Latest news with #Spykar
Business Upturn
15 hours ago
- Business
- Business Upturn
GroomYourGram: The Profit-First Influencer Agency Rewriting India's Marketing Playbook
In a space often defined by vanity metrics and unpredictability, GroomYourGram has emerged as a refreshingly grounded and profitable force in influencer marketing. Founded five years ago, this Mumbai-based agency has worked with over 300 brands and powered more than 1,000 campaigns—ranging from beauty and skincare to automobile and finance. With a team of 32 operating out of its Lokhandwala office, GroomYourGram delivers not only scale but results. A core strength lies in its unparalleled access to India's creator economy. With a curated community of over 400,000 influencers and 10,000+ active campaign participants monthly, GroomYourGram helps brands like Juicy Chemistry, Tira Beauty, Pilgrim, and Dot & Key craft meaningful narratives. On the corporate front, the agency has driven HDFC Bank's LinkedIn growth strategy and supported pharma giants such as Cipla Health and Glenmark in awareness initiatives. From pioneering Instagram Reels marketing to being among the top 4 agencies for Moj, GroomYourGram has always anticipated trends before they broke mainstream. It has led campaigns with celebrities like Kiara Advani, Janhvi Kapoor, and Ranveer Singh for brands including Mercedes-Benz, Renault, Skoda Kylak, Pepe Jeans, Snitch, and Spykar. Spearheaded by Palak Tannaa, who commands a LinkedIn audience of over 62,000 professionals, the team combines creative ingenuity with data intelligence. Despite multiple investment offers, the agency continues to be self-funded—prioritizing vision over valuation. As a brand that has been profitable since Day One, GroomYourGram exemplifies what happens when influence meets intention. What sets the agency apart is its refusal to follow a one-size-fits-all strategy. Each campaign is customized—whether it's for a youth-centric fashion brand like Freakins or a global skincare label entering Tier II cities. Their campaigns aren't just viral—they're valuable. The agency's model blends strategy with scale. In a world saturated by content, it doesn't just amplify messages—it aligns them with audiences that matter. Fashion clients like Libas, Spykar, and Pepe Jeans see tailored influencer-led storytelling campaigns that go beyond 'likes' and drive brand lift. Healthcare and pharma clients get compliance-ready creativity, while finance brands benefit from thought leadership-led influencer models. Internally, the company operates like a startup but performs like an enterprise. Its operational agility allows quick campaign turnaround, while its in-house tech stack and talent pipeline ensure scalability without compromise. The company is in the process of rolling out an AI-powered influencer analytics tool to further help brands measure ROI and sentiment in real time. With its finger firmly on the cultural pulse, GroomYourGram is not just building campaigns—it's building a new marketing DNA for India's digital-first brands. As brands in India increasingly seek partners who can combine storytelling, performance, and trust, GroomYourGram is becoming the agency of choice—not just for creators and companies, but for the future of digital India. For Business Upturn readers who track growth-focused stories and high-ROI ventures, this isn't just about numbers. It's about sustainable scale, high-value execution, and the future of profitable digital innovation. FOR MORE INFORMATION: Ahmedabad Plane Crash
Hindustan Times
3 days ago
- Lifestyle
- Hindustan Times
Men's shirts under ₹799: Top 8 stylish picks to steal the spotlight; Look sharp for less
Good style doesn't need to cost a fortune, especially when you've got dapper shirts under ₹799 in your cart. If you're dressing for a big meeting, casual Friday, or a cute café date, these shirts bring the fit, finesse, and freshness you need—without the splurge. From sharp checks to breezy cotton solids, bold prints to boardroom classics—this curated edit has all the must-haves from brands like Peter England, Spykar, Park Avenue, and JACK & JONES. Grab your favourites now before they're gone! This solid slim-fit shirt is that clean-slate essential you can style up or down. The 100% cotton construction keeps it comfy while the slim fit keeps things slick. Monday meeting or weekend movie, this one does both. Styling tip: Pair with tapered jeans and brown loafers for an effortless smart-casual vibe. Checks that mean business. This cotton-rich formal shirt from Peter England brings a tailored look that works from 9 to 5 and beyond. It's sharp, fuss-free, and made with Wonder Fabric to keep wrinkles in check. Styling tip: Wear it with navy trousers, a black belt, and lace-up shoes for boardroom polish. Checks meet class in this semi-cutaway collar shirt by Park Avenue. Pure cotton ensures comfort all day, and the slim silhouette makes it perfect for layering under blazers or cardigans. Styling tip: Match it with khaki chinos and a leather watch for a sharp, everyday look. For days you want to keep it clean and classic; this solid slim-fit shirt is the OG. With its cotton-rich fabric, it's breathable, reliable, and perfect for work, interviews, or family dinners. Styling tip: Add a charcoal blazer and formal shoes for a power look that still feels light. This one's the definition of easygoing charm. With its comfy cotton fabric and sleek solid hue, it's perfect for laid-back events that still require a touch of finesse. Styling tip: Team with distressed jeans and sneakers for a boy-next-door weekend edit. Who said bold can't be budget? This satin-finish Spykar shirt in a rich green hue adds a luxe touch to your evenings out. Great for parties, dates, or when you just want to switch things up. Styling tip: Pair with black slim-fit pants and Chelsea boots for a sleek after-dark look. Florals for men? Groundbreaking and flattering. This 100% cotton ditsy print shirt adds a fun twist to your closet while keeping it breathable and wearable. Styling tip: Cuff the sleeves, throw on beige chinos, and wear with white sneakers for summer charm. Minimal, modern, and made for repeat wear—this JACK & JONES piece brings effortless European flair to your rotation. Clean lines, comfy cotton, and a slim fit? Yes, please. Styling tip: Layer it open over a white tee with blue jeans and high-tops for casual cool. A pop of personality never hurt anybody. This ditsy printed shirt from Peter England keeps things playful without going OTT. The slim fit and breathable fabric make it a weekday-to-weekend wonder. Styling tip: Button it up for office charm or wear open over a vest for vacation vibes. Who says great shirts need great budgets? With styles under 799, you're getting premium fabric, flattering fits, and brand credibility all for less. If you're dressing up or keeping it chill, these picks make looking good a breeze (and a steal). Denim on a budget: Top 8 stylish jeans under ₹1299; From Levi's to Spykar Amazon sale: Min 50% off on cotton kurta sets with dupatta; Top 8 picks Raincoats for men: Top 8 reliable rainwear from top brands like Clownfit, Zeel and more Yes! Most are 100% cotton or cotton-rich, ensuring breathability and comfort. Most users find them true to size. Refer to the brand-specific size chart for accuracy. Follow wash care instructions. Cotton might shrink slightly, but quality brands pre-shrink or blend fabrics to avoid that. Absolutely—many of them are ideal for office, interviews, and business casual settings. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.
Fashion Value Chain
04-06-2025
- Business
- Fashion Value Chain
Spykar Unveils ‘Chico'—A Bold Denim Fit for Indian Men
Spykar has launched its latest denim innovation, Chico—a bold, confident fit crafted for India's style-savvy, modern man. Combining comfort with a sharp silhouette, Chico Fit offers a mid-rise waist, relaxed hips, and a straight-leg cut that hits right at the ankle for a tailored look, no alterations needed. Engineered for versatility and built to flatter, Chico moves effortlessly from party nights to weekend outings. Its clean structure and premium finish make it a standout for men who want their fashion to reflect confidence and individuality. With Chico, Spykar captures the energy of today's expressive generation, reinforcing its identity as a homegrown, denim-first brand that aligns global style with Indian sensibilities. Available at: Spykar stores, and leading fashion e-commerce platforms.
Fashion Value Chain
31-05-2025
- Entertainment
- Fashion Value Chain
Spykar Unveils Chico Fit with Vidyut Jammwal as Brand Face
Denim gets a fearless upgrade as Spykar, India's leading homegrown denim brand, launches Chico Fit, a bold new silhouette that champions comfort and individuality. Actor and action icon Vidyut Jammwal leads the campaign, bringing his signature confidence and athleticism to the brand's evolving denim narrative. The Chico Fit campaign, launched across YouTube and Instagram, marks the beginning of a new chapter in Spykar's journey—one that blends fashion-forward design with purpose-led styling. Crafted for those who live unapologetically, Chico is built from premium stretch denim, engineered for breathability and movement, and designed with a relaxed yet structured silhouette that reflects today's urban pace and expressive identity. 'Spykar has always spoken the language of denim—expressive, unapologetic, and relentlessly authentic,' said Sanjay Vakharia, Co-founder and CEO of Spykar. 'With Vidyut joining our community, we're amplifying a mindset. Chico is not just a fit—it's a statement.' Chico Fit represents a shift towards everyday denim that performs, offering a balance of style, functionality, and freedom. With Vidyut Jammwal, known for his fearless fashion and disciplined lifestyle, Spykar delivers a campaign that resonates with India's confident, style-savvy youth. This collaboration isn't just about a new fit—it's about shaping how a new India wears its identity. Campaign Video: YouTube & Instagram
Business Standard
29-05-2025
- Entertainment
- Business Standard
Vidyut Jammwal Joins the Spykar Movement with the Launch of Chico Fit the Most Desirable Denim Fit Yet
NewsVoir Mumbai (Maharashtra) [India], May 29: In a strategic move that reinforces its leadership in fashion, Spykar, India's leading homegrown denim brand, proudly welcomes action star and fitness icon Vidyut Jammwal to its growing community. Bringing his bold, individualistic spirit to the forefront, Vidyut Jammwal headlines Spykar's latest campaign featuring Chico, the most desirable denim in Spykar's portfolio of fits. With a relaxed silhouette and engineered comfort, Chico Fit reflects a generation that values authenticity, movement, and effortless style, making Vidyut the perfect face for this confident new era. This partnership brings together two bold forces driven by a shared commitment to self-expression and effortless style, marking a defining moment in Spykar's journey. At the core of the Chico fit lies a thoughtfully designed, relaxed silhouette that strikes the perfect balance between structure and ease. Made from premium stretch denim and engineered for breathability, Chico delivers a sleek, modern fit that moves with you, without compromising on comfort. More than just a style statement, it reflects Spykar's commitment to reimagining denim for today's fast-paced, purpose-driven lifestyles, where performance, versatility, and refined aesthetics come together to create an everyday essential that feels as good as it looks. Sanjay Vakharia, Co-founder and CEO of Spykar said, "Spykar has always spoken the language of denim i.e. expressive, unapologetic, and relentlessly authentic. With Vidyut joining our community, we're not just adding a face; we're amplifying a mindset. Chico represents everything a denim universe requires - style, performance, and purpose. This collaboration is a powerful step forward in our journey to shape how India wears and owns its identity." Spykar teams up with Vidyut Jammwal to mark a bold new denim era. With his global appeal, fearless style, and stronghold in fitness, Vidyut perfectly embodies the spirit of Chico, desirable, versatile, and unapologetically individual. This collaboration reflects a confident new India, where fashion meets individuality. Actor Vidyut Jammwal said, "Spykar represents a mindset - one that's confident, original, and unapologetically expressive. Joining the Spykar community felt like a natural fit for me, and being part of the Chico campaign is an exciting way to celebrate style with purpose. Chico is not just about denim, it's about freedom, strength, and owning your space with pride." With this collaboration, Spykar continues to strengthen its position as a cultural catalyst in Indian fashion celebrating those who defy convention and dress with intent. Chico, already a standout in the brand's denim portfolio, takes center stage in a campaign that reflects the bold attitude of a generation that refuses to be defined. As Spykar and Vidyut Jammwal come together, the message is clear: when confidence meets comfort, style becomes a statement of purpose. Campaign Video: YouTube & Instagram Spykar is India's leading denim brand, celebrated for its contemporary styles, high-quality craftsmanship, and deep connection with the youth. Rooted in individuality and self-expression, Spykar continues to set trends while staying true to its ethos of celebrating personal style.
