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The Star
12 hours ago
- Sport
- The Star
Over 50s are increasingly turning to streaming to watch sports
Sports streaming is increasingly appealing to viewers aged 50 and over. — AFP Relaxnews Often considered diehard fans of linear television, viewers over the age of 50 are quietly but decisively shifting toward streaming. Between 2022 and 2024, their consumption of streaming sports content reportedly increased by 21%, according to Nielsen. This shift is forcing sports and media companies to rethink the digital experience for a wider, more mature, and increasingly online audience. Some stereotypes die hard. People typically assume that young people are addicted to streaming services, while older people are loyal to their TV sets. However, a new study challenges this preconception. According to the "2025 Global Sports Report,' published by Nielsen, streaming consumption of sports content has grown significantly among sports fans aged 50 and over, with a 21% increase recorded between 2022 and 2024. This is significant growth, reflecting a cultural shift. While streaming platforms have long been popular primarily with younger generations, they are now extending their influence to a more mature audience that has historically been loyal to traditional TV channels. "Live sports remain a powerful driver of fan engagement," the report points out. And it is precisely this lever that has prompted platforms to invest heavily in broadcasting rights, thereby attracting a new audience. Recently, YouTube achieved a symbolic milestone by announcing that it would livestream an NFL game for free, a historic first for both the video platform and the sports league. But the Google subsidiary is not alone in investing in sports streaming. Netflix already made a notable foray into the field at the end of 2024 by livestreaming two games, while Amazon Prime Video plans to make a splash with "Thursday Night Football,' scheduled for December 25, 2025. The e-commerce giant is no stranger to this field: it already screens several soccer matches as well as French Open tennis tournament matches. Meanwhile, linear television is trying to reinvent itself to stay relevant. In the United States, the new TGL golf league, which is interactive, high-tech, and tailored for the screen, is a perfect example of this. Since the end of 2024, its fan base has grown by 17%, and each game in its first season attracted an average of 513,000 viewers on ESPN channels, more than college basketball at the same time last year, according to Nielsen. Designed to appeal to young people, the formula appears to be working, since 32% of viewers aged 18 to 34 were not regular PGA Tour viewers. This demonstrates that innovation in formats can revitalize traditional sports... and open them up to new audiences that have previously been largely untapped. – AFP Relaxnews


New York Post
2 days ago
- New York Post
Ex-NFL star Richard Sherman charged with DUI — second time he's faced drunk driving charges
Super Bowl champion Richard Sherman has been charged with driving under the influence more than a year after he was arrested in Washington state — the second time the defensive back has faced drunk driving charges. The former Seattle Seahawk was charged with refusing to take a breath test — defined as a gross misdemeanor in the state — which could lead to a harsher penalty, the King County Prosecuting Attorney's Office told The Seattle Times. Sherman was pulled over by a Washington State trooper on I-405 just before 2 a.m. on Feb. 24, 2024, but not charged until Tuesday. The 37-year-old had been driving 79 mph in a 60 mph zone while 'bouncing back and forth within the lane it was traveling in,' according to police. Once he pulled over, Sherman told troopers he'd had two margaritas and refused to do a breathalyzer test, The Seattle Times reported. He did, however, agree to do some voluntary tests leading police to conclude he was under the influence and take him into custody, Police acquired a signed warrant to draw Sherman's blood roughly two hours after he was pulled over, which showed his blood-alcohol level of about 0.11, above the legal limit of 0.08. The charges were not filed until Tuesday — the day after the prosecutor's office received the blood test results from the crime lab, the report said. Sherman, 35, was previously arrested for drunk driving and domestic disturbance charges in July 2021 after police said the former Seahawk crashed his car into a construction zone then attempted to break into his in-laws' home outside of Seattle. The case was settled in March 2022 when Sherman pleaded guilty in Seattle to two misdemeanor charges. Sherman played for the Seahawks from 2011 to 2017, helping lead the team to Super Bowl XLVIII in 2014. He later played three seasons with the San Francisco 49ers and one brief season with the Tampa Bay Bucaneers before he retired after the 2021 season. He has since worked as a pre and postgame analyst for Prime Video's 'Thursday Night Football' since 2022 and as a panelist on FS1's 'Undisputed.'


New York Post
2 days ago
- Sport
- New York Post
Ex-NFL star Richard Sherman charged with DUI— second time he's faced drunk driving charges
Super Bowl champion Richard Sherman has been charged with driving under the influence more than a year after he was arrested in Washington state — the second time the defensive back has faced drunk driving charges. The former Seattle Seahawk was charged with refusing to take a breath test — defined as a gross misdemeanor in the state — which could lead to a harsher penalty, the King County Prosecuting Attorney's Office told The Seattle Times. Sherman was pulled over by a Washington State trooper on I-405 just before 2 a.m. on Feb. 24, 2024, but not charged until Tuesday. 3 Richard Sherman sits on set of the Amazon Prime Thursday Night Football before an NFL football game between the Pittsburgh Steelers and the New England Patriots on Dec. 7, 2023. AP The 37-year-old had been driving 79 mph in a 60 mph zone while 'bouncing back and forth within the lane it was traveling in,' according to police. Once he pulled over, Sherman told troopers he'd had two margaritas and refused to do a breathalyzer test, The Seattle Times reported. He did, however, agree to do some voluntary tests leading police to conclude he was under the influence and take him into custody, Police acquired a signed warrant to draw Sherman's blood roughly two hours after he was pulled over, which showed his blood-alcohol level of about 0.11, above the legal limit of 0.08. The charges were not filed until Tuesday — the day after the prosecutor's office received the blood test results from the crime lab, the report said. Sherman, 35, was previously arrested for drunk driving and domestic disturbance charges in July 2021 after police said the former Seahawk crashed his car into a construction zone then attempted to break into his in-laws' home outside of Seattle. 3 Sherman takes part in warmups before an NFL football game against the Denver Broncos, Sunday, Sept. 21, 2014, in Seattle. AP 3 Sherman celebrates after intercepting a pass by Arizona Cardinals quarterback Carson Palmer at CenturyLink Field in Seattle, on Dec. 22, 2013. MCT The case was settled in March 2022 when Sherman pleaded guilty in Seattle to two misdemeanor charges. Sherman played for the Seahawks from 2011 to 2017, helping lead the team to Super Bowl XLVIII in 2014. He later played three seasons with the San Francisco 49ers and one brief season with the Tampa Bay Bucaneers before he retired after the 2021 season. He has since worked as a pre and postgame analyst for Prime Video's 'Thursday Night Football' since 2022 and as a panelist on FS1's 'Undisputed.'


New York Times
2 days ago
- Sport
- New York Times
Richard Sherman charged with DUI stemming from 2024 arrest
Former NFL cornerback and current television analyst Richard Sherman was charged Tuesday with DUI stemming from a 2024 arrest in Seattle, King County District Court Records show. Sherman was arrested on suspicion of driving under the influence on Feb. 24, 2024. At the time, a Washington State Patrol spokesman told The Athletic no other details were available. Advertisement According to multiple reports, Tuesday's gross misdemeanor charge came one day after the results of a blood test taken the night Sherman was arrested were received from the Washington State Patrol Crime Lab. The tests showed that Sherman's blood alcohol level that night was around 0.11, above the legal limit of 0.08 in Washington. The statute of limitations on a gross misdemeanor charge in Washington is two years 'after its commission,' according to the Revised Code of Washington. The King County Prosecuting Attorney's Office did not immediately respond to inquiries from The Athletic. Sherman is scheduled to be arraigned on June 30, court records show. Sherman has worked as an analyst on Amazon's 'Thursday Night Football' broadcast for the past three seasons. This is Sherman's second DUI charge in the last four years. In July 2021, he was charged with DUI along with four other misdemeanors. He pleaded guilty to two misdemeanor offenses in May 2022 as part of an agreement to resolve those charges. Sherman, 37, played 11 seasons in the NFL with the Seattle Seahawks, San Francisco 49ers and Tampa Bay Buccaneers. A five-time Pro Bowler and three-time first-team All-Pro, Sherman was most known for his seven-year stint with Seattle, where he won a Super Bowl in 2013. He finished his career with Tampa Bay in 2021.


USA Today
2 days ago
- Sport
- USA Today
Richard Sherman charged with DUI from February 2024 arrest
Richard Sherman charged with DUI from February 2024 arrest | Report Show Caption Hide Caption Greg Olsen expresses excitement for upcoming Olympic flag football Former TE Greg Olsen is excited for some NFL players to showcase their skills in the upcoming 2028 Summer Olympics and the debut of flag football. Sports Seriously Former NFL All-Pro cornerback Richard Sherman was formally charged with DUI in connection to his February 2024 arrest, according to an ESPN report. Sherman was arrested on suspicion of driving under the influence and booked into the King County Correctional Facility in Seattle in the early morning of Feb. 24, 2024, according to jail records previously obtained by USA TODAY Sports. Citing the King County Prosecuting Attorney's Office, ESPN reported officials had been awaiting blood-test results from the Washington State Patrol Crime Lab taken the night of the arrest. It was received June 16, which showed Sherman had a blood alcohol level around 0.11, higher than the state's legal limit of 0.08. Richard Sherman DUI arrest details According to documents, Sherman was pulled over just before 2 a.m. local time after a Washington State Patrol officer reported he was driving above the speed limit and veering on a highway in Renton, about 12 miles southeast of Seattle. Officers reportedly noticed an "odor of intoxicants" from Sherman's breath. He allegedly refused a breath test at the scene and was taken to a hospital for a blood draw before he was booked. The DUI charge is a gross misdemeanor charge, ESPN said, and it includes an enhancement for refusing a breath test. Sherman will be arraigned June 30. Sherman was previously had been arrested for driving under the influence following an incident in July 2021 in Redmond, Washington. Police said Sherman crashed his SUV in a construction zone and tried to break into his in-laws' home. He pleaded guilty to two misdemeanor charges of first-degree negligent driving and second-degree criminal trespass related to the incident in a plea bargain in March 2022. A five-time Pro Bowler, Sherman played 11 seasons in the NFL. Seven of those seasons were spent with the Seattle Seahawks, as he was part of the famed "Legion of Boom" unit that anchored one of the top defenses in the league. He was a major contributor on the 2013 team that won Super Bowl 48. He currently serves as an analyst for Prime Video's "Thursday Night Football." Contributing: Cydney Henderson