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India Today
11-06-2025
- Entertainment
- India Today
Rapper Kanye West renames himself from Ye to Ye Ye: Report
Rapper Kanye West, also known as Ye, appears to have updated his name once again. According to recent California business filings accessed by Page Six, the rapper's chief financial officer, Hussain Lalani, submitted new documents listing him as 'Ye Ye.' Several of Ye's ventures, including Yeezy Apparel and Yeezy Record Label, LLC, now officially reflect this new listed as 'Ye West,' the artist has not made any public comment about the most recent change. However, this move is consistent with his ongoing effort to distance himself from his birth 2018, West publicly declared, 'I am YE,' coinciding with the release of his album 'Ye'. In 2021, he legally dropped 'Kanye Omari West' and adopted 'Ye' for personal reasons. Kanye West announced changing his name to 'Ye'. (Photo Credit: X/Ye) On June 1, Ye hinted at this shift on X, writing, 'Ima finally stop using the @kanyewest twitter cause my name is Ye. Gonna start a ye account and it is what it is (sic)."His chief of staff, Milo Yiannopoulos, emphasised the significance of the change earlier this year, saying, 'Ye is one of the most recognisable people in the world, on par with presidents and popes... The change was made fully, legally, and permanently.'advertisementKnown for his genre-defining music and larger-than-life persona, Ye has won 24 Grammy Awards and remains a pioneering force in hip-hop. From 'The College Dropout' to 'Yeezus', his sound has continuously music, he has made headlines for his fashion empire and personal life. He was previously married to Kim Kardashian, with whom he shares four children, and is currently married to Bianca Watch


News18
10-06-2025
- Entertainment
- News18
First Ye, Now Ye Ye: Rapper Kanye West Changes His Name Again
Last Updated: The man behind Graduation and Yeezy is switching it up again, this time with a double dose of Ye. Ye, the artist formerly known as Kanye West, appears to have updated his name once more. According to new California business filings obtained by the New York Post -affiliated Page Six, Ye's chief financial officer (CFO) Hussain Lalani recently submitted documents listing the rapper as 'Ye Ye." Earlier filings had listed his name as 'Ye West," but several of Ye's ventures, including Yeezy Apparel, Yeezy Record Label, LLC, and Getting Out Our Dreams Inc., now list 'Ye Ye" as the name under 'manager or member." Ye has not yet made a public statement about the change. On June 1, the rapper indicated another shift in how he presents himself online. Posting on X, he said: 'Ima finally stop using the @kanyewest twitter cause my name is Ye. Gonna start a ye account and it is what it is". Ye has long emphasized the importance of shedding his birth name. In 2018, he posted: 'the being formally known as Kanye West. I am YE". That same year, he titled his album Ye, recorded at his ranch in Jackson Hole, Wyoming. In 2021, he filed to legally change his name for 'personal reasons," and a judge approved the request two months later. The name change has since become part of how Ye wants to be recognized publicly and professionally. In March 2024, Milo Yiannopoulos, his chief of staff, issued a letter urging the media and music industry to use the name Ye. 'Ye is one of the most recognizable people in the world, on par with presidents and popes. He didn't take the decision to change his name, potentially sacrificing some of the immense value captured by the brand of 'Kanye West,' lightly. The change was made fully, legally, and permanently. This is who he is now. His name is Ye," Yiannopoulos said. Kanye West is one of the biggest names in global hip-hop and rap. From the soul-inspired sound of The College Dropout to the polished anthems of Graduation and the experimental edge of Yeezus, he has constantly reinvented his music. With 24 Grammy Awards, Ye Ye remains one of the most creative and influential figures in the world of rap. Location : California, USA First Published: June 10, 2025, 23:37 IST


Hans India
23-05-2025
- Entertainment
- Hans India
John Legend reflects on Kanye West's decline: ‘It's shocking to see where he is now'
Grammy-winning jazz musician John Legend has expressed his sorrow over the dramatic transformation of his former friend and business partner, rapper Kanye West. Speaking candidly in an interview with The Times of London, Legend shared his shock at how West, once a prolific and passionate artist, has evolved into a figure defined by controversy and divisiveness. Legend reminisced about their early days together, recalling how West was a visionary with a boundless sense of optimism and creativity. 'Back then Kanye was very passionate, very gifted, and he had big dreams not only for himself but also for all the people around him,' Legend said. 'He had so much optimism, so much creativity. It does feel sad, sometimes shocking, to see where he is now.' In the mid-2000s, West played a pivotal role in turning around Legend's career. After being turned down by multiple labels, Legend was signed to West's label, GOOD Music, in 2004. The partnership not only gave Legend exposure but also allowed him to witness firsthand the meteoric rise of West, who was already making waves with his production on Jay-Z's The Blueprint and his own solo albums like The College Dropout. Legend explained how the success of The College Dropout, which sold 400,000 copies in its first week, turned the tables for both of them, making Legend a sought-after artist in his own right. However, despite their professional achievements, the two friends drifted apart after a public falling-out in 2022, when West voiced his support for former U.S. President Donald Trump. While Legend had hoped for a resolution, he never anticipated the further escalation of West's behavior, particularly his recent embrace of harmful ideologies. 'I didn't see a hint of what we're seeing now, his obsessions with antisemitism, anti-blackness, and it is sad to see his devolution,' Legend admitted. He speculated that the passing of West's mother in 2007 marked a turning point in his life, with a noticeable shift in his behavior that has only accelerated in recent years. As the world watches Kanye West's increasingly controversial public persona, John Legend's reflection offers a somber look at the downfall of a once-promising artist who once inspired hope and creativity.


Time Business News
19-05-2025
- Entertainment
- Time Business News
Kanye West Merch: A Cultural Phenomenon
Kanye West Merch is a musician, he is also recognized as an important figure in culture. Kanye West's brand includes merchandise called Kanye West merch which mixes fashion, art and pop culture. No matter the release, whether limited or a collaboration, Kanye West's products are always in high demand and sold out in mere styles of Kanye West Merch have reflected his personal growth as an artist. During his 'The College Dropout' and Late Registration albums, his early merch only showed the album artwork and the planned tour tournaments. However, when Kanye got further into fashion, his goods became more original and unique. With the Yeezy Season lines and the merch from Life of Pablo Kanye added bold typography, used distressed prints and presented minimalist looks that made streetwear seem like high fashion. Joining forces with major companies has allowed Kanye West to take his merch to another level. Adidas and Balmain's collaborations with West have made his clothes more luxurious. Although different from regular Gap merchandise, the Yeezy Gap collection holds the same easy-to-like and attention-grabbing designs for both types of fashion enthusiasts. They help Kanye unite music, fashion and business effortlessly. Besides fashion, Kanye West merch is now viewed as a cultural symbol. Selecting Band's dress can reflect a person's connection to his artistic choices and music. His merchandise range: 'Sunday Service' gave religious hints, while '2020 Vision' involved politics. With every release, Kanye West tells a story, so his merch becomes unique wearable art. The Enduring Allure of the Lucky Me I See Ghost Hoodie Over the past few years, streetwear has seen many more collaborations, limited edition items and clothing that mixes style with pop culture. The Lucky Me I See Ghost Hoodie is a piece that has attracted the attention of those who like high-end fashion and urban style. Through the music album Kids See Ghosts by Kanye West and Kid Cudi, the hoodie became a fashion symbol and statement of identity for many young people interested in fashion. Design Aesthetics That Resonate Lucky Me I See Ghosts Hoodie's popularity remains due to its unique and stirring design. It stands out with its large print, unique artwork and lively colors. Using both humorous and existential expressions creates an atmosphere that inspires both interest and thought. All the elements have a clear point—both the fonts, the patches and the graphics join together to highlight how raw and strong the emotions in the music are. This design is like a story and individuals who care about the deeper theme wear it. Cultural Impact and Celebrity Endorsement Many celebrities rocking this hoodie have helped it become a mainstay in street fashion today. Both as a musician and a fashion leader, Kanye West was often seen wearing a hoodie in public or during his tours. Because of the visibility, the piece became more interesting and sought-after than ever before. Many individuals in the public eye began wearing hoodies which showcased the trend on social media and in their music videos. The hoodie shifted from being a simple product to a symbol that sheds light on how people belonging to such a community value being original and authentic. You can wear Kanye West Merch, but it is also a celebrated part of culture involving music, fashion and art. With there being little stock and high-fashion trends, every drop fascinates people. With each step in Kanye's career, his merch will keep fascinating people and ensuring it becomes a valuable and recognizable aspect of his life. TIME BUSINESS NEWS


Express Tribune
12-05-2025
- Entertainment
- Express Tribune
John Legend talks Kanye West's fall from grace
John Legend is reflecting on what he calls the "descent" of his former friend and collaborator Ye, formerly known as Kanye West. In a candid interview with The Times published on Saturday, the EGOT-winning singer opened up about the painful shift in Kanye's personality and politics over the years. "Back then Kanye was very passionate, very gifted, and he had big dreams not only for himself but also for all the people around him," Legend said, recalling the early 2000s when their creative partnership blossomed. Kanye played a pivotal role in launching Legend's career, featuring him on 2004's The College Dropout and later signing him to G.O.O.D. Music. That early bond, though once defined by artistic synergy and mutual admiration, began to fray as Kanye moved deeper into public controversy. Their relationship suffered after Ye's vocal support for Donald Trump in 2016 and ultimately broke down during his 2020 presidential run. But for Legend, what's most painful isn't the political disagreement, but watching someone he once admired become a purveyor of hate. "I didn't see a hint of what we're seeing now," Legend said. "His obsessions with antisemitism, anti-blackness; it is sad to see his devolution." Ye has drawn widespread condemnation in recent years for antisemitic comments and inflammatory online behaviour. In 2022, he praised Adolf Hitler in interviews, tweeted a swastika merged with a Star of David, and said, "I like Hitler" on far-right conspiracy theory outlet Infowars, resulting in multiple platform bans. Most recently, he claimed his new single, Hitler, was banned from all digital platforms. He's also shown public support for embattled figures like Diddy, who is currently facing sex trafficking charges. Legend is clear that he's not here to psychoanalyse his former friend, but he does suspect a key turning point: the death of Kanye's mother, Donda, in 2007. "His descent started then and seems to have accelerated recently," he said. Still, Legend hasn't forgotten Ye's early influence. "Kanye blew up after producing Jay-Z's The Blueprint in 2001," he recalled. "Then The College Dropout sold 400,000 copies in its first week, suddenly everyone wanted to know who I was." Now, though, that shared origin story is shadowed by what Legend sees as a tragic unravelling. "It does feel sad, sometimes shocking, to see where he is now," he said.