Latest news with #TheGauge
Economic Times
13 hours ago
- Entertainment
- Economic Times
YouTube Shorts has hit 200 billion daily views: CEO Neal Mohan
Live Events YouTube has crossed a major milestone with its short video feature, YouTube Shorts , now getting around 200 billion views every day, according to CEO Neal Mohan . He shared the update during his keynote address at the 2025 Cannes Lions marks a huge jump from last year, when YouTube reported (March 2024) that Shorts was averaging about 70 billion daily views. Viewership has gone up by nearly 186% in just a also revealed that people are now watching more than 1 billion hours of YouTube on their TVs every day. In May, YouTube topped Nielsen's The Gauge report for the fourth month in a row, making it the most-watched streaming platform in the platform made up 12.5% of all TV viewership, the largest share ever recorded by The Gauge across any streaming service or channel.'For more than half of the top 100 most-watched YouTube channels in the world, TV is their most-watched screen,' Mohan Shorts continues to grow in popularity, YouTube is adding more tools to help creators. Mohan announced that Veo 3, the latest version of Google DeepMind's video generation model, will be launching on the platform later this AI tool helps users create video clips and backgrounds for Shorts. The earlier Dream Screen feature used an older version of Veo, but Veo 3 will bring sharper visuals and the ability to add audio, giving creators more ways to bring their ideas to life.
Time of India
14 hours ago
- Entertainment
- Time of India
YouTube Shorts has hit 200 billion daily views: CEO Neal Mohan
YouTube has crossed a major milestone with its short video feature, YouTube Shorts , now getting around 200 billion views every day, according to CEO Neal Mohan . He shared the update during his keynote address at the 2025 Cannes Lions Festival. This marks a huge jump from last year, when YouTube reported (March 2024) that Shorts was averaging about 70 billion daily views. Viewership has gone up by nearly 186% in just a year. Mohan also revealed that people are now watching more than 1 billion hours of YouTube on their TVs every day. In May, YouTube topped Nielsen's The Gauge report for the fourth month in a row, making it the most-watched streaming platform in the US. The platform made up 12.5% of all TV viewership, the largest share ever recorded by The Gauge across any streaming service or channel. 'For more than half of the top 100 most-watched YouTube channels in the world, TV is their most-watched screen,' Mohan said. Live Events As Shorts continues to grow in popularity, YouTube is adding more tools to help creators. Mohan announced that Veo 3, the latest version of Google DeepMind's video generation model, will be launching on the platform later this summer. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories This AI tool helps users create video clips and backgrounds for Shorts. The earlier Dream Screen feature used an older version of Veo, but Veo 3 will bring sharper visuals and the ability to add audio, giving creators more ways to bring their ideas to life. Also Read: AI age is here, but human content will remain king: YouTube CEO Neal Mohan
Yahoo
a day ago
- Entertainment
- Yahoo
For First Time, Streaming Viewing Topped Broadcast and Cable Combined in May
More and more, life is but a stream for us consumers of TV. Nielsen's latest monthly viewership report, titled The Gauge, shows that for the month of May, TV viewing done via streaming eclipsed broadcast and cable combined for the first time ever. More from TVLine Adults Finale Serves Up a Surprise Wedding and a New Love Triangle - Are You In for a Season 2? Eric Dane: My Countdown Task Force Leader Is 'Unapologetic, Determined' - and Wears the Hell Out of a Suit We Were Liars EPs Talk Book-to-Show Changes, Including Which Sinclair Family Member Didn't Make the Cut According to The Gauge, streaming represented 44.8% of TV viewership in May — its largest share to date — while broadcast (with 20.1%) and cable (24.1%) combined to represent 44.2% of TV viewership. Nielsen notes that since The Gauge's launch four years ago, streaming has seen a usage increase of 71%, while broadcast and cable viewing have declined (down 21% and 39%, respectively). 'It's fitting that this inflection point coincides with the four-year anniversary of Nielsen's The Gauge, which has become the gold standard for streaming TV measurement,' Nielsen CEO Karthik Rao said in a statement. 'It's also a credit to media companies, who have deftly adapted their programming strategies to meet their viewers where they are watching TV — whether it's on streaming or linear platforms.' Also in that four-year span, several more streaming services are now reported on by The Gauge, by having attained a full share point of TV usage. They join the OGs Netflix, YouTube, Hulu, Prime Video and Disney+. Nielsen says that 'free services have been a major driver of streaming's overall success,' with YouTube Main (excluding YouTube TV) exhibiting steady, significant growth (+120%) since 2021. 'Additionally, FAST services have become increasingly popular, and three have reached the reportable threshold in The Gauge,' with PlutoTV, Roku Channel and Tubi combining for 5.7% of total TV viewing in May — more than any individual broadcast network. Best of TVLine 'Missing' Shows, Found! Get the Latest on Ahsoka, Monarch, P-Valley, Sugar, Anansi Boys and 25+ Others Yellowjackets Mysteries: An Up-to-Date List of the Series' Biggest Questions (and Answers?) The Emmys' Most Memorable Moments: Laughter, Tears, Historical Wins, 'The Big One' and More
Yahoo
2 days ago
- Entertainment
- Yahoo
YouTube Shorts Now Averages 200 Billion Daily Views
YouTube has crossed another major milestone. The platform's short-form video offering YouTube Shorts is now averaging 200 billion daily views, according to CEO Neal Mohan, who shared the news during his keynote at the 2025 Cannes Lions International Festival of Creativity. This marks a roughly 186% increase in daily viewership compared to a year ago. In March of 2024, YouTube reported that its Shorts offering was averaging 70 billion daily views since its launch in 2021. During his keynote, Mohan also revealed that viewers are watching over 1 billion hours of YouTube on their TVs daily. As staggering as that number is, it's not entirely surprising — in May, YouTube led Nielsen's The Gauge report for the fourth consecutive month in a row, meaning the platform was the most-watched of any streaming service or channel. YouTube accounted for 12.5% of all TV viewership during that month, the largest share of overall viewership any streamer or channel The Gauge has ever reported. 'For more than half of the top 100 most-watched YouTube channels in the world, TV is their most-watched screen,' Mohan said. On the heels of YouTube Shorts' increased popularity, he also announced that Veo 3 will be coming to the platform later this summer. Veo is Google DeepMind's video generation model, which allows users to create AI-generated backgrounds and video clips for Shorts. Previously, YouTube Shorts' Dream Screen option ran on Veo, but the introduction of Veo 3 will improve the video quality of these backgrounds and give users the option of incorporating audio. The post YouTube Shorts Now Averages 200 Billion Daily Views appeared first on TheWrap.
Fast Company
2 days ago
- Entertainment
- Fast Company
Streaming dominates U.S. TV for the first time, beating broadcast and cable combined
More Americans are watching TV via streaming platforms than both broadcast and cable combined for the first time ever. The finding comes from Nielson's monthly Gauge report, which was launched four years ago to provide insight on what viewers are watching, as well as how they are watching it. The latest report found that streaming accounted for 44.8% of total TV viewership in May—the largest share on record. Meanwhile, broadcast and cable TV only made up 20.1% and 24.1%, respectively, for a total of 44.2%. 'It's fitting that this inflection point coincides with the four year anniversary of Nielsen's The Gauge, which has become the gold standard for streaming TV measurement,' said Karthik Rao, Nielsen CEO, in the report. 'It's also a credit to media companies, who have deftly adapted their programming strategies to meet their viewers where they are watching TV—whether it's on streaming or linear platforms.' Previously, the Gauge reported another big milestone for streaming platforms. In July 2022, for the first time, streaming topped cable viewership. At the time, it accounted for 34.8% of viewership while cable made up 34.4%. Broadcast made up 21.6%. However today, the combined total for both cable and broadcast viewing still falls behind the percentage of monthly streamers. Predictably, streaming usage has steadily been increasing in recent years. Since 2021, viewers streamed their entertainment 71% more than they used other sources. During the same time period, TV viewers watched (and binge-watched) 21% less via broadcast. Likewise, cable viewing plummeted by 39%. Per the report, free services have been a major part of the uptick in viewers streaming content over the past four years. YouTube, the most-used streaming platform, saw streaming surge by 120% over the time period. Last month, the platform accounted for 12.5% of all TV viewership. Netflix, the leading Subscription Video On Demand (SVOD) service, saw an increase in viewership by 27% since 2021. As viewers keep turning toward streaming platforms, the services are evolving to keep up with demand. In April, Netflix Co-CEO Ted Sarandos explained the platform's goals for expansion, which included becoming a trillion-dollar company. Sarandos explained that video podcasts could soon be viewable on the platform, saying, 'the lines are getting blurry' between podcasts and talk shows, adding, 'as the popularity of video podcasts grows, I suspect you'll see some of them find their way to Netflix.' Streaming platforms have expanded to include some major events, too, which were once only available on cable or broadcast. In 2021, the Olympics were shown on Peacock, NBC's streaming platform. And this year, even The Super Bowl streamed on Tubi. Likewise, in 2025, the Oscars was viewable on Hulu, making it accessible to those without cable or broadcast TV for the first time.
