Latest news with #ThierrySabbagh
Al Bawaba
4 days ago
- Automotive
- Al Bawaba
Nissan launches all-new Patrol PRO-4X in the Middle East
Building on a legacy of capability, Nissan has unveiled the all-new Patrol PRO-4X, marking the regional debut of its renowned Pro-4X all-terrain sub-brand in the Middle East. Engineered specifically for exploration, the all-new Patrol PRO-4X combines elevated all-terrain performance with distinctive design and advanced all-new Nissan Patrol PRO-4X stands apart with a unique blend of rugged styling and purposeful enhancements tailored for off-road appeal. Exclusive aesthetic elements and functional upgrades elevate its bold character, including signature Lava Red accents and darkened exterior details across the bodywork, and exclusive wheels fitted with all-terrain tires, amplifying its commanding between the Patrol V6T Titanium and V6T Platinum grades, the all-new Nissan Patrol PRO-4X distinguishes itself with rugged design cues and purposeful enhancements tailored for off-road exploration. Powered by a robust 3.5-liter twin-turbo engine, the PRO-4X delivers exceptional performance, complemented by adaptive air suspension, an improved approach angle, and increased ground clearance for enhanced off-road capability. Thierry Sabbagh, Divisional Vice President, President - Middle East, KSA, and CIS - Nissan, INFINITI, commented: 'Introducing the all-new Nissan Patrol PRO-4X to the Middle East reflects our ongoing commitment to delivering vehicles that resonate with the needs and lifestyles of our customers. This all-new adventure-ready model blends the legendary comfort and presence of the iconic Patrol with the ruggedness of PRO-4X, offering a distinctive expression of capability tailored for drivers who wish to explore the region's diverse terrains.'FEEL THE RUGGEDNESS IN EVERY DETAILThe all-new Nissan Patrol PRO-4X projects strength with every line and finish. Designed to make an immediate impression, its high-clearance front fascia and signature Lava Red tow hooks lend it a bold, unmistakable presence. A new three-slot grille, inspired by Nissan's Hardbody heritage, signals the PRO-4X's off-road pedigree, while exterior black accents, unique badging in Lava Red, and durable skid plates give the SUV a distinct personality that commands attention on every interior tells its own story of strength and comfort. Quilted leather seats with contrast stitching, embroidered with the PRO-4X emblem, create a space that feels as purposeful as it is premium. Built with NASA-inspired spinal support technology designed to promote optimal posture and minimize fatigue, the seats are tailored for those who venture far, combining rugged capability with refined THE CAPABILITY IN EVERY TERRAINBuilt for those who seek more from every journey, the all-new Nissan Patrol PRO-4X seamlessly blends power, precision, and comfort to deliver a complete all-terrain experience. At its core is a formidable 3.5-liter twin-turbo V6 engine producing 425 horsepower and 700 Nm of torque, paired with a 9-speed automatic transmission and paddle shifters for added control. An adaptive air suspension system with e-damper technology enables the vehicle to automatically adjust the ride height and damping based on the terrain, offering a smoother ride when needed, and up to 294 mm of ground clearance when tackling obstacles off the beaten path. The system also improves aerodynamic efficiency with easier passenger entry and exit, and more convenient carving through rocky paths or gliding over desert dunes, the Patrol PRO-4X is built to respond and conquer. A 34-degree approach angle, six intuitive drive modes and a 4WD transfer mode interlock system provide unwavering confidence across diverse terrains. Rugged 20-inch alloy wheels wrapped in all-terrain tires underline the SUV's readiness to explore further and endure the Patrol PRO-4X continues to impress, combining rugged capability with refined comfort. Every detail of the cabin is designed to support the journey, ensuring it's as enjoyable for passengers as it is empowering for the driver. This fusion of robust design, high-performance engineering, and all-condition adaptability positions the Patrol PRO-4X as the ultimate companion for adventure across the region's most demanding THE INNOVATION BEHIND THE POWERBuilt to empower drivers across all terrains, the Patrol Pro-4X integrates innovation throughout to ensure performance is matched by connectivity, awareness, and interior of the all-new Nissan Patrol's is anchored by a striking 28.6-inch horizontal Monolith display, featuring twin 14.3-inch displays that provide a comprehensive view of navigation, entertainment, and vehicle information – along with intuitive transitions via touchscreen for more convenience and safety. Wireless Apple CarPlay and Android Auto keep drivers effortlessly connected on the a more enjoyable experience, the 12-speaker Klipsch Premium Audio system envelops the cabin in rich, high-fidelity sound, bringing energy, depth, and emotion to every road or assist in navigation and maneuverability, the Patrol PRO-4X features a suite of visibility enhancements including the Intelligent 3D Around View Monitor, Invisible Hood View, and Ultra-Wide View cameras. These systems provide a clear, real-time perspective of the surroundings, simplifying complex maneuvers in both urban and remote practicality to performance, the Patrol PRO-4X also includes an onboard air compressor with dual valves, enabling the inflation or deflation of two tires simultaneously. A practical off-road kit with a curated collection of essentials supports every outdoor expedition and offers added confidence wherever the journey leads. Engineered to meet the needs of customers who demand proven capability, the all-new Nissan Patrol PRO-4X is now available through Nissan's partner network across the Middle East. As part of an expanded Patrol lineup and broader SUV offering, it builds on the enduring legacy of Patrol while reaffirming Nissan commitment to delivering tailored performance, versatility and innovation that cater to the increasingly diverse needs of customers in the region.
ArabGT
4 days ago
- Automotive
- ArabGT
This Week's Top Stories Deliver Record Numbers Exclusive Insights and Electric Reveals
In this week's coverage, we bring you the most important developments in the automotive world — from new production plans for popular electric vehicles to record-breaking performances on race tracks, along with exclusive interviews revealing the future of iconic brands. Here's a roundup of the most talked-about stories locally and globally. Chevrolet Bolt to Return with a 2027 Edition General Motors has officially announced the start of production for the next-generation Chevrolet Bolt EV by the end of 2025, with the model set to launch as a 2027 edition. The new Bolt will be built at GM's Fairfax plant in Kansas, part of a $4 billion investment across three U.S. factories. This investment will also support the development of an affordable new EV and expand traditional vehicle production. While the previous Bolt was discontinued, its revival highlights GM's commitment to delivering an entry-level EV based on its latest Ultium platform. A Glimpse into Nissan's Future in an Exclusive Interview with the Head of Nissan Middle East In an exclusive interview with ArabGT founder Mousub Shasha'a, Thierry Sabbagh, President of Nissan and Infiniti Middle East, addressed the challenges facing the Japanese automaker and outlined the global 'Re-Nissan' strategy. This restructuring plan aims to cut costs and launch new models such as the Patrol NISMO and Z NISMO. Sabbagh also reassured GT-R fans that the iconic model is here to stay, emphasizing Nissan's focus on quality and after-sales service. Hyundai Teases High-Performance Ioniq 6 N Hyundai has revealed the first teaser images of the Ioniq 6 N — a high-performance electric sedan set to join the brand's 'N' sport lineup. With a wide, aerodynamic design, prominent fender arches, and a large rear wing, the Ioniq 6 N emphasizes both track and daily driving performance. The official debut is scheduled for the Goodwood Festival of Speed in July, following the success of the Ioniq 5 N. 2025 Toyota Land Cruiser: Sharper Design and a Hybrid Option for the First Time Toyota has unveiled an updated version of the 2025 Land Cruiser featuring a more aggressive design, improved lighting, and new features. The biggest headline, however, lies under the hood: for the first time ever, a hybrid version is available. It pairs a 3.5L twin-turbo V6 with an electric motor to deliver 457 hp and 790 Nm of torque. This hybrid option will be offered alongside the classic gasoline V6 in markets like the UAE, marking Toyota's clearest step yet into electrification without compromising its off-road legacy. Xiaomi SU7 Ultra Makes History at Nürburgring The Xiaomi SU7 Ultra made history this week by clocking an incredible lap time of 7:04.957 at Germany's Nürburgring circuit — making it the fastest road-legal, four-door electric production car ever. It beat out the Porsche Taycan Turbo GT and Rimac Nevera using a production-spec version equipped with a track package that includes Bilstein suspension and Endless brakes. With over 1,500 horsepower and a 0–100 km/h time of just 1.98 seconds, Xiaomi's entry into high-performance EVs is both serious and record-breaking — becoming the first Chinese car to top the EV leaderboard at Nürburgring.
Zawya
4 days ago
- Automotive
- Zawya
Nissan achieves 10% growth in Fiscal Year 2024 across the Middle East, driven by SUV demand and iconic nameplates
Patrol, Pathfinder, X-TRAIL, and KICKS lead the charge as regional SUV sales rise 17% year on year Jeddah, Saudi Arabia – Nissan has announced a 10% year-on-year growth in the Middle East region for fiscal year 2024 (April 2024 – March 2025). Spanning over 18 markets, including the Gulf states, Saudi Arabia, Levant, Iraq, and CIS, the brand's regional business unit achieved strong results, fueled by increased demand for SUVs and crossovers, which accounted for more than 55% of total sales. SUV sales rose 17% year-on-year, led by the World Premiere of the All-New Nissan Patrol in Abu Dhabi, which saw a 21% increase in sales. Closing FY24, Nissan expanded its SUV range with the Magnite, a compact SUV introduced regionally in Saud Arabia, offering a value-driven option for city living. Saudi Arabia remains Nissan's largest market in the Middle East, contributing over 35% of total regional sales in FY24. The Kingdom continues to be a key pillar in Nissan's regional strategy, with the SUV portfolio including Pathfinder with a 27% increase, and KICKS with a 10% increase, resonating strongly with Saudi consumers. This market remains pivotal to Nissan's growth, especially in the SUV segment, which has seen strong demand in recent years. Thierry Sabbagh, President of Nissan Middle East and INFINITI and Divisional Vice President for KSA, Middle East, and CIS, said 'FY24 marked a strategic turning point for Nissan in the region. Amid shifting market dynamics and heightened consumer expectations, we remained focused on what drives long-term value, strong partnerships, competitive product lineup, and operational agility across our markets. Our performance in Saudi Arabia, our largest market, reflects the strength of our product strategy and the trust we continue to build with customers and dealers alike. As we look ahead, we see clear opportunities for growth, particularly across the SUV segment, supported by a robust FY25 product pipeline and closer collaboration with our trusted partners across the region.' Adib Takieddine, Managing Director, Nissan Saudi Arabia, said: 'Our performance in FY24 marks a defining moment for Nissan in Saudi Arabia, driven by strong growth, growing customer trust, and sustained demand for our SUV lineup. With the Kingdom contributing over a third of regional sales, our results reflect the unique connection we've built with Saudi customers. This momentum highlights Nissan's deep alignment with the Kingdom's ambitions and evolving lifestyle. As we carry this progress into FY25, we are committed to building on this success by delivering more innovation, greater choice, and an ownership experience that exceeds expectations across Saudi Arabia.' Beyond Saudi Arabia, Gulf markets played a key role in driving regional sales growth. These markets saw a 16% uplift in sales, with Qatar emerging as standout performer with a 32% increase. The UAE registered a 16% increase in sales, while Bahrain posted an 11% rise. The Patrol saw impressive gains in these markets, with sales surging 80% in Qatar and over 30% in both the UAE and Bahrain. Additionally, the X-TRAIL recorded strong double-digit growth across several key markets, including a 32% increase in the UAE, and 25% in Kuwait. Product performance across the region also showcased the strength of Nissan's portfolio. The Pathfinder achieved a remarkable 96% year-on-year increase, driven by robust demand in the UAE. Meanwhile, the KICKS saw a 28% regional increase, with particularly strong performances in the UAE and Bahrain This momentum was further boosted by the February 2025 launch of the all-new KICKS, which featured upgraded features and a refreshed design, reflecting its popularity among younger, tech-savvy urban drivers. Entering FY25, Nissan stands on a solid foundation, having reinforced its product lineup with both iconic models and exciting new introductions. Building on its momentum, FY25 will see the continuation of Nissan's product offensive strategy, with new models and nameplates set to launch across the region. With the recent introduction of the new Magnite and KICKS strengthening Nissan's SUV offering, the brand remains focused on meeting the growing customer demand for SUVs and crossovers. Guided by a commitment to innovation, quality, and customer engagement, Nissan is poised for sustained growth in the evolving Middle East market. About Nissan Motor Co., Ltd. Nissan is a global car manufacturer that sells a full line of vehicles under the Nissan and INFINITI brands. Nissan's global headquarters in Yokohama, Japan, manages operations in four regions: Japan-ASEAN, China, Americas, and AMIEO (Africa, Middle East, India, Europe & Oceania). For more information about our products, services, and commitment to sustainable mobility, visit Nissan AMI. You can follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube. For more information, please contact: Hatoun Bushnaq GM Corporate Communications Nissan Saudi Arabia Co. Ltd. Email: Faisal Ghouth DGM Corporate Communications Nissan Saudi Arabia Co. Ltd. Email: Naif Al Shahrani Media Relation Director Edelman Saudi Arabia Email:
Web Release
11-06-2025
- Automotive
- Web Release
Nissan achieves 10% growth in Fiscal Year 2024 across the Middle East, driven by SUV demand and iconic nameplates
Nissan has announced a 10% year-on-year growth in the Middle East region for fiscal year 2024 (April 2024 – March 2025). Spanning over 18 markets, including the Gulf states, Saudi Arabia, Levant, Iraq, and CIS, the brand's regional business unit achieved strong results, fueled by increased demand for SUVs and crossovers, which accounted for more than 55% of total sales. SUV sales rose 17% year-on-year, led by the World Premiere of the All-New Nissan Patrol in Abu Dhabi, which saw a 21% increase in sales. Closing FY24, Nissan expanded its SUV range with the Magnite, a compact SUV introduced regionally in Saud Arabia, offering a value-driven option for city living. Saudi Arabia remains Nissan's largest market in the Middle East, contributing over 35% of total regional sales in FY24. The Kingdom continues to be a key pillar in Nissan's regional strategy, with the SUV portfolio including Pathfinder with a 27% increase, and KICKS with a 10% increase, resonating strongly with Saudi consumers. This market remains pivotal to Nissan's growth, especially in the SUV segment, which has seen strong demand in recent years. Thierry Sabbagh, President of Nissan Middle East and INFINITI and Divisional Vice President for KSA, Middle East, and CIS, said 'FY24 marked a strategic turning point for Nissan in the region. Amid shifting market dynamics and heightened consumer expectations, we remained focused on what drives long-term value, strong partnerships, competitive product lineup, and operational agility across our markets. Our performance in Saudi Arabia, our largest market, reflects the strength of our product strategy and the trust we continue to build with customers and dealers alike. As we look ahead, we see clear opportunities for growth, particularly across the SUV segment, supported by a robust FY25 product pipeline and closer collaboration with our trusted partners across the region.' Beyond Saudi Arabia, Gulf markets played a key role in driving regional sales growth. These markets saw a 16% uplift in sales, with Qatar emerging as standout performer with a 32% increase. The UAE registered a 16% increase in sales, while Bahrain posted an 11% rise. The Patrol saw impressive gains in these markets, with sales surging 80% in Qatar and over 30% in both the UAE and Bahrain. Additionally, the X-TRAIL recorded strong double-digit growth across several key markets, including a 32% increase in the UAE, and 25% in Kuwait. Product performance across the region also showcased the strength of Nissan's portfolio. The Pathfinder achieved a remarkable 96% year-on-year increase, driven by robust demand in the UAE. Meanwhile, the KICKS saw a 28% regional increase, with particularly strong performances in the UAE and Bahrain This momentum was further boosted by the February 2025 launch of the all-new KICKS, which featured upgraded features and a refreshed design, reflecting its popularity among younger, tech-savvy urban drivers. Entering FY25, Nissan stands on a solid foundation, having reinforced its product lineup with both iconic models and exciting new introductions. Building on its momentum, FY25 will see the continuation of Nissan's product offensive strategy, with new models and nameplates set to launch across the region. With the recent introduction of the new Magnite and KICKS strengthening Nissan's SUV offering, the brand remains focused on meeting the growing customer demand for SUVs and crossovers. Guided by a commitment to innovation, quality, and customer engagement, Nissan is poised for sustained growth in the evolving Middle East market.
Al Bawaba
11-06-2025
- Automotive
- Al Bawaba
Nissan achieves 10% growth in Fiscal Year 2024 across the Middle East, driven by SUV demand and iconic nameplates
Nissan has announced a 10% year-on-year growth in the Middle East region for fiscal year 2024 (April 2024 – March 2025). Spanning over 18 markets, including the Gulf states, Saudi Arabia, Levant, Iraq, and CIS, the brand's regional business unit achieved strong results, fueled by increased demand for SUVs and crossovers, which accounted for more than 55% of total sales rose 17% year-on-year, led by the World Premiere of the All-New Nissan Patrol in Abu Dhabi, which saw a 21% increase in sales. Closing FY24, Nissan expanded its SUV range with the Magnite, a compact SUV introduced regionally in Saud Arabia, offering a value-driven option for city Arabia remains Nissan's largest market in the Middle East, contributing over 35% of total regional sales in FY24. The Kingdom continues to be a key pillar in Nissan's regional strategy, with the SUV portfolio including Pathfinder with a 27% increase, and KICKS with a 10% increase, resonating strongly with Saudi consumers. This market remains pivotal to Nissan's growth, especially in the SUV segment, which has seen strong demand in recent Sabbagh, President of Nissan Middle East and INFINITI and Divisional Vice President for KSA, Middle East, and CIS, said 'FY24 marked a strategic turning point for Nissan in the region. Amid shifting market dynamics and heightened consumer expectations, we remained focused on what drives long-term value, strong partnerships, competitive product lineup, and operational agility across our markets. Our performance in Saudi Arabia, our largest market, reflects the strength of our product strategy and the trust we continue to build with customers and dealers alike. As we look ahead, we see clear opportunities for growth, particularly across the SUV segment, supported by a robust FY25 product pipeline and closer collaboration with our trusted partners across the region.' Beyond Saudi Arabia, Gulf markets played a key role in driving regional sales growth. These markets saw a 16% uplift in sales, with Qatar emerging as standout performer with a 32% increase. The UAE registered a 16% increase in sales, while Bahrain posted an 11% rise. The Patrol saw impressive gains in these markets, with sales surging 80% in Qatar and over 30% in both the UAE and Bahrain. Additionally, the X-TRAIL recorded strong double-digit growth across several key markets, including a 32% increase in the UAE, and 25% in performance across the region also showcased the strength of Nissan's portfolio. The Pathfinder achieved a remarkable 96% year-on-year increase, driven by robust demand in the UAE. Meanwhile, the KICKS saw a 28% regional increase, with particularly strong performances in the UAE and Bahrain This momentum was further boosted by the February 2025 launch of the all-new KICKS, which featured upgraded features and a refreshed design, reflecting its popularity among younger, tech-savvy urban drivers. Entering FY25, Nissan stands on a solid foundation, having reinforced its product lineup with both iconic models and exciting new introductions. Building on its momentum, FY25 will see the continuation of Nissan's product offensive strategy, with new models and nameplates set to launch across the region. With the recent introduction of the new Magnite and KICKS strengthening Nissan's SUV offering, the brand remains focused on meeting the growing customer demand for SUVs and crossovers. Guided by a commitment to innovation, quality, and customer engagement, Nissan is poised for sustained growth in the evolving Middle East market.
