Latest news with #SungwonJee
Cision Canada
5 days ago
- Automotive
- Cision Canada
Hyundai Motor Wins Grand Prix and Two Gold Lions at Cannes Lions with 'Night Fishing' and 'Tree Correspondents'
Hyundai Motor landed Grand Prix for its lauded short film, 'Night Fishing', highlighting the brand's innovation and creative excellence 'Night Fishing' marks Hyundai Motor's first Grand Prix at the Cannes Lions Festival Hyundai Motor also won two Gold Lions and one Silver Lion for its 'Tree Correspondents', an AI-driven CSR marketing campaign for the 'IONIQ Forest' global tree-planting initiative SEOUL, South Korea and CANNES, France, June 18, 2025 /CNW/ -- Hyundai Motor Company netted a Grand Prix, two Gold Lions, and a Silver Lion at the 2025 Cannes Lions International Festival of Creativity for its acclaimed short film project, 'Night Fishing,' and artificial intelligence (AI)-driven CSR marketing campaign, 'Tree Correspondents'. These prestigious accolades highlight the brand's innovation and creative excellence in brand storytelling. "Winning four awards, including the Grand Prix, at the prestigious Cannes Lions International Festival of Creativity is a testament to Hyundai Motor's consistent efforts to build an innovative brand identity through creative storytelling," said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. "It also reflects the global resonance of our content marketing approach. We will continue to explore distinctive ways to engage with customers across the evolving media and market landscape." 'Night Fishing' wins Grand Prix in the Entertainment – Branded Content category 'Night Fishing,' a bite-sized thriller or 'snack movie', was awarded the Grand Prix in the Entertainment – Branded Content category. Its recognition marks a rare achievement for a Korean automotive brand, highlighting the campaign's creativity and engaging storytelling on the global stage. This represents Hyundai Motor's first-ever Grand Prix win at the Cannes Lions Festival. 'Night Fishing' is a collaborative film by Innocean, a global brand communications company, director Moon Byounggon and famous Korean actor Son Sukku. The film breaks away from traditional advertising by offering a cinematic narrative free of explicit promotional elements. Filmed entirely from the viewpoints of seven fixed cameras on a car, this project establishes Hyundai Motor as a pioneer in brand storytelling. "I'm delighted that 'Night Fishing', our collaborative campaign with Hyundai Motor's Brand Marketing Division, demonstrated the power of authentic content to build meaningful connections between the brand and its consumers," said Yongwoo Lee, CEO of Innocean. "It's even more rewarding to see that this resonated on a global stage and led to the honor of receiving the Grand Prix. We are deeply grateful for the enthusiastic support of audiences and cheer for this new format of film – 'snack movie'." "I'm truly honored and thrilled to receive the Grand Prix at the world's most prestigious advertising festival, the Cannes Lions International Festival of Creativity," said Director Moon. "I would like to thank Hyundai Motor, Innocean, and everyone who supported and believed in the unconventional yet innovative vision of 'Night Fishing'." 'Tree Correspondents' wins two Gold Lions and one Silver Lion Hyundai Motor also won two Gold Lions and one Silver Lion in the Digital Craft category for its 'Tree Correspondents', the company's first brand campaign on the 'IONIQ Forest', a decade-long CSR project dedicated to conserving biodiversity and acting against climate change. Set to launch in July, the campaign uses AI to analyze ecological data from global IONIQ Forests, providing insights into forest health and biodiversity through innovative storytelling. This year marks the 10 th anniversary of the 'IONIQ Forest' program, and in July, it will reach the milestone of planting a million trees across 13 regions worldwide.
Yahoo
5 days ago
- Automotive
- Yahoo
Hyundai Motor Wins Grand Prix and Two Gold Lions at Cannes Lions with 'Night Fishing' and 'Tree Correspondents'
Hyundai Motor landed Grand Prix for its lauded short film, 'Night Fishing', highlighting the brand's innovation and creative excellence 'Night Fishing' marks Hyundai Motor's first Grand Prix at the Cannes Lions Festival Hyundai Motor also won two Gold Lions and one Silver Lion for its 'Tree Correspondents', an AI-driven CSR marketing campaign for the 'IONIQ Forest' global tree-planting initiative SEOUL, South Korea and CANNES, France, June 18, 2025 /CNW/ -- Hyundai Motor Company netted a Grand Prix, two Gold Lions, and a Silver Lion at the 2025 Cannes Lions International Festival of Creativity for its acclaimed short film project, 'Night Fishing,' and artificial intelligence (AI)-driven CSR marketing campaign, 'Tree Correspondents'. These prestigious accolades highlight the brand's innovation and creative excellence in brand storytelling. "Winning four awards, including the Grand Prix, at the prestigious Cannes Lions International Festival of Creativity is a testament to Hyundai Motor's consistent efforts to build an innovative brand identity through creative storytelling," said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. "It also reflects the global resonance of our content marketing approach. We will continue to explore distinctive ways to engage with customers across the evolving media and market landscape." 'Night Fishing' wins Grand Prix in the Entertainment – Branded Content category 'Night Fishing,' a bite-sized thriller or 'snack movie', was awarded the Grand Prix in the Entertainment – Branded Content category. Its recognition marks a rare achievement for a Korean automotive brand, highlighting the campaign's creativity and engaging storytelling on the global stage. This represents Hyundai Motor's first-ever Grand Prix win at the Cannes Lions Festival. 'Night Fishing' is a collaborative film by Innocean, a global brand communications company, director Moon Byounggon and famous Korean actor Son Sukku. The film breaks away from traditional advertising by offering a cinematic narrative free of explicit promotional elements. Filmed entirely from the viewpoints of seven fixed cameras on a car, this project establishes Hyundai Motor as a pioneer in brand storytelling. "I'm delighted that 'Night Fishing', our collaborative campaign with Hyundai Motor's Brand Marketing Division, demonstrated the power of authentic content to build meaningful connections between the brand and its consumers," said Yongwoo Lee, CEO of Innocean. "It's even more rewarding to see that this resonated on a global stage and led to the honor of receiving the Grand Prix. We are deeply grateful for the enthusiastic support of audiences and cheer for this new format of film – 'snack movie'." "I'm truly honored and thrilled to receive the Grand Prix at the world's most prestigious advertising festival, the Cannes Lions International Festival of Creativity," said Director Moon. "I would like to thank Hyundai Motor, Innocean, and everyone who supported and believed in the unconventional yet innovative vision of 'Night Fishing'." 'Tree Correspondents' wins two Gold Lions and one Silver Lion Hyundai Motor also won two Gold Lions and one Silver Lion in the Digital Craft category for its 'Tree Correspondents', the company's first brand campaign on the 'IONIQ Forest', a decade-long CSR project dedicated to conserving biodiversity and acting against climate change. Set to launch in July, the campaign uses AI to analyze ecological data from global IONIQ Forests, providing insights into forest health and biodiversity through innovative storytelling. This year marks the 10th anniversary of the 'IONIQ Forest' program, and in July, it will reach the milestone of planting a million trees across 13 regions worldwide. View original content to download multimedia: SOURCE Hyundai Motor Company View original content to download multimedia: Sign in to access your portfolio
Al Bawaba
24-04-2025
- Automotive
- Al Bawaba
Hyundai Motor Races into the Digital Track with ‘Asphalt Legends Unite' Collaboration
Hyundai Motor Company today announced its collaboration with Gameloft's popular racing game, Asphalt Legends Unite launching its famous high-performance models on digital racing tracks. The game, available across multiple platforms including consoles, PC, and mobile, is an award-winning title that enjoys widespread global popularity. This initiative is part of Hyundai Motor's efforts to connect with younger audiences through gaming. "Last year, we launched content-driven marketing through the short film 'Night Fishing', focusing on storytelling as a way to breakthrough the decline of traditional advertising," said Sungwon Jee, Global Chief Marketing Officer of Hyundai Motor Company. 'This year, we are expanding our brand storytelling into gaming through our partnership with Asphalt Legends Unite to connect younger generations in a space they love.' Hyundai Motor is pioneering its content marketing strategy to align with the evolving media landscape and changing content trends among younger generations. Last year, the company took a fresh approach of releasing a short film 'Night Fishing', and this year, it is expanding into gaming through the partnership with Asphalt Legends Unite. The company will continue to collaborate with various global game titles to grow young fan base and present creative content marketing campaigns. Starting April 2, with the release of Update 43, players can drive the IONIQ 5 N high-performance electric vehicle (EV) and the N Vision 74 high-performance hydrogen fuel cell-hybrid concept car. From April 3 to April 30, Hyundai Motor will host a four-week in-game event, featuring both vehicles. In each event, the fastest player will be honored as a winner and a total of three winners will be invited to South Korea to explore landmarks in Seoul and brand spaces. They will also have the opportunity to test drive the IONIQ 5 N and visit the N Festival 2025, the biggest one-make race in Korea. Hyundai Motor is also collaborating with global gaming influencers. The popular streamers on Twitch and YouTube will drive Hyundai Motor's high-performance models in the digital racing scene and share their thrilling experience through exclusive content, live gameplay, and event participation. Hyundai Motor is expanding its content marketing initiatives into gaming to strengthen brand engagement with Gen Z and Alpha audiences. Building on its previous launches of 'Hyundai Future Adventure' on ROBLOX and 'Timeless Seoul' on ZEPETO, the company continues to collaborate with leading global racing games, including Nexon's KartRider Rush+. By creating engaging gaming experiences, the company aims to broaden its brand recognition and product exposure among younger generations. With Asphalt Legends Unite's recent update supporting cross-device play and its high-quality graphics, Hyundai Motor aims to engage and resonate with Gen Z audiences around the world. © 2000 - 2025 Al Bawaba (
Yahoo
01-04-2025
- Automotive
- Yahoo
Hyundai Motor Introduces Mobilet, the Ultimate Mobility Solution for On-the-Go Needs, in April Fool's Day Campaign
Hyundai Motor unveiled Mobilet, a fictional mobility solution addressing urgent restroom needs, as part of their April Fool's Day campaign The company produced humorous content for Mobilet, sharing it across platforms like Instagram, X, and Facebook The campaign not only entertained but also highlighted how innovative, human-centric mobility solutions are needed in daily life SEOUL, South Korea, April 1, 2025 /PRNewswire/ -- In celebration of April Fool's Day, Hyundai Motor Company engaged consumers in an entertaining campaign centered around Mobilet, a new, fictional mobility solution designed to satisfy urgent restroom needs. This imaginative initiative aligns with Hyundai Motor's brand vision of 'Progress for Humanity' by playfully addressing one of humanity's most basic needs while maintaining a focus on innovation and empathy. For this campaign, Hyundai Motor introduced a variety of custom technologies for Mobilet, including dynamic facial recognition for instant access, an aroma air diffuser to eliminate unwanted odors, and a stealth mode to disguise the exterior, ensuring users' public reputations remain intact. Rather than simply ending the campaign as a prank, the company emphasized how this aligns with its vision by highlighting the importance of addressing basic human needs. Hyundai Motor used generative AI to produce humorous images and moving assets and share entertaining, on-trend content. The campaign was shared across various social channels, including Instagram, X, and Facebook, engaging audiences with its innovative and humorous approach. "We wanted to create a campaign that not only entertains but also resonates with our audience," said Sungwon Jee, Global Chief Marketing Officer of Hyundai Motor Company. "With Mobilet, we combined humor with innovation to highlight our commitment to creating mobility solutions for every need." Through this campaign, Hyundai Motor not only garnered laughs but also emphasized the importance of innovative mobility solutions in daily life. By blending humor with a meaningful message, the brand's April Fool's Day campaign successfully captured the attention and imagination of audiences worldwide, reinforcing the company's dedication to addressing human needs with creativity and care. More information about Hyundai Motor and its products can be found at: or Newsroom: Media Hub by Hyundai Hyundai Worldwide Instagram Worldwide X Worldwide Facebook SOURCE Hyundai Motor Company Sign in to access your portfolio
