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Campaign ME
10 hours ago
- Business
- Campaign ME
VML MENA wins multiple awards at Cannes Lions 2025
This year, the prestigious Cannes Lions International Festival of Creativity once again set the stage for some of the most impressive campaigns globally, and VML MENA was no short of that. VML MENA proudly took home 7 awards, spanning across 2 Silver and 5 Bronze alongside an impressive 10 shortlists, reinforcing its position as a leading creative force in the region. Among the winning campaigns, 'The Shaded Route' and 'The Social Feed,' for Hungerstation. In addition to the impactful 'Safe at 3AM' campaign for Dubai Tourism. 'We are incredibly proud of our teams across the MENA region for their achievements at Cannes Lions this year,' said Nassib Boueri, CEO of VML MENA . 'These awards and shortlists are a testament to our unwavering commitment to pushing creative boundaries and delivering impactful results for our clients. We look forward to continuing to set new benchmarks in the industry.' Beyond the wins, VML MENA's secured 10 shortlists, which included standout projects such as 'Test My Dacia' for Dacia, 'Speak My Language' for STC, 'For The Love of Kudu' for Kudu, 'Blind Faith' for Bank Al Etihad, and additional recognition for Hungerstation's 'The Social Feed.' Amidst all the celebrations, Campaign Middle East got a chance to speak with Nassib Boueri, Chief Executive Officer at VML, see his reflections on the week below. View this post on Instagram A post shared by Campaign Middle East (@campaignmiddleeast) This strong performance at Cannes Lions 2025 highlights VML MENA's commitment to creating impactful campaigns that connect with audiences worldwide and deliver significant outcomes for its clients.
Campaign ME
30-04-2025
- Business
- Campaign ME
How did MENA perform at the 2025 Clio Awards
Agencies across the MENA region brought home multiple Silver and Bronze statues at the 2025 Clio Awards, with standout work spanning Saudi Arabia, the UAE, Lebanon, and Pakistan. The annual competition, which honours excellence in advertising and design, highlighted some of the creative campaigns from the region. This year's winning entries at the 2025 Clio Awards showcased a mix of storytelling craft, platform innovation and purpose-driven creativity. Dubai-based agencies delivered a broad spread of wins across categories. FP7 McCann earned Silver in Audio Craft (Copywriting) for Heinz Insurance for Kraft Heinz, which also picked up a Bronze in Social Media (User Generated Content). VML Dubai secured Silver in Creative Commerce (Mobile-Led Commerce) for The Social Feed by HungerStation and a Bronze in Branded Entertainment & Content (Social Media) for Safe at 3AM with Dubai Tourism. Impact BBDO picked up a Silver in Direct (Other) and Bronze in Experience/Activation (Guerrilla) for Child Wedding Cards with UN Women in Pakistan. The agency also won Bronze in both Print and Public Affairs PR for The New President for AnNahar Newspaper in Lebanon. Publicis Middle East received a Bronze in Direct (Use of Product) for ColourCheck for Babyshop, while German agency – INGO Hamburg was awarded Bronze in Print The Full Picture campaign for Canon in UAE. Saudi Arabia continued its rise as a creative force, particularly through the General Entertainment Authority and its ongoing collaboration with BigTime Creative Shop. The film Obsession earned a Silver in Film (61 Seconds to Five Minutes) and Bronze in both Branded Entertainment (Film – Scripted) and Film Craft (Direction). The GEA's Everything or Nothing campaign also received a Silver in Film Craft (Casting), while Call of the Kings secured Bronze for Visual Effects. VML Riyadh added to the tally with Bronze in Public Relations (Employee Engagement) for The Shaded Route for HungerStation. Founded in 1959, the Clio Awards remain one of the most respected global honours in advertising, spotlighting work that not only pushes creative boundaries but also drives the industry forward.
