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CNBC
13 hours ago
- Business
- CNBC
Is China going through a consumption revival? Its 618 festival is one sign of it
China's latest shopping festival, which wrapped up Wednesday, pointed to a pickup in consumption, as e-commerce companies reported strong sales of consumer electronics, as well as beauty and pet care products. The 618 festival is one of the biggest promotional periods of the year in China as Alibaba, and other major Chinese e-commerce platforms roll out discounts. This year, the festival's gross merchandise value, a measure of sales over time, surged by 15.2% from last year to an estimated to 855.6 billion yuan ($119 billion), according to retail data provider Syntun. That points to some recovery in consumption, after Syntun data for last year's 618 festival revealed a year-on-year decline in sales for the first time in eight years. However, as has been the case with other annual shopping events, retailers expanded the promotional period to start May 13, a week earlier than in 2024, before ending June 18. Still, said the number of shoppers participating hit a record high, more than doubling year on year between May 30 and June 18 to an unspecified figure. More than 2.2 billion orders were recorded across JD's channels, which include online and offline stores, food delivery and quick commerce, according to the retailer. Investors were surprised Monday by a better-than-expected 6.4% increase in national retail sales in May from a year ago — the fastest increase since December 2023, according to official data accessed via Wind Information. Chinese consumers are spending "a lot of money on outerwear. Cosmetics and beauty doing really well," Jacob Cooke, co-founder and CEO of WPIC Marketing + Technologies, told CNBC on Friday. The company helps foreign brands — such as Vitamix and iS Clinical — sell online in China and other parts of Asia. His firm estimates that gross merchandise value during 618 grew by around 14.1% from a year ago, pointing to a slightly slower increase than what Syntun reported. He also pointed to growing numbers of customers outside of China's big, well-known cities, based on the packages he's seen leaving his company's warehouse. Beijing's trade-in program to subsidize certain consumer products such as consumer electronics helped boost sales. Household appliances emerged champion among the categories, bringing in 110.1 billion yuan in sales, while beauty and skin care products clocked in 43.2 billion yuan in sales, according to Syntun. Similarly, Chinese e-commerce giant Alibaba's Taobao and Tmall reported strong sales in categories eligible for government subsidies — with initial sales more than tripling from the same period around the Nov. 11 Singles' Day shopping festival, indicating increased consumer interest in the newest batch of subsidies. Taobao's generative artificial intelligence tools also boosted sales. Its image-to-video feature and an advanced marketing bidding model boosted campaign return on investment by an average of 12%, the company said earlier this month. That echoes how Alibaba and other major Chinese companies reported improved first-quarter consumer sales, bolstered in part by AI-powered marketing tools. Shoppers are also splurging on their pets. Taobao and Tmall noted a surge in demand for pet care products, as total sales in the first 100 minutes surpassed the total sales from the first four hours of the same period last year. But despite strong sales, the mid-year e-commerce festival lost some steam toward the end after some Chinese provincial governments ran out of money to keep offering trade-in subsidies, Chinese media Yicai reported Thursday. "We believe the June 18 promotion this year could have been stronger, had the trade-in subsidy program remained intact," Nomura analysts said in a note Thursday. The analysts added that of 32 mainland China regions, around a dozen have suspended trade-in programs. State-run news agency Xinhua on Friday refuted claims that regions had canceled the subsidies. Xinhua on Friday also reported that Chinese consumers can expect more consumer goods subsidies from the government as early as July. This year's 618 festival lasted over a month, running from May 13 to June 18. While retail sales have improved in that period, experts warn that the prolonged duration of such festivals could reduce the incentive for consumption. "If you do have these festivals, and that's becoming more regular feature of these online platforms that these discounts, rebates and special offers, they continue all throughout the year in different guises, then it becomes difficult for the average consumer to keep on participating in them," said Manishi Raychaudhuri, CEO of Emmer Capital Partners, on CNBC's "The China Connection" on Friday. Instead, the government and companies will have to think of more innovative ways to boost domestic consumption, he added. Beijing has opted not to hand out cash to consumers, instead focusing on subsidies for specific products and incremental measures to support employment.
Wall Street Journal
14 hours ago
- Business
- Wall Street Journal
China's Midyear Shopping Festival Pulls In Record Online Sales
China's second-largest shopping event of the year generated record sales, with online spending by consumers exceeding $100 billion as government measures bolstered consumption among cautious households. The value of goods sold by Chinese e-commerce platforms reached an all-time high during the '618' shopping festival that took place from mid-May to mid-June this year, according to figures from data provider Syntun.
Yahoo
a day ago
- Business
- Yahoo
2025 "618" Promotion Report: GMV Reaches 855.6 billion RMB
BEIJING, June 19, 2025 /PRNewswire/ -- The 2025 "618" mid-year shopping festival commenced on May 13th, featuring a significantly extended promotion period compared to previous years, designed to boost demand and bolster consumption recovery. Major e-commerce platforms offered substantial discounts, augmented by government subsidies across a wide range of product categories. Promotional strategies were streamlined, prioritizing direct price cuts to enhance consumer purchasing incentives and shopping experience. The deep integration of government subsidies has further amplified China's sustained consumer vitality. Local governments intensified subsidy policies, expanding coverage to diverse product categories to meet evolving consumer needs, thereby supporting market upgrading while maintaining robust demand. Amid evolving consumer preferences, the e-commerce industry has entered a new phase of ecological restructuring and sustainable market development. Traditional e-commerce giants like Alibaba and have deepened collaborations with social media & e-commerce platforms such as Xiaohongshu and Bilibili, leveraging content-driven engagement to drive transaction conversions and reshape overall marketing strategies. Concurrently, China's instant retail market continues to exhibit explosive growth, fueling competition among traditional e-commerce players to expand into omnichannel ecosystems and redefine the retail landscape. As a third-party data monitor, Syntun has consistently tracked and released "618" sales data to provide an impartial and objective perspective to the public. According to Syntun, the Gross Merchandise Volume (GMV) during the "618" shopping festival (May 13th–June 18th) reached 855.6 billion RMB across major e-commerce platforms, including traditional and content e-commerce platforms, with Tmall ranking first. Meanwhile, instant retail platforms and community group-buying platforms contributed GMVs of 29.6 billion RMB and 12.6 billion RMB respectively. For more details about the "618", please click the link: (Syntun_2025_618_Sales_Data_Briefing) As a professional digital retail data service provider, Syntun has developed a variety of products in line with the needs of the retail industry, which can solve the problems encountered in the process of production, operation, marketing and management, and help brands make accurate decisions. CONTACT:FB: Syntun ChinaTW: @Syntunchina Syntun Marketing TeamTel: +86-10-5287-4212Email: info@ Related Links: View original content to download multimedia: SOURCE Syntun Ltd. 登入存取你的投資組合
Associated Press
a day ago
- Business
- Associated Press
2025 "618" Promotion Report: GMV Reaches 855.6 billion RMB
BEIJING, June 19, 2025 /PRNewswire/ -- The 2025 '618" mid-year shopping festival commenced on May 13th, featuring a significantly extended promotion period compared to previous years, designed to boost demand and bolster consumption recovery. Major e-commerce platforms offered substantial discounts, augmented by government subsidies across a wide range of product categories. Promotional strategies were streamlined, prioritizing direct price cuts to enhance consumer purchasing incentives and shopping experience. The deep integration of government subsidies has further amplified China's sustained consumer vitality. Local governments intensified subsidy policies, expanding coverage to diverse product categories to meet evolving consumer needs, thereby supporting market upgrading while maintaining robust demand. Amid evolving consumer preferences, the e-commerce industry has entered a new phase of ecological restructuring and sustainable market development. Traditional e-commerce giants like Alibaba and have deepened collaborations with social media & e-commerce platforms such as Xiaohongshu and Bilibili, leveraging content-driven engagement to drive transaction conversions and reshape overall marketing strategies. Concurrently, China's instant retail market continues to exhibit explosive growth, fueling competition among traditional e-commerce players to expand into omnichannel ecosystems and redefine the retail landscape. As a third-party data monitor, Syntun has consistently tracked and released '618" sales data to provide an impartial and objective perspective to the public. According to Syntun, the Gross Merchandise Volume (GMV) during the '618" shopping festival (May 13th–June 18th) reached 855.6 billion RMB across major e-commerce platforms, including traditional and content e-commerce platforms, with Tmall ranking first. Meanwhile, instant retail platforms and community group-buying platforms contributed GMVs of 29.6 billion RMB and 12.6 billion RMB respectively. For more details about the '618", please click the link: ( Syntun_2025_618_Sales_Data_Briefing ) As a professional digital retail data service provider, Syntun has developed a variety of products in line with the needs of the retail industry, which can solve the problems encountered in the process of production, operation, marketing and management, and help brands make accurate decisions. CONTACT: FB: Syntun China TW: @Syntunchina Syntun Marketing Team Tel: +86-10-5287-4212 Email: [email protected] Related Links: View original content to download multimedia: SOURCE Syntun Ltd.
Business Times
2 days ago
- Business
- Business Times
China's 618 shopping fest sets record, but daily spending slips
[BEIJING] China's largest mid-year shopping festival, 618, ended on Wednesday (Jun 19) with record sales, though daily spending dropped amid an extended sales period aimed at enticing consumers to part with more of their hard-earned money. The longer sales period helped the combined gross merchandise value (GMV), a business metric commonly used in e-commerce, reach an all-time high of 855.6 billion yuan (S$153.3 billion), according to retail data provider Syntun. That was 15.2 per cent higher than the prior year's 742.8 billion yuan. The festival, originally a single-day event celebrating founding on Jun 18, has evolved into a month-long affair spanning all major e-commerce platforms. This year's pre-sales began on May 13, a week longer than in 2024, leading to lower average daily spending of 2.31 billion yuan, compared with 2.48 billion yuan last year, according to Reuters calculations. Alibaba Group's Tmall kept its top position on sales, the data showed, followed by ByteDance's Douyin and Pinduoduo Holdings' Pinduoduo. Syntun did not provide sales figures for each platform. Despite the upbeat figures, the world's second-largest economy's retail sector continues to struggle due to concerns over employment stability, stalled wage growth and the ongoing property crisis. BT in your inbox Start and end each day with the latest news stories and analyses delivered straight to your inbox. Sign Up Sign Up Retailers and the government have sought to lift subdued spending by deepening discounts and expanding consumer subsidies but analysts say longer festivals and year-round discounts have dampened excitement for these kinds of events. 'I don't have anything special to buy during the 618 shopping festival. Because there are always great deals, I can buy whatever I need whenever,' said Xu Binqi, who works in Beijing's film industry. 'Take skincare products as an example, I buy them whenever I run out, and the prices are no higher than during the 618 festival.' Rachel Lee, general manager of market research firm Worldpanel China and co-author of Bain .'s recent China Shopper Report, said that when consumers are budget-conscious, they seek affordable alternatives, and discounts play a lesser role. 'Standalone promotional discounts will find it increasingly difficult to drive volume growth,' she said. This year, said the number of users placing orders for the 618 event more than doubled year on year, with over 2.2 billion orders across its online, offline and food delivery platforms. Alibaba said that 453 brands surpassed 100 million yuan in GMV over the 618 period. Brands that surpassed one billion yuan in GMV included Apple, Xiaomi, Huawei, Nike, Adidas, L'Oréal and Lululemon, Alibaba added. Retail growth, subsidy impact While the retail environment in China remains difficult, there are signs that consumption overall has picked up in recent months. Retail sales growth surpassed expectations in May, with official data showing a 6.4 per cent increase, the fastest growth since December 2023. Analysts pointed to the earlier start of 618, along with government consumer subsidies for goods such as home appliances and mobile phones, as twin drivers. Jacob Cooke, co-founder and CEO of WPIC Marketing + Technologies, said the extended 618 festival front-loaded consumer demand, encouraging earlier spending and smoothing consumption trends into May. 'A longer 618 festival with low prices helps sustain engagement across weeks and has contributed materially to May's strong retail performance,' Cooke said. Analysts warn that a pause in subsidy programmes in several regions, as central government allocations dry up, could weigh on 618 sales and overall consumption this month, though more funds are likely to be allocated for those programmes in July. 'Rapid sales growth of key subsidy categories (such as home appliances) driven by the 618 shopping festival starting from quickly depleted funds,' HSBC analysts wrote in a note. Eve Wang, 32, reflected on the shift in spending habits: 'In the past, for example during events like Singles' Day and 618, I used to spend a lot of money on stockpiling goods, but now ... I only buy what I need.' REUTERS
