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"I'm not worried about our competitors": What Qualcomm's Snapdragon strategy says about Intel, Apple, and AMD
"I'm not worried about our competitors": What Qualcomm's Snapdragon strategy says about Intel, Apple, and AMD

Yahoo

time09-06-2025

  • Business
  • Yahoo

"I'm not worried about our competitors": What Qualcomm's Snapdragon strategy says about Intel, Apple, and AMD

When you buy through links on our articles, Future and its syndication partners may earn a commission. Even if semiconductor giant Qualcomm likely faces a two-year gap between releases of its groundbreaking Snapdragon X platform — an eon in the hyper-competitive silicon market — the company's Snapdragon chief says he isn't worried. "I'm not worried about our competitors coming out with something," Qualcomm's Alex Katouzian told Laptop Mag this week at the Computex conference in Taipei. Katouzian is the General Manager of mobile, compute, and XR, and is responsible for execution on the Snapdragon chips. He believes the Snapdragon platform is powerful enough to survive the delay between the company's first- and second-generation computer chips, which have taken on the unofficial moniker "Snapdragon X2." "We're sustained in performance-per-watt, and we have relationships that are strong across retail and commercial, and we have marketing campaigns that are now very much concentrated on Snapdragon," Katouzian said. During their keynote at Computex, Qualcomm leaders tried to keep momentum by driving attention toward the Snapdragon Summit, scheduled for September 23-25 in Hawaii. At that summit, Qualcomm is expected to introduce "our next-generation solution," Katzouzian said. Questions about the second-generation Snapdragon X Elite chipset were answered with "come to Snapdragon Summit." Nevertheless, one question loomed over the keynote: Will Qualcomm be left behind with a two-year gap between generations? After all, Qualcomm announced the first Snapdragon X Elite chips at the Snapdragon Summit in 2023 and released them the following June. If Qualcomm repeats that pace, the next Snapdragon X chip won't be in laptops until June 2026. Qualcomm officially launched the Snapdragon X series with the X Elite and X Plus platforms last spring, between Microsoft Build in May and Computex in June 2024. In late 2024 and early 2025, Qualcomm announced additional X Plus chipsets and the budget X variants. "We introduced our solution at Computex that would already have designs that we launched in May with Microsoft last year," Katouzian said. "And so, we're only in the market for nine months. I think a platform such as X Elite, X Plus, X — it needs more than nine months to become mature in multiple designs and SKUs." Katouzian compared the release cycle to the Apple iPhones of yore, which used to follow a two-year "tick-tock" cycle, where a significant upgrade is announced every two years. By that logic, 2025 is Snapdragon's "tock" year. "I think it's OK to come in as a tick-tock," he said. "We come in and then four months from now we're going to introduce our next-generation solution, and then it'll ramp into market early 2026. As long as people and OEMs understand that this continuous advantage is coming, I'm OK." Since the first Copilot+ systems launch in June 2024, all of Qualcomm's competitors have released new chipset generations, and some are expected to hit their second generation since the X Elite this fall. Intel's Panther Lake chipsets are on track to bring the Intel Core Ultra brand into its 300 series this fall, and Apple is expected to launch the M5 chipset any time between this summer and fall. While Katouzian and CEO Cristiano Amon appear to believe the Snapdragon portfolio is strong enough to weather the oncoming storm, their new ad campaign tells a different story. If Qualcomm weren't worried about the competition or the arrival of Snapdragon X2, would they really need to keep building ads around what I found to be not-quite-accurate data? Even during this "tock" year, laptops and mini-PCs are continuing to debut with Snapdragon chips. The HP OmniBook 5 is a recent example. It's not like the company isn't still working with partners to get more systems out into the market. However, those systems are rocking 5-11 months old chipsets, depending on which slice of the Snapdragon X series we're considering. In the meantime, Intel, AMD, and Apple are all releasing newer silicon, making Qualcomm systems look less like a disruptor in the market and more like yesterday's news. This means the second-generation Snapdragon X series chipsets need to make as big a splash as the first-generation chipsets, if not more, to recapture public attention. Jensen Huang at Computex: "It's not because we don't love GeForce, GeForce got us here." The Acer Swift X 14, a favorite of creators, is being refreshed for 2025 The Asus ProArt P16 nails local AI and beats MacBooks — but it doesn't come cheap

Snapdragon X2 Elite leak points to a serious boost for laptops
Snapdragon X2 Elite leak points to a serious boost for laptops

Phone Arena

time04-06-2025

  • Business
  • Phone Arena

Snapdragon X2 Elite leak points to a serious boost for laptops

A new rumor now hints that the upcoming Snapdragon X2 Elite chipset for laptops may support up to 64GB of RAM and feature up to 18 CPU cores. This, if true, would make it a more powerful and flexible offering for ARM-based consumer laptops. The new Snapdragon X2 Elite and X2 Plus processors are expected to get their official announcement during the Snapdragon Summit in September. Qualcomm is expected to announce its next-gen smartphone processor alongside them as well. Current ARM-powered laptops lack a bit in the memory department. However, today's leak, coming from reliable tipster Roland Quandt hints that the new Snapdragon X2 Elite may support more RAM. Currently, laptops powered by the Snapdragon X Elite are limited to 32GB of RAM. Reportedly, the X2 Elite may support up to 64GB of RAM, so you will have more config options to choose from. Roland Quandt's post on Bluesky. | Screenshot credit - PhoneArena Meanwhile, the company is said to be testing a variant of the X2 Elite with 18 CPU cores. Currently, the Snapdragon X Elite features 12 cores. Alongside the X2 Elite, there's also reportedly going to be an X2 Plus chip, which will be the successor of the Snapdragon X Plus. It is also said to be announced during the Snapdragon Summit in September, alongside the Snapdragon 8 Elite 2 for smartphones. ARM-powered laptops are becoming more and more popular. Their popularity started to rise when Apple decided to abandon the Intel x86 chips in favor of its own Apple Silicon, which is ARM-powered. Even before that though, Qualcomm has made ARM-powered processors for Microsoft Surface computers. But the Snapdragon X chips are the real deal by Qualcomm. Companies like Lenovo, HP, and Acer now have Snapdragon X-powered laptops on the market. ARM-based chipsets are smaller and thus allow for laptops to be made lighter. And yep, this is very important when we're talking laptops, which came with the idea of portability. Also, these chips mostly don't require a fan, so laptops can also be quieter. But that's not all! These chips are more gentle on battery life, another important aspect when we talk laptops.

Xiaomi 16 specs leaked, performance and camera seem to be in focus
Xiaomi 16 specs leaked, performance and camera seem to be in focus

India Today

time30-05-2025

  • India Today

Xiaomi 16 specs leaked, performance and camera seem to be in focus

It's crazy that we're even talking about the Xiaomi 16 series this early, but that's just how things move in the internet age. Following the recently leaked render of the Xiaomi 16, fresh details have now emerged regarding the phone's specs and features. If you're unaware, we're talking about a phone expected to succeed the Xiaomi 15 — a device that only launched in India a couple of months ago. Even if we consider the Xiaomi 15's original China launch, which happened in October last year, and assume Xiaomi sticks to a similar timeline for the 16 series this year — we're still discussing details of a phone that's at least five months away from becoming to Digital Chat Station on Weibo, the Xiaomi 16 will likely be powered by the Snapdragon 8 Elite 2 chip — the spiritual successor to the current-gen 8 Elite processor. This isn't surprising, considering the Xiaomi 15 runs on the 8 Elite, so it's only logical the next model will move to the next-gen version. Qualcomm is expected to unveil the Snapdragon 8 Elite 2 at the company's Snapdragon Summit, which is scheduled to take place between September 23 and 25. That said, Xiaomi has also recently introduced its own in-house chip — the Xring 01 — which currently powers the 15s Pro and Pad 7 Ultra. So, the possibility of the Xiaomi 16 using company's own chip can't be ruled out either. Again, this is purely speculative, and realistically, the Xiaomi 16 will most likely continue with the Snapdragon 8 Elite 2 interesting detail is the rumoured battery capacity. Reports suggest that the Xiaomi 16 could pack a battery of over 6,500mAh. Early leaks even hint at the possibility of a 7,000mAh unit under the hood. Following the trend in the industry, this will probably be a silicon carbon battery — something we've started seeing more brands adopt for better energy density and efficiency. In the camera department, the Xiaomi 16 is expected to feature a triple rear camera setup. This includes a 50-megapixel primary sensor (reportedly 1/1.3-inch in size), a 50-megapixel ultra-wide lens, and a 50-megapixel telephoto camera with macro functionality. The display is also said to be similar to the one on the Xiaomi 15 — a 6.32-inch panel, likely AMOLED with 12-bit colour support and an adaptive 1–120Hz refresh mentioned earlier, if Xiaomi sticks to its usual launch cycle, we can expect the Xiaomi 16, 16 Pro, and 16 Ultra to debut in China sometime in October. As for the Indian launch, it's safe to assume we'll see the Xiaomi 16 series arrive around March 2026. For context, the Xiaomi 15 was launched in India this past March and is currently available in a single 12GB RAM + 512GB storage variant, priced at Rs 64,999.

Qualcomm to release Snapdragon 8 Elite gen 2 chip in September: Details
Qualcomm to release Snapdragon 8 Elite gen 2 chip in September: Details

Business Standard

time20-05-2025

  • Business
  • Business Standard

Qualcomm to release Snapdragon 8 Elite gen 2 chip in September: Details

The Snapdragon Summit 2025 will be held from September 23 to 25 and Qualcomm is expected to unveil its next generation of Snapdragon 8 Elite platform on the first day of the event New Delhi The US semiconductor manufacturer Qualcomm has confirmed that it will be launching its next generation of Snapdragon 8 Elite chip along with other products by late September this year. Notably, this is approximately a month ahead of the expected timeline as last year's annual event was held in October. Qualcomm confirmed this launch timeframe during its Computex 2025 presentation. The Snapdragon Summit 2025 will take place from September 23 to September 25. The Snapdragon Summit is the company's annual event during which it unveils its latest Snapdragon chip. Although the spotlight will likely be on the upcoming Snapdragon 8 Elite series, Qualcomm has more in store. The company is also expected to unveil a new line-up of processors designed for Windows laptops—potentially powering future devices like Microsoft's Surface range. The exact timeline for when the first smartphones featuring the new Snapdragon 8 Elite will hit the market remains uncertain. However, based on previous release cycles, it's likely that brands such as OnePlus, Xiaomi, and Motorola will be among the first to adopt the chip shortly after its debut. In contrast, companies like Samsung may hold off until early 2026 to integrate it into their devices. While Xiaomi and OnePlus launched new devices with fresh silicon in October last year, it's still unclear whether they might shift to an earlier launch window this time, especially with Xiaomi reportedly developing its own chipset. Qualcomm Snapdragon 8 Elite: Details Qualcomm's Snapdragon 8 Elite is a powerful chip made for premium flagship smartphones. Built on a 3nm architecture, the Snapdragon 8 Elite features a second-generation Oryon CPU optimised for mobile platforms. The chip uses a 2+6 octa-core processor design, with two Prime cores operating at a clock speed of up to 4.32GHz and six Performance cores with peak clock speed of 3.53GHz. The chip also includes a Qualcomm Adreno graphics processing unit (GPU) with a sliced architecture similar to the CPU. For AI workloads, the Snapdragon 8 Elite incorporates a Qualcomm AI Engine that combines the CPU, GPU, and a dedicated neural processing unit (NPU).

This top Android brand will still use Snapdragon 8 series chips alongside its in-house option
This top Android brand will still use Snapdragon 8 series chips alongside its in-house option

Android Authority

time20-05-2025

  • Business
  • Android Authority

This top Android brand will still use Snapdragon 8 series chips alongside its in-house option

Robert Triggs / Android Authority TL;DR Xiaomi and Qualcomm have signed a multi-year partnership to lead innovation in the premium smartphone space. Despite developing an in-house chip, the Chinese smartphone giant will continue offering flagships featuring Snapdragon 8 series chips. It will be among the first OEMs to launch a flagship with the next-gen Snapdragon 8 series chip later this year. Xiaomi is typically among the first smartphone makers to launch a flagship with the latest Qualcomm Snapdragon chip each year. Although the company is on track to launch an in-house smartphone chipset this month, its future flagships will continue to feature Snapdragon 8 series chips. Qualcomm and Xiaomi have a long-standing partnership, and the companies are celebrating 15 years of ongoing collaboration this year. To celebrate this milestone, the brands have inked a multi-year agreement 'to lead innovation with premium smartphones.' As part of this agreement, Xiaomi will continue to offer flagship phones featuring Snapdragon 8 series chips. Like in previous years, it will be one of the first smartphone OEMs to adopt the next-generation Snapdragon 8 series chip shortly after Qualcomm unveils it at this year's Snapdragon Summit in September. Since Qualcomm is hosting the Snapdragon Summit much earlier this year, we expect Xiaomi to unveil its next-gen flagship phone a month earlier than usual. So far, we haven't seen any information about the device, but we expect details to surface in the coming months. Xiaomi says its partnership with Qualcomm will extend beyond smartphones. The companies will collaborate to drive advancements in the automotive, AR/VR, wearable, and tablet spaces, and we can expect to see the fruits of this partnership over the next several years. Got a tip? Talk to us! Email our staff at Email our staff at news@ . You can stay anonymous or get credit for the info, it's your choice.

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