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Media relations firm aims to help build brand identity for south India talents
Media relations firm aims to help build brand identity for south India talents

Time of India

time20 hours ago

  • Business
  • Time of India

Media relations firm aims to help build brand identity for south India talents

(Picture Courtesy: Facebook) (Picture Courtesy: Facebook) (Picture Courtesy: Facebook) (Picture Courtesy: Facebook) (Picture Courtesy: Facebook) 1 2 Thiruvananthapuram-based media relations and reputation management company CTLG hopes to help celebs in south India 'build a media and online identity'. Adwaith S, founder of the company, says, 'South Indian artistes have impressive portfolios, but they often miss out on bigger opportunities, because they underestimate the importance of maintaining a strong media and online presence, including not knowing how to market themselves. ' He points out that in 'today's digital landscape, talent alone isn't enough'. 'I've seen incredibly talented artistes lose major deals simply because they lacked a credible and active online presence and marketing. Also, I've encountered individuals with the potential to go national — even global — but they don't know how to position themselves strategically through media coverage and online branding to showcase their work effectively,' he elaborates. CTLG, established in early 2024, has worked with celebs, like actresses Ayesha Khan, Sreeleela, and musicians King, Bismil and Taba Chake, he informs and adds that the company is now looking beyond working with A-list clients. 'We actively seek high-potential public figures ready to commit fulltime to their careers — whether they're musicians or actors,' says Adwaith. He says media visibility attracts brand partnerships and makes for long-term success. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Switch to UnionBank Rewards Card UnionBank Credit Card Apply Now Undo The company, he reveals, hosted a media conference in April, which 'brought together artistes, content creators, journalists and industry professionals to explore the future of storytelling'. He points out that south Indian artistes often navigate their careers without professional guidance. 'Around 85% of artistes here manage their careers independently. While being hands-on is great, it's equally important to have experts who can strategically position them in the industry and curate what's best for their growth. There is now a shift with directors and actors reaching out to us, but there's still a long way to go,' he concludes.

Kerala theatre revival provides a 'healing stage' for mental wellbeing
Kerala theatre revival provides a 'healing stage' for mental wellbeing

New Indian Express

time13-06-2025

  • Entertainment
  • New Indian Express

Kerala theatre revival provides a 'healing stage' for mental wellbeing

It's heartening to note that theatre is anything but dying in Kerala. In fact, there has been a dramatic revival spearheaded by the youth. What's particularly striking is how this resurgence goes beyond stages and shows. In a society where mental health is still shadowed by stigma, theatre is stepping into the gap. Certainly not as a replacement for medical therapy, but as a catalyst for reflection, connection, and self-discovery. Theatre is increasingly being considered as a space for emotional release, shared reflection, and mental well-being. For many, the takeaway isn't just applause — it's a sense of clarity, catharsis, and community. Aishwarya Johnson, a Thiruvananthapuram-based startup founder, will vouch for that. She initially turned to theatre 'simply to kill time'. But her experience became an emotional breakthrough. Her role required crying, something she struggled with during rehearsals. 'It opened up something inside me that I hadn't been able to access,' she recalls. 'I didn't do the play seeking healing, but it was amazingly rewarding.'

Shipping disasters off Kerala coast highlighted at UN ocean meet in Nice
Shipping disasters off Kerala coast highlighted at UN ocean meet in Nice

The Hindu

time11-06-2025

  • General
  • The Hindu

Shipping disasters off Kerala coast highlighted at UN ocean meet in Nice

The two recent shipping disasters off the Kerala coast and issues related to the resultant environmental pollution were highlighted at the third United Nations Ocean Conference (UNOC-3) by a Thiruvananthapuram-based organisation on Wednesday. UNOC-3 is under way at the French city of Nice. Kumar Sahayaraju of the Thiruvananthapuram-based Friends of Marine Life (FML) presented the issue at the Ocean Base Camp, an open space for civil society organisations. Mr. Sahayaraju said the two accidents, involving large container vessels, had caused severe pollution in the sea and on the Kerala coast. These two incidents, according to him, spotlighted the fact that the current maritime laws were inadequate to deal with the fallout of such disasters. 'Responsibility must lie either with the producers of these hazardous materials or with the shipping companies that transport them. Accountability must be enforced under stronger maritime laws, with clear legal consequences for violations,' Mr. Sahayaraju said. The FML, which is represented at the UNOC by Mr. Sahayaraju and the organisation's founder Robert Panipilla, also demanded that tracking devices for locating hazardous cargo in the event of an accident be made mandatory for all such cargo container shipments. In his presentation, Mr. Sahayaraju urged the United Nations to urgently establish and enforce international regulations governing the maritime transport of chemical and plastic pollutants. The Liberia-flagged MSC Elsa 3 sank off Kochi in May. The Singapore-flagged M.V. Wan Hai 503 caught fire after a massive explosion off Beypore in June. At the UN conference, the FML, which is involved in seabed studies and ocean conservation activities, appealed for urgent international action to protect marine ecosystems and coastal communities whose survival depends on them.

Thiruvanthapuram firm and fisherfolk play major role in recovery of Elsa 3 containers
Thiruvanthapuram firm and fisherfolk play major role in recovery of Elsa 3 containers

New Indian Express

time11-06-2025

  • General
  • New Indian Express

Thiruvanthapuram firm and fisherfolk play major role in recovery of Elsa 3 containers

THIRUVANANTHAPURAM: A second ship accident in the waters off the Kerala coast in a span of two weeks has put in focus the crucial role played by the coastal community and a local firm in emergency recovery of containers. The Thiruvananthapuram-based Waterline Shipping and Logistics has been lauded for its quick response, harnessing the expertise of local fishermen to salvage containers from the rough seas after the sinking of MSC Elsa 3. Waterline was engaged by the directorate general of shipping a day after the vessel sank around 14.6 nautical miles off the Alappuzha coast. Beginning May 26, the agency launched operations swiftly, continuing through May 29. They successfully identified 54 of the 61 containers that washed ashore and recovered 18 of them before major international salvage teams including T&T Salvage (USA) and MERC took over.

Thiruvananthapuram corporation rolls out high-tech drain cleaner
Thiruvananthapuram corporation rolls out high-tech drain cleaner

Time of India

time01-06-2025

  • Business
  • Time of India

Thiruvananthapuram corporation rolls out high-tech drain cleaner

Thiruvananthapuram: In a major push to modernize urban sanitation, the city corporation has added two state-of-the-art jetting-suction machines to its cleaning fleet. The G-Mammoth Four-in-One machines are aimed at improving the cleaning of open drains, septic tanks, sewage pits, and manholes with enhanced efficiency and safety. Tired of too many ads? go ad free now The civic body purchased the machines developed by Thiruvananthapuram-based startup Genrobotics Innovations Pvt Ltd. Funded under the Union govt's Atal Mission for Rejuvenation and Urban Transformation scheme, the machines have already been deployed to provide quick and effective results, while a third unit is currently in development. Vimal Govind MK, co-founder of Genrobotics Innovations, said it took one and a half years to develop this equipment customized for the city. "The technology is based on our flagship product Bandicoot, which is used for cleaning manholes without depending on manual labour. This upgraded version integrates four key functions to make the cleaning process faster and safer," he said. A senior corporation official said the machines would be especially useful during the monsoon to clear clogged canals and drains. "This is a milestone in our mission for a cleaner, healthier Thiruvananthapuram. The machines are proving to be highly effective in removing clogged waste quickly," the official added. Each G-Mammoth unit is equipped with a high-pressure jetting system that uses powerful water streams to dislodge blockages in drainage systems. The automatic grabber simplifies the removal of solid waste from narrow or congested areas, reducing the need for manual intervention in hazardous environments. The machines also feature a robust suction system to extract sludge and transfer it into a 6,000-litre storage tank, ensuring safe disposal. Tired of too many ads? go ad free now An integrated inspection unit with a camera enables real-time internal monitoring, especially within manholes, improving operational oversight and worker safety. Similar machines were tested successfully in Kochi, known for severe waterlogging and proved effective in tackling the issue. Each unit costs between Rs 70 lakh and Rs 80 lakh and is operated by two trained personnel from Genrobotics. Cleaning operations typically take between 15 to 45 minutes, depending on the site.

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