Latest news with #TelevisaUnivision
Los Angeles Times
13 hours ago
- Politics
- Los Angeles Times
Jorge Ramos on his new digital series: ‘I have a few pending battles left'
Journalist Jorge Ramos is officially back in the spotlight following his departure from TelevisaUnivision last December. 'Journalists never retire and I have a few pending battles left,' said Ramos in a phone call with The Times. On Wednesday, the Mexican reporter announced his new independent daily news program, 'Así veo las cosas,' on Instagram. Featuring interviews with notable figures and everyday people alike, his broadcasts will be accessible across multiple social media platforms, including YouTube, Instagram, X, Facebook and TikTok beginning June 23. While most of his segments will be filmed in a Miami-based studio, Ramos expects to be in the field, speaking with community members. 'I want to be with the people, transmitting live,' he said. 'This is a dangerous and critical time for Latinos and immigrants,' Ramos added. 'There's not enough spaces for immigrants' voices to be heard and to counter all the lies told about us.' Early last week, Ramos teased his comeback to broadcast journalism in the wake of the protests against ICE sweeps across Los Angeles. 'This is a grave moment, especially with the presence of the National Guard in Los Angeles,' said Ramos in an Instagram Reel, uploaded on June 8. 'We have to explain why so many immigrants feel betrayed, why so many immigrants feel persecuted,' he continued. 'Because what is happening in Los Angeles is a motive for frustration and desperation among the Latino and immigrant community.' In the same clip, Ramos acknowledged his six-month hiatus. 'I know that I have many months out of the news and screens for various reasons, but this is the exact moment that I must return to tell [you] what is happening,' said Ramos. On Dec. 13, Ramos concluded his 38-year run with 'Noticierio Univision,' the most-watched Spanish-language newscast, along with his Sunday morning public affairs program, 'Al Punto,' which he anchored for 17 years. Throughout his career, Ramos established himself as a fierce reporter known for pressing world leaders with tough questions, particularly surrounding the topic of immigration. 'Never, never in my career has someone censored me or dictated what I say or don't say in the U.S.,' Ramos told The Times. Many may recall Ramos directly referring to former President Barack Obama as 'Deporter-in-Chief' during a 2014 interview aired on Univision, citing his mass deportation efforts and a failed campaign promise to pass comprehensive immigration reform. Less than a year later, Ramos made headlines when he was ejected from a Donald Trump press conference in Iowa after refusing to sit down. Ramos had asked the Republican candidate about his promise to build a wall and deport millions of undocumented immigrants; in response, Trump told Ramos to 'go back to Univision.' News of Ramos' departure came last September, when parent company TelevisaUnivision announced that both parties had 'mutually agreed' not to renew Ramos' contract at the end of the year. While no further details were disclosed, Ramos was the second major figure to leave after Televisa merged with Univision. León Krauze, who anchored Univision's late-night newscast, resigned in 2023, notably less than a week after Televisa journalist Enrique Acevedo conducted a nearly hour-long, nonconfrontational interview with President Trump. Ramos' exit from broadcast television came at a troubling time overall for network evening newscasts, which have struggled to compete with fast-paced content creator hubs like YouTube. According to a 2024 Pew Research Center report about U.S. Latino news consumption, 65% of Latinos said they largely consumed news through their digital devices, a detail that Ramos seemed to acknowledge with the launch of 'Así veo las cosas.' 'I've been fortunate enough to be a very privileged journalist,' said Ramos. 'I want to continue using that platform for other voices that need to be heard, but aren't.' He jokingly referred to himself now as an avant-garde 'content creator,' but added: 'I hope I can differentiate myself by the journalistic experience and credibility I have gained over 40 years. 'I think journalism is more important than ever, and my bet is that people who saw me on TV will follow me on social media,' said Ramos.
Associated Press
4 days ago
- Business
- Associated Press
NEW STUDY SHOWS US LATINOS ARE RISING IN SELF-AWARENESS, BUT FEEL INCREASINGLY IGNORED BY BRANDS AND MEDIA
The $4.1 Trillion Growth Opportunity Segment Is a 'New Latino' with New Expectations CANNES, France, June 16, 2025 /PRNewswire/ -- A new study launched today at Cannes Lions reveals U.S. Latinos, one of the largest and fastest-growing consumer groups, are more empowered and brand-aware than ever, but feel increasingly underrecognized by brands and media. The Hispanic Sentiment Study 2025, by the We Are All Human Foundation, powered by TelevisaUnivision, and supported by iHeart and Canela Media, identifies that as Latinos gain confidence in their economic and cultural contributions, a Recognition Recession is taking hold, marked by declining trust in brands, media, and the institutions that shape American life. Latinos in the U.S. now drive $4.1 trillion in economic output, growing at 4.4% annually, and are projected to become the 4th-largest economy globally by 2029. But what's changed isn't just their scale, it's their expectations. 'This study is a clear reminder of the massive opportunity brands have with Hispanics,' said Juliana Gomez, SVP of Strategy and Insights at TelevisaUnivision. 'This audience is engaged, brand loyal, and ready to connect when brands show up authentically. At TelevisaUnivision, we've seen that meaningful investment doesn't just resonate, it drives real growth. The future is bright for marketers that choose to lean in.' Despite their impact, only 32.5% of Latinos believe brands share their values, a decline of more than 20 points since 2018. That disconnect extends beyond advertising: Latinos are Losing Faith in the American Dream. Nearly half (48%) now believe the American Dream is slipping away (up from 34% in 2023), signaling a broader decline in trust across government, media, and corporate America. 'Investing in Latinos is not about DEI and should not be placed in a basket of corporate paralysis,' said Claudia Romo Edelman, Founder of the We Are All Human Foundation & Hispanic Star. 'Investing in Latinos is pure smart marketing. This is an untapped, $4.1 trillion, outperforming segment with four decades of built-in growth that is eager for recognition under a new narrative as economic power.' The complete study is now available at: About We Are All Human: We Are All Human is a registered 501(c)(3) public charity devoted to advancing Equity, Diversity & Inclusion for all, with a particular focus on accelerating the progress of Hispanics in the United States. Its flagship platform, the Hispanic Star, was a finalist for the 2023 Collective Social Innovation Award by the Schwab Foundation for Social Entrepreneurship. Media Contact Maria Sisnett [email protected] We Are All Human Foundation View original content to download multimedia: SOURCE We Are All Human
Yahoo
4 days ago
- Business
- Yahoo
NEW STUDY SHOWS US LATINOS ARE RISING IN SELF-AWARENESS, BUT FEEL INCREASINGLY IGNORED BY BRANDS AND MEDIA
The $4.1 Trillion Growth Opportunity Segment Is a "New Latino" with New Expectations CANNES, France, June 16, 2025 /PRNewswire/ -- A new study launched today at Cannes Lions reveals U.S. Latinos, one of the largest and fastest-growing consumer groups, are more empowered and brand-aware than ever, but feel increasingly underrecognized by brands and media. The Hispanic Sentiment Study 2025, by the We Are All Human Foundation, powered by TelevisaUnivision, and supported by iHeart and Canela Media, identifies that as Latinos gain confidence in their economic and cultural contributions, a Recognition Recession is taking hold, marked by declining trust in brands, media, and the institutions that shape American life. Latinos in the U.S. now drive $4.1 trillion in economic output, growing at 4.4% annually, and are projected to become the 4th-largest economy globally by 2029. But what's changed isn't just their scale, it's their expectations. 77% now recognize their positive contributions to American society (up from 42% in 2023 and 14% in 2018). 84% are more likely to support brands that play a positive role in their family or community. 65% are more likely to remember brands that consistently speak to their community. Nearly half of all Latinos, and 79% of college-educated Latinos, express a stronger affinity for brands that advertise in Spanish. "This study is a clear reminder of the massive opportunity brands have with Hispanics," said Juliana Gomez, SVP of Strategy and Insights at TelevisaUnivision. "This audience is engaged, brand loyal, and ready to connect when brands show up authentically. At TelevisaUnivision, we've seen that meaningful investment doesn't just resonate, it drives real growth. The future is bright for marketers that choose to lean in." Despite their impact, only 32.5% of Latinos believe brands share their values, a decline of more than 20 points since 2018. That disconnect extends beyond advertising: Trust in news media is down to 30.7%. 44.3% say they trust small businesses more than large corporations. 64.2% say their values are best reflected in their local community, not by national brands. Latinos are Losing Faith in the American Dream. Nearly half (48%) now believe the American Dream is slipping away (up from 34% in 2023), signaling a broader decline in trust across government, media, and corporate America. "Investing in Latinos is not about DEI and should not be placed in a basket of corporate paralysis," said Claudia Romo Edelman, Founder of the We Are All Human Foundation & Hispanic Star. "Investing in Latinos is pure smart marketing. This is an untapped, $4.1 trillion, outperforming segment with four decades of built-in growth that is eager for recognition under a new narrative as economic power." The complete study is now available at: About We Are All Human:We Are All Human is a registered 501(c)(3) public charity devoted to advancing Equity, Diversity & Inclusion for all, with a particular focus on accelerating the progress of Hispanics in the United States. Its flagship platform, the Hispanic Star, was a finalist for the 2023 Collective Social Innovation Award by the Schwab Foundation for Social Entrepreneurship. Media ContactMaria Sisnettmaria@ We Are All Human Foundation View original content to download multimedia: SOURCE We Are All Human Sign in to access your portfolio
Associated Press
7 days ago
- Business
- Associated Press
EDO and TelevisaUnivision Expand Partnership to Unlock Cross-Platform Convergent TV Outcomes
NEW YORK--(BUSINESS WIRE)--Jun 13, 2025-- EDO, the TV outcomes company, and TelevisaUnivision, the world's leading Spanish-language media company, have expanded their partnership to measure the consumer impact of TV ads on ViX, TelevisaUnivision's global streaming service. This partnership builds on the existing framework that delivers data-driven TV insights designed to optimize advertiser ROI across TelevisaUnivision's cross-platform campaigns, now including ViX. TelevisaUnivision will receive EDO's investment-grade TV intelligence to demonstrate the immense impact of a fast-growing, highly engaged Hispanic audience. According to EDO, ads on Spanish-language TV networks were 31% more effective than those on English-language TV in 2024, with leading brands like Walmart, Chevrolet, and Target achieving measurable engagement lifts by authentically integrating cultural relevance into their campaigns. 'TelevisaUnivision's deep connection with the Hispanic audience and culture, along with a growing content portfolio, makes them an ideal partner in today's convergent TV landscape,' said Kevin Krim, President & CEO, EDO. 'With EDO's predictive outcome measurement, they can demonstrate the powerful consumer response their linear and streaming platforms drive and help brands immediately optimize for TV outcomes across campaigns.' 'Brands need transparent and trusted insights into how their marketing investments perform among the most valuable growth segment: U.S. Hispanics. The reach and scale of TelevisaUnivision's industry-leading programming continues to drive growth for brands,' said Dan Riess, Chief Operating Officer of U.S. Advertising Sales and Marketing at TelevisaUnivision. 'With EDO's outcomes data, we can quantify and optimize audience engagement across our portfolio, and most importantly, help brands understand the impact of investing in Hispanic audiences.' In May, TelevisaUnivision announced that ViX is delivering incremental audiences, reaching 28 million U.S. video viewers across platforms and increasing streaming hours per user by over 70% year-over-year, driven by its largest library of Spanish-language content. Early cross-platform outcomes on ViX, as measured by EDO, indicate strong consumer engagement. Discover the strategies advertisers are using to drive over 50% more consumer engagement with Spanish-language media and ViX. Join TelevisaUnivision and EDO on Thursday, June 26, for ' Good, Better, and Best Approaches to Advertising with Impact. ' For deeper insights on the power of Spanish-language TV advertising, check out EDO's Spanish-language TV Outcomes Report. About EDO EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO's TV intelligence to know what works. About TelevisaUnivision TelevisaUnivision is the world's leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision's platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit View source version on CONTACT: Media contactsKCSA for EDO [email protected] Anna Negron [email protected] KEYWORD: UNITED STATES NORTH AMERICA NEW YORK INDUSTRY KEYWORD: SOFTWARE ONLINE ENTERTAINMENT PROFESSIONAL SERVICES TECHNOLOGY ARTIFICIAL INTELLIGENCE OTHER COMMUNICATIONS DATA ANALYTICS TV AND RADIO MARKETING ADVERTISING COMMUNICATIONS SOURCE: EDO Copyright Business Wire 2025. PUB: 06/13/2025 01:59 PM/DISC: 06/13/2025 01:58 PM
Yahoo
7 days ago
- Business
- Yahoo
EDO and TelevisaUnivision Expand Partnership to Unlock Cross-Platform Convergent TV Outcomes
TelevisaUnivision will leverage EDO's investment-grade CTV outcomes to measure and optimize ad effectiveness on ViX NEW YORK, June 13, 2025--(BUSINESS WIRE)--EDO, the TV outcomes company, and TelevisaUnivision, the world's leading Spanish-language media company, have expanded their partnership to measure the consumer impact of TV ads on ViX, TelevisaUnivision's global streaming service. This partnership builds on the existing framework that delivers data-driven TV insights designed to optimize advertiser ROI across TelevisaUnivision's cross-platform campaigns, now including ViX. TelevisaUnivision will receive EDO's investment-grade TV intelligence to demonstrate the immense impact of a fast-growing, highly engaged Hispanic audience. According to EDO, ads on Spanish-language TV networks were 31% more effective than those on English-language TV in 2024, with leading brands like Walmart, Chevrolet, and Target achieving measurable engagement lifts by authentically integrating cultural relevance into their campaigns. "TelevisaUnivision's deep connection with the Hispanic audience and culture, along with a growing content portfolio, makes them an ideal partner in today's convergent TV landscape," said Kevin Krim, President & CEO, EDO. "With EDO's predictive outcome measurement, they can demonstrate the powerful consumer response their linear and streaming platforms drive and help brands immediately optimize for TV outcomes across campaigns." "Brands need transparent and trusted insights into how their marketing investments perform among the most valuable growth segment: U.S. Hispanics. The reach and scale of TelevisaUnivision's industry-leading programming continues to drive growth for brands," said Dan Riess, Chief Operating Officer of U.S. Advertising Sales and Marketing at TelevisaUnivision. "With EDO's outcomes data, we can quantify and optimize audience engagement across our portfolio, and most importantly, help brands understand the impact of investing in Hispanic audiences." In May, TelevisaUnivision announced that ViX is delivering incremental audiences, reaching 28 million U.S. video viewers across platforms and increasing streaming hours per user by over 70% year-over-year, driven by its largest library of Spanish-language content. Early cross-platform outcomes on ViX, as measured by EDO, indicate strong consumer engagement. Discover the strategies advertisers are using to drive over 50% more consumer engagement with Spanish-language media and ViX. Join TelevisaUnivision and EDO on Thursday, June 26, for "Good, Better, and Best Approaches to Advertising with Impact." For deeper insights on the power of Spanish-language TV advertising, check out EDO's Spanish-language TV Outcomes Report. About EDO EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO's TV intelligence to know what works. About TelevisaUnivision TelevisaUnivision is the world's leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision's platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit View source version on Contacts Media contacts KCSA for EDOedo@ TelevisaUnivisionAnna Negronanegron@
