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Al-Ahram Weekly
6 hours ago
- Automotive
- Al-Ahram Weekly
INTERVIEW - Egypt key in ADNOC Distribution regional expansion strategy: CEO - Energy
ADNOC Distribution, the UAE's leading fuel and convenience retailer, has officially launched its premium Voyager lubricants across Egypt, marking a key milestone in its regional growth strategy. The move, in partnership with TotalEnergies Marketing Egypt (TEME), underscores the company's long-term commitment to the Egyptian market and its ambition to enhance local manufacturing and retail networks. In an exclusive interview with Ahram Online, ADNOC Distribution CEO Bader Saeed Al Lamki shares insights into the company's expansion plans, local investments, and vision for the future of energy and mobility in Egypt. Ahram Online: How does ADNOC Distribution view operations in the Egyptian market? Badr Saeed: At ADNOC Distribution, we are excited about our ongoing commitment to the Egyptian market. In 2023, ADNOC Distribution acquired 50 percent of TotalEnergies Marketing Egypt (TEME), underscoring a belief shared by both of our companies in Egypt's dynamism and potential. Through this acquisition, we already have more than 240 fuel stations across the country and maintain robust wholesale and aviation fuel businesses. A major recent milestone was the national launch of our ADNOC Voyager lubricants across the country. For the first time, they are now available at third-party retail outlets. We plan to have them available at 3,000 retail points across Egypt by the end of 2026. Since December 2024, we have been manufacturing Voyager lubricants in Egypt, the first place outside the UAE where we blend these lubricants. We are investing in local production, creating skilled jobs, and helping reduce the need for imports. It is a win-win: We meet demand for top-quality lubricants in a key growth market while supporting Egypt's manufacturing goals. This marks a significant milestone in our regional expansion strategy. Egypt's thriving automotive and manufacturing sectors, coupled with a growing population and an enabling environment for inward investment, made introducing Voyager a natural next step. Ultimately, Egypt is not just another market for ADNOC Distribution but a key part of our bigger vision to lead the way in innovation and customer experience. Everything we do here supports our five-year growth strategy as we transform into a regional leader in mobility and convenience retail. AO: How does ADNOC Distribution perceive Egypt's steps to empower the private sector and enhance business in the country? BS: Egypt is an important market for ADNOC Distribution, and our commitment to it has only strengthened since we entered its market two years ago. ADNOC Distribution recognizes Egypt's efforts to strengthen the private sector and foster a more dynamic business environment. Egypt's ambitions of attracting global investment through flagship projects and developing a robust domestic industrial base align perfectly with ADNOC Distribution's strategy and goals, both within Egypt and further afield. Later this year, we will open our very first flagship service station in Egypt, located in New Cairo. This new station will feature an expanded ADNOC Oasis convenience store and a broader range of automotive services – a slightly more elevated experience than what we offer at our existing ADNOC-branded stations across the country. It will reflect the same premium experience as our flagship stations in the UAE. We believe Egyptian customers deserve the best. It is a mature market with discerning consumers who know quality when they see it. Choosing Cairo for our next flagship service station says a lot about our confidence in Egypt's future and our commitment to the market. AO: What is in the pipeline regarding ADNOC Distributions' expansion plan in Egypt and collaboration with the Egyptian government? BS: ADNOC Distribution is actively assessing opportunities to establish new fuel stations in Egypt, including in the New Administrative Capital and along the North Coast. We are also exploring growth opportunities in our aviation fuel business through TEME, our local partnership with TotalEnergies. Currently, we operate at Cairo and Marsa Alam airports, and we are looking to expand further in response to growing demand driven by Egypt's tourism sector and its emergence as a regional logistics hub. Through our partnership with TotalEnergies, we are exploring opportunities to expand lubricant blending operations to meet both local and export demand. More broadly, we contribute to meeting the energy needs of a developing manufacturing base, the tourism and logistics sectors, and a growing population. There is a lot of energy here, and we are positioning ourselves to be part of it. AO: Is ADNOC Distribution planning to make new acquisitions in the Egyptian market? BS: ADNOC Distribution is always looking for new ways to grow and expand, especially in international markets, including Egypt. We are constantly evaluating our international footprint per our five-year growth strategy. If the right opportunity comes along, especially one that fits with our long-term goals and is value-accretive, we will assess it to ensure it helps us grow and delivers real, lasting value for our shareholders while bringing our industry-leading products and services to more communities than ever before. Follow us on: Facebook Instagram Whatsapp Short link:
Al-Ahram Weekly
6 hours ago
- Automotive
- Al-Ahram Weekly
INTERIVIEW - Egypt key in ADNOC Distribution regional expansion strategy: CEO - Energy
ADNOC Distribution, the UAE's leading fuel and convenience retailer, has officially launched its premium Voyager lubricants across Egypt, marking a key milestone in its regional growth strategy. The move, in partnership with TotalEnergies Marketing Egypt (TEME), underscores the company's long-term commitment to the Egyptian market and its ambition to enhance local manufacturing and retail networks. In an exclusive interview with Ahram Online, ADNOC Distribution CEO Bader Saeed Al Lamki shares insights into the company's expansion plans, local investments, and vision for the future of energy and mobility in Egypt. Ahram Online: How does ADNOC Distribution view operations in the Egyptian market? Badr Saeed: At ADNOC Distribution, we are excited about our ongoing commitment to the Egyptian market. In 2023, ADNOC Distribution acquired 50 percent of TotalEnergies Marketing Egypt (TEME), underscoring a belief shared by both of our companies in Egypt's dynamism and potential. Through this acquisition, we already have more than 240 fuel stations across the country and maintain robust wholesale and aviation fuel businesses. A major recent milestone was the national launch of our ADNOC Voyager lubricants across the country. For the first time, they are now available at third-party retail outlets. We plan to have them available at 3,000 retail points across Egypt by the end of 2026. Since December 2024, we have been manufacturing Voyager lubricants in Egypt, the first place outside the UAE where we blend these lubricants. We are investing in local production, creating skilled jobs, and helping reduce the need for imports. It is a win-win: We meet demand for top-quality lubricants in a key growth market while supporting Egypt's manufacturing goals. This marks a significant milestone in our regional expansion strategy. Egypt's thriving automotive and manufacturing sectors, coupled with a growing population and an enabling environment for inward investment, made introducing Voyager a natural next step. Ultimately, Egypt is not just another market for ADNOC Distribution but a key part of our bigger vision to lead the way in innovation and customer experience. Everything we do here supports our five-year growth strategy as we transform into a regional leader in mobility and convenience retail. AO: How does ADNOC Distribution perceive Egypt's steps to empower the private sector and enhance business in the country? BS: Egypt is an important market for ADNOC Distribution, and our commitment to it has only strengthened since we entered its market two years ago. ADNOC Distribution recognizes Egypt's efforts to strengthen the private sector and foster a more dynamic business environment. Egypt's ambitions of attracting global investment through flagship projects and developing a robust domestic industrial base align perfectly with ADNOC Distribution's strategy and goals, both within Egypt and further afield. Later this year, we will open our very first flagship service station in Egypt, located in New Cairo. This new station will feature an expanded ADNOC Oasis convenience store and a broader range of automotive services – a slightly more elevated experience than what we offer at our existing ADNOC-branded stations across the country. It will reflect the same premium experience as our flagship stations in the UAE. We believe Egyptian customers deserve the best. It is a mature market with discerning consumers who know quality when they see it. Choosing Cairo for our next flagship service station says a lot about our confidence in Egypt's future and our commitment to the market. AO: What is in the pipeline regarding ADNOC Distributions' expansion plan in Egypt and collaboration with the Egyptian government? BS: ADNOC Distribution is actively assessing opportunities to establish new fuel stations in Egypt, including in the New Administrative Capital and along the North Coast. We are also exploring growth opportunities in our aviation fuel business through TEME, our local partnership with TotalEnergies. Currently, we operate at Cairo and Marsa Alam airports, and we are looking to expand further in response to growing demand driven by Egypt's tourism sector and its emergence as a regional logistics hub. Through our partnership with TotalEnergies, we are exploring opportunities to expand lubricant blending operations to meet both local and export demand. More broadly, we contribute to meeting the energy needs of a developing manufacturing base, the tourism and logistics sectors, and a growing population. There is a lot of energy here, and we are positioning ourselves to be part of it. AO: Is ADNOC Distribution planning to make new acquisitions in the Egyptian market? BS: ADNOC Distribution is always looking for new ways to grow and expand, especially in international markets, including Egypt. We are constantly evaluating our international footprint per our five-year growth strategy. If the right opportunity comes along, especially one that fits with our long-term goals and is value-accretive, we will assess it to ensure it helps us grow and delivers real, lasting value for our shareholders while bringing our industry-leading products and services to more communities than ever before. Follow us on: Facebook Instagram Whatsapp Short link:
Economic Key
28-05-2025
- Business
- Economic Key
ADNOC Distribution and TotalEnergies Launch Locally-Made ADNOC Voyager Lubricants in Egypt
ADNOC Distribution, in partnership with TotalEnergies Marketing Egypt (TEME), has announced the launch of ADNOC Voyager lubricants across Egypt. This marks the first time ADNOC Voyager products will be available at third-party points of sale in the country. ADNOC Voyager products are currently available at select points of sale in greater Cairo and the Nile Delta, as well as on Amazon and noon e-commerce platforms, with ambitions to reach 3,000 points of sale nationwide by the end of 2026. The launch of ADNOC Voyager lubricants across Egypt is a strategic milestone for the brand, combining local manufacturing with expanded distribution capabilities. Selected ADNOC Voyager products are produced at a state-of-the art TEME blending facility in Borg El Arab, contributing to Egypt's industrial development, creating skilled job opportunities, strengthening local supply chains, and reducing dependence on imports. This aligns with Egypt's broader economic strategy to boost domestic production and attract foreign investment into the industrial sector. Eng. Bader Saeed Al Lamki, CEO of ADNOC Distribution, stated: 'The national launch of ADNOC Voyager lubricants in Egypt marks a key milestone in our strategy to expand the reach of ADNOC's trusted, high-performance lubricants across Egypt and North Africa. The roll-out builds on ADNOC Distribution and TotalEnergies' shared commitment to sustainable growth and innovation, while deepening our collaboration, expanding ADNOC's regional footprint, and building future-ready capabilities that serve national priorities and regional markets alike.' With the nation-wide rollout, ADNOC Distribution – which acquired 50% of TotalEnergies Marketing Egypt in 2023 – continues to deliver on its international growth strategy, expanding its footprint beyond the UAE and Saudi Arabia into North Africa. By entering Egypt's high-potential fuel retail and mobility market, ADNOC Distribution has gained access to North Africa's largest customer base, supporting its ambition to become a leading regional mobility player in line with its five-year growth strategy. Thomas Strauss, Managing Director & Country Chair of TotalEnergies Marketing Egypt, shared his enthusiasm: 'Launching ADNOC Voyager Lubricants in Egypt is a proud achievement for TEME and a reflection of the strength of our partnership. By manufacturing locally in Borg El Arab, we are ensuring accessibility, reliability, and top-tier performance for our customers. TotalEnergies Marketing Egypt represents a unique collaboration, proving that the two energy majors – TotalEnergies and ADNOC Distribution – can come together to drive innovation and elevate industry standards. By leveraging our combined expertise, we are crafting an efficient, sustainable supply chain that benefits the local market.' At the official launch event, held at the historic Abdeen Palace in Cairo, ADNOC Distribution unveiled its 'Voyager: Powering Your Everyday Performance' campaign for the Egyptian market, highlighting the lubricant range's superior protection, efficiency, and reliability. The launch was attended by key government officials and industry leaders, including Eng. Karim Badawy, Minister of Petroleum and Mineral Resources, and Abdulbaset Mohammed Al Marzouqi, Deputy Head of Mission and Acting Chargé d'Affaires of the UAE Embassy in Cairo. The event also welcomed top executives from ADNOC Distribution and TotalEnergies Marketing Egypt, led by Eng. Bader Saeed Al Lamki, CEO of ADNOC Distribution; Jean-Philippe Torres, Senior Vice-Present of TotalEnergies for Africa; and Thomas Strauss, Managing Director and Country Chair of TotalEnergies Marketing Egypt. ADNOC Voyager offers a wide range of high-performance products for automotive, industrial, and marine applications. With over 180 international OEM approvals and certifications from API and JASO, ADNOC Voyager is trusted in more than 47 countries worldwide and remains the leading lubricant brand in the UAE. With a market size of nearly 450 kilotonnes annually, Egypt is one of Africa's largest lubricants markets, with sustained demand driven by new presidential development projects and a growing auto manufacturing sector. تم نسخ الرابط
Al Etihad
28-05-2025
- Business
- Al Etihad
ADNOC Distribution and TotalEnergies launch ADNOC Voyager lubricants in Egypt
28 May 2025 15:52 ABU DHABI (ALETIHAD)ADNOC Distribution, in partnership with TotalEnergies Marketing Egypt (TEME), has officially launched its ADNOC Voyager lubricant range across Egypt, marking a significant milestone in the brand's regional expansion strategy.'This is the first time Voyager products will be available at third-party retail outlets across Egypt,' a statement by posted ADNOC Distribution on the Abu Dhabi Securities Exchange's (ADX) website said. Currently sold through selected stores in Greater Cairo and the Nile Delta as well as on Amazon and noon, ADNOC Voyager aims to be present in 3,000 locations nationwide by the end of 2026, the statement lubricants are manufactured at a state-of-the-art blending facility in Borg El Arab operated by TEME. This local production initiative supports Egypt's industrial growth, creates skilled jobs, and reduces reliance on imports—aligning with the country's broader strategy to boost domestic manufacturing and attract foreign Bader Saeed Al Lamki, CEO of ADNOC Distribution, said: 'The national launch of ADNOC Voyager lubricants in Egypt marks a key milestone in our strategy to expand the reach of ADNOC's trusted, high-performance lubricants across Egypt and North Africa."The roll-out builds on ADNOC Distribution and TotalEnergies' shared commitment to sustainable growth and innovation, while deepening our collaboration, expanding ADNOC's regional footprint, and building future-ready capabilities that serve national priorities and regional markets alike.'ADNOC Distribution acquired 50% of TotalEnergies Marketing Egypt in 2023. With this launch, the company extends its presence from the UAE and Saudi Arabia into North Africa, entering Egypt's high-potential fuel retail and mobility Strauss, Managing Director and Country Chair of TEME, said: 'Launching ADNOC Voyager Lubricants in Egypt is a proud achievement for TEME and a reflection of the strength of our partnership. By manufacturing locally in Borg El Arab, we are ensuring accessibility, reliability, and top-tier performance for our customers. TotalEnergies Marketing Egypt represents a unique collaboration, proving that the two energy majors – TotalEnergies and ADNOC Distribution – can come together to drive innovation and elevate industry standards.'The launch event, held at Cairo's historic Abdeen Palace, also introduced the campaign 'Voyager: Powering Your Everyday Performance.' The event was attended by senior government officials and business leaders, including Egypt's Minister of Petroleum and Mineral Resources, Eng. Karim Badawy; UAE Embassy representative Abdulbaset Mohammed Al Marzouqi; and top executives from both companies. ADNOC Voyager products, certified by over 180 international OEMs and organisations such as API and JASO, are used in more than 47 countries. Egypt, with an annual lubricants market nearing 450 kilotonnes, represents a key growth market driven by infrastructure expansion and a growing automotive sector. Source: Aletihad - Abu Dhabi
Zawya
19-02-2025
- Business
- Zawya
ADNOC Distribution to launch first flagship service station in Egypt
Abu Dhabi: Abu Dhabi National Oil Company for Distribution (ADNOC Distribution) is set to open its first flagship service station in Egypt during 2025, according to a press release. Located in New Cairo, the new station will feature an expanded ADNOC Oasis convenience store and offer a wide range of automotive services compared to the existing 11 ADNOC-branded stations operating in the country. ADNOC Distribution and TotalEnergies Mark celebrated two years of TEME joint venture in Egypt on the sidelines of the Egypt Energy Show (EGYPES) event. The joint venture (JV) is focused on expanding its presence in Egypt's aviation fuel market, anchoring the country's role as a transport and tourism hub in North Africa and beyond. Bader Saeed Al Lamki, CEO of ADNOC Distribution, said: ' The ongoing success of our TEME joint venture demonstrates the value of our international expansion strategy in driving value-accretive growth. Egypt, with its significant economic potential, is a key part of our growth journey.' Thomas Strauss, Managing Director and Country Chair of TotalEnergies Marketing Egypt, said: "We recognise the immense potential of the Egyptian market and are committed to fostering sustainable growth." In 2023, ADNOC Distribution acquired 50% of TotalEnergies Marketing Egypt (TEME), creating a JV that operates more than 240 fuel retail sites across Egypt. The ADX-listed group recently unveiled robust performance in 2024 from higher operations in Saudi Arabia and Egypt, posting revenues valued at AED 35.45 billion. Source: Mubasher
