2 days ago
Brand Concepts partners with Sportlux to launch Offwhite in India
Brand Concepts Ltd has entered into a long-term distribution contract with luxury brands distributor Sportlux General Trading to launch and operate lifestyle brand, Off-White in the Indian market.
With this partnership, Brand Concepts will have the exclusive distribution and retail rights for a range of Off-White products that include apparel, footwear, bags, wallets, belts, swimwear and other fashion accessories.
Commenting on the partnership, Abhinav Kumar, co-founder of Brand Concepts Ltd in a statement said, 'Partnering with Sportlux to bring Off-White to India is a landmark achievement for our company. This isn't just about launching a brand; it's about introducing a cultural movement to the Indian market. The comprehensive product portfolio, from apparel to footwear and accessories, allows us to offer a complete Off-White experience.'
'We are poised to leverage our retail expertise to build a powerful presence for Off-White and solidify our leadership in the premium and luxury fashion landscape in India,' Kumar added.
Off-White product range will be available through exclusive brand outlets, modern retail outlets, select luxury e-commerce platforms and D2C website.
