Latest news with #SundayTicket
Yahoo
a day ago
- Entertainment
- Yahoo
Sunday Ticket's move to YouTube helped NFL reach a younger audience, YouTube CEO says
When YouTube became a major NFL TV partner with its acquisition of the Sunday Ticket rights, it did more than just make Sunday Ticket more convenient for viewers who couldn't get DirecTV. It also opened the NFL up to younger viewers. That's the word from YouTube CEO Neal Mohan, who said the company 'aged down' the NFL's audience, according to Sports Business Journal. Advertisement Mohan told that the NFL's partnership with YouTube allows NFL games to 'live alongside all of this other amazing creator-first sports content,' which a younger audience goes to YouTube to see. Sunday Ticket is an expensive subscription, so few people would buy it without already being big NFL fans. But Mohan said that when YouTube shows the Week One Chiefs-Chargers game in Brazil on September 5 for free to the whole world, it will be a major step toward helping the league attract a significant new audience — and a significantly younger audience.
NBC Sports
a day ago
- Entertainment
- NBC Sports
Sunday Ticket's move to YouTube helped NFL reach a younger audience, YouTube CEO says
When YouTube became a major NFL TV partner with its acquisition of the Sunday Ticket rights, it did more than just make Sunday Ticket more convenient for viewers who couldn't get DirecTV. It also opened the NFL up to younger viewers. That's the word from YouTube CEO Neal Mohan, who said the company 'aged down' the NFL's audience, according to Sports Business Journal. Mohan told that the NFL's partnership with YouTube allows NFL games to 'live alongside all of this other amazing creator-first sports content,' which a younger audience goes to YouTube to see. Sunday Ticket is an expensive subscription, so few people would buy it without already being big NFL fans. But Mohan said that when YouTube shows the Week One Chiefs-Chargers game in Brazil on September 5 for free to the whole world, it will be a major step toward helping the league attract a significant new audience — and a significantly younger audience.
NBC Sports
2 days ago
- Business
- NBC Sports
Broadcasters support NFL in Sunday Ticket appeal
Mike Florio unpacks the latest development in the NFL's Sunday Ticket case, where all league partners, except Amazon, filed legal brief supporting the league in the Sunday Ticket appeal.
NBC Sports
2 days ago
- Business
- NBC Sports
All NFL broadcast partners (except Amazon) file legal brief supporting NFL in Sunday Ticket appeal
As the one-year anniversary approaches for a stunning verdict that found the NFL's Sunday Ticket package to be a violation of federal antitrust laws, the case remains pending on appeal. The plaintiffs are challenging the trial court's decision to scrap a $4.7 billion verdict (which would have been tripled, if upheld), and the league continues to defend Sunday Ticket pricing as perfectly permissible. Via Daniel Kaplan of the NFL's various broadcast partners (except for Amazon) have submitted a friend-of-the-court brief arguing that the league should be permitted to do the very thing that resulted in the finding that it violated the federal antitrust laws. In reality (I believe) CBS, Fox, NBC, and ESPN/ABC/Disney acted more as friends of the league than friends of the court. The case arises from allegations that the NFL required DirecTV to charge a premium fee for out-of-market broadcasts in order to deter customers from choosing the ability to watch any game over the 'free' games made available on their local CBS and Fox affiliates. And the evidence at trial was clear enough to get a jury to find that, yes, the NFL violated the rights of consumers by making it artificially expensive to get access to ALL games. The decision of CBS and Fox to file a brief isn't surprising; they're the two networks most directly impacted by Sunday Ticket pricing. The only plausible explanations for Disney and NBC to join in the brief are, in my view, these: (1) either network could eventually have a Sunday afternoon package (NBC had one through 1998); and/or (2) they wanted to be good partners. The more intriguing question is why Amazon didn't join the party? If arguing to a federal appeals court that the league should be allowed to require a higher price for Sunday Ticket in order to protect the Sunday afternoon broadcast rights packages amounts to being a good partner, choosing not to lock arms with the good partners arguably constitutes being a bad partner. Ultimately, the networks could be advancing a bad argument. They, along with the league, are basically claiming that making Sunday Ticket (and thus all games) readily available to all consumers would cause chaos. To that, I say this: So what? If it's an antitrust violation for 32 independent businesses to come together and require DirecTV (and now YouTube) to charge an artificially high price in order to protect other financial interests, the business reason for doing it doesn't matter. It's for every business that operates in the USA to not breach our nation's antitrust laws. Arguments like 'it will be harder if we comply' or 'we won't make as much money if we comply' don't matter. In the Sunday Ticket case, a jury found that 32 independent businesses combined to prevent the provider of out-of-market games from charging whatever it wanted to charge for the product, in order to protect the relationships with CBS and Fox. One persistent argument is that the best solution — all games available to all customers on all Sundays — won't work if/when networks have to share feeds to ensure proper distribution of the games across broadcast, cable, and/or streaming platforms. 'Broadcasters would never share feeds with direct competitors,' the media companies explained in their brief. Never say never. Especially since we can think of one at least one way that broadcasters would share feeds in order to ensure that all games will be available to all customers for a competitive and affordable price — the broadcasters will do it if the NFL tells them to do it. More specifically, if sharing feeds is part of the price to pay for having a rights package, it will happen. And if that results in less profit for the NFL and/or the networks, so be it. Plenty of businesses could make a lot more money than they're currently making if they didn't have to worry about the federal antitrust laws. Last year, a jury found that this is what the NFL has done. It's astounding, frankly, for the NFL to essentially argue that it should be allowed to keep violating the antitrust laws in order to keep making as much money as the NFL currently makes from its full slate of Sunday afternoon products, thanks to the sweet spot between getting the most it can from CBS and Fox and the most it can from Sunday Ticket. That's basically the argument. Compliance with the law would impact profits. Even if that's true (and it probably isn't), that's the NFL's problem to solve if/when the courts give all consumers something they've been denied for more than 30 years. The ability to watch any, some, or all out-of-market games at an affordable price.
Yahoo
7 days ago
- Entertainment
- Yahoo
YouTube TV gets its NFL Sunday Ticket deals in order ahead of next season
When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: NFL What you need to know YouTube TV detailed a few discounts available for new users of the NFL Sunday Ticket for their first season watching football. New users grabbing the Season Pass on YouTube can do so for $276, while those on YouTube's Primetime Channels will see it for $318. Last year, YouTube TV introduced "build a multiview," Fantasy score integration, and much more for NFL Sunday Ticket holders. YouTube is announcing deals and discounts for consumers interested in the NFL Sunday Ticket for the first time. Advertisement In a Reddit post, YouTube TV detailed new pricing discounts for new users, students, and military personnel (via 9to5Google). If you're a new subscriber to the NFL Sunday Ticket on YouTube TV or YouTube, you will find a differently priced set of plans. According to the post, the Season Pass on YouTube TV for the 2025-2026 NFL season will cost $276 or 12 payments of $23 per month. If you're interested in RedZone, that'll take things up to $318 or 12 payments of $26.50 per month. Those opting for YouTube's Primetime Channels can grab their first Sunday Ticket season for the same prices as previously stated. It's worth stressing that these reduced pricing options are only available for new users and their first season with the NFL Sunday Ticket. Moving on, YouTube states students looking to grab the NFL Sunday Ticket Student Plan can do so for $119. Military personnel, veterans, teachers, and nurses will receive a discounted version of the NFL plan, which comes to $198, "in the next few days." The NFL Sunday Ticket evolves again due to user feedback, as YouTube states it's rolling out the option for viewers in more states to purchase/pay for the Season Pass in 12 monthly installments. YouTube warns that the plan length will shorten as the season nears (going from 12 months to 8 monthly payments). Pre-Season's right around the corner Advertisement Alternatively, users can expect YouTube TV to bring its Month-to-Month plan in early September. This gives users more flexibility in how they want to enjoy their football season. Users who've had the NFL Sunday Ticket before aren't in for any special deals or discounts as of right now. YouTube TV states you should still expect the same $378 charge for the Season Pass and $480 for YouTube's Primetime Channels. YouTube TV has continued to update its NFL Sunday Ticket experience, as last summer brought customization. During pre-season in August, YouTube TV said users could enjoy "build a multiview." Viewers can create a personal streaming view that consists of two, three, or four games to watch at once. Moreover, users can even attach their Yahoo Fantasy accounts to their NFL Sunday Ticket account to see fantasy scores as they change. The addition of extra playback controls and a spoiler mode entered last season to further progress the Sunday Ticket.
