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Forbes
5 hours ago
- Health
- Forbes
Why Smoking Is Making A Comeback — And What It Means For Your Health
Gen Z is picking up where past generations left off—with a cigarette in hand. A cigarette lit on screen once symbolized noir, danger and cool detachment — think Bogart or David Lynch. Then came the lawsuits, anti-smoking campaigns, bans and the rise of vaping. For a while, it seemed America had finally kicked the habit. But now, a smoking comeback is underway. Zendaya lights up in 'Euphoria'; Jacob Elordi does the same in 'Saltburn.' Celebrities like Dua Lipa, Charli XCX, Timothée Chalamet and Anya Taylor-Joy have been spotted puffing away, becoming modern-day "cigfluencers." In 2020, cigarette sales rose for the first time in decades — though still far below the 1981 peak of 636.5 billion. Even among teens, nicotine use is shifting from vapes back to traditional cigarettes. A recent report by Truth Initiative found that tobacco depictions in top films have increased for the first time since tracking began in 2002. So what can we do? From Trend to Relapse We've been here before. In the early 20th century, cigarette smoking was glamorized in Hollywood, normalized by doctors and deeply embedded in American life. By the 1960s, nearly half of U.S. adults smoked. Then came the fallout: emphysema, heart disease, stroke, lung cancer. The medical evidence caught up with the image. Public health campaigns, warning labels, advertising bans and billions in legal settlements helped turn the tide. Not to mention, the astronomical price for a pack of cigarettes and the fact that there's no longer any places to smoke in public. The 2020 Surgeon General's report marked a historic milestone: adult cigarette smoking in the U.S. had fallen to just 14% — the lowest rate ever recorded. It was one of the greatest public health wins of the modern era. But smoking never truly disappeared. It shape-shifted. First into cigars and hookahs, then into sleek USB-like vape devices. Vaping was marketed as a safer alternative — a harm-reduction strategy. But the reality is more complicated. Juul didn't kill the cigarette. It trained a new generation to inhale nicotine. Now, we're seeing a strange reversal: from vape to smoke. From digital detox to vintage, Instagrammable vice. And once again, public health is playing catch-up to pop culture. A Healthcare Advisor's Take: Why This Matters Now In my work advising families, executives and individuals navigating complex health decisions, I've learned one truth: the greatest threats aren't the ones making headlines. They're the silent resurgences — the risks we assumed were relegated to history. Like measles. For over 20 years, we nearly eradicated it. Vaccines turned a once-common childhood illness into a relic. But now, declining vaccination rates and global travel have breathed life back into this preventable disease. Outbreaks are flaring in communities we thought were protected. Same goes for whooping cough. The resurgence of smoking may look like an edgy accessory for Gen Z. But it has real consequences, especially for anyone with a family history of heart or lung disease. What makes this moment so dangerous is the normalization. When something taboo gets rebranded as a choice — even a form of rebellion — it catches many with their guard down. People start saying things like: 'I'm just a social smoker.' 'At least it's not vaping.' 'I don't inhale.' These are the same rationalizations we heard in the 1980s. We already know where they lead. Why the Anti-Smoking Playbook of the '90s Worked — and Why It's Not Enough Now Remember those visceral commercials from the Truth Initiative? Or the public testimonies from people with tracheostomies begging kids not to smoke? Those campaigns worked because they made the consequences impossible to ignore. They also had something else: funding, legislation and social momentum. Today, the cultural winds are different. Social media algorithms reward aesthetics, not public health. TikTok doesn't run public service announcements. And with vaping muddying the waters, many young people don't even understand what they're inhaling — or how much. Legislating Against the Cigarette Comeback Even as smoking regains cultural cachet, some states are pushing back with unprecedented measures. Nevada could soon make history by becoming the first U.S. state to outlaw cigarette sales to entire generations. A proposed law (AB 279) would permanently ban sales to anyone born after 2004 — a rising age restriction designed to phase out cigarettes entirely. What's Actually in a Cigarette For all the romanticization, cigarettes remain one of the deadliest consumer products ever marketed. A single cigarette contains more than 7,000 chemicals — 69 of which are known to cause cancer. Smoking contributes to 1 in 5 deaths in the U.S. each year. And it doesn't just affect the lungs. The one question I'll guarantee your doctor will ask for your next annual checkup is this: do you smoke? Smoking increases your risk of: It also accelerates aging, damages skin elasticity and reduces stamina — none of which pairs particularly well with the image of glamour it's trying to recapture. So Why Is Gen Z Smoking? There's no one answer. But here are a few forces at play: So What Can You Do? If you're a parent, provider or simply trying to keep yourself on a healthier path, here's what I advise: In healthcare, it's easy to focus only on diagnoses and prescriptions. But as advisors, we have to stay attuned to the cultural cues — the smoke signals — that precede behavior. When the smoking comeback starts trending again, it's not just an aesthetic choice. It's a public health flare. And if we don't speak up early, we may find ourselves fighting an old war with new casualties. So the next time someone says, 'It's just one,' don't ignore it. Intervene with empathy, context, and truth. Because this time, we know better.


Scottish Sun
21 hours ago
- Entertainment
- Scottish Sun
British blokes have forgotten how to dress for the sun – follow these tips for a more stylish summer look
BECK TO BASICS British blokes have forgotten how to dress for the sun – follow these tips for a more stylish summer look Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) REMEMBER when we used to laugh at German blokes on holiday? You could spot them a mile off, with their mullets, vests, questionable moustaches, beer bellies and skimpy swimwear. Sign up for Scottish Sun newsletter Sign up 12 Follow David Beckham and his neutral bomber jacket, white T-shirt and pleated linen trousers Credit: The Mega Agency 12 Leave the short-shorts to Paul Mescal — because even he doesn't look good in them Credit: Getty 12 Michael B Jordan in an animal print shirt with cool tonal trousers and leather shoes Credit: Getty Well, now they are laughing at us because while they discovered style, we stole their look and made it worse by adding football shirts and Crocs. Germans now cut a dash with their stylish minimalism. The French embody effortless chic. The Italians and Spanish dress with cool Latin style. We, meanwhile, have become the poorly dressed man of Europe. British men have forgotten how to dress for the sun and stock our summer wardrobes with football shirts, muscle tees, bucket hats, skinny jeans, ¾-length trackies and oversized sunglasses. Our identity crisis is a national disgrace. On Spanish beaches our kids don't bury us in the sand because it's fun. They bury us because they're embarrassed by us, like cats burying their mess. Not so long ago, summer used to be a stress-free affair for men of my age — I'm 55. On beaches we disappeared into the background, unnoticeable behind expanding midriffs and cloaks of matted body hair. We sat behind windbreaks, vests on, knotted hankies on head, trousers rolled up, reading the Racing Post. I'm a men's fashion expert - these style mistakes are ruining your look and could even damage expensive items No one expected anything of us. Women fretted about swimwear while we were allowed to gracefully surrender into middle-age spread. We only had two beach role models, Peter Stringfellow with his thong, and David Hasselhoff, who spent half the 1980s sucking in his stomach and the other half driving a talking car. But today more is expected of us. Blame social media if you want. The world has moved on. Men are expected to care more about how they dress. But in the UK it seems we didn't get the memo and while Europeans got more stylish, British blokes spun off at a tangent, like a divergent timeline in Marvel's Loki series. But you can do better. Some men try to break the mould, but get led astray trying to emulate celebrity role models. 12 Timothée Chalamet in cargo-shorts-socks-and-sandals ensemble Credit: BackGrid 12 Ryan Gosling makes it look easy with plain shirts and chinos Credit: Getty 12 Brad Pitt in his garish tie-dye tracksuit while out in New York City Credit: Getty Timothée Chalamet can get away with his cargo-shorts-socks-and-sandals ensemble because he's Timothée Chalamet — but you are not. Leave the short-shorts to Paul Mescal — because even he doesn't look good in them. And despite what the fashion mags tell you, bold matching tops and trousers do not look good on men over 25. Just look at Brad Pitt in his garish tie-dye tracksuit while out in New York City earlier this month. If a Hollywood superstar can't pull it off, you definitely can't. There are celebrity outliers, however. Take some pointers from Ryan Gosling, who makes it look easy with plain shirts and chinos, or David Beckham and his neutral bomber jacket, white T-shirt, pleated linen trousers and white trainers, or slightly more daring, Michael B Jordan in an animal print shirt with cool tonal trousers and leather shoes. Now we are re-establishing better relations with our continental brethren, it's time to smarten up our act — and the good news is, it's not hard. How do I know? Because I did it. I too was once like you, a hopeless summer fashion victim. I wore cargo shorts, West Ham footie shirts pulled over my dad-bod beer belly, and athleisure sandals. My swimwear of choice was below the knee board shorts. 12 The Sun's Nick is all set for summer Credit: Supplied On one holiday to the South of France I flirted with budgie smugglers after a traumatic experience in a French open-air swimming pool where board shorts were banned. I didn't realise and was frog-marched from the pool by lifeguards who made me purchase tight trunks from a vending machine. Walking back into the pool in my tiny new Lycra swimwear was like the walk of shame in Game Of Thrones. Today a 5-inch inseam is as daring as I get (which is good style advice for any man). My fashion salvation happened after I met a younger, stylish woman, who is now my wife. Stephanie, 45, knocked me into shape and taught me how to dress. It didn't take a lot of effort and I even get compliments occasionally from my 23-year-old daughter and 18-year-old son. So, as you head off for your hols, take a few tips from me. Ditch the football shirts, no one in Mykonos cares about Burnley FC. Ditch anything with big logos on it. Wear leather sandals or espadrilles. Choose linen or seersucker short-sleeved shirts. You can't go wrong with a polo shirt and tailored shorts in neutral palettes. Replace your battered baseball cap with a Panama hat. Treat yourself to some understated sunglasses. Bodies should get some attention too. Before 2006, we could get away with a hairy dad bod, but then the film Casino Royale hit the big screen, and when Daniel Craig emerged from the sea like God chiselled from marble he ruined it for all of us. Now we're expected to look presentable in swimwear. So, get your back waxed, manscape your chest hair. Have a fake tan, but don't go mad. Ask for a light one. Get your eyebrows shaped and tinted. It's not unusual any more and makes a big difference, I promise. No one is going to think any less of you. Maybe swap a pint for a glass of rosé occasionally, or a mojito. Just a few small tweaks and the new stylish you will fit right in on beaches from the Costas to the Greek islands. Make the UK cool again, just don't mention Brexit. WHAT TO BUY NOW 12 Panama, £10, Tu at Sainsbury's Credit: supplied 12 Sunglasses, £5, Peacocks Credit: supplied 12 Shirt, £14, Primark Credit: supplied 12 Shorts, £15, Matalan Credit: Matalan


The Irish Sun
21 hours ago
- Entertainment
- The Irish Sun
British blokes have forgotten how to dress for the sun – follow these tips for a more stylish summer look
REMEMBER when we used to laugh at German blokes on holiday? You could spot them a mile off, with their mullets, vests, questionable moustaches, beer bellies and skimpy swimwear. 12 Follow David Beckham and his neutral bomber jacket, white T-shirt and pleated linen trousers Credit: The Mega Agency 12 Leave the short-shorts to Paul Mescal — because even he doesn't look good in them Credit: Getty 12 Michael B Jordan in an animal print shirt with cool tonal trousers and leather shoes Credit: Getty Well, now they are laughing at us because while they discovered style, we stole their look and made it worse by adding football shirts and Crocs. Germans now cut a dash with their stylish minimalism. The French embody effortless chic. The Italians and Spanish dress with cool Latin style. READ MORE ON MEN'S FASHION We, meanwhile, have become the poorly dressed man of Europe. British men have forgotten how to dress for the sun and stock our summer wardrobes with football shirts, muscle tees, bucket hats, skinny jeans, ¾-length trackies and oversized sunglasses. Our identity crisis is a national disgrace. On Spanish beaches our kids don't bury us in the sand because it's fun. They bury us because they're embarrassed by us, like cats burying their mess. Not so long ago, summer used to be a stress-free affair for men of my age — I'm 55. Most read in Fabulous On beaches we disappeared into the background, unnoticeable behind expanding midriffs and cloaks of matted body hair. We sat behind windbreaks, vests on, knotted hankies on head, trousers rolled up, reading the Racing Post. I'm a men's fashion expert - these style mistakes are ruining your look and could even damage expensive items No one expected anything of us. Women fretted about swimwear while we were allowed to gracefully surrender into middle-age spread. We only had two beach role models, But today more is expected of us. Blame social media if you want. The world has moved on. Men are expected to care more about how they dress. But in the UK it seems we didn't get the memo and while Europeans got more stylish, British blokes spun off at a tangent, like a divergent timeline in Marvel's Loki series. But you can do better. Some men try to break the mould, but get led astray trying to emulate celebrity role models. 12 Timothée Chalamet in cargo-shorts-socks-and-sandals ensemble Credit: BackGrid 12 Ryan Gosling makes it look easy with plain shirts and chinos Credit: Getty 12 Brad Pitt in his garish tie-dye tracksuit while out in New York City Credit: Getty Timothée Chalamet can get away with his cargo-shorts-socks-and-sandals ensemble because he's Timothée Chalamet — but you are not. Leave the short-shorts to Paul Mescal — because even he doesn't look good in them. And despite what the fashion mags tell you, bold matching tops and trousers do not look good on men over 25. Just look at Brad Pitt in his garish tie-dye tracksuit while out in New York City earlier this month. If a Hollywood superstar can't pull it off, you definitely can't. There are celebrity outliers, however. Take some pointers from Ryan Gosling, who makes it look easy with plain shirts and chinos, or David Beckham and his neutral bomber jacket, white T-shirt, pleated linen trousers and white trainers, or slightly more daring, Michael B Jordan in an animal print shirt with cool tonal trousers and leather shoes. Now we are re-establishing better relations with our continental brethren, it's time to smarten up our act — and the good news is, it's not hard. How do I know? Because I did it. I too was once like you, a hopeless summer fashion victim. I wore cargo shorts, 12 The Sun's Nick is all set for summer Credit: Supplied On one holiday to the South of swimming pool where board shorts were banned. I didn't realise and was frog-marched from the pool by lifeguards who made me purchase tight trunks from a vending machine. Walking back into the pool in my tiny new Lycra swimwear was like the walk of shame in Game Of Thrones. Today a 5-inch inseam is as daring as I get (which is good style advice for any man). My fashion salvation happened after I met a younger, stylish woman, who is now my wife. Stephanie, 45, knocked me into shape and taught me how to dress. It didn't take a lot of effort and I even get compliments occasionally from my 23-year-old daughter and 18-year-old son. So, as you head off for your hols, take a few tips from me. Ditch the football shirts, no one in Mykonos cares about Ditch anything with big logos on it. Wear leather sandals or espadrilles. Choose linen or seersucker short-sleeved shirts. You can't go wrong with a polo shirt and tailored shorts in neutral palettes. Replace your battered baseball cap with a Panama hat. Treat yourself to some understated sunglasses. Bodies should get some attention too. Before 2006, we could get away with a hairy dad bod, but then the film Casino Royale hit the big screen, and when Daniel Craig emerged from the sea like God chiselled from marble he ruined it for all of us. Now we're expected to look presentable in swimwear. So, get your back waxed, manscape your chest hair. Have a fake tan, but don't go mad. Ask for a light one. Get your eyebrows shaped and tinted. It's not unusual any more and makes a big difference, I promise. No one is going to think any less of you. Maybe swap a pint for a glass of rosé occasionally, or a mojito. Just a few small tweaks and the new stylish you will fit right in on beaches from the Costas to the Greek islands. Make the UK cool again, just don't mention Brexit. WHAT TO BUY NOW 12 Panama, £10, Tu at Sainsbury's Credit: supplied 12 Sunglasses, £5, Peacocks Credit: supplied 12 Shirt, £14, Primark Credit: supplied 12 Shorts, £15, Matalan Credit: Matalan 12 Sandals, £30, Marks & Spencer Credit: supplied


Gizmodo
3 days ago
- Entertainment
- Gizmodo
Jason Momoa's Kid Was Just Cast in ‘Dune 3'
Just when you thought one Momoa starring in a Dune movie was a big deal, a whole second Momoa is entering the conversation. We already knew Jason Momoa was expected to return for Denis Villeneuve's third and final Dune film, Dune Messiah, whenever it comes to be. But now, his son, Nakoa-Wolf Momoa has joined the cast along with Silo's Ida Brooke as the kids of Paul Atreides (Timothée Chalamet) and Chani (Zendaya). Deadline broke the news of the casting, which is the first public movement on the project in months. It's a film basically everyone involved with has sort of acknowledged, but there has yet to be any kind of big, formal, official announcement. What we expect to hear, soon rather than later, is that Denis Villeneuve will adapt Frank Herbert's Dune Messiah, the second book in the author's sci-fi series, which brings the story of Paul Atreides to a close. Chalamet and Zendaya, as well as Florence Pugh, Josh Brolin, and others, are expected to return. And now, we know they'll be joined by the younger Momoa and Brooke, as the twins Leto II and Ghanima. Here are their photos. Newcomer Nakoa-Wolf Momoa and Silo's Ida Brooke have boarded 'Dune 3,' sources have confirmed with Deadline, becoming the first additions to the cast to emerge in months. In the new film from Warner Bros. and Legendary, the pair are set to play Leto II and Ghanima, the twin… — Deadline (@DEADLINE) June 17, 2025 Jason Momoa was in the first Dune film as Duncan Idaho, a fearless Atreides warrior and close friend of Paul's. He's killed, but in Messiah, returns as a Dune version of a clone called a 'ghola.' He plays a significant role, as do the Atreides children, who sort of inherit the franchise from their father and his people. Whether or not that will happen at the movies remains to be seen. Keeping the casting in the Dune family is very cool though and speaks to the care Villeneuve puts into these movies. These characters should feel like they are part of this universe, and what better way to do that than for one of them to already be that. But, again, no official word on Dune Messiah's start or release dates. Rumors suggested a December 2026 release, but that seems highly unlikely at this point. When we find out, we'll let you know.
Yahoo
4 days ago
- Entertainment
- Yahoo
Pedro Pascal Look-Alike Contest Winner In NYC Deserves The Title
This Father's Day, one of film and television's most beloved daddies was celebrated in New York City. A Pedro Pascal look-alike contest was held in the streets of NYC's Lower East Side, where fans crowned Pedro #5, Brooklyn dad George Gountas, for having the closest resemblance to the Golden Globe-nominated The Last of Us star. More from Deadline 'Materialists' Review: Dakota Johnson Measures Value Of Love Between Chris Evans And Pedro Pascal in Celine Song's Sublime Romcomdram Timothée Chalamet Surprises Fans At Timothée Chalamet Lookalike Contest In NYC Dakota Johnson Delivers Damning Diagnosis On Hollywood's Risk-Aversion: "It's All A Bit Of A Mess" Gountas actually works in the television business – he is the lighting designer for The Daily Show. Gountas, who was dragged to the contest by his wife Jenny Gania, won $50 and a year's supply of burritos courtesy of host Son Del North Mexican restaurant, according to the New York Post. 'It started when the Game of Thrones came out the first time — that's when we first heard it,' Gania told the post. 'Then some kids started noting it, too, so I was like, when we saw this [contest], I was like, 'It's Father's Day. You have to go. It's going to be your Father's Day treat.' It's funny, because he's not on social media at all. But now he's going to be everywhere.' After Gountas beat out nearly 30 other Pedros who gathered outside the eatery in the rain for the contest, Son Del North chef and co-owner Annisha Garcia said the inspiration came after Pascal claimed in 2023 that there is no good Mexican food in the city. 'I'm, 'So sorry, but there's no Mexican, good Mexican food in New York?'' said Garcia. 'And we were like, 'There is, and we are here.'' Sunday's gathering came after Timothée Chalamet surprised fans at another look-alike contest in his honor in the nearby Madison Square Park in of Deadline 2025 TV Series Renewals: Photo Gallery 2025 TV Cancellations: Photo Gallery 2025-26 Awards Season Calendar: Dates For Tonys, Emmys, Oscars & More