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Tesco's F&F drops new 'feminine' polka dot dress for summer that costs £25
Tesco's F&F drops new 'feminine' polka dot dress for summer that costs £25

Daily Record

time19-05-2025

  • Entertainment
  • Daily Record

Tesco's F&F drops new 'feminine' polka dot dress for summer that costs £25

Tesco's F&F Instagram page has highlighted a brand new dress that is perfect for summer events. Tesco's F&F clothing range has always been a huge hit with shoppers. Which is why many were left impressed when it officially debuted online for the first time ever earlier this month. Ahead of the upcoming summer season, the fashion range has just been upgraded with a whole host of new garments that are perfect for the balmy weather with the new "Style It Out" collection. As reported by Cambridgeshire Live, the new launch also includes a beautiful maxi dress you can wear throughout the day and into the night for just £25 - the F&F Polka Dot Ruffle Midi Dress in Ivory. Available in sizes six through to a 22, this "standout" frock is perfect for any fancy occasions that may already be booked in the summer calendar. From weddings to garden parties, it will be the talk of the town anywhere it is worn. Hailed as a "feminine pick" by the supermarket, the £25 dress has been crafted from a smooth satin material. It boasts a few elegant details such as a side slit, a soft v-neckline, thin straps and a ruffle detail along the neck and front. Shoppers keen on a similar style from an alternative retailer might be keen on New Look's £47.99 Off White Polka Dot Cowl Neck Chiffon Midi Dress that also looks suitable for many fancier events. Meanwhile, Boden also has a few styles worth checking out for the summer, with this £98 Nicola Jersey Tea Dress available in a vast selection of bold prints for the warmer season. As for the F&F polka dot number, it's a versatile design that was paired with chic red heels in Tesco's Instagram advert recently. However, a product description advises that it can also be accompanied with a pair of sandals during the day. The dress was showcased on the Tesco F&F Instagram page, which currently boasts 843K followers. The post was captioned: "Unwanted shoe accessory? #StyleItOut. Dress, £25." Join the Daily Record WhatsApp community! Get the latest news sent straight to your messages by joining our WhatsApp community today. You'll receive daily updates on breaking news as well as the top headlines across Scotland. No one will be able to see who is signed up and no one can send messages except the Daily Record team. All you have to do is click here if you're on mobile, select 'Join Community' and you're in! If you're on a desktop, simply scan the QR code above with your phone and click 'Join Community'. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don't like our community, you can check out any time you like. To leave our community click on the name at the top of your screen and choose 'exit group'. If you're curious, you can read our Privacy Notice. Devotees of the clothing brand have already begun voicing their thoughts about the chic dress on social media. One commenter exclaimed: "Love this." Meanwhile, another declared it: "EPIC." It is worth mentioning that, so far, the Polka Dot Ruffle Midi Dress currently holds no negative reviews on the F&F website or on the Instagram post it was recently showcased in. Fashion deal of the week Jetting off on holiday this summer and need some flattering new swimwear? One that shoppers can't stop gushing over is Next's Plunge Shaping Tummy Control Swimsuit that seems to "firm" wobbly bits around the waistline. Costing just £40, it boasts 10 colours and prints to choose from. With its elegant deep plunge neckline and trendy high-cut leg design, it's a fashionable one-piece that also is "not too revealing". It comes with a tummy-shaping panel around the middle that works to smooth out any lumps and bumps. Each design of the one-piece is available in a regular-fit, with sizes ranging from a six through to 26, although some are beginning to sell out incredibly fast. Those who have bought the £40 Next swimsuit can't stop praising it, as one shopper said: "The thick straps are super supportive and comfortable and the plunge neckline is very flattering while not showing too much cleavage. It's quite a high leg which I like and it feels very comfortable on. "It pulls the tummy in nicely and is lovely and soft. I can't wait to wear this by the pool on holiday and I will feel comfortable swimming in it too." A repeat purchaser wrote: "I've got a few different colours in this style of swimsuit now as it's a very flattering fit whilst also being very comfortable and secure." However, Tesco's F&F clothing line does only hold a 2.8 rating on Trustpilot, with some shoppers criticising the quality of certain items, while others weren't impressed with the service that would only provide a refund if a receipt was provided. Since the summer season poses the opportunity to refresh our wardrobe, then it's good news that Tesco's latest "Style It Out" collection has a whole host of new season must-haves worth popping into a holiday suitcase. This includes everything from stylish swimwear and floaty lace materials to midi dresses and wide-leg trousers that will allow shoppers to keep up with the latest on-trend styles. here.

F&F styles it out in new brand platform
F&F styles it out in new brand platform

Time of India

time12-05-2025

  • Entertainment
  • Time of India

F&F styles it out in new brand platform

HighlightsF&F has launched a new brand platform called 'Style It Out', created by the advertising agency Bartle Bogle Hegarty and photographed by Alex Prager, aiming to unite its fashion and home collections. The campaign emphasizes the idea that while F&F cannot provide magical solutions to life's challenges, it can offer stylish options to help consumers face those moments with confidence. The promotional campaign includes a suite of three films and extensive advertising across television, out-of-home, print, social media, radio, and digital platforms, managed by EssenceMediaCom. F&F is showcasing its style credentials with the launch of a new brand platform , ' Style It Out '. Created by BBH and shot by photographer and filmmaker, Alex Prager , 'Style It Out' unites F&F's fashion collection with its newly rebranded home range bringing to life a new chapter for the brand's energy and attitude to the brand. BBH were looking to move away from the category tropes that style gave people confidence to better reflect the realities of life for their consumers. The truth is F&F can't give people magical superpowers but they can give them the composure to face life's challenges in style, the press note stated. Toilet roll stuck to your heel. Dress caught in the car door. Tripping up the escalator at rush hour in front of a whole crowd of people. Sometimes life just happens, but you can at least make these moments look good with a killer dress, accessories and a devil may care attitude. Prager brought her signature style of beautifully curated moments in time to the campaign, blurring reality and artifice centred around the female experience to create images that are equally stunning and powerfully relatable. Felipe Serradourada Guimarães, executive creative director at BBH said, 'I've always dreamt of working with Alex (Prager). I've had her book in my office for some time. So when she said yes I knew we had something special. When people of that caliber want to be part of a project you know the work is good.' The platform launched with a suite of three films and OOH and print, and is supported by social, radio and digital activity, all created by BBH. Rachel Nooney, interim marketing director clothing and home at F&F said, 'Bringing home and clothing together under the new F&F brand platform 'Style It Out' helps us to highlight the style and quality that is synonymous with the brand. The campaign brings real-life moments to the forefront in stunning vignettes that we hope many of our customers will relate to.' The campaign will be running for two months nationwide on TVC, VOD, OOH, Print, Social, Radio, Digital with media handled by EssenceMediaCom. Watch the video here: View this post on Instagram A post shared by F&F Clothing (@fandfclothing)

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