Latest news with #TheGenZRewrite
Yahoo
5 days ago
- Business
- Yahoo
e.l.f. Joins Hello Sunshine Launch of New, Multimedia and Experiential Brand Sunnie—A Cultural Powerhouse and Community Built to Fuel the Next Generation of Women
Sunnie's founding principle is to set up young women for success without pressure of having it all figured out OAKLAND, Calif., June 18, 2025--(BUSINESS WIRE)--e.l.f. (NYSE: ELF) is partnering with Hello Sunshine to make the future brighter – with young women leading the way. e.l.f. announced today its foundational partnership in the launch of Sunnie, a first-of-its kind media, experiential and lifestyle brand created to support, inspire and champion the next generation of women as a full ecosystem and community. The founding principle is that teens and young women need tools – not rules – to succeed without the pressure of having everything all figured out. As Sunnie's partner, e.l.f. is proud to support the Reese Witherspoon-founded Hello Sunshine in building a highly inclusive online and offline experience that champions curiosity, celebration and connection. Sunnie offers a safe space for young women to nurture themselves and one another on their own terms. It's a movement rooted in a belief that confidence is a muscle, community is a fuel and joy is a form of rebellion. Witherspoon and e.l.f. Beauty Chief Marketing Officer Kory Marchisotto are to appear together today at the Cannes Lions International Festival of Creativity in Cannes, France, for a conversation called "Joy Is Rebellion: Hello Sunshine and Gen Z Rewrite the Narrative." "At e.l.f., we use our platform to create pathways for growth for the next generations. Our stars align with Sunnie's mission to help young women star in their own stories," said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. "We are joining forces to create cultural change and give rising stars what they've been missing to reach their highest potential: tools, support and space to shine." To ground the platform in real insights, Sunnie commissioned a research report in partnership with Etre and Ypulse – The Gen Z Rewrite – surveying 1,000 girls ages 13-18. Sunnie is a direct response to the learnings, prioritizing a content, community and experiential platform designed to deliver the positivity, inclusivity and accessibility these young women need versus performative marketing. The data found that 92% of 13- to 18-year-olds appreciate brands that encourage them to define success in their own way. "We couldn't be more proud to have e.l.f. as a foundational partner in bringing Sunnie to life," said Hello Sunshine's Head of Direct-to-Consumer, Maureen Polo. "Sunnie is built to fuel connection, creativity, and confidence—and e.l.f.'s fearless approach to disrupting norms and celebrating self-expression makes them an ideal partner in this mission. Together, we're creating a cultural force that meets young women where they are and empowers them to shine on their own terms." As a foundational partner, e.l.f. is supporting Hello Sunshine as it creates a multifaceted content engine across platforms, including: Emotional wellness and identity Storytelling and shared experience Real-life tools - delivered playfully Self-expression and style discovery A highlight to support self-expression and empowerment is a feature called color e.l.f.-nalysis, a beauty-meets-identity tool featured in Sunnie's newsletter and on Pinterest that helps users discover their "color season" and own their personal aesthetic. About e.l.f. Beautye.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is possible. We are a different kind of company that disrupts norms, shapes culture and connects communities, committed to positivity, inclusivity and accessibility. Our mission is clear: to make the best of beauty accessible to every eye, lip and face. Our brands, e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People and NATURIUM are led by purpose, driven by results and elevated by our superpowers. e.l.f. Beauty offers e.l.f. clean and vegan products, all double-certified by Leaping Bunny and PETA as cruelty free and we proudly stand as the first beauty company with Fair Trade Certified™ facilities. A kind heart is at the center of our ethos: We donate 2% of net profits to organizations that make positive impacts. About Hello SunshineFounded by Reese Witherspoon, Hello Sunshine puts women at the center of every story it creates, celebrates and discovers. Hello Sunshine tells stories across all platforms – from scripted and unscripted television, feature films, animated series, podcasts, audio storytelling, and digital series – all shining a light on where women are now and helping them chart a new path forward. Hello Sunshine is also home to Reese's Book Club. Fast growing in reach and influence, this community is propelled by meaningful connections with stories, authors, and fellow members. Hello Sunshine is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone's flagship private equity business. View source version on Contacts Samantha Critchellscritchell@ Matthew Sign in to access your portfolio
Associated Press
5 days ago
- Entertainment
- Associated Press
Hello Sunshine Launches Sunnie, New Multimedia and Experiential Brand for and by the Next Generation of Storytellers, Creators, and Changemakers
LOS ANGELES--(BUSINESS WIRE)--Jun 18, 2025-- Hello Sunshine, a part of Candle Media, announced today the launch of Sunnie, a bold Gen Z-focused media, experiential and lifestyle brand, designed to inspire the next generation of young women to reclaim their time, follow their curiosity and step into their power— without the pressure of having it all figured out. This press release features multimedia. View the full release here: In a culture of always-on content and constant pressure to perform, Sunnie offers space to slow down, reflect, and connect. Online and offline, Sunnie is building a community rooted in joy, curiosity, and real self-expression. This isn't just a brand. It's a movement for showing up fully—and living on your own terms. From Reese's Book Club and Shine Away to its wide range of film, TV, and audio projects, Hello Sunshine has a proven track record of creating women-centered content and experiences that resonate deeply with audiences. With Sunnie, Hello Sunshine expands its mission to change the narrative for women by investing in the next generation. The platform will feature social content, experiential events, book clubs, digital zines, custom curriculums, and more – all designed specifically with and for Gen Z girls. 'It's been a dream of mine to build a space where young women can be the truest version of themselves,' said Reese Witherspoon, Founder of Hello Sunshine. 'We've discovered that young women are not defined by doom and gloom as they're often portrayed in media – they're complex, creative individuals with incredible agency. Sunnie will be a celebration of that spirit, giving them the tools and community to navigate life's challenges while embracing their authentic selves.' Sunnie will feature collaborations with beloved Gen Z creators and celebrities, including Lana Condor and Hello Sunshine Collective talent like Molly Carlson and Raegan Revord to offer unexpected takes on all of life's big questions – from confidence and creative outlets to culture-driving trends, like fashion, entertainment, sports, STEM, and mental health. Sunnie has formed strategic alliances with mission-aligned organizations, including Child Mind Institute, Être, Lyda Hill Philanthropies' IF/THEN Initiative, Step Up, the Women's Sports Foundation, and Purdue University as the official University Partner. To ground the platform in real insights, Hello Sunshine also partnered with Être and YPulse to commission a national research report — The Gen Z Rewrite — surveying 1,000 girls ages 13–18 while establishing the Sunnie Gen Z Advisory Board. 'Young women – despite the many pressures they face – are intentionally creating space for joy,' said Maureen Polo, Head of Direct to Consumer at Hello Sunshine. 'They're writing their own stories, setting boundaries, finding community, and embracing both digital and real-world connections on their terms. And yet, 75% say advertising rarely reflects how they actually talk, dress, or act — a clear signal that the industry still isn't truly seeing them. Sunnie will support and amplify these efforts, providing content, curriculum, and experiences that resonate with how they actually live their lives, not how adults assume they do.' More than just a content platform, Sunnie represents Hello Sunshine's commitment to supporting both Gen Z girls and their caregivers. While Sunnie provides a community for young women, Hello Sunshine will simultaneously offer resources for parents to navigate the complexities of raising young people in today's world. Sunnie is proud to launch with e.l.f. Beauty as its foundational partner – bringing two brands together to create impact for the next generation through groundbreaking storytelling and experiences. Sunnie will come to life on Instagram, TikTok, YouTube, and Pinterest. For more information about Sunnie and Hello Sunshine's mission to empower the next generation, visit About Hello Sunshine Founded by Reese Witherspoon, Hello Sunshine puts women at the center of every story it creates, celebrates and discovers. Hello Sunshine tells stories across all platforms – from scripted and unscripted television, feature films, animated series, podcasts, audio storytelling, and digital series – all shining a light on where women are now and helping them chart a new path forward. Hello Sunshine is also home to Reese's Book Club. Fast growing in reach and influence, this community is propelled by meaningful connections with stories, authors, and fellow members. Hello Sunshine is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone's flagship private equity business. View source version on [email protected] KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA INDUSTRY KEYWORD: MEDIA COMMUNICATIONS PUBLISHING SOURCE: Hello Sunshine Copyright Business Wire 2025. PUB: 06/18/2025 06:15 AM/DISC: 06/18/2025 06:14 AM
Associated Press
5 days ago
- Business
- Associated Press
e.l.f. Joins Hello Sunshine Launch of New, Multimedia and Experiential Brand Sunnie—A Cultural Powerhouse and Community Built to Fuel the Next Generation of Women
OAKLAND, Calif.--(BUSINESS WIRE)--Jun 18, 2025-- e.l.f. (NYSE: ELF) is partnering with Hello Sunshine to make the future brighter – with young women leading the way. This press release features multimedia. View the full release here: e.l.f. is partnering with Hello Sunshine to make the future brighter – with young women leading the way. e.l.f. announced today its foundational partnership in the launch of Sunnie, a first-of-its kind media, experiential and lifestyle brand created to support, inspire and champion the next generation of women as a full ecosystem and community. The founding principle is that teens and young women need tools – not rules – to succeed without the pressure of having everything all figured out. As Sunnie's partner, e.l.f. is proud to support the Reese Witherspoon-founded Hello Sunshine in building a highly inclusive online and offline experience that champions curiosity, celebration and connection. Sunnie offers a safe space for young women to nurture themselves and one another on their own terms. It's a movement rooted in a belief that confidence is a muscle, community is a fuel and joy is a form of rebellion. Witherspoon and e.l.f. Beauty Chief Marketing Officer Kory Marchisotto are to appear together today at the Cannes Lions International Festival of Creativity in Cannes, France, for a conversation called 'Joy Is Rebellion: Hello Sunshine and Gen Z Rewrite the Narrative.' 'At e.l.f., we use our platform to create pathways for growth for the next generations. Our stars align with Sunnie's mission to help young women star in their own stories,' said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. 'We are joining forces to create cultural change and give rising stars what they've been missing to reach their highest potential: tools, support and space to shine.' To ground the platform in real insights, Sunnie commissioned a research report in partnership with Etre and Ypulse – The Gen Z Rewrite – surveying 1,000 girls ages 13-18. Sunnie is a direct response to the learnings, prioritizing a content, community and experiential platform designed to deliver the positivity, inclusivity and accessibility these young women need versus performative marketing. The data found that 92% of 13- to 18-year-olds appreciate brands that encourage them to define success in their own way. 'We couldn't be more proud to have e.l.f. as a foundational partner in bringing Sunnie to life,' said Hello Sunshine's Head of Direct-to-Consumer, Maureen Polo. 'Sunnie is built to fuel connection, creativity, and confidence—and e.l.f.'s fearless approach to disrupting norms and celebrating self-expression makes them an ideal partner in this mission. Together, we're creating a cultural force that meets young women where they are and empowers them to shine on their own terms.' As a foundational partner, e.l.f. is supporting Hello Sunshine as it creates a multifaceted content engine across platforms, including: A highlight to support self-expression and empowerment is a feature called color e.l.f.-nalysis, a beauty-meets-identity tool featured in Sunnie's newsletter and on Pinterest that helps users discover their 'color season' and own their personal aesthetic. Hello Sunshine is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone's flagship private equity business. View source version on CONTACT: Samantha Critchell [email protected] Avento [email protected] KEYWORD: EUROPE UNITED STATES NORTH AMERICA FRANCE CALIFORNIA INDUSTRY KEYWORD: MEDIA ENTERTAINMENT LIFESTYLE CONSUMER INFLUENCER TEENS COSMETICS RETAIL WOMEN GENERATION Z COMMUNICATIONS LICENSING (ENTERTAINMENT) SOURCE: e.l.f. Beauty Copyright Business Wire 2025. PUB: 06/18/2025 06:15 AM/DISC: 06/18/2025 06:13 AM
Business Wire
5 days ago
- Entertainment
- Business Wire
Hello Sunshine Launches Sunnie, New Multimedia and Experiential Brand for and by the Next Generation of Storytellers, Creators, and Changemakers
LOS ANGELES--(BUSINESS WIRE)--Hello Sunshine, a part of Candle Media, announced today the launch of Sunnie, a bold Gen Z-focused media, experiential and lifestyle brand, designed to inspire the next generation of young women to reclaim their time, follow their curiosity and step into their power— without the pressure of having it all figured out. In a culture of always-on content and constant pressure to perform, Sunnie offers space to slow down, reflect, and connect. Online and offline, Sunnie is building a community rooted in joy, curiosity, and real self-expression. This isn't just a brand. It's a movement for showing up fully—and living on your own terms. From Reese's Book Club and Shine Away to its wide range of film, TV, and audio projects, Hello Sunshine has a proven track record of creating women-centered content and experiences that resonate deeply with audiences. With Sunnie, Hello Sunshine expands its mission to change the narrative for women by investing in the next generation. The platform will feature social content, experiential events, book clubs, digital zines, custom curriculums, and more – all designed specifically with and for Gen Z girls. 'It's been a dream of mine to build a space where young women can be the truest version of themselves,' said Reese Witherspoon, Founder of Hello Sunshine. 'We've discovered that young women are not defined by doom and gloom as they're often portrayed in media – they're complex, creative individuals with incredible agency. Sunnie will be a celebration of that spirit, giving them the tools and community to navigate life's challenges while embracing their authentic selves.' Sunnie will feature collaborations with beloved Gen Z creators and celebrities, including Lana Condor and Hello Sunshine Collective talent like Molly Carlson and Raegan Revord to offer unexpected takes on all of life's big questions – from confidence and creative outlets to culture-driving trends, like fashion, entertainment, sports, STEM, and mental health. Sunnie has formed strategic alliances with mission-aligned organizations, including Child Mind Institute, Être, Lyda Hill Philanthropies' IF/THEN Initiative, Step Up, the Women's Sports Foundation, and Purdue University as the official University Partner. To ground the platform in real insights, Hello Sunshine also partnered with Être and YPulse to commission a national research report — The Gen Z Rewrite — surveying 1,000 girls ages 13–18 while establishing the Sunnie Gen Z Advisory Board. 'Young women – despite the many pressures they face – are intentionally creating space for joy,' said Maureen Polo, Head of Direct to Consumer at Hello Sunshine. 'They're writing their own stories, setting boundaries, finding community, and embracing both digital and real-world connections on their terms. And yet, 75% say advertising rarely reflects how they actually talk, dress, or act — a clear signal that the industry still isn't truly seeing them. Sunnie will support and amplify these efforts, providing content, curriculum, and experiences that resonate with how they actually live their lives, not how adults assume they do.' More than just a content platform, Sunnie represents Hello Sunshine's commitment to supporting both Gen Z girls and their caregivers. While Sunnie provides a community for young women, Hello Sunshine will simultaneously offer resources for parents to navigate the complexities of raising young people in today's world. Sunnie is proud to launch with e.l.f. Beauty as its foundational partner – bringing two brands together to create impact for the next generation through groundbreaking storytelling and experiences. Sunnie will come to life on Instagram, TikTok, YouTube, and Pinterest. For more information about Sunnie and Hello Sunshine's mission to empower the next generation, visit About Hello Sunshine Founded by Reese Witherspoon, Hello Sunshine puts women at the center of every story it creates, celebrates and discovers. Hello Sunshine tells stories across all platforms – from scripted and unscripted television, feature films, animated series, podcasts, audio storytelling, and digital series – all shining a light on where women are now and helping them chart a new path forward. Hello Sunshine is also home to Reese's Book Club. Fast growing in reach and influence, this community is propelled by meaningful connections with stories, authors, and fellow members. Hello Sunshine is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone's flagship private equity business.
Yahoo
5 days ago
- Business
- Yahoo
e.l.f. Joins Hello Sunshine Launch of New, Multimedia and Experiential Brand Sunnie—A Cultural Powerhouse and Community Built to Fuel the Next Generation of Women
Sunnie's founding principle is to set up young women for success without pressure of having it all figured out OAKLAND, Calif., June 18, 2025--(BUSINESS WIRE)--e.l.f. (NYSE: ELF) is partnering with Hello Sunshine to make the future brighter – with young women leading the way. e.l.f. announced today its foundational partnership in the launch of Sunnie, a first-of-its kind media, experiential and lifestyle brand created to support, inspire and champion the next generation of women as a full ecosystem and community. The founding principle is that teens and young women need tools – not rules – to succeed without the pressure of having everything all figured out. As Sunnie's partner, e.l.f. is proud to support the Reese Witherspoon-founded Hello Sunshine in building a highly inclusive online and offline experience that champions curiosity, celebration and connection. Sunnie offers a safe space for young women to nurture themselves and one another on their own terms. It's a movement rooted in a belief that confidence is a muscle, community is a fuel and joy is a form of rebellion. Witherspoon and e.l.f. Beauty Chief Marketing Officer Kory Marchisotto are to appear together today at the Cannes Lions International Festival of Creativity in Cannes, France, for a conversation called "Joy Is Rebellion: Hello Sunshine and Gen Z Rewrite the Narrative." "At e.l.f., we use our platform to create pathways for growth for the next generations. Our stars align with Sunnie's mission to help young women star in their own stories," said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. "We are joining forces to create cultural change and give rising stars what they've been missing to reach their highest potential: tools, support and space to shine." To ground the platform in real insights, Sunnie commissioned a research report in partnership with Etre and Ypulse – The Gen Z Rewrite – surveying 1,000 girls ages 13-18. Sunnie is a direct response to the learnings, prioritizing a content, community and experiential platform designed to deliver the positivity, inclusivity and accessibility these young women need versus performative marketing. The data found that 92% of 13- to 18-year-olds appreciate brands that encourage them to define success in their own way. "We couldn't be more proud to have e.l.f. as a foundational partner in bringing Sunnie to life," said Hello Sunshine's Head of Direct-to-Consumer, Maureen Polo. "Sunnie is built to fuel connection, creativity, and confidence—and e.l.f.'s fearless approach to disrupting norms and celebrating self-expression makes them an ideal partner in this mission. Together, we're creating a cultural force that meets young women where they are and empowers them to shine on their own terms." As a foundational partner, e.l.f. is supporting Hello Sunshine as it creates a multifaceted content engine across platforms, including: Emotional wellness and identity Storytelling and shared experience Real-life tools - delivered playfully Self-expression and style discovery A highlight to support self-expression and empowerment is a feature called color e.l.f.-nalysis, a beauty-meets-identity tool featured in Sunnie's newsletter and on Pinterest that helps users discover their "color season" and own their personal aesthetic. About e.l.f. Beautye.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is possible. We are a different kind of company that disrupts norms, shapes culture and connects communities, committed to positivity, inclusivity and accessibility. Our mission is clear: to make the best of beauty accessible to every eye, lip and face. Our brands, e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People and NATURIUM are led by purpose, driven by results and elevated by our superpowers. e.l.f. Beauty offers e.l.f. clean and vegan products, all double-certified by Leaping Bunny and PETA as cruelty free and we proudly stand as the first beauty company with Fair Trade Certified™ facilities. A kind heart is at the center of our ethos: We donate 2% of net profits to organizations that make positive impacts. About Hello SunshineFounded by Reese Witherspoon, Hello Sunshine puts women at the center of every story it creates, celebrates and discovers. Hello Sunshine tells stories across all platforms – from scripted and unscripted television, feature films, animated series, podcasts, audio storytelling, and digital series – all shining a light on where women are now and helping them chart a new path forward. Hello Sunshine is also home to Reese's Book Club. Fast growing in reach and influence, this community is propelled by meaningful connections with stories, authors, and fellow members. Hello Sunshine is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone's flagship private equity business. View source version on Contacts Samantha Critchellscritchell@ Matthew Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
