Latest news with #Stronger
Campaign ME
13-06-2025
- Business
- Campaign ME
Network of the Year (Middle East and Africa) 2024
Saatchi & Saatchi's Middle East network took the top spot for Network of the Year (Middle East and Africa) 2024 as a Silver winner at this year's Campaign Global Agency of the Year Awards. The network posted a notable 32 per cent year-on-year growth in 2024, underpinned by a disciplined return to fundamentals and a focus on integration. The Publicis Groupe's network's 'Power of One' model – connecting strategy, creative, and execution under a single point of contact – has become a core part of its pitch and delivery. Its Dubai, Riyadh and Doha offices showed steady progress and consistent creative performance – account wins in 2024 included Pfizer, Subway and Amazon. Internally, the agency reports 89 per cent employee retention – a rate that suggests its culture efforts are resonating, including learning and development initiatives focused on upskilling across creative, strategic, and technical disciplines such as AI tools aligning staff development with evolving client needs. It launched new AI-powered service offerings for clients, as well as PubCubs – offering aspiring talent the opportunity to experience the ad industry by supporting teams and contributing to client work. Bronze: TBWA (South Africa, Turkey, United Arab Emirates) Spanning the Middle East, Turkey, and Africa, TBWA's 1,000-plus employees, referred to as 'Pirates' grew revenue at double-digit rates, and welcomed almost 50 new clients aboard. Its work included honouring the late South African hip-hop icon Riky Rick, with TBWA\South Africa by turning his final social media posts into 'Stronger', a song created with AI to amplify his words; a high-fashion collaboration with 50 global luxury brands that elevated Istanbul's Beymen luxury department store brand; and a 120-metre CGI Nissan billboard lighting up Dubai's busiest highway, which hit five million views in 24 hours. This content was first published on Campaign UK.
Mint
10-06-2025
- Business
- Mint
Kanye West changes his name once again after using 'Ye'. Fans say 'should've been hehe cause he's a joke'
According to a report by The U.S. Sun on June 9, new business documents filed in California suggest that the rapper, who legally changed his name to 'Ye' in 2021, is now going by 'Ye Ye'. The filings were submitted by West's chief financial officer, Hussain Lalani. Three of West's companies — Yeezy Apparel, Yeezy Record Label LLC, and Getting Out Our Dreams Inc — now reportedly list the name 'Ye Ye' in official records. The change appears to be the latest in a series of rebrandings from the 48-year-old artist and entrepreneur. What remains unclear is whether Kanye West, who rose to fame with hits like 'Stronger' and 'Gold Digger', has also legally changed his personal name to 'Ye Ye'. So far, he has made no public announcement on the matter. Fans reacted with a mix of humour and confusion. While some expressed curiosity about the new name's meaning, others joked online about the constant changes. 'Should've been HEHE cause he's a joke,' one fan wrote on X (formerly Twitter). Another said, 'He is off his meds again oh god.' A third person wrote, 'ain't nobody calling him that.' West, who often makes headlines for his unpredictable decisions, has not responded to the speculation. As of now, only the business paperwork shows the updated name — but knowing Kanye, it may just be a matter of time before 'Ye Ye' becomes part of his public persona. Bianca Censori, the Australian architect and wife of rapper Kanye West, has officially registered her first company in the United States. The firm, named Bianca Censori Inc., was filed in California last month, according to state records. Despite the solo branding, Kanye West is still involved in the venture. The 'Heartless' rapper is listed as a director of the company, and his long-time lawyer, Manoj Shah, is handling the legal side of the operation.
Perth Now
03-06-2025
- Business
- Perth Now
Pusha T brands Kanye West 'sick', says their working relationship is no more
Pusha T has branded Kanye West "sick" and declared their working relationship over. The rapper was signed to Kanye's G.O.O.D. Music label and even became president at one stage. They've worked together several times over the years, but their relationship hasn't been the same since Kanye's 2022 outbursts, including the antisemitic remarks that saw several huge brands cut ties with him, including Adidas and Balenciaga. In a new cover interview with GQ, Pusha T has addressed where he stands with the artist that inspired and championed him. He said: 'The one thing that I can say about him is that he knows that every issue that he's having and crying about online right now, I've told him distinctly about those things. He don't talk to me like he talks to others.' Pusha T has been straight up with the 'Stronger' hitmaker with regards to how he feels about his controversial views, and "why we can't build with each other no more." He continued: 'He knows I don't think he's a man. 'He knows it. And that's why we can't build with each other no more. That's why me and him don't click, because he knows what I really, really think of him. He's showed me the weakest sides of him, and he knows how I think of weak people.' Branding him "sick", he went on: 'If I take your sickness and take how calculated you've been and disruptive you've been and tried to be to me, then it cancels itself out. I can't look at it as sick, because you're detrimental. You're detrimental to everything.' Pusha T is featured on Kanye's track 'Diet Coke' on his album 'Donda 2', however, he spoke about feeling sidelined creatively during the recording sessions.
The Guardian
31-05-2025
- Health
- The Guardian
From strength training in your 20s to yoga in your 80s: how to reach peak fitness at any age
When Baz Luhrmann called the body 'the greatest instrument you'll ever own' in his 1997 song, Everybody's Free (to Wear Sunscreen), he was on to something. Alongside a nutritious diet and good sleep, how fit we are is perhaps our greatest tool to live a long and healthy life. But what constitutes optimum physical fitness? According to David Vaux, osteopath and author of Stronger: 10 Exercises for a Longer, Healthier Life, it's measured across different pillars of health, including cardiovascular fitness, flexibility, strength, mobility, stability and balance. The Guardian's journalism is independent. We will earn a commission if you buy something through an affiliate link. Learn more. Research shows that those who do regular exercise are less likely to succumb to premature death, as well as reducing the risk of developing a number of diseases, including type 2 diabetes, cardiovascular disease and mental health disorders. But fitness is about much more than just warding off ill health. Being able to move functionally – whether that's picking up our grandchildren, hauling boxes around or going on long hikes – is crucial to enjoying life and feeling energised, mobile and able to take care of ourselves into our later decades. The old adage 'use it or lose it' couldn't be more applicable, but where to start? Here's how to reach peak fitness in every decade of your adult life. Your body is adaptable and hormones are on your side, so focus on building lean muscle mass and a healthy nervous system with a broad diet of activity. From contact sports to tennis, sprinting and hiking, making movement a consistent habit is helpful for long-term adherence, with strength training – any form of exercise that involves lifting weights or resistance (including body weight) to build muscle – a priority to stimulate bone growth and density. 'This is important because bone health at age 30 determines what it will be in later life,' says consultant physiotherapist Florence Penny. Aerobic capacity naturally declines in our mid-30s, so do plenty of walking, running and/or jogging to create a higher baseline and ensure your heart, lungs and muscles are stronger and more efficient. The improvements you make at this age will remain well into your later decades. The sky's the limit for peak fitness in this decade, but Vaux says that if you can nail the foundational movements – including the shoulder pull, press-up, plank, squat and lunge – using just your body weight, then you're off to an excellent start. Aim to complete four to five sets of eight to 12 reps. You can add weights afterwards – if you can do a minimum of three squats with a weight equivalent to your body and overhead press three-quarters of your body weight, you're doing well. Test your aerobic fitness by doing a 1½-mile run; women and men should aim for 13 and 11 minutes, respectively. Strength training becomes more critical to guard against natural muscle depletion and keep metabolic health strong. 'Focus on compound movements – think squats, dead lifts, push/pull movements and carries – to work multiple muscle groups at once,' says personal trainer and performance coach Niki Bird, adding that you should work out about four times a week for between 30 and 60 minutes. Concentrate on building power by adding fast spurts of these movements using lighter dumbbells during your sessions. Make sure you get your cardio in, too – it's great for energy, recovery and reducing risk of cardiovascular and respiratory diseases. When performed properly (at 80% effort during 'work' phases) high-intensity interval training (Hiit) is a great option for the time-poor and can improve hormonal responses and boost fitness, without putting the body under excessive stress. Although rather odious, sprint intervals – 30 seconds sprinting, 90 seconds walking – are incredible for quick improvements, especially when done twice a week. To test your fitness? 'Aim to hold a 60-second plank, perform 10-15 full push-ups and deadlift your body weight (ie those who are 75kg should build up to that), with strong awareness of doing the movement correctly,' says Penny. One study found that the more press-ups individuals could do in a minute, the less likely they were to suffer from cardiovascular disease – those who could do 40 saw a huge 96% reduction in risk. It is about the age of 40 that our muscle mass really starts to decline – at 3-8% each decade. The key is to continue (or start, if you haven't already) with strength training, while ensuring minor injuries including tightness, aches and pains, get treated professionally. 'With hormonal shifts, energy fluctuations and changes in metabolism, this decade is about working smarter, not harder, and focusing on workouts that deliver maximum benefits,' says Penny. 'Lift weights regularly and incorporate lower impact cardio options, such as cycling, rowing and swimming, to protect joints.' Grip strength is an excellent indicator of how fit you are in your 40s. 'It is independently associated with longevity and health span,' says Vaux. Try a 'grip and lean', an isometric exercise in which you tie a towel or firm band around a banister and lean back with straight arms – start with two sets of 15-30 seconds, and build up to two minutes. When you can do that, upgrade to an overhead bar hang – a minute and a half is a great target for women, while men should aim for two. If you can do 10 controlled body-weight squats and walk 400 metres in under six minutes, you're on track for optimal fitness in your 50s. 'The ageing process is notable by this decade, with most people experiencing natural sarcopenia (loss of skeletal muscle mass), and a decrease in maximum strength, power and metabolism as a result,' says Penny. The perimenopause in women and a drop in testosterone in men mean that building muscle and quick recovery after a workout are harder than before. Do not slow down – midlife is a pivotal time and dictates how you'll fare in later life – but rather, train with intention. Continue with regular resistance training, ensure you're doing some Hiit to keep cardio health high, and honour two rest days a week. Challenge yourself with a farmer's carry, which involves holding and walking with kettlebells or dumbbells by your sides for a minute to improve core and shoulder stability and grip strength. Women and men should aspire to carry 75% and 100% of their body weight (half in each hand) respectively, says Vaux, who adds that you have to build up to it. Sign up to Inside Saturday The only way to get a look behind the scenes of the Saturday magazine. Sign up to get the inside story from our top writers as well as all the must-read articles and columns, delivered to your inbox every weekend. after newsletter promotion Those who have been active over the years may already have a solid foundation in this decade, but if you don't, it's never too late. Assess yourself using the 60-second 'old man' test, which is a good indicator of functional strength, balance, coordination and flexibility: 'If you have a stiff back or hips, then it's tricky,' says Vaux. Lift one bare foot, put on a sock and shoe, then tie your shoelaces while it's still elevated. Repeat on the other side. If you can do both sides with ease (and without dropping your foot) you're doing well. If you find it tricky, now might be the time to incorporate more mobility, balance and fall prevention work into your routine. That could be lifting alternate legs up while you clean your teeth, or trying some tai chi which is gentle but great for balance. Bird also recommends including isometric exercises (where you hold a static position) to improve tissue health and strength – try a wall sit for 45 seconds, holding your legs in a 90-degree 'chair' squat shape, while leaning against the wall. Don't underestimate the power of small movements done in pockets of time throughout the day, either: 'Whenever you sit down, whether that's on your sofa, the toilet or at work, do it in slow motion,' advises Vaux. 'Then you're also enjoying the benefits of eccentric movement throughout the day, which can transform your ageing experience.' A recent study found that just five minutes of eccentric exercise (movements that work to lengthen the muscles, such as lowering into a squat or heel drop) a day can improve strength, flexibility and mental health in sedentary adults in just four weeks. Activities such as gardening also count – short, sharp bursts of manual labour are brilliant for our strength at every age. In your 70s, peak fitness is even more about preserving independence than in previous years. Strength training, once again, is the gold standard, says Dr Michael Sagner, director of the European Society of Preventive Medicine. For decades, experts assumed aerobic training was essential to improving health in those over 65, but new research proves that strength training is one of the most effective age-related interventions there is. Working with weights, resistance bands or body weight has been shown to combat age-related frailty, significantly decrease the risk of falls, fractures and disability, stimulate tissue regeneration and improve walking speed, to name just a few. Beyond physical fitness, it also improves our mental agility, boosting 'brain-derived neurotrophic factor, which improves memory while combating cognitive decline', adds Sagner. Try doing a chest pull, biceps curl, leg press and bent-over row with a resistance band (placing a long band underneath a foot, then pulling upwards), and aim for three sessions per week. If you're using weights, lifting 7-9kg for these is excellent. A good measure of how fit you are right now? Try the 30-second sit-to-stand test. With your arms crossed and held against your chest, sit on a kitchen chair, then stand up and sit down as many times as you can within 30 seconds. You should expect to complete this 14 times if you're moderately fit. Can you walk unaided for 10 minutes? If the answer is yes then you're in good form. The one-legged balance test, in which you lift a foot an inch or two off the floor, then keep it there for 10 seconds, is a good test of physical health in your 80s. Whatever level you're at, try adding some gentle exercises using a resistance band – think seated rows, banded side steps and overhead side bends – alongside some short walks every day. Flexibility and joint mobility is of the utmost importance to prevent falls – which are responsible for approximately two-thirds of all injury-related deaths during this decade. Try a dedicated low-impact practice, such as yoga or pilates, once or twice weekly to help you maintain independence and confidence in your body's ability.
Yahoo
29-05-2025
- Entertainment
- Yahoo
Kelly Clarkson and Natalie Portman react to wearing 'identical' red carpet looks: 'We went to the same store'
Great minds think alike: Kelly Clarkson and Natalie Portman are bonding over their almost identical red-carpet looks. In a preview clip from Tuesday's episode of The Kelly Clarkson Show, the Grammy-winning host surprised the Star Wars alum with a side-by-side photo comparison of the time that they both wore 'the most identical outfit ever' at two separate MTV award ceremonies in 2002. 'When I was younger, we didn't have stylists,' Portman recalled prior to the photo reveal. 'You could kind of wear whatever you wanted. I would just be like, go to the store with my mom, pick something out. Now it's like a whole big to-do.' Clarkson then explained that she had some 'early red carpet photos' of the pair to showcase, before displaying two snapshots of her and Portman both wearing a white button-down shirt, necklace, blue jeans, and sandals. 'Oh my God!' Portman shouted, bursting into laughter as she stared at the two images. Clarkson cheekily declared, 'We went to the same store with our moms and got the same outfit.' The 'Stronger' singer explained that she was informed of their matching moment by a staff member on her talk show. 'I was like, 'We are almost wearing the most identical outfit ever,'' Clarkson said. 'It was a time, people! We're the same age. But yeah, I just found that so funny. Do you remember what were you doing that day?' Portman correctly identified that she wore the outfit to the MTV Movie Awards in June 2002. The actress presented the category for Best Female Performance alongside her Star Wars costar Ewan McGregor, which went to Nicole Kidman for her role in Baz Luhrmann's 2001 musical, Moulin Rouge. (Which also starred McGregor!) Meanwhile, Clarkson, who was still competing on American Idol at the time, wore her look just two months later at the MTV Video Music Awards in August 2002. At the event, the Idol hopeful teamed up with fellow contestant Justin Guarini and the show's then-judges Simon Cowell, Paula Abdul, and Randy Jackson to present the award for Best New Artist in a Video, which was received by Avril Lavigne for her rock banger, "Complicated." "I just thought that was pretty hilarious that we look identical,' Clarkson told Portman of their shared style. 'That's the one time I get to say I look like you.' Portman replied, "That's amazing." The Kelly Clarkson Show airs weekdays in syndication. Watch Clarkson and Portman bond over their looks in the clip above. Read the original article on Entertainment Weekly
