Latest news with #SoFloCustoms
The Drive
16 hours ago
- Automotive
- The Drive
Barely Driven, Very Red Apocalypse Hummer EV Seeks New Home
The latest car news, reviews, and features. Even straight from the factory, the GMC Hummer EV Pickup is a great big hunk of car, whether you're talking about its visual presence or its physical curb weight (which is north of 9,000 pounds). The Edition 1 doubled down on the bigness, jacking the MSRP up to $113,000 even back in 2021. Where does one go from there? Well, at least one owner chose to ring up Apocalypse Manufacturing and SoFlo Customs, apparently, and this red, bed-lined monstrosity on a set of ridiculous custom wheels is the result. If we were to use one word to describe this creation it would be, 'red.' There's red bedliner on the exterior panels, red paint on the mirror caps, red leather (among other materials) in the cabin, and red accents on the wheels. Look, we like an eye-catching interior around here, but this thing looks like a recipe for retinal scarring. Somehow, the matte black 'Apocalypse' badging on the rear is among its most subtle details. According to the Hemmings listing, this Edition 1 has only 6,712 miles on the odometer. Doing some quick back-of-the-napkin math, that means the existing owner spent a little under $17 per mile traveled just for the privilege of owning this Hummer, and that doesn't take into account how much was spent on its various, ahem, upgrades. According to the listing, the brush guard up front is solid steel, and the bed lining used for the exterior is Kevlar-infused. And leave it to a Hummer EV to make 22-inch wheels (with 37-inch mud-terrains, mind you) look downright petite. The owner disclosed that the truck left the factory in Interstellar White before receiving Apocalypse's 'Strikeforce' treatment, which added the 'slantback' bed sides, brush guard, and the red interior and exterior overhaul. The seller also notes that the tailgate has been replaced due to damage incurred while reversing; that incident also appears in its Carfax report. Not mentioned in the listing but visible in one of the included photos is a scale model—perhaps RC, though it's hard to tell—of the Hummer, also finished in red. That's neat. Even if the Strikeforce package commanded only a modest fee, we're still looking at a healthy six-figure investment. Whether the final sale price comes close to covering that remains to be seen, but with just a few days left, let's just say we're skeptical. Got a tip? Email us at tips@
Associated Press
02-06-2025
- Automotive
- Associated Press
Apocalypse Manufacturing And SoFlo Customs Takeover Continues With All-New Tampa Bay Dealership and 6x6 Experience Center
Media Invited to Test Drive the Only Florida-Built 4x4s and 6x6s at New Showroom TAMPA BAY, Fla., June 2, 2025 /PRNewswire/ -- In a bold expansion move that underscores its national dominance in the custom truck space, Apocalypse Manufacturing and its exclusive retailer, SoFlo Customs, are proud to announce the grand opening of their newest dealership and experience center in the heart of Tampa. Officially opened on June 2, this northern located facility gives fans and future owners a firsthand experience of the industry's most jaw-dropping builds—right on Florida's 'Suncoast.' Experience the full interactive Multichannel News Release here: Located -- 5626 N Dale Mabry Hwy - Tampa, FL 33614 -- this marks the fourth major location for these powerhouse brands, alongside Fort Lauderdale, West Palm Beach, and the 50,000 sq-ft Apocalypse Manufacturing build facility in Pompano Beach. The Tampa location will serve as both a retail showroom and an experience center, allowing enthusiasts to test drive elite vehicles—including the Florida-built Apocalypse Manufacturing model line-up, known nationwide for its aggressive stance, armor-coated exterior, and unmatched horsepower. The Tampa dealership features 40 in-stock, fully-built, ready-to-deliver, custom vehicles. Customers will still have the option of purchasing one of the 130 other SoFlo builds housed at the Fort Lauderdale and West Palm Beach locations and have it delivered to their driveway. Additionally, the facility features two mechanical bays and custom-build specialists allowing onsite work to commence. Furthermore, Jeep and Ford Bronco owners can purchase SoFlo's propriety aftermarket parts, such as bumpers, fenders, rollcages, headlights, wheels, etc., from and have it expertly installed onto their existing 4x4 by professionals. Lastly, this location will also stand as a service center to support all local SoFlo and Apocalypse Manufacturing vehicle owners. Florida's Only In-State Built 6x6 Now in Tampa Bay Built entirely in Florida and now made accessible to media and customers in the Tampa region, Apocalypse 6x6 trucks have made waves on Jay Leno's Garage and starred in Paramount's hit action-comedy 'The Lost City' with Brad Pitt, Channing Tatum, and Sandra Bullock. Now, the press and public can get behind the wheel of these 500HP–850HP beasts, powered by 392 Hemi or Hellcat engines, and take them through their paces on- or off-road. 'Expanding into Tampa Bay is more than opening another dealership—this is about bringing our unmistakable product and level of vehicle craftsmanship to a brand-new, northernly located audience,' said Joseph Ghattas, President, engineer and head designer of Apocalypse Manufacturing and SoFlo Customs. 'Our builds are truly incomparable to anything the Tampa market has seen before, and based on the sheer number of customers from the area that we have previously sold, we know this latest expansion will be a tremendous success.' A Brand with Proven Pedigree and Global Reach Over the past 15 years, SoFlo Customs has grown into America's largest vehicle customizer, as well as exclusive retailer of the Apocalypse Manufacturing brand of 4x4s and 6x6s. With a unique blend of rugged aesthetics, proprietary armored coatings, and weather-resistant marine-grade interiors, their trucks are made to perform and designed to turn heads. The company also offers: This launch reaffirms SoFlo's commitment to customer access, service, innovation, and dominating the custom truck market coast to coast. Media Invited to Attend + Test Drive Members of the press are invited for exclusive behind-the-wheel experiences and private walkthroughs of the Tampa Bay showroom. Test drives, interviews, and photo ops are available by appointment. To schedule your media test drive or showroom visit, please contact: Jerry Eisenband | [email protected] | 732.801.6665 About SoFlo Customs & Apocalypse Manufacturing SoFlo Customs: Based in South Florida with dealership locations in Fort Lauderdale, Tampa and West Palm Beach, South Florida Customs has been revolutionizing the custom vehicle market for over 15 years. With exclusive designs and professional builds for Jeeps, Broncos, Rams, F-150s, G-Wagons and other trucks, this operation is turning out the biggest and most aggressive vehicles in the business. Apocalypse Manufacturing was founded with one relentless mission: build the world's most powerful, most extreme 6x6 and 4x4 vehicles—machines capable of conquering doomsday and dominating every terrain known to man. If a customer can dream it, Apocalypse can build it. What started years ago as a bold vision has evolved into a global phenomenon, fueled by obsessive engineering, brute-force performance tuning, and battlefield-tested durability. With over 1,500 hand-built 6x6s and 4x4s on roads and trails across the world, Apocalypse has redefined the limits of what a truck can be. Each unit is handcrafted in the company's state-of-the-art 50,000 sq-ft building facility in Pompano Beach, Florida, with each model having earned cult status among elite collectors and off-road warriors. South Florida Customs of Fort Lauderdale Phone: (954) 807-4139 Address: 1430 W Broward Blvd, Fort Lauderdale, FL 33312 Website: South Florida Customs of the Palm Beaches Phone: (561) 249-3926 Address: 2720 Okeechobee Blvd, West Palm Beach, FL 33409 Website: Apocalypse Manufacturing Build Facility Phone: (954) 306-6163 Address: 2151 Dr Martin Luther King Jr Blvd, Pompano Beach, FL 33069 Website: South Florida Customs of Tampa Phone: (656) 999-5337 Address: 5626 N Dale Mabry Hwy, Tampa, FL 33614 Website: Instagram: @SoFloCustoms4x4 @Apocalypse6x6 YouTube: @SoFloCustoms Tik Tok: @SoFloCustoms4x4 Watch The Professionals Build It Live: MEDIA CONTACT: Jerry Eisenband [email protected] 732.801.6665 View original content: SOURCE SoFlo Customs
