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Infosys, Adobe Team Up to Transform Marketing with AI
Infosys Aster AI-amplified marketing suite and Adobe solutions will enable the CMO to partner with the CIO to advocate for customer-first, AI-first experiences and marketing. Infosys and Adobe announced a strategic collaboration to jointly transform the marketing life cycle of global brands with AI. Together, they will bring capabilities from Infosys Aster and Adobe to unify CX at scale, personalise content to enable business growth, while also streamlining workflows for efficiency. Infosys Aster is a suite of AI-enabled marketing services and platforms designed to help enterprises strengthen customer engagement and drive business growth. With creative services, experience design, digital commerce, MarTech orchestration, performance marketing and marketing operations, Infosys Aster brings AI-powered agility to the marketing value chain. Adobe empowers brands to deliver personalised, data-driven customer journeys across every touchpoint – combining content, data, and AI to create seamless, real-time experiences that drive loyalty and growth. Together, Infosys and Adobe will orchestrate enterprise-grade marketing solutions, amplified by AI, that enable CMOs to: Deliver Unified Experiences at Scale Marketers can build consistent brand experiences across channels, touchpoints, and audience segments. Adobe's Real-Time CDP and GenStudio support content creation, segmentation, and experience delivery. Infosys Aster contributes industry knowledge and AI-driven flexibility, helping marketers adapt to shifting customer behaviour, market dynamics, and business requirements, while maintaining consistent engagement across different platforms and regions. ALSO READ: Adobe Experience Cloud Powers Personalisation For Global Brands Personalise Content to Catalyse Growth Launching targeted campaigns across markets and audience segments becomes more manageable with scalable, localised strategies. With Adobe technologies, brands can deliver personalised content, drive real-time promotion and pricing based on customer behaviour and cross-channel engagement insights. Infosys Aster helps create a shared digital foundation by integrating MarTech and enterprise systems, crucial for optimising the content delivery strategy. Streamline Workflows for Efficiency The integrated solution brings autonomous agents to plan, execute and optimise marketing tasks and workflows. With Infosys Aster's AI-powered orchestration of Adobe technologies, marketers can automate content creation, streamline campaign workflows, improve channel efficiency, and increase campaign efficacy. Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys, said, 'AI, for marketing, has very quickly evolved from productivity- and creativity-amplifier to a true navigator for marketers.' 'CMOs know that AI can be their partner in propelling business growth while helping them navigate the complexities of scaling deeply personalised content and simultaneously unifying the brand experience,' 'This joint offering is integral to the CX personalisation approach that we are driving at Infosys, and is positioned to be a foundational capability for CMOs to drive the growth-focused marketing they've always aspired to.' Infosys Aster AI-amplified marketing suite and Adobe solutions will enable the CMO to partner with the CIO to advocate for customer-first, AI-first experiences and marketing. The solution leads the way with a 'responsible by design' approach to AI practices that strengthen brand integrity and foster trust with customers. 'In an attention-based economy where consumers and businesses are inundated with content across every channel, impactful creative personalised at scale is what will enable marketers to break through,' said Anil Chakravarthy, President, Digital Experience Business, Adobe. 'Adobe and Infosys are bringing together creativity, marketing and AI innovations to transform Customer Experience Orchestration, streamlining the creation and delivery of compelling experiences across every touchpoint and channel.' ALSO READ: LivePerson and Adobe Transform Digital Experiences With Conversational AI And Personalisation The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. VISIT WEBSITE EdgeVerve, a subsidiary of India-based IT company Infosys Technologies, offers RPA software for major enterprise companies. Its AssistEdge Robotic Process Automation provides machine learning and AI tools called Infosys Nia. 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Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. 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Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. 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VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. 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It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. 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VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Korea Herald
05-06-2025
- Business
- Korea Herald
AI Takes Center Court, Infosys and FFT Unveil Innovative Fan Features for Roland-Garros 2025
Leverage Gen AI and agentic AI to deliver new fan experiences including enhanced and personalized match analysis and creative content PARIS, June 5, 2025 /PRNewswire/ -- Infosys (NSE: INFY), (BSE: INFY), (NYSE: INFY), a global leader in next-generation digital services and consulting, in partnership with the French Tennis Federation (FFT) today announced a powerful line-up of AI-first fan experiences for Roland-Garros 2025. Entering its seventh year as the official AI and Digital Innovation Partner, Infosys is leveraging its AI-first suite of offerings, Infosys Topaz, to apply agentic AI and generative AI to deliver immersive and interactive fan experiences that push the boundaries in sports technology. The innovations for 2025 include: The AI innovations at Roland-Garros build on a journey of AI advancements by Infosys, incorporating machine learning and applied AI into properties like Match Centre, AI Videos & AI-Assisted Journalism. These continue to evolve with expanded feature sets to enhance player performance, fan engagement and tournament experiences. Beyond tech innovations, Infosys is also collaborating with Fête le Mur (FLM), a charity partner of FFT, to support tech-enabled learning initiatives for underprivileged youth in Paris. As part of this, FLM will help develop tennis-related learning modules on Infosys Springboard, a digital learning platform which enables upskilling for digital inclusion and social impact. Courses will range from leadership and training to safeguarding for tennis camps and additional sports. A group of 60 students will be offered the chance to visit Roland-Garros and take part in AI and technology workshops led by Infosys experts. Additionally, the winner of a competition to identify the biggest Rafa fan will receive an exclusive two-day experience at the Rafa Nadal Academy in Spain. Sumit Virmani, Global Chief Marketing Officer, Infosys said,"Sports has been witnessing a tech-fuelled transformation and at Infosys we are excited to be leading the charge for tennis! Every year we create unique experiences for the Roland-Garros community on the back of our deep tech expertise. As enterprise AI reshapes industries globally, we are thrilled to deploy its power at the tournament. With AI-powered insights, and personalized and engaging commentary, fans gain instant access to rich information and in-depth analysis, while the Gen AI Poster Challenge unlocks limitless creative expression. This is a truly exciting time for tennis fans as they experience the thrill of the sports with action on court and beyond." Stephane Morel, CEO, FFT, said: "Our partnership with Infosys is transforming the fan experience at Roland-Garros through AI. With the tech innovations for this year, Infosys has once again demonstrated how AI can help to push the boundaries of fan engagement. From exploring match insights in innovative ways using generative AI to celebrating our heritage with the Poster Challenge, we're creating deeper connections with our fans at every touchpoint, both onsite and worldwide." The Roland-Garros 2025 tournament will take place from 25th May to 8th June. For more information on the partnership, visit About Roland-Garros Roland-Garros is a must-see event for sports lovers and the general public alike. In 2024, Roland-Garros opened its doors to 675,080 spectators and was broadcast in 220 territories around the world, making it a major global sporting event. Organized by the French Tennis Federation, Roland-Garros is the only Grand Slam tournament to be played on clay, one of the oldest and noblest surfaces in the history of tennis. About Infosys Infosys is a global leader in next-generation digital services and consulting. Over 300,000 of our people work to amplify human potential and create the next opportunity for people, businesses and communities. We enable clients in more than 56 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer clients, as they navigate their digital transformation powered by cloud and AI. We enable them with an AI-first core, empower the business with agile digital at scale and drive continuous improvement with always-on learning through the transfer of digital skills, expertise, and ideas from our innovation ecosystem. We are deeply committed to being a well-governed, environmentally sustainable organization where diverse talent thrives in an inclusive workplace. Visit to see how Infosys (NSE, BSE, NYSE: INFY) can help your enterprise navigate your next. Safe Harbor Certain statements in this release concerning our future growth prospects, or our future financial or operating performance, are forward-looking statements intended to qualify for the 'safe harbor' under the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results or outcomes to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding the execution of our business strategy, our ability to attract and retain personnel, our transition to hybrid work model, economic uncertainties, technological innovations such as Generative AI, the complex and evolving regulatory landscape including immigration regulation changes, our ESG vision, our capital allocation policy and expectations concerning our market position, future operations, margins, profitability, liquidity, capital resources, our corporate actions including acquisitions, and cybersecurity matters. Important factors that may cause actual results or outcomes to differ from those implied by the forward-looking statements are discussed in more detail in our US Securities and Exchange Commission filings including our Annual Report on Form 20-F for the fiscal year ended March 31, 2023. These filings are available at Infosys may, from time to time, make additional written and oral forward-looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. The Company does not undertake to update any forward-looking statements that may be made from time to time by or on behalf of the Company unless it is required by law.
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Business Standard
05-06-2025
- Business
- Business Standard
Infosys launches AI-powered features for fans at Roland-Garros 2025
IT major Infosys, in partnership with the French Tennis Federation (FFT), is introducing new features to provide personalised match analysis and creative content for fans at Roland-Garros 2025. The company said it is applying agentic artificial intelligence (AI) and generative AI to create more interactive and tailored digital experiences for tennis fans. 'Sports has been witnessing a tech-fuelled transformation and at Infosys, we are excited to be leading the charge for tennis! Every year we create unique experiences for the Roland-Garros community on the back of our deep tech expertise. As enterprise AI reshapes industries globally, we are thrilled to deploy its power at the tournament,' said Sumit Virmani, global chief marketing officer, Infosys. One of the key features for 2025 is AI Commentary, a tool that delivers real-time match highlights and commentary customised to individual players and games. Built on large language models (LLMs) and agentic AI through multi-agent orchestration, it allows fans to follow point-by-point or game-level summaries for a more engaging and personalised viewing experience. AI stadium lets fans build custom 3D arenas The AI Stadium feature enables fans to create their own 3D virtual tennis environments. By using text-to-image technology and voice prompts, users can design stadiums with themes ranging from futuristic concepts to nature-inspired settings. Generative AI poster challenge Another addition for 2025 is the Generative AI Poster Challenge. Fans can use prompts related to French landmarks, art styles or tennis themes to generate short videos. At the Infosys Fanzone, an LED cube displays these AI-generated posters animated in real time. The challenge follows responsible AI principles and offers rewards such as Roland-Garros tickets and vouchers. Building on past innovations These new tools expand upon Infosys' previous AI developments, including Match Centre, AI Videos and AI-Assisted Journalism. The company stated that these innovations aim to enhance player analysis, fan engagement and the overall tournament experience.
Korea Herald
23-05-2025
- Business
- Korea Herald
Infosys and LTA Sign Strategic Technology Partnership for the Historic Tournament at Queens Club, London
The multi-year engagement will leverage Infosys Topaz to deliver a range of AI-powered innovations, including match insights and immersive fan experiences BENGALURU, India, May 13, 2025 /PRNewswire/ -- Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), a global leader in next-generation digital services and consulting, today announced a three-year strategic partnership through until 2027 with the Lawn Tennis Association (LTA), the governing body of tennis in Great Britain. As part of this, Infosys will be the official AI and Innovation Partner for the HSBC Championships at the prestigious Queen's Club, London. Leveraging its technology and data analytics expertise along with its innovative AI-first offering, Infosys Topaz, powered by generative AI technologies, Infosys will enhance player performance insights, elevate fan engagement, and ensure operational excellence for the HSBC Championships. Beyond the AI-driven innovations and immersive experiences, this collaboration will also prioritize sustainability efforts and foster community-focused initiatives facilitated through digital platforms, paving the way for meaningful and lasting impact. Infosys is already a trusted partner for major global tennis tournaments like Australian Open, Roland-Garros, and has strong ties with the Association of Tennis Professionals (ATP) and the International Tennis Hall of Fame. It is now extending its support to the LTA for the HSBC Championships, a tournament that has been the cornerstone of London's rich sporting calendar for over 136 years. This year also marks a historic milestone for the HSBC Championships as it gets ready to host a women's Tour-level event (WTA 500) for the first time in over 50 years, alongside the long-standing men's (ATP 500) event. Chris Pollard, Managing Director, Commercial & Operations, LTA, said,"We are incredibly excited to witness the historic moment of the HSBC Championships at Queen's Club hosting both WTA and ATP 500 events for the very first time. This milestone marks a significant step in the growth and evolution of this prestigious tournament. We are thrilled to collaborate with Infosys, whose support will be instrumental in delivering an enhanced fan experience. Infosys' AI and technology innovations will bring a new level of engagement with real-time insights and interactive moments, creating memorable experiences for our fans and contribute to the continued success of the HSBC Championships." Sumit Virmani, EVP and Chief Marketing Officer, Infosys, said, "Building on our decade-long commitment to transforming tennis, Infosys is thrilled to join forces with the LTA and bring the power of AI and digital innovation to revolutionize the HSBC Championships. By leveraging Infosys Topaz, our enterprise-grade AI-first suite of technologies, we aim to enhance the player and fan experience for this historic tournament at the Queen's Club, London." About the LTA The LTA is the National Governing Body of tennis in Great Britain. We are here to govern and grow tennis, from grassroots participation through to the professional game. Our vision is "Tennis Opened Up" and we want to transform communities through tennis. We work with schools, with volunteers, with coaches and with venues across the whole country. We also represent the interests of over 2,000,000 Members, playing on more than 23,000 courts. The LTA runs and supports a network of 11,500 approved tournaments for players of all ages, the main cornerstones of which are the LTA's premier grass-court events at The Queen's Club, Nottingham and Eastbourne, leading up to The Championships, Wimbledon. For further information about the LTA and tennis in Britain, visit or follow us on X, Instagram, Facebook, Tik Tok, and LinkedIn. Infosys is a global leader in next-generation digital services and consulting. Over 300,000 of our people work to amplify human potential and create the next opportunity for people, businesses and communities. We enable clients in more than 56 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer clients, as they navigate their digital transformation powered by cloud and AI. We enable them with an AI-first core, empower the business with agile digital at scale and drive continuous improvement with always-on learning through the transfer of digital skills, expertise, and ideas from our innovation ecosystem. We are deeply committed to being a well-governed, environmentally sustainable organization where diverse talent thrives in an inclusive workplace. Visit to see how Infosys (NSE, BSE, NYSE: INFY) can help your enterprise navigate your next. Safe Harbor Certain statements in this release concerning our future growth prospects, or our future financial or operating performance, are forward-looking statements intended to qualify for the 'safe harbor' under the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results or outcomes to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding the execution of our business strategy, increased competition for talent, our ability to attract and retain personnel, increase in wages, investments to reskill our employees, our ability to effectively implement a hybrid work model, economic uncertainties and geo-political situations, technological disruptions and innovations such as Generative AI, the complex and evolving regulatory landscape including immigration regulation changes, our ESG vision, our capital allocation policy and expectations concerning our market position, future operations, margins, profitability, liquidity, capital resources, our corporate actions including acquisitions, and cybersecurity matters. Important factors that may cause actual results or outcomes to differ from those implied by the forward-looking statements are discussed in more detail in our US Securities and Exchange Commission filings including our Annual Report on Form 20-F for the fiscal year ended March 31, 2024. These filings are available at Infosys may, from time to time, make additional written and oral forward-looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. The Company does not undertake to update any forward-looking statements that may be made from time to time by or on behalf of the Company unless it is required by law.
Time of India
20-05-2025
- Business
- Time of India
Infosys Foundation announces Aarohan Awards
Mangaluru: Infosys Foundation , the philanthropic and CSR arm of Infosys, announced the launch of the fourth edition of its Aarohan Social Innovation Awards . Continuing its commitment to fostering social innovation in India , Infosys Foundation is inviting innovators and social entrepreneurs from across the country to participate in the awards. The Aarohan Social Innovation Awards 2025 aims to recognise and reward individuals, teams, NGOs, and social enterprises developing unique technology-based solutions that have the potential to create a significant impact on the underprivileged communities across India, at scale. Infosys Foundation commits up to Rs 50 lakh per winner, with a total award purse of Rs 2 crore. "Through the awards, we are committed to identifying and supporting changemakers who are driving impactful solutions in education, healthcare, and environmental sustainability. We aim to further our purpose of amplifying human potential to create the next opportunity for everyone," said Sumit Virmani, trustee, Infosys Foundation. The Aarohan Social Innovation Awards 2025 will accept submissions across three categories: education, healthcare and environmental sustainability. The submissions will conclude on June 15. For more information visit, Infosys Foundation, Aarohan Social Innovation Awards.
