered from the roadsides of Yorkshire and London for three stages. Christian Prudhomme, general director of the Tour de France, said: "The Tour de France and the UK share a rich history, and I am delighted to bring the Grand Depart to the country in 2027. "Britain has always welcomed the tour with enthusiasm and pride, and this collaboration across England, Scotland, and Wales promises to make the event even more special." Slovenian cyclist Tadej Pogacar is the current men's title holder, while Polish athlete Kasia Niewiadoma is the women's. Past UK winners have included Sir Bradley Wiggins, Geraint Thomas, and four-time Tour de France champ Chris Froome. Jacques Anquetil, Eddy Merckx, Bernard Hinault, and Miguel Indurain have won the most tours with five each. Indurain is the only man to win five consecutive tours. The return of the Tour de France to the UK is the result of a collaborative effort from key partners - including British Cycling, UK Sport, the UK, Scottish and Welsh governments, and event stakeholders. Simon Morton, director of events at UK Sport, said: "This will be the biggest free spectator event ever hosted in the UK, offering the public front-row access to world-class sport across villages, towns and cities." A landmark social impact programme will be delivered as part of the build-up to the races. Organisers hope it will tackle inactivity, improve mental wellbeing, boost economic growth and support communities to thrive. Jon Dutton, chief executive of British Cycling, said: "This is not just about the race - it's about creating a national moment that encourages healthier lifestyles, supports cycle tourism, and brings communities together." Scotland's First Minister John Swinney described it as a "tremendous honour", while Wales' First Minister Eluned Morgan said the events would help showcase the country as a "top international destination for cyclists". Culture Secretary Lisa Nandy added the opportunity will "cement Britain's reputation as a destination for major international sporting events". She said: "This will stimulate growth, attract new visitors and leave a lasting legacy for athletes and fans alike. "Staging the Tour de France Femmes in Britain for the first time will also be a historic occasion and inspire the next generation of female cyclists while supporting our mission of breaking down barriers for women and girls to get more involved in sport."
