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Inside the Riyadh Villa of Saudi Entrepreneur Nojoud Alrumaihi
Inside the Riyadh Villa of Saudi Entrepreneur Nojoud Alrumaihi

Vogue Arabia

time08-06-2025

  • Entertainment
  • Vogue Arabia

Inside the Riyadh Villa of Saudi Entrepreneur Nojoud Alrumaihi

Hospitality, warmth and generosity, believes Alrumaihi, are embedded in her culture and way of being. 'It extends beyond the home and into how we gather, share, dress and even celebrate. It's a culture of presence, not performance,' she says. Her charisma and creativity come across seamlessly on social media, where she shares snippets of her statement styles. A sculptural white and gold gown by Stephane Rolland and colour-blocked Rosie Assoulin ensemble appear alongside a dreamy Fendi baguette embellished with floral beadwork and new-season Valentino Garavani bag dotted with cherries. 'I gravitate towards silhouettes that honour the classics, but I always find a way to weave in an unexpected detail, whether it's an offbeat colour, an artisanal piece or a story behind the fabric,' she shares. 'I dress emotionally and intuitively.' Photography by Tamara Hamad Championing Saudi designers' aesthetics – such as Arwa Al Banawi's unapologetic edginess, Abadia's timeless elegance and the bold patterns and colours of Nasiba Hafiz, Alrumaihi sees her heritage as the foundation of her visual identity. 'It gives my style depth and meaning. I'm deeply proud of where I come from, but I reinterpret it through a contemporary lens,' she explains. 'A traditional motif can live on in a sculptural cut, or a modest silhouette can be expressed through modern tailoring. It's less about contrast, more about continuity.' Photography by Tamara Hamad Photography by Tamara Hamad This harmony is mirrored throughout Alrumaihi's home. One of her most treasured elements on display is a carpet that once belonged to the late HRH Crown Prince Sultan bin Abdulaziz. 'It was originally displayed in an art studio and I was instantly drawn to its history and presence,' recalls Alrumaihi, who also owns a rare copy of Life magazine featuring King Abdulaziz on its cover. This is displayed on a mantelpiece where, in place of a fireplace, there's an amalgamation of art and fashion tomes. Elsewhere, a gallery wall comprises a cluster of prints by Saudi artist Ethar Balkhair, who centres diversity and women's empowerment in her work. Faceless figures with exaggerated silhouettes and playful proportions are draped in fashion- forward garments, bringing depth and colour to Alrumaihi's walls. 'Her work explores cultural motifs and Middle Eastern fashion in a way that feels both nostalgic and contemporary,' explains Alrumaihi. 'Each piece carries a story and together, they form a wall that speaks to heritage and identity.'

Sofia Carson suits up for Netflix celebration
Sofia Carson suits up for Netflix celebration

Arab News

time03-06-2025

  • Entertainment
  • Arab News

Sofia Carson suits up for Netflix celebration

DUBAI: US singer and actress Sofia Carson showed off several looks by Lebanese designer Elie Saab during Netflix festivities this week, marking the latest in a long list of red carpet moments where she has opted for a Lebanese creation. For the latest updates, follow us on Instagram @ Ahead of Netflix Tudum 2025: The Live Event — the streaming platform's celebration of global fandom and storytelling — Carson appeared in a white ensemble featuring a tailored blazer, wide-leg trousers and a matching shirt. A post shared by ELIE SAAB (@eliesaabworld) On a separate occasion, she wore an all-black outfit composed of wide-leg trousers and a sheer top with cape-like sleeves, tied at the neck with a long scarf. Both outfits were from Saab's Ready-to-Wear Pre-Fall 2025 collection. For the live event, which she hosted, Carson first wore a taupe, floor-length gown by Stephane Rolland, made of pleated fabric with long draped sleeves and a high beaded neckline. Later, she switched to a black velvet tailored suit, styled with a white shirt, satin lapels, a black bow tie, a brooch and statement rings. A post shared by Sofia Carson (@sofiacarson) Netflix Tudum 2025: The Live Event took place in Los Angeles at the sold-out Kia Forum and attracted thousands of online viewers as well as the live audience. It included exclusive previews and performances by Lady Gaga and Hanumankind and featured appearances by cast members from series such as 'ONE PIECE,' 'Squid Game,' 'Stranger Things' and 'Wednesday,' as well as previews of upcoming films including 'Frankenstein,' 'Happy Gilmore 2,' 'The Rip' and 'Wake Up Dead Man: A Knives Out Mystery.' A post shared by Sofia Carson (@sofiacarson) The event was preceded by Netflix's first fully interactive red carpet, which included immersive installations, fan pits and dedicated stages for photo opportunities tied to specific titles. This was not the first time Carson, known for her roles in 'My Oxford Year,' 'Carry-On,' 'Purple Hearts' and 'Feel The Beat,' wore Elie Saab this year. In March, she appeared in one of the designer's ensembles while promoting her latest project, 'The Life List.' She also wore a green dress from the designer's Ready-to-Wear Fall/Winter 2023–2024 collection during an appearance on 'CBS Mornings' in New York City. The look featured an oversized floral embellishment at the neck in shades of yellow and white, styled with deep green knee-high boots and a matching bag.

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